• 제목/요약/키워드: Channel activity

검색결과 580건 처리시간 0.027초

온라인 유통채널 확장시 오프라인 채널의 브랜드 명성, 서비스 만족도의 이전 효과에 관한 연구 (A study on transferring the effects of brand reputation and level of service satisfaction of an offline channel company when it is expanding to an online distribution channel)

  • 황희중;이선미
    • 유통과학연구
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    • 제9권2호
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    • pp.31-36
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    • 2011
  • 본 논문은 오프라인 채널이 온라인 채널로 사업 영역을 확장할 경우 기존 오프라인 채널의 경쟁적 자산, 이를테면, 브랜드 명성, 서비스 만족도 등이 온라인 채널의 선호도로 연결될 수 있는지를 실증분석을 통해 증명하였다. 연구결과, 오프라인 채널의 브랜드 명성과 서비스 만족도가 오프라인 채널의 선호도에는 직접적으로 긍정적인 영향을 미치고, 온라인 채널의 선호도에는 간접적으로 영향을 미친다. 즉, 오프라인 채널의 경쟁력이 우수할 경우 고객 입장에서는 오프라인 채널의 선호도가 높아져서 거래관계에 대한 몰입과 충성심이 증가한 뒤, 시간적 거리를 두고 오프라인 기업이 확장한 온라인 채널에 대한 선호도 향상으로 발전해 갈 수 있음이 입증되었다. 즉, 오프라인 채널의 경쟁력 향상은 현재와 미래 모두의 사업 기회를 확보하는 데 긍정적 영향을 미치는 것이다. 본 연구의 주요 시사점을 정리하면 다음과 같다. 첫째, 유통 채널의 서비스 품질 관리가 브랜드 명성 관리보다 더욱 중요하다. 고객의 서비스에 대한 체험과 주관적인 평가는 장기적인 브랜드 명성 관리의 선행요소로서 중요할 뿐만 아니라, 채널 선호도에도 더 큰 영향을 미친다. 따라서, 신규 고객을 포함한 일반 고객을 대상으로 하는 광범위한 브랜드 포지셔닝 전략 보다는 기존 우수 고객을 대상으로 하는 서비스 만족도 향상 전략이 더 중요하다는 의미이다. 둘째, 기존의 오프라인 채널이 온라인 채널로서 인터넷쇼핑몰을 구축할 경우 기존의 오프라인 채널의 고객 선호도, 주관적인 평가가 그대로 온라인 채널에도 영향을 미친다는 점이다. 유통기관의 오프라인 채널이 온라인 채널로 확장한 경우뿐만 아니라, 기존의 전통 제조기업이나 서비스 기업이 영업활동의 확장으로서 온라인으로 채널을 확장한 경우도 마케팅 채널의 수직적 통합(Vertical Integration)으로서 유통채널의 확장에 준하여 모두 이에 해당될 수 있다. 셋째, '채널확장'이란 '기업이 자사의 마케팅 활동이나 영업활동의 채널을 증대하기 위하여 온라인 또는 오프라인으로 채널을 확대시키는 의사결정과 그 실행'을 의미하는 것임을 확인할 수 있다. 일반적으로 오프라인 기업의 온라인으로의 채널 확장은 유통채널 확장 그 자체를 위한 목적과 전반적인 경영 프로세스 혁신의 목적 두 가지로 나누어 질 수 있다. 전자는 전통 오프라인 기업의 매출액을 증대하여 수익창출에 기여하기 위함이고, 후자는 주로 오프라인 기업의 비용절감을 통해 수익증대에 기여하기 위함이다.

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Property-based Design of Ion-Channel-Targeted Library

  • Ahn, Ji-Young;Nam, Ky-Youb;Chang, Byung-Ha;Yoon, Jeong-Hyeok;Cho, Seung-Joo;Koh, Hun-Yeong;No, Kyoung-Tai
    • 한국생물정보학회:학술대회논문집
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    • 한국생물정보시스템생물학회 2005년도 BIOINFO 2005
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    • pp.134-138
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    • 2005
  • The design of ion channel targeted library is a valuable methodology that can aid in the selection and prioritization of potential ion channel-likeness for ion-channel-targeted bio-screening from large commercial available chemical pool. The differences of property profiling between the 93 ion-channel active compounds from MDDR and CMC database and the ACDSC compounds were classified by suitable descriptors calculated with preADME software. Through the PCA, clustering, and similarity analysis, the compounds capable of ion channel activity were defined in ACDSC compounds pool. The designed library showed a tendency to follow the property profile of ion-channel active compounds and can be implemented with great time and economical efficiencies of ligand-based drug design or virtual high throughput screening from an enormous small molecule space.

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연료전지 성능에 영향을 미치는 채널형상에 대한 연구 (Numerical analysis of the shape effect on PEMFC's Performace)

  • 김기정;전유택;김효균
    • 한국신재생에너지학회:학술대회논문집
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    • 한국신재생에너지학회 2006년도 춘계학술대회
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    • pp.59-62
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    • 2006
  • Formability is requested to successfully develop of a metal bipolar plate for mass production. From this point of view, wider channel and land width is more helpful to improve formability. But the performance of the fuel cell can be affected by its channel and land shape. So it is very important to select proper channel and land shape not to deteriorate the fuel cell performance. In this work, 3-dimensional, non-isothermal numerical simulation was performed to analyse the effects of channel and land width on the fuel cell performance. 3 types of straight channel were selected for the numerical simulation. The simulation results reveal that wide channel and land width lower fuel cell performance and decrease voltage at a high current density region. Water activity, temperature, oxygen concentration distributions were investigated to find the reasons of performance degradation. The results show that wide channel and land width give an bad effect on fuel cell performance because of low cool ins efficiency and lack of oxygen gas under the land.

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Antifungal Effect of Chitosan as Ca2+ Channel Blocker

  • Lee, Choon Geun;Koo, Ja Choon;Park, Jae Kweon
    • The Plant Pathology Journal
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    • 제32권3호
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    • pp.242-250
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    • 2016
  • The aim of this study was to investigate antifungal activity of a range of different molecular weight (MW) chitosan against Penicillium italicum. Our results demonstrate that the antifungal activity was dependent both the MW and concentration of the chitosan. Among a series of chitosan derived from the hydrolysis of high MW chitosan, the fractions containing various sizes of chitosan ranging from 3 to 15 glucosamine units named as chitooligomers-F2 (CO-F2) was found to show the highest antifungal activity against P. italicum. Furthermore, the effect of CO-F2 toward this fungus was significantly reduced in the presence of $Ca^{2+}$, whereas its effect was recovered by ethylenediaminetetraacetic acid, suggesting that the CO-F2 acts via disruption of $Ca^{2+}$ gradient required for survival of the fungus. Our results suggest that CO-F2 may serve as potential compounds to develop alternatives to synthetic fungicides for the control of the postharvest diseases.

비정체성 잡음을 위한 SPD-TE 기반 계수형 음성 활동 탐지 (A Parametric Voice Activity Detection Based on the SPD-TE for Nonstationary Noises)

  • 구본응
    • 한국음향학회지
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    • 제34권4호
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    • pp.310-315
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    • 2015
  • 본 논문에서는 비정체성(nonstationary) 잡음 환경을 위한 단일 채널 VAD(Voice Activity Detection) 알고리듬 제안하였다. VAD 판별을 위한 특징계수의 임계값은 과거 비음성 프레임들의 평균과 표준편차를 추산하여 적응적으로 갱신하였다. 특징계수로는 SPD-TE(Spectral Power Difference-Teager Energy)를 사용했는데, 이것은 WPD(Wavelet Packet Decomposition) 계수에 Teager 에너지를 적용한 것으로서 잡음에 강인한 것으로 보고된 바 있다. TIMIT 음성과 NOISEX-92 잡음을 사용하여 10 dB부터 -10 dB까지의 SNR에 대한 실험 결과, 제안된 알고리듬이 표준을 포함한 기존의 알고리듬과 비슷한 정확도를 보였다.

The Increase of Calcium Current in Smooth Myocytes of Mesenteric Arteriole of Rat with Diabetes Mellitus Induced Hypertension

  • Park Gyeong-Seon;Jang Yeon-Jin;Park Chun-Sik;Im Chae-Heon
    • 한국생물물리학회:학술대회논문집
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    • 한국생물물리학회 1999년도 학술발표회 진행표 및 논문초록
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    • pp.61-62
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    • 1999
  • ;The mechanisms inducing hypertension are actively investigated and are still challenging topics. Basically hypertension must be caused by the disorder of $Ca^{2+}$ metabolism in vascular smooth muscle, such as the increase of $Ca^{2+}$ influx, the decrease of ci+ efflux, or the change of sensitivity of contractile protein etc. The one of cause of the increase of ci+ influx may be the change of ci+ channel activity. Even though the relationships of ci+ channel activity and hypertension were studied using various hypertension models, still it is not clear how much change of $Ca^{2+}$ channel activity in diabetes mellitus (DM) induced hypertension is occurred. We induced DM hypertension in SD rat and compared the $Ca^{2+}$ channel activity with age-matched normotensive SD rat. For inducing DM hypertension, left kidney was removed with 200 gm rat and, after 1 month, 60 mg/kg of streptozotocin was injected into peritoneal space to induce diabetes mellitus. Usually after 4-6 weeks, hypertension was fully induced. For isolating vascular smooth muscle cells (VSMC), we used mesenteric arteriole (3rd - 4th branch of mesenteric artery) of which diameter is below 150 urn. VSMCs were isolated enzymatically. $Ca^{2+}$ current was measured using whole cell patch clamp technique. All experiments were performed at $37^{\circ}C$. The cell membrane area of VSMC of DM hypertensive rat is larger than that of control VSMC($36.6{\pm}3.64{\;}pF{\;}vs{\;}22.4{\pm}1.29{\;}pF, {\;}mean{\pm}S.E.$) When we compared the current amplitude, the $Ca^{2+}$ current amplitude in VSMC of DM hypertensive rat is much larger than that in VSMC of normotensive age-matched rat. After $Ca^{2+}$ current amplitude was normalized by cell membrane area, the current amplitude in DM hypertension is increased to $249.1{\pm}15.9{\;}%{\;}(mean{\pm}S.E.M)$, which means the ;absolute current amplitude is about 4 times larger in DM hypertension. When we compared the steady state activation and inactivation. there were no noticeable differences. From these results. one of cause of the DM hypertension is due to the increase of $Ca^{2+}$ current amplitude. But it need further study why the $Ca^{2+}$ current is so large in VSMC of DM hypertension and how much $Ca^{2+}$ influx through $Ca^{2+}$ channel contribute to the increase of intracellular $Ca^{2+}$ and eventually contribute to development of hypertension.ypertension.

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Paeonol의 잠재적인 항부정맥 효과의 컴퓨터 시뮬레이션 연구 (Computer Simulation Study of the Potential Anti-arrhythmic Properties of Paeonol)

  • 이수진
    • 동의생리병리학회지
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    • 제29권4호
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    • pp.305-312
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    • 2015
  • Paeonol is a major component found in the Paeoniaceae family such as Paeonia suffruticosa Andrews. Paeonia suffruticosa Andrews has traditionally been used to enhance blood flow and relieve joint pain in east Asian countries including China, Korea and Japan. Current research has shown that paeonol blocked the voltage-gated sodium channel and L-type calcium channel. However, there is a lack of research to reveal the relation between cardiac function and blockade of ion channels by paeonol. Therefore, the aim of this study is to investigate whether paeonol has anti-arrhythmic effects via modulating cardiac ion channels. It is collected that the effects of paeonol on multiple ion channels such as the fast sodium channel and L-type calcium channel from published papers. To incorporate the information on multi-channel block, we computed the effects using the mathematical cardiac model of the guinea-pig and rat ventricular cells (Noble 1998 and 1991 model) and induced early after-depolarizations (EADs) to generate an arrhythmia in the whole heart. Paeonol slightly shortened the action potential duration in the normal cardiac ventricular action potential by the inhibition of sodium channel and L-type calcium channel. Paeonol presented the protective effect from EADs by the inactivation of sodium channel but not L-type calcium channel. Paeonol did not show any changes when it treated on normal ventricular cells through the inhibition of sodium channel, but the protective effect of paeonol through sodium channel on EADs was dose-dependent. These findings suggest that paeonol and its original plant may possess anti-arrhythmic activity, which implies their cardioprotective effects.

Characterization of a novel protein interacting with rat large-conducatance $Ca^{2+}$-actived $K^+$ channel $a\lpha$-subunit rSlo

  • Aegyoung Cho;Lee, Kwang-Hee;Sungmin Song;Bongwoon Hwang;Jung, Yong-Keun;Park, Chul-Seung
    • 한국생물물리학회:학술대회논문집
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    • 한국생물물리학회 2003년도 정기총회 및 학술발표회
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    • pp.43-43
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    • 2003
  • Large-conductance $Ca^{2+}$-actived $K^{+}$ channels ($BK_{Ca}$ channels) play a key role in setting the pace of contractile activity in muscle and are involved in the regulation of neurotransmitter release in neuron. $BK_{Ca}$ channels are activated by depolarizing membrane potential and the elevated level of intracellular calcium. Using yeast-two hybrid assay, we have identified a novel protein interacting with the cytosolic carboxyl terminus of rSlo, the brain isoform of rat large-conductance $Ca^{2+}$-activated $K^{+}$ channel $\alpha$-subunit. The novel gene encodes 51 kDa protein and is named as SIRK(rSlo-interacting RGS-like protein). SIRK is expressed in various tissues and localized in the cytosolic and the membrane fraction. Biochemical and immunological studies indicated that SIRK physically interacted with the cytosolic region of rSlo. To investigate whether SIRK can modulate the activity of rSlo, GFP-fused SIRK and rSlo were transiently transfected into COS-7 cells and the effects of SIRK was studied using electrophysiological means. We concluded that the overexpression of SIRK alters the surface expression of rSlo channel with only a limited effect on the biophysical characteristics of the channel.the channel.

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Synthesis and SAR of N-Chlorophenyl Substituted Piperrazinylethyl-aminomethylpyrazoles as 5-HT3A Inhibitors

  • Lee, Byung-Hwan;Choi, In-Sung;Rhim, Hye-Whon;Choi, Kyung-Il;Nah, Seung-Yeol;Nam, Ghil-Soo
    • Bulletin of the Korean Chemical Society
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    • 제30권11호
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    • pp.2707-2712
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    • 2009
  • 5-$HT_{3}$ receptor;5-$HT_{3A}$ receptor channel activity;Novel 5-$HT_{3}$ receptor channel current blockers;Chlorophenyl substituted piperazinylethylaminomethylpyrazoles; The 5-$HT_{3A}$ receptors are one of ligand-gated ion channels and are known to be involved in visceral pain, anxiety, or anticancer agent-induced nausea and vomiting. In present study, we designed novel skeletons based on the developed 5-$HT_{3}$ receptor antagonists and evaluated their effects on 5-$HT_{3A}$ receptor channel currents ($I_{5-HT}$) of a series of pyrazole derivatives having N-chlorophenylpiperazine functionality (6-9). We found that most of N-p-chlorophenyl substituted piperazinyl-pyrazole derivatives (7b, 7c, 7e and 7h) exhibited the high potency for the inhibition of $I_{5-HT}$, whereas the compound without chloride (6) or with m-chlorophenyl group (a serious of 8 and 9) showed the low potency. These result indicate that p-chlorophenyl group is might play an important role for increasing the inhibitory potency on $I_{5-HT}$.

항공사 유통경로에 대한 e-비즈니스 파급효과 (e-Business Impacts on Distribution Channel in Airlines)

  • 윤덕영;이휘영;김기웅;윤문길
    • 경영과학
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    • 제22권1호
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    • pp.149-165
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    • 2005
  • From the growth of internet technology, many e-commerce principles have been Introduced In airline industry. The computer reservation systems(CRS) has been considered as the first real-time business application and the earliest examples of e-commerce. in airlines, the early e-business activity was to build the web site for providing flight Information to customers. Recently, many airlines are expanding the capability of the web site for selling tickets on the web to make use of the cheaper distribution channel. In this paper, we focus on the impacts of airline e-business being implemented in airline distribution channels. Using the conjoint analysis, we suggest a model for estimating the change of market sales for each distribution channel. With the empirical survey, we can find some implications on the e-business strategy and the effective internet marketing tools for airlines.