• Title/Summary/Keyword: Channel ranking

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The Analysis and Strengthening Method of Export Competitive Power of Medical Device Industry - With Respect to Medical Device Industry in Gangwon Area (의료기기산업의 수출경쟁력 분석 및 강화방안 -강원지역 의료기기산업을 중심으로-)

  • Lee, Kang-Bin
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.45
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    • pp.191-238
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    • 2010
  • The purpose of this paper is to make research on the trend of the worldwide medical device market, the trend of the medical device market in the major foreign countries, the present status of the medical device industry in Korea and Gangwon area, the present status of export competitive power and the SWOT analysis of competitive power of the medical device industry in Gangwon area, and the strengthening methods of export competitive power of the medical device industry in Gangwon area. As the research method, the questionaire for the strengthening of export competitive power of the medical device industry in Gangwon area was carried out from August 13 to Otober 22, 2009. The worldwide medical device market in 2008 is estimated at USD 210.2 billion, with the United States being the largest market, followed closely by Japan and Western Europe. In 2006, the worldwide export amount of medical devices recorded USD 121.1 billion and the worldwide import amount of medical devices recorded USD 126.3 billion. As of the end of 2008, the number of Korea's medical device manufacturers expanded to 1,726. The production amount of Korea's medical device industry in 2008 recorded 2,525 billion won, and the domestic market volume of medical devices in 2008 recorded 3,618 billion won. Korea's export amount of medical devices in 2008 recorded USD 1,132 million and recorded a 9.67% growth compared to the previous year, and the import amount of medical devices recorded USD 2,123 million and recorded a 1.43% reduction compared to the previous year. As of the end of 2008, the number of Gangwon area's medical device manufacturers expanded to 81. The production amount of Gangwon area's medical industry in 2008 recorded 380 billion won, and Gangwon area's export amount of medical devices recorded USD 269 million and recorded a 0.25% reduction compared to the previous year, and the import amount of medical devices recorded USD 3 million and recorded a 39.63% reduction compared to the previous year. According to the result analysis of the questionaire for the strengthening of export competitive power of medical device industry in Gangwon area(August 13~October 22, 2009), the competing country of the export medical device is the United States being the highest ranking. Comparing to the collective competitive power level 100 of the competing country, the collective competitive level of the export medical device is 60 below and 70-80 below being the highest ranking. Comparing to the quality level 100 of the United States, EU and Japan, the quality level of the export medical device is 80-90 below being the highest ranking. Comparing to the design level 100 of the United States, EU and Japan, the design level of the export medical device is 90-100 below being the highest ranking. Comparing to the technology level 100 of the United States, EU and Japan, the technology level of the export medical device is 80-90 below being the highest ranking. According to the SWOT analysis of competitive power of medical device industry in Gangwon area, the strength is the abundant expert manpower of the medical device in Wonju area. The weakness is the fragility of the brand recognition of the medical device industry. The opportunity is the demand increase of the new medical device owing to the advanced age of population. The threat is the difficulty of entry into overseas market owing to the request of the new specification certification of the medical device. In order to strengthen the export competitive power of the medical device industry in Gangwon area, the following measures should be taken by the government, local self-government body, related organization and medical device industry : the development of new technology and design, the enhancement of brand recognition. the acquisition of the foreign specification certification, the building of overseas distribution channel and after sales service channel, the positive participation in overseas medical device exhibition and opening of medical device exhibition, the training of expert manpower, the strengthening of overseas marketing, and the application of FTA and the establishment of counter measures against FTA. In conclusion, the medical device industry in Gangwon area has the difficulty in the entry into the overseas market owing to the shortage of overseas marketing capability. Therefore, the government and local self-government body should make the intensive and systematical support for overseas marketing of the medical device industry. For the support of overseas marketing, the government and local self-government body should provide positively the support of expenses for the acquisition of foreign specification certification, the support of participation in the overseas medical device exhibition, the despatch of market development mission, the increase of the support amount for R&D investment fund, and the training of expert manpower of medical devices.

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Analysis of Popular YouTube Channels Created in South Korea (국내에서 제작된 인기 YouTube 채널 분석)

  • Han, Sukhee
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.18 no.2
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    • pp.11-17
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    • 2018
  • This study analyzes the characteristics of popular channels of YouTube created in South Korea. As the science and technology have developed, the ordinary people come to upload their own videos after filming them. Regarding YouTube, the most popular video provide service in the world, this study researches the traits of popular YouTube channels produced in South Korea. Specifically, top 100 channels of 1) Most Subscribed 2) Most Viewed are researched, then it explores further by classifying them as 1) The number of the most subscribed/the most viewed 2) The number of videos 3) The number of viewed/subscribed 4) Genre 5) Type of creator. Thus, it not only reveals the multi-dimensional aspects of popular YouTube channels in South Korea but also prospects the market of Multi-Channel Network(MCN).

A Study on the Roadside Slope of the Parkway in Chi-Ri Mountain National Park (智異山 國立公園 道路비탈면에 對한 조사 硏究)

  • Seo, Byung-Soo;Kim, Sei-Cheon;Lee, Chang-Heon;Park, Choung-Min;Lee, Kyu-Wan
    • Journal of the Korean Institute of Landscape Architecture
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    • v.18 no.3 s.39
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    • pp.39-56
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    • 1990
  • The purpose of this study is to analyze the roadside slope of mountainous Parkway. 48 sites were selected by Random Ranking Sampling. This study was researched on the slope condition with the cause of occurrence, the situation of fundamental engineering works and vegetation on slopes. The main results of this research are summarized as follow ; 1. Slope shapes are shown nine types in cut slope and four types in fill slope. 2. Generally, fill slopes are larger than cut slopes in slop area. 3. Grade is more steep than standard grade. 4. Main engineering works, which constructed for slope stability, are terracing, side-ditch wall, channel, concrete trellis works and wire fence. 5. Roundabout channel were many constructed within the sector of Ukmojeong-Deokdong, but were few constructed within the sector of Banseon-Seongsam pass and Cheoneun Temple-Seongsam pass. 6. Most. of side-ditch wall were constructed of concrete and wet-masonry. 7. In vegetation works, many exterior species were selected. 8. Planting pattern was not combinated with the national park landscape.

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Optimal Broadcast Scheduling Using Artificial Bee Colony (Artificial Bee Colony 알고리즘을 적용한 Broadcast Scheduling 최적 설계)

  • Kim, Sung-Soo;Byeon, Ji-Hwan
    • Korean Management Science Review
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    • v.28 no.1
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    • pp.43-52
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    • 2011
  • The basic objective of broadcast scheduling is to get the smallest length TDMA frame, where many nodes are allowed to transmit simultaneously in a single time slot in a conflict-free manner. The secondary objective is to maximize the number of such transmissions for maximum use of the channel. An Artificial Bee Colony (ABC) with ranking strategy is proposed in this paper for the broadcast scheduling problem. Our proposed method is very efficient for generating initial and neighbor feasible solutions. We can get the best number of time slots and transmission utilization comparing to previous researches.

An Analysis on the Value of Korea Professional Baseball as TV Contents (TV콘텐츠로서의 한국프로야구 가치분석)

  • Chung, Ji-Gyu
    • The Journal of the Korea Contents Association
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    • v.14 no.4
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    • pp.379-388
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    • 2014
  • This study analyzed the status of Korean professional baseball as TV contents utilizing ratings. For the purpose of the study, Korea professional baseball's relative status to other genres though ratings is investigated. For this study, ratings per minute for the whole cable TV channel viewer ratings in 2010 were analyzed, and the following is the result of comparing and analyzing ratings per genre and channel of cable TV. Among 11 genres, drama showed the highest rating, and entertainment, movies, kids, news/reports, sports, music, etc followed. Drama and entertaining channels showed the highest ratings and sports did not show any high ranking. However, when analyzing times for broadcasting Korean professional baseball separately, Korean professional baseball in both genre and channel showed the highest r ratings and it was significant statistically. Thus, it is considered that Korean professional baseball is the most valuable contents for the related cable TV times.

Analysis of YouTube Channels of Domestic Companies from IMC Perspective (IMC 관점에서 국내기업의 유튜브채널 분석)

  • Kim, Byung-Dae
    • Management & Information Systems Review
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    • v.39 no.3
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    • pp.127-140
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    • 2020
  • This study conducted analysis of YouTube channels by domestic companies as the marketing strategies of domestic companies vary due to the rapid growth of the Internet and YouTube channels. The YouTube channel analysis analyzed the number of subscribers, plays, videos and classifications of domestic companies on YouTube channels, the top 100 domestic companies in the YouTube ranking site "Company/Official. The analysis showed that 4.53 million companies had the largest number of subscribers, Samsung mobile, 544.69 million circuit Samsung mobile, and 11,416 League of Legends-Korea channels had the largest number of videos. The most product classification showed that food/dining companies were engaged in a lot of YouTube activities. The use of YouTube, which is rapidly growing in companies through analyzing YouTube channels from the perspective of a company's new marketing strategy, is a new tool for integrated marketing communications. It is expected that the YouTube channel, which enables two-way communication of companies' marketing strategies, will be used as basic data when producing YouTube content in the future.

Study on Analysis of Website Visibiliy for Search Engine Optimization (검색엔진 최적화를 위한 웹사이트 가시성 분석에 관한 연구)

  • Yoon, Sun-Hee
    • Journal of the Korea Society of Computer and Information
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    • v.15 no.6
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    • pp.147-152
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    • 2010
  • The Internet has become a major channel of business marketing and sales, and there is a core competitive object between websites for a high position ranking in search engine results. There are various ways to maintain the high position ranking of website involving the development of componental coding or the expensive investment for the search engine optimization. The purpose of this paper is proposed to identify and rank the negative elements of website visibility to get rid of those elements when website designer designs the webpage. Website can be removed from indices of search engines when they are not satisfied for search engine optimization. The proposed experiments that are identified and ranked the negative elements of website visibility in this paper are based on the theories and experiments of existing website visibility models. The experimental analyses in this paper are scored and normalized based on methodologies of those models and 10 highest negative elements are ranked through the analyses. Therefore when website is designed, these highest negative elements should be avoided so website can not be removed in the indices of search engines.

An Analysis of Management Factors for Environmentally-Friendly Rice's Production Farms (수도작 친환경농법 수용농가의 경영실태 및 요인분석)

  • Kim, Dong-Wan;Chang, Chi-Jin;Choi, Dong-Chil;Yu, Chan-Ju
    • Korean Journal of Organic Agriculture
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    • v.14 no.3
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    • pp.251-266
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    • 2006
  • This study was surveyed and analyzed in 2005 year for environmentally-friendly rice's production 78 farmers in korea. The major results was as follows: The average age of farmers were 54 years old, the experiences of environmentally-friendly rice's production farms was 7.4 years, the cultivated scales of environmentally-friendly rice's production was 3.4ha. The 74%'s Farmers of all unified rice's breeds for rice's production of high-grade in quality, the ranking of rice's breeds selection were the high-grade rice's breeds of government>japan rice's breeds. The control of damage by blight and insects were needed environmentally-friendly control, the endured study of this control were very important. To cut down cost of the environmentally-friendly rice for income security of farmers and sustenance of farming will. To receive reasonable price of environmentally-friendly rice, the brand image were raised to consumers, the variety and miniaturization of rice packaging unit were needed in view of consumers. In addition to must be campaigns of publicity through the press and event to consumers, were managed the exchange of rice goods and exchanged e-mail together consumers for the maintenance of confidence. To drive direct marketing between environmentally-friendly rice farmers and consumers through experiential marketing, to diversify the marketing channel. To strengthen public relations at regional level and relationship at the consumers.

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An Exploratory Study on the Effects of Psychological Distance and Message Type on Word-of-Mouth in Firm's Facebook (회사 페이스북 메시지의 심리적 거리와 메시지 유형이 구전에 미치는 영향에 대한 탐색적 연구)

  • Lee, Seongwon
    • The Journal of Information Systems
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    • v.29 no.2
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    • pp.71-94
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    • 2020
  • Purpose With the development of Social Network Service(SNS) and mobile devices, many companies have been using the Facebook as a Word-of-Mouth(WOM) channel. This study examines the effects of psychological distance and message type on WOM using the Facebook's real messages. And the moderating effect of the message type on the relationship between psychological distance and WOM was also analyzed. Design/methodology/approach A content analysis was used as a research method. A total 7,483 messages were collected from 50 companies' Facebook Fanpage (based on the ranking of socialbakers.com) and content analysis was conducted using human coding. As the influencing variables, the message type and psychological distance and the number of 'Likes', 'Share', and 'Comment' were used as the dependent variable. The R3.4.4 was used to perform descriptive statistics, cross-tab analysis, and analysis of variance(ANOVA). Findings First, a larger proportion of Facebook messages have close psychological distance for all message types(information, advertisement, event, and customer relationship). Second, 'Like' and 'Comment' number were significantly higher in messages of close psychological distance. Third, the effects of psychological distance on 'Like', 'Share', and 'Comment' number were different according to message type. However, 'advertisement' message type had significantly more numbers for all WOMs('Like', 'Share', and 'Comment') in messages with close psychological distance.

Flash Flood Risk Assessment using PROMETHEE and Entropy Method (PROMETHEE와 Entropy 기법을 이용한 돌발홍수 위험도 평가)

  • Lee, Jung-Ho;Jun, Hwan-Don;Park, Moo-Jong;Jung, Jae-Hak
    • Journal of the Korean Society of Hazard Mitigation
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    • v.11 no.3
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    • pp.151-156
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    • 2011
  • Previously most of flood prevention efforts have been made for relatively large watersheds near to channel flow. However, as economical development and the expansion of leisure areas to mountainous region, human casualty by flash flood occurs frequently, requiring additional prevention activity. Therefore, to reduce the damage of human lives and property by flash flood, we develop an assessment method for flash flood occurrence for mountainous areas considering various factors involving it. PROMETHEE(Preference Ranking Organization METHod for Enrichment Evaluations) which is one of the MCDM(Multi-Criteria Decision Making) was adopted to assess the contribution of each factor to the risk of the flash flood in the mountainous area. The main evaluation criteria are classified into three categories, namely, the regional and rainfall characteristics, and geographical features. Also, the Entropy method is used to determine the weight of each evaluation criteria without survey. The suggested method based on PROMETHEE with Entropy method is applied to BongHwa region to verify its applicability. After applied, the method successfully assesses the relative risk of flash flood occurrence of each sub region in the BongHwa region. Out of the seventeen sub-regions, five, seven and five of them are evaluated as high-risk, medium-risk, and low-risk, respectively. To verify the results, we searched the historical data of flash flood and the flash flood had occurred in one of high-risk sub-regions at 2008.