• Title/Summary/Keyword: Channel attention

Search Result 377, Processing Time 0.025 seconds

An Exploratory Study on Channel Equity of Electronic Goods (가전제품 소비자의 Channel Equity에 관한 탐색적 연구)

  • Suh, Yong-Gu;Lee, Eun-Kyung
    • Journal of Global Scholars of Marketing Science
    • /
    • v.18 no.3
    • /
    • pp.1-25
    • /
    • 2008
  • Ⅰ. Introduction Retailers in the 21st century are being told that future retailers are those who can execute seamless multi-channel access. The reason is that retailers should be where shoppers want them, when they want them anytime, anywhere and in multiple formats. Multi-channel access is considered one of the top 10 trends of all business in the next decade (Patricia T. Warrington, et al., 2007) And most firms use both direct and indirect channels in their markets. Given this trend, we need to evaluate a channel equity more systematically than before as this issue is expected to get more attention to consumers as well as to brand managers. Consumers are becoming very much confused concerning the choice of place where they shop for durable goods as there are at least 6-7 retail options. On the other hand, manufacturers have to deal with category killers, their dealers network, Internet shopping malls, and other avenue of distribution channels and they hope their retail channel behave like extensions of their own companies. They would like their products to be foremost in the retailer's mind-the first to be proposed and effectively communicated to potential customers. To enable this hope to come reality, they should know each channel's advantages and disadvantages from consumer perspectives. In addition, customer satisfaction is the key determinant of retail customer loyalty. However, there are only a few researches regarding the effects of shopping satisfaction and perceptions on consumers' channel choices and channels. The purpose of this study was to assess Korean consumers' channel choice and satisfaction towards channels they prefer to use in the case of electronic goods shopping. Korean electronic goods retail market is one of good example of multi-channel shopping environments. As the Korea retail market has been undergoing significant structural changes since it had opened to global retailers in 1996, new formats such as hypermarkets, Internet shopping malls and category killers have arrived for the last decade. Korean electronic goods shoppers have seven major channels : (1)category killers (2) hypermarket (3) manufacturer dealer shop (4) Internet shopping malls (5) department store (6) TV home-shopping (7) speciality shopping arcade. Korean retail sector has been modernized with amazing speed for the last decade. Overall summary of major retail channels is as follows: Hypermarket has been number 1 retailer type in sales volume from 2003 ; non-store retailing has been number 2 from 2007 ; department store is now number 3 ; small scale category killers are growing rapidly in the area of electronics and office products in particular. We try to evaluate each channel's equity using a consumer survey. The survey was done by telephone interview with 1000 housewife who lives nationwide. Sampling was done according to 2005 national census and average interview time was 10 to 15 minutes. Ⅱ. Research Summary We have found that seven major retail channels compete with each other within Korean consumers' minds in terms of price and service. Each channel seem to have its unique selling points. Department stores were perceived as the best electronic goods shopping destinations due to after service. Internet shopping malls were perceived as the convenient channel owing to price checking. Category killers and hypermarkets were more attractive in both price merits and location conveniences. On the other hand, manufacturers dealer networks were pulling customers mainly by location and after service. Category killers and hypermarkets were most beloved retail channel for Korean consumers. However category killers compete mainly with department stores and shopping arcades while hypermarkets tend to compete with Internet and TV home shopping channels. Regarding channel satisfaction, the top 3 channels were service-driven retailers: department stores (4.27); dealer shop (4.21); and Internet shopping malls (4.21). Speciality shopping arcade(3.98) were the least satisfied channels among Korean consumers. Ⅲ. Implications We try to identify the whole picture of multi-channel retail shopping environments and its implications in the context of Korean electronic goods. From manufacturers' perspectives, multi-channel may cause channel conflicts. Furthermore, inter-channel competition draws much more attention as hypermarkets and category killers have grown rapidly in recent years. At the same time, from consumers' perspectives, 'buy where' is becoming an important buying decision as it would decide the level of shopping satisfaction. We need to develop the concept of 'channel equity' to manage multi-channel distribution effectively. Firms should measure and monitor their prime channel equity in regular basis to maximize their channel potentials. Prototype channel equity positioning map has been developed as follows. We expect more studies to develop the concept of 'channel equity' in the future.

  • PDF

Impact of Channel Estimation Errors on SIC Performance of NOMA in 5G Systems (5G 시스템에서 비직교 다중접속의 SIC 성능에 대한 채널 추정 오류의 영향)

  • Chung, Kyuhyuk
    • Journal of Convergence for Information Technology
    • /
    • v.10 no.9
    • /
    • pp.22-27
    • /
    • 2020
  • In the fifth generation (5G) networks, the mobile services require much faster connections than in the fourth generation (4G) mobile networks. Recently, as one of the promising 5G technologies, non-orthogonal multiple access (NOMA) has been drawing attention. In NOMA, the users share the frequency and time, so that the more users can be served simultaneously. NOMA has several superiorites over orthogonal multiple access (OMA) of long term evolution (LTE), such as higher system capacity and low transmission latency. In this paper, we investigate impact of channel estimation errors on successive interference cancellation (SIC) performance of NOMA. First, the closed-form expression of the bit-error rate (BER) with channel estimation errors is derived, And then the BER with channel estimation errors is compared to that with the perfect channel estimation. In addition, the signal-to-noise (SNR) loss due to channel estimation errors is analyzed.

Design Optimization Techniques for the SSD Controller (SSD 컨트롤러 최적 설계 기법)

  • Yi, Doo-Jin;Han, Tae-Hee
    • Journal of the Institute of Electronics Engineers of Korea SD
    • /
    • v.48 no.8
    • /
    • pp.45-52
    • /
    • 2011
  • Flash memory is becoming widely prevalent in various area due to high performance, non-volatile features, low power, and robust durability. As price-per-bit is decreased, NAND flash based SSDs (Solid State Disk) have been attracting attention as the next generation storage device, which can replace HDDs (Hard Disk Drive) which have mechanical properties. Especially for the single package SSD, if channel number or FIFO buffer size per channel increases to improve performance, the size of a controller and I/O pin count will increase linearly with channel numbers and form factor will be affected. We propose a novel technique which can minimize form factor by optimizing the number of NAND flash channels and the size of interface FIFO buffer in the SSD. For SSD with 10 channel and double buffer, the experimental results show that buffer block size can be reduced about 73% without performance degradation and total size of a controller can be reduced about 40% because control block per channel and I/O pin count decrease according to decrease channel number.

Fast and Reliable Dynamic Common Channel Setup and Reconstruction Method for the Point-to-Point Communications in Military CR Networks (군용 인지 무선 네트워크 환경에서 점대점 통신을 위한 신속하고 신뢰성 있는 동적 공통 채널 설정 및 복원 방법)

  • Kim, Min-Gyu;Choi, Jae-Kark;Yoo, Sang-Jo;Jang, Young-Up;Jeong, Kilsoo;Lee, Kwang-Eog
    • The Journal of Korean Institute of Communications and Information Sciences
    • /
    • v.37C no.11
    • /
    • pp.1112-1128
    • /
    • 2012
  • In cognitive radio networks, secondary users are allowed to utilize the channels currently not occupied by primary users opportunistically. Secondary users can communicate with each other using the commonly available channels (common channels) which may change dynamically based on the activity of the primary users. Even though many studies have dealt with cognitive radio behaviors, the detailed procedures for common channel configuration have not been paid much attention. In this paper, the fast and reliable dynamic common channel setup and reconstruction method for the point-to-point communications in military cognitive radio networks is proposed. The detailed time parameters are considered for common channel setup and reconstruction, such as the packet exchange time, channel request waiting time, and rendezvous time. Through numerical analyses, the delay and throughput performance of the proposed method is derived and evaluated.

Improvement in the bias stability of zinc oxide thin-film transistors using an $O_2$ plasma-treated silicon nitride insulator

  • Kim, Ung-Seon;Mun, Yeon-Geon;Gwon, Tae-Seok;Park, Jong-Wan
    • Proceedings of the Korean Vacuum Society Conference
    • /
    • 2010.02a
    • /
    • pp.180-180
    • /
    • 2010
  • Thin film transistors (TFTs) based on oxide semiconductors have emerged as a promising technology, particularly for active-matrix TFT-based backplanes. Currently, an amorphous oxide semiconductor, such as InGaZnO, has been adopted as the channel layer due to its higher electron mobility. However, accurate and repeatable control of this complex material in mass production is not easy. Therefore, simpler polycrystalline materials, such as ZnO and $SnO_2$, remain possible candidates as the channel layer. Inparticular, ZnO-based TFTs have attracted considerable attention, because of their superior properties that include wide bandgap (3.37eV), transparency, and high field effect mobility when compared with conventional amorphous silicon and polycrystalline silicon TFTs. There are some technical challenges to overcome to achieve manufacturability of ZnO-based TFTs. One of the problems, the stability of ZnO-based TFTs, is as yet unsolved since ZnO-based TFTs usually contain defects in the ZnO channel layer and deep level defects in the channel/dielectric interface that cause problems in device operation. The quality of the interface between the channel and dielectric plays a crucial role in transistor performance, and several insulators have been reported that reduce the number of defects in the channel and the interfacial charge trap defects. Additionally, ZnO TFTs using a high quality interface fabricated by a two step atomic layer deposition (ALD) process showed improvement in device performance In this study, we report the fabrication of high performance ZnO TFTs with a $Si_3N_4$ gate insulator treated using plasma. The interface treatment using electron cyclotron resonance (ECR) $O_2$ plasma improves the interface quality by lowering the interface trap density. This process can be easily adapted for industrial applications because the device structure and fabrication process in this paper are compatible with those of a-Si TFTs.

  • PDF

High-Speed Transformer for Panoptic Segmentation

  • Baek, Jong-Hyeon;Kim, Dae-Hyun;Lee, Hee-Kyung;Choo, Hyon-Gon;Koh, Yeong Jun
    • Journal of Broadcast Engineering
    • /
    • v.27 no.7
    • /
    • pp.1011-1020
    • /
    • 2022
  • Recent high-performance panoptic segmentation models are based on transformer architectures. However, transformer-based panoptic segmentation methods are basically slower than convolution-based methods, since the attention mechanism in the transformer requires quadratic complexity w.r.t. image resolution. Also, sine and cosine computation for positional embedding in the transformer also yields a bottleneck for computation time. To address these problems, we adopt three modules to speed up the inference runtime of the transformer-based panoptic segmentation. First, we perform channel-level reduction using depth-wise separable convolution for inputs of the transformer decoder. Second, we replace sine and cosine-based positional encoding with convolution operations, called conv-embedding. We also apply a separable self-attention to the transformer encoder to lower quadratic complexity to linear one for numbers of image pixels. As result, the proposed model achieves 44% faster frame per second than baseline on ADE20K panoptic validation dataset, when we use all three modules.

Deep Subspace clustering with attention mechanism (데이터 표현 강조 기법을 활용한 부분 공간 군집화)

  • Baek, Sang Won;Yoon, Sang Min
    • Proceedings of the Korean Society of Broadcast Engineers Conference
    • /
    • 2020.07a
    • /
    • pp.721-723
    • /
    • 2020
  • 부분 공간 군집화는 고차원 데이터에서 의미 있는 특징들을 선별 및 추출하여 저차원의 부분 공간에서 군집화 하는 것이다. 그러나 최근 딥러닝 활용한 부분 공간 군집화 연구들은 AutoEncoder을 기반으로 의미있는 특징을 선별하는 것이 아닌 특징 맵의 크기를 증가시켜서 네트워크의 표현 능력에 중점을 둔 연구되고 있다. 본 논문에서는 AutoEncdoer 네트워크에 Channel Attention 모델을 활용하여 Encoder와 Decoder에서 부분 공간 군집화를 위한 특징을 강조하는 네트워크를 제안한다. 본 논문에서 제안하는 네트워크는 고차원의 이미지에서 부분 공간 군집화를 위해 강조된 특징 맵을 추출하고 이를 이용해서 보다 향상된 성능을 보여주었다.

  • PDF

Multi-Task FaceBoxes: A Lightweight Face Detector Based on Channel Attention and Context Information

  • Qi, Shuaihui;Yang, Jungang;Song, Xiaofeng;Jiang, Chen
    • KSII Transactions on Internet and Information Systems (TIIS)
    • /
    • v.14 no.10
    • /
    • pp.4080-4097
    • /
    • 2020
  • In recent years, convolutional neural network (CNN) has become the primary method for face detection. But its shortcomings are obvious, such as expensive calculation, heavy model, etc. This makes CNN difficult to use on the mobile devices which have limited computing and storage capabilities. Therefore, the design of lightweight CNN for face detection is becoming more and more important with the popularity of smartphones and mobile Internet. Based on the CPU real-time face detector FaceBoxes, we propose a multi-task lightweight face detector, which has low computing cost and higher detection precision. First, to improve the detection capability, the squeeze and excitation modules are used to extract attention between channels. Then, the textual and semantic information are extracted by shallow networks and deep networks respectively to get rich features. Finally, the landmark detection module is used to improve the detection performance for small faces and provide landmark data for face alignment. Experiments on AFW, FDDB, PASCAL, and WIDER FACE datasets show that our algorithm has achieved significant improvement in the mean average precision. Especially, on the WIDER FACE hard validation set, our algorithm outperforms the mean average precision of FaceBoxes by 7.2%. For VGA-resolution images, the running speed of our algorithm can reach 23FPS on a CPU device.

Signal Processing for Perpendicular Recording Systems

  • Lee, Jun;Woo, Choong-Chae
    • Journal of IKEEE
    • /
    • v.15 no.1
    • /
    • pp.70-75
    • /
    • 2011
  • Longitudinal recording has been the cornerstone of all two generations of magnetic recording systems, FDD and HDD. In recent, perpendicular recording has received much attention as promising technology for future high-density recording system Research into signal processing techniques is paramount for the issued storage system and is indispensable like longitudinal recording systems. This paper focuses on the performance evaluation of the various detectors under perpendicular recording system. Parameters for improving the their performance are examined for some detectors. Detectors considered in this work are the partial response maximum likelihood (PRML), noise-predictive maximum likelihood (NPML), fixed delay tree search with decision feedback (FDTS/DF), dual decision feedback equalizer (DDFE) and multilevel decision feedback equalizer (MDFE). Their performances are analyzed in terms of mean squared error (MSE) and noise power spectra, and similarity between recording channel and partial response (PR) channel.

Direct Numerical Simulation of Turbulent new Around a Rotating Circular Cylinder at Low Reynolds Number (회전하는 원형단면 실린더 주위의 저 레이놀즈수 난류유동에 대한 직접수치모사)

  • Hwang Jong-Yeon;Yang Kyung-Soo
    • Transactions of the Korean Society of Mechanical Engineers B
    • /
    • v.29 no.10 s.241
    • /
    • pp.1083-1091
    • /
    • 2005
  • Turbulent flow around a rotating circular cylinder is investigated by Direct Numerical Simulation. The calculation is performed at three cases of low Reynolds number, Re=161, 348 and 623, based on the cylinder radius and friction velocity. Statistically strong similarities with fully developed channel flow are observed. Instantaneous flow visualization reveals that the turbulence length scale typically decreases as Reynolds number increases. Some insight into the spacial characteristics in conjunction with wave number is provided by wavelet analysis. The budget of dissipation rate as well as turbulent kinetic energy is computed and particular attention is given to the comparison with plane channel flow.