• Title/Summary/Keyword: Channel Types

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Effects of Consumer Self-Determination Motivation and Service Quality on Purchase Intention of Omni-Channel Service in Omni-Channel Environment (옴니채널 환경에서 소비자의 자기결정 동기와 서비스품질이 옴니채널 서비스 구매의도에 미치는 영향)

  • Park, Joonyong;Kim, Ji Su;Kim, Renee B.
    • Journal of Information Technology Services
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    • v.18 no.4
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    • pp.23-38
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    • 2019
  • With the development of information and communication technology, logistics distribution systems and services have been improved, new types of services have been provided, and consumption patterns in consumer markets have also changed. In the domestic distribution market, the development of ICT technology, the spread of smart devices, and the growth of the e-commerce market have led to Omni-channel, a service that integrates offline channels and online channels. Omni-channel service aims to provide consumers with consistent and convenient service by integrating offline and online domain into one. Consumers can get integrated service on and offline. In this study, consumers' intention to use Omni-channel was examined by Self Determination Theory and SERVQUAL. The survey was conducted on Omni-channel user and the research model was composed of 2nd order factor model considering the characteristics of Omni-channel which provides integrated service based on the prior literature and PLS-SEM (partial least squares structural equation modeling).

Ginsenosides Inhibit N-, p-, arid Q-types but not L-type of $Ca^{2+}$ Channel in Bovine Chromaffin cells

  • Seok Chol;Jung, Se-Yeon;Kim, Hyun-Oh;Kim, Hack-Seang;Hyewhon Rhim;Kim, Seok-Chang;Nah, Seung-Yeol
    • Journal of Ginseng Research
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    • v.24 no.1
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    • pp.18-22
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    • 2000
  • In previous reports we have shown that ginsenosides inhibit high threshold voltage-dependent $Ca^{2+}$ channels in neuronal cells. However, these studies did not show whether ginsenosides-induced inhibition of $Ca^{2+}$ currents discriminates among the various $Ca^{2+}$ channel subtypes, although it is known that there are at least five different $Ca^{2+}$ channel subtypes in neuronal cells. In this study we investigated the effect of ginsenosides on high threshold voltage-dependent $Ca^{2+}$ channel subtypes using their selective $Ca^{2+}$ channel blockers nimodipine (L-type), $\omega$-conotoxin GVIA (N-type), or $\omega$-agatoxin IVA (P-type) in bovine chromaffin cells. We could observe that ginsenosides inhibited high threshold voltage-dependent $Ca^{2+}$ currents in a dose-dependent manner. The $IC_{50}$/ was about 120 $\mu$g/ml. Nimodipine had no effect on ginsenosides response. However, the effect of ginsenosides on $Ca^{2+}$ currents was reduced by $\omega$-conotoxin GVIA, $\omega$-agatoxin IVA, and mixture of nimodipine, $\omega$-contoxin GVIA, and $\omega$-agatoxin IVA. These data suggest that ginsenosides are negatively coupled to three types of calcium channels in bovine chromaffin cell, including an $\omega$-conotoxin GVIA-sensitive (N-type) channel, an $\omega$-agatoxin IVA-sensitive (P-type) channel and nimodipine/$\omega$-conotoxin GVIA/$\omega$-agatoxin IVA-resistant (presumptive Q-type) channel.Q-type) channel.

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The Impact of Emotional Appeals in Fair Trade Apparel Advertisements - The Interaction Effect of Advertising Channel and the Mediation Effect of PCE - (공정무역 의류 광고에서 정서 소구의 효과 - 광고채널의 조절효과와 PCE의 매개효과 분석 -)

  • Lee, Joeun;Lee, Yuri
    • Journal of the Korean Society of Costume
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    • v.66 no.5
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    • pp.49-65
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    • 2016
  • This study investigated the effect of emotional appeals on consumers' attitude towards fair trade apparel advertisements, and their intention to purchase those fair trade apparels. The interaction effect of the advertising channel and the mediation effect of perceived consumer effectiveness(PCE) were examined. Four stimuli were manipulated using two types of emotions(positive/negative) and two types of advertising channels(magazine/SNS) were used to analyze consumers' reaction. The results demonstrated the significant differences in attitude towards ads and purchase intention according to the types of emotional appeals used in fair trade apparel ads. However, the interaction effect between the types of emotion and advertising channels was not identified. The results of mediation analysis showed that positive emotion influenced purchase intention directly without forming a favorable attitude towards the ads, whereas negative emotion had no significant influence on attitude towards the ads and purchase intention. The results also identified that PCE mediated between emotion elicited by ads and purchase intention. This study suggests that delivering images and messages that creates positive emotion should be considered when fair trade ads are produced. In addition, fair trade ads need to be devised to enhance PCE by emphasizing that ethical choices of individual consumers can change the working environment of manufacturing countries.

Influences of omni-channel shopping motivations on consumer acceptance of omni-channel strategies through fashion product purchasing processes (옴니채널 쇼핑동기가 패션제품 구매의사결정단계별 소비자의 옴니채널 전략 소구에 미치는 영향 연구)

  • Kim, Aekyung;Lee, Eun-Jung
    • The Research Journal of the Costume Culture
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    • v.26 no.1
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    • pp.109-124
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    • 2018
  • As fashion and distribution companies have increasingly turned to implementing marketing activities that use omni-channel strategies, it is imperative to explore consumer-oriented evaluations of omni-channel shopping for fashion products. Through contributing to the growing research flow of consumer behavior within omni-channel contexts, the current study explores consumer motivations for omni-channel fashion shopping and their impacts on the decision-making stages of fashion products. The authors first performed in-depth interviews with six Korean consumers and confirmed the four types of consumer motivation for omni-channel shopping, and how decision-making processes react to fashion companies' omni- channel marketing strategies. These findings were used to set survey items for the main study. Based on the results and findings of previous literature, an online survey was conducted with 300 participants who had actual experience with omni-channel shopping for fashion products. The statistic results from the survey revealed the following: First, the in-depth interviews allowed the authors to confirm four factors of omni-channel shopping motivation (ubiquity, efficiency, convenience, and impulsiveness). Second, the survey showed the authors that among the four factors of omni-channel shopping orientation, impulsiveness had the greatest effect on consumer behaviors at the preand on-purchase stages, while the ubiquity factor had the greatest effect at the post-purchase stage. As such, the study empirically tested the omni-channel-specific factors of shopping orientation and motivation. In addition, it showed the effect of omni-channel marketing on various stages of the decision- making process and the study's limitations and implications were discussed.

Offline and Online Channel Sales of Existing Products and New Products: Findings from Experience Goods (오프라인과 온라인 채널상의 기존제품과 신제품의 판매 성과: 경험재에 대한 시계열 분석을 중심으로)

  • Kim, Jeeyeon;Kim, Mingyung;Choi, Jeonghye
    • Knowledge Management Research
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    • v.16 no.4
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    • pp.109-132
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    • 2015
  • We examine offline and online channel sales of experience goods, and compare and contrast the sales patterns of existing products and new products between channels. To this end, we obtain the channel-specific time-series sales data from the leading company selling beauty products, both offline and online. By applying the Vector Autoregressive Model, we empirically find out how the relationship between existing products and new products changes between the shopping channels. Our empirical findings are as follows. First, the sales effects from existing products to new products are significantly positive at both offline and online channels, and this positive effect is greater in the offline channel than in the online channel. Second, the influence of new products on existing products is more positive in the offline channel than in the online channel. Third, the impact of existing products sales on new products sales is greater than that of new products on existing products. Lastly, the inertia effect, the effect within the same shopping channel and the same selling product, is significantly positive in the offline channel but not in the online channel, and this asymmetric inertia effect emerges as we focus on experience goods. Moreover, the impulse response function analysis provides the three important implications. First, companies should pay attention to the same channel but different types of products. Second, the offline channel is more vulnerable to market shock than the online channel. Third, new products sales vary by existing products sales to the greater extent, compared to the opposite relationship. We believe our study contributes theoretically and practically to the fields of marketing and knowledge management.

Contribution of Different Types of $Ca^{2+}$ channels to Catecholamine Secretion in Rat Adrenal Chromaffin Cells (부신수질 Chromaffin 세포의 $Ca^{2+}$ 통로유형이 카테콜아민 분비에 미치는 영향에 관한 정량적 연구)

  • Goo, Yang-Soak;Roh, Jin-A;Lee, Jung-Hwa;Chao, Eun-Jong
    • Progress in Medical Physics
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    • v.8 no.1
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    • pp.3-15
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    • 1997
  • Adrenal chromaffin cells secrete catecholamine in response to acetylcholine. The secretory response has absolute requirement for extracellular calcium, indication that $Ca^{2+}$ influx through voltage dependent $Ca^{2+}$ channel (VDCC) is the primary trigger of the secretion cascade. Although the existence of various types of $Ca^{2+}$ channels has been explored using patch clamp technique in adrenal chromaffin cells, the contribution of different types of $Ca^{2+}$ channels to catecholamine secretion remains to be established. To investigate the quantative contribution of different types of $Ca^{2+}$ channels to cate-cholamine secretion, $Ca^{2+}$ current($I_{Ca}$) and the resultant membrane capacitance increment($\Delta{C}_{m}$) were simultaneoulsy measured. Software based phasor detector technique was used to monitor $\Delta{C}_{m}$. After blockade of L type VDCC with nicardipine (1$\mu$M), $I_{ca}$ was blocked to 43.85$\pm$6.72%(mean$\pm$SEM) of control and the resultant ㅿC$_{m}$ was reduced ot 30.10$\pm$16.44% of control. In the presence of nicardipine and $\omega$-conotoxin in GVIA(l$\mu$M), an N type VDCC antagonist, $I_{ca}$ was blocked to 11.62$\pm$2.96% of control and the resultant $\Delta{C}_{m}$ was reduced to 26.13$\pm$8.25% of control. Finally, in the presence of L, N, and P type $Ca^{2\pm}$ channel antagonists(nicardipine, $\omega$-Conotoxin GVIA, and $\omega$-agatoxin IVA, respectively), $I_{ca}$ and resultant $\Delta{C}_{m}$ were almost completely blocked. From the observation of parallel effects of $Ca^{2+}$ channel antagonists on $I_{ca}$ and $\Delta{C}_{m}$, it was concluded that L, N, and also P type $Ca^{2+}$ channels served and $Ca^{2+}$ source for exocytosis and no difference was observed in their efficiency to evoke exocytosis amost L, N, and P type $Ca^{2+}$ channels.

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The Lago Sofia Conglomerate : Debris Flow to Hyperconcentrated Flow Deposits in a Cretaceous Submarine Channel, Southern Chile

  • Choe, Moon-Young;Sohn, Young-Kwan;Jo, Hyung-Rae;Kim, Yea-Dong
    • Ocean and Polar Research
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    • v.24 no.3
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    • pp.289-300
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    • 2002
  • The Lago Sofia conglomerates encased in the Cretaceous Cerro Toro Formation, southern Chile, represent a gigantic submarine channel system developed along a foredeep trough. The channel system consists of several tributaries along the trough margin and a trunk channel along the trough axis. Voluminous debris flows were generated ubiquitously along the tract of the submarine channel mainly by the failure of nearby channel banks or slopes. The flows transformed immediately into multiphase flows and resulted in very thick-bedded mass-flow deposits with a peculiar structure sequence. The mass-flow deposits commonly overlie fluted or grooved surfaces and consist of a lower division of clast-supported and imbricated pebble-cobble conglomerate with common basal inverse grading, and an upper division of clast- to matrix-supported and disorganized pebble conglomerate or pebbly mudstone with abundant intraformational clasts. The structure sequence suggests a temporal succession of a turbidity current, a bipartite hyperconcentrapted flow with active clast collisions near the flow base, and a cohesive debris flow probably with a rigid plug. The multiphase flow is interpreted to have resulted from transformation of clast-rich but cohesive debris flows. Cohesive debris flows appear to transform more easily into dilute flow types in subaqueous environments because they are apt to hydroplane. This is in contrast to the flow transitions in subaerial environments where noncohesive debris flows are dominant and difficult to hydroplane.

Numerical analysis of the shape effect on PEMFC's Performace (연료전지 성능에 영향을 미치는 채널형상에 대한 연구)

  • Kim, K.J.;Jeon, Yu-Taek;Kim, Hyo-Gyun
    • 한국신재생에너지학회:학술대회논문집
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    • 2006.06a
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    • pp.59-62
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    • 2006
  • Formability is requested to successfully develop of a metal bipolar plate for mass production. From this point of view, wider channel and land width is more helpful to improve formability. But the performance of the fuel cell can be affected by its channel and land shape. So it is very important to select proper channel and land shape not to deteriorate the fuel cell performance. In this work, 3-dimensional, non-isothermal numerical simulation was performed to analyse the effects of channel and land width on the fuel cell performance. 3 types of straight channel were selected for the numerical simulation. The simulation results reveal that wide channel and land width lower fuel cell performance and decrease voltage at a high current density region. Water activity, temperature, oxygen concentration distributions were investigated to find the reasons of performance degradation. The results show that wide channel and land width give an bad effect on fuel cell performance because of low cool ins efficiency and lack of oxygen gas under the land.

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Distortion Measurement based Dynamic Packet Scheduling of Video Stream over IEEE 802.11e WLANs

  • Wu, Minghu;Chen, Rui;Zhou, Shangli;Zhu, Xiuchang
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.7 no.11
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    • pp.2793-2803
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    • 2013
  • In H.264, three different data partition types are used, which have unequal importance to the reconstructed video quality. To improve the performance of H.264 video streaming transmission over IEEE 802.11e Wireless Local Area Networks, a prioritization mechanism that categorizes different partition types to different priority classes according to the calculated distortion within one Group of Pictures. In the proposed scheme, video streams have been encoded based on the H.264 codec with its data partition enabled. The dynamic scheduling scheme based on Enhanced Distributed Channel Access has been configured to differentiate the data partitions according to their distortion impact and the queue utilization ratio. Simulation results show that the proposed scheme improves the received video quality by 1dB in PSNR compared with the existing Enhanced Distributed Channel Access static mapping scheme.

A Numerical Study on Heat Transfer and Friction in Rectangular Channel with Inclined Perforated Baffles

  • Putra, Ary Bachtiar Krishna;Ahn, Soo-Whan;Kang, Ho-Keun
    • Journal of Advanced Marine Engineering and Technology
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    • v.32 no.7
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    • pp.1003-1012
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    • 2008
  • A three dimensional numerical study has been applied to predict the turbulent fluid flow and heat transfer characteristics for the rectangular channel with different types of baffles. Four different types of the baffles are used. The inclined baffles have the width of 19.8 cm, the square diamond type hole having one side length of 2.55 cm, and the inclination angle of $5^{\circ}$. Reynolds number is varied between 23,000 and 57,000. The SST k-${\omega}$ turbulence model is used in the present numerical study. The validity of the numerical results is examined with the experimental data. The numerical results of the flow field depict that the flow patterns around the different baffle type are entirely different and it significantly affects the local heat transfer characteristics. The heat transfer and friction factor depend significantly on the number of baffle holes. It is found that the heat transfer enhancement of baffle type II (3 hole baffle) has the best values.