• Fashion & Textile Research Journal
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• v.22 no.1
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• pp.25-37
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• 2020

This study investigates the clothing purchase behavior of active seniors in their 50s and 60s. Differences of clothing purchase behaviors were examined according to gender and the group classified by shopping orientation. Data were collected from September 2 to September 9, 2019 using a professional internet research panel; subsequently, 246 sets of useful data were analyzed by descriptive statistics, factor analysis, reliability analysis, t-test, chi-squared test, ANOVA and Duncan-test using SPSS 21.0. The results of this study were as follows. First, there were significant differences in clothing purchase behavior of purchase frequency, purchase item, purchase price, and purchase channel according to gender; therefore marketers need plan different merchandising and retailing strategies between man's wear and woman's wear. Second. the result of cluster analysis by shopping orientation showed that active seniors were categorized into four groups including 'active shopping pursuit', 'economic/pleasure pursuit', 'convenience/brand pursuit', and 'passive shopping pursuit'. Third, there were significant differences in demographic variables such as gender and occupation according to four categorized groups. In addition, the significant differences of clothing purchase behaviors were verified according to four groups. 'Active shopping pursuit' group was shown to make the best use of offline channels and online channels in information research and product purchase.

• Journal of Korea Society of Industrial Information Systems
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• v.27 no.5
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• pp.99-117
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• 2022

This study examines the effect of customer experience management capability of a bank and job satisfaction and customer orientation of the frontline employee in bank. The proposed research model and developed hypotheses were tested using structural equations modeling based on data collected from 321 employees working in banks. The results of the study confirm the positive effects of employee training, employee empowerment, employee evaluation, cross functional work of customer experience management capability is job satisfaction and customer orientation. But channel integration is not supported job satisfaction and customer orientation. Performance management influenced customer orientation through job satisfaction. The study provides On a theoretical level valuable insights into the customer experience management competency at the organizational unit and but there is also a limitation that firms the is limited.

• Journal of Advanced Marine Engineering and Technology
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• v.26 no.6
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• pp.646-652
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• 2002

The influence of reciprocating frequency and radius on heat transfer in the roughened rectangular channel is experimentally investigated. The aspect ratio (width/height) of the duct is 2.33 and the rib height is one fifteenth of the duct height. And the ratio of rib-to-rib distance to rib height is 10. The discrete ribs were periodically attached to the button wall of the duct with a parallel orientation. The parametric test matrix involves Reynolds number, reciprocating, and reciprocating radius, in the ranges, 1,000∼6,000, 1.7∼2.5 HB and 7∼15cm, respectively. The combined effects of reciprocating frequency and reciprocating radius have considerable influence on the heat transfer due to the modified vortex flow structure.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.2
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• pp.183-192
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• 2020

This study conducted an exploratory study to derive the success factors of entrepreneurial marketing for startups. Through Delphi analysis, we derived the items of proactive orientation, risk management, innovation, opportunity driven, resource leveraging, customer intensity, value creation, price setting, marketing communication, channel management, product development, sales and marketing information management. The importance and execution of success factors were measured through IPA analysis. The first quadrant(keep up the good work) has proactive orientation, risk management, resource leveraging, customer intensity. The second quadrant(concentrate here) has innovation. The third quadrant(low priority) has channel management, sales, marketing information management. The fourth quadrant(possible overkill) has prices setting, product development. These results showed that the success factors of startup's entrepreneurial marketing were proactive orientation, risk management, innovation, opportunity driven, resource leveraging, customer intensity and value creation.

• The Journal of the Korea Contents Association
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• v.12 no.5
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• pp.404-414
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• 2012

B2B2C distribution channel between travel agencies, the travel franchiser's fairness become a big issue. So this study examines the effects of B2B transaction fairness between travel agencies on relationship-orientation and travel franchisee's performance. The research results are as follows: First, the most influential factor on the franchisee's performance was found as relationship-orientation factor. Second, among the 3 variable factors of B2B transaction fairness, the most influential factor on the franchisee's relationship-orientation was found as interactional fairness. And procedural fairness was found as next. Third, distributive fairness and interactional fairness were found to have a significant effect on franchisee's financial performance. And distributive fairness and procedural fairness were found to have a significant effect on franchisee's non-financial competency. Conclusively, excellent employees of travel franchiser' are the most valuable factors in B2B2C transactions due to the nature of the travel industry where human services are valued above everything else.

• Nuclear Engineering and Technology
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• v.12 no.3
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• pp.153-162
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• 1980

The investigation of the fuel cladding temperature behavior and heat transfer mechanism during the reflooding phase of a LOCA plays an important role in performance evaluation of ECCS and safety analysis of water reactors. Reflooding experiments were performed with horizontal and vertical flow channels to investigate the effect of coolant flow channel orientation on rewetting process. Emphasis was mainly placed on the CANDU reactor which has horizontal pressure tubes in core, and the results were compared with those of vertical channel. Also to investigate the rewetting process visually, the experiments by using a rod in annulus and a quartz tube heated outside were performed. It can be concluded that the rewetting velocity in horizontal flow channel is clearly affected by flow stratification, however, the average rewetting velocity is similar to those in vertical flow channel for same conditions.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.5
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• pp.559-569
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• 2004

The present study attempts to identify the differences in consumer information source, shopping orientation, and store image in the purchase of cosmetics in adult women at the age of 20 or more according to the distributions channels: department stores, specialty stores, discount stores and direct mails. From October 3 to 13, a survey was conducted to 1,200 adult women who visited each channel and who would understand the purpose of this study and complete the questionnaire. 300 sheets were distributed to each of the channels under investigation, and a total of 1,116 questionaaires were used in the final analysis. Using the statistical package, SPSS WIN 10.0, factor analysis, ANOVA, and Duncan's post-hoc test were carried out. The result are as follows: 1. There was a difference in the demographical characteristics of the consumers according to the distribution channels for cosmetics. 2. There was a differen co in the shopping orientations of the consumers according to the distribution channels for cosmetics. 3. There was a difference in the information sources of the consumers according to the distribution channels for cosmetics. 4. There was a difference in the store images perceived by the consumers according to the distribution channels for cosmetics.

• Proceedings of the KSRS Conference
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• 2004.10a
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• pp.566-569
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• 2004

This study is to trace the change of stream shape using the past series of aerial photographs, and to compare the land use changes of riparian area along the stream. For the Gyeongan national stream, aerial photographs of 1966, 1981 and 2000 were selected and ortho photographs were made with interior orientation and exterior orientation, respectively. As apparent changes of the stream, the consolidated reaches of stream with levee construction were straightened and their stream widths were widened. Especially the stream width of inlet part of Paldang lake was widened almost twice because of the rise of water level by dam construction in 1974. The land use maps (1966, 1981,2000) of riparian areas were also made, respectively and classified into 6 categories (water, forest, agricultural land, urban area, road, sandbar) by digitizing. The area of forest and agricultural land decreased and urban area increased as the stream maintenance was performed.

• Journal of Distribution Science
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• v.14 no.2
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• pp.135-144
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• 2016

Purpose - The purpose of this paper is to empirically investigate the moderating effects of social capital on antecedents factors path of export performance in the materials and components SMEs(Small and Medium-sized Enterprises) of Busan and Kyungnam region. In case of materials and components SMEs, they are always trying to achieve business performance including export sales and market share, but it is difficult for them to increase performance due to the limitation of inner & tangible resources. Therefore intangible asset such as technology capability and its antecedents factors which are technology innovation and learning orientation are getting more important to SMEs. In addition, it is supposed that social capital such as local network including distribution channel in overseas market plays an essential role to enhance export performance. Accordingly, the main goal of this study is to find out the relationship between export performance and antecedents factors and the validity of social capital as a moderating valuable. Research design, data, and methodology - Technology innovation, learning orientation and technology capability have been used as antecedents factors for export performance and social capital such as network diversity and intensity has been used for moderating effects analysis. In order to select these valuables mentioned above, this study examined the existing researches on a basis of Resources Based View, Organizational Learning Theory and Social Capital theory. To achieve the objective of this paper, 7 hypotheses including the moderating effects have been proposed with 6 potential variables measured by 24 questions. The survey was carried out from December 2014 to March 2015 and 137 samples out of total 175 were selected for the analysis. PLS(Partial Least Squares) has been used for the methodology of empirical analysis for both antecedents factors path and moderating effects. Results - Research findings are as follows. First, technology innovation has a significant impact on learning orientation, learning orientation has a positive effect on the technology capability and technology capability also has a significant impact on export performance. Therefore 3 valuables are proved as antecedents factors of export performance. Second, the social capital(both network diversity and intensity) plays a moderating role with learning orientation to technology capability. However, there is no moderating effects between both of social capital and technology capability regarding export performance. Conclusions - According to path analysis results, it is suggested that the materials and components SMEs should raise technology innovation and learning orientation in order to improve technology capability and export performance. Meantime, the moderating effect analysis shows that SMEs should consider local network diversity and intensity along with learning orientation to add up technology capability. But local network diversity and intensity does not work systematically with technology capability for export performance and it means that SMEs should find the appropriate local partners for the purpose of establishing concrete distribution channels based on marketing perspective, not for improving technology capability.

• Journal of Biomedical Engineering Research
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• v.2 no.1
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• pp.3-14
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• 1981

A theoretical investigation of the origin of the spontaneous firing in the squid axon was done with a mathmatical computer modelling based on the Hodgkin-Huxley equation. It is strongly believed that the existence of calcium ions in the membrane is essential to cause firing. The results of the computer simulation of the modelling indicate that the sites of calcium ions in the membrane might be near the potassium channel and the leakage channel plays an important role in the firing. The orientation of the future research project was suggested. And also, a theoretical investigation of the origin of the firing in the propagating action potential was done in the same way.