• Journal of Korea Society of Digital Industry and Information Management
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• 제10권2호
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• pp.143-156
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• 2014

Comprehensive programming channels are based on recognition of the parent company, their parent newspaper has increased brand awareness. In this paper, the comprehensive channels to look at the structure of the channel brand architecture, a certain brand of newspapers and comprehensive channels have a effect on the formation of the image of the channel according to the future of the brand extension strategy for MPP. Referring to the brand architecture, which reveals the structural system of the brand, it is argued that TV Chosun and MBN take the integrated corporate brand strategy, while JTBC tries to mix and balance the brands of the parent corporation and its own independent one. Exceptionally, Channel A doesn't take a name of its parent corporation 'Dong-A'. It is argued that the comprehensive programming channels utilize and take the parent corporate brand, mixed brand, and independent brand in accordance with circumstances of their own parent corporates. Their parent brand of comprehensive channels give viewers a positive image and awareness of comprehensive channel brand. while building its own channel images, TV Chosun and Channel A Conservative extension of a certain brand marketers to be bound by the channel's image. Brand extension of comprehensive channels is to have the strength of their entry into the genre that is most likely higher.

• The Journal of the Korea Contents Association
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• 제9권10호
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• pp.349-359
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• 2009

This study analyzed the structural correlation between parent brand attitude, including attitude toward the advertisement, attitude toward the store and brand attitude, and brand extension evaluation, relationships among which are conceived as a brand extension evaluation process. The result of analysis, revealed statistical significances of the differences in the effect levels between attitude toward store and brand attitude, between brand attitude and brand extension evaluation level, and between brand extension evaluation level and purchase intention of an extended product depending on the choice of distribution channel type. Therefore the evaluation level of brand extension should be analyzed by structural relationship model based on the consumer behavior's viewpoint with distribution channel type and it can provide the important information for restructuring distribution channel and increase the level of the successful brand extension.

• Korean journal of communication and information
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• 제61권
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• pp.28-51
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• 2013

The present study analyzed the effects of brand extension on the existing parent brand by applying the media brand extension model which previous studies had suggested based on consumer based brand equity model. Based on previous studies, the present study constructed a research model in which pre-brand extension parent brand evaluation, brand portfolio quality variance, perceived number of brand extensions, perceived fit between parent brand and brand extended channel, and brand extended channel evaluation are supposed to affect post-brand extension brand extension evaluation, and tested the media brand extension feedback effects model through structural equation modeling. The analysis results show that pre-brand extension parent brand evaluation, brand portfolio quality variance, perceived fit, and brand extended channel evaluation affect post-brand extension parent brand evaluation while the effect of perceived number of brand extensions is not significant.

• Journal of information and communication convergence engineering
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• 제7권4호
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• pp.480-488
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• 2009

A channel-shared modified accelerative pre-allocation wavelength division multiple access (CMAP-WDMA) media access control (MAC) has been proposed for metro-WDMA networks, as an extension of modified pre-allocation wavelength division multiple access (MAP-WDMA) MAC protocol. Similarly, CAP WDMA as an extension of accelerative pre-allocation wavelength division multiple access (AP-WDMA) MAC protocol. Performance of CMAP- and CAP-WDMA was extensively investigated under several channel sharing methods (CSMs), asymmetric traffic load patterns (TLPs), and non-uniform traffic distribution patterns (TDPs). The result showed that the channel utilization of the CMAP-WDMA always outperforms that of CAP-WDMA at the expense of longer channel access delay for channel shared case while CMAP-WDMA provided higher channel utilization at specific network conditions but always shorter channel access delay than CAP-WDMA for non-channel shared case. Additionally both for CMAP- and CAP-WDMA, determining an effective CSM is a critical design issue because TDPs and TLPs can be neither managed nor expected while CSM is manageable, and the CSM supporting the best channel utilization can be recommended.

• Journal of Agricultural Extension & Community Development
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• 제10권2호
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• pp.229-237
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• 2003

Since the 1960s in Korea, major broadcasting channels broadcasted farm television programs, however, airing of these programs were reduced in the 1990s. This was due to the declining number of farmers, and the low popularity rating of farm television programs. To cope with the situation, agriculture businessmen, farmers, and the officials concerned tried to acquire the independent farming television channel in cable television and satellite television, In 1998, one cable television channel started broadcasting, while another channel in satellite television began its broadcasting in 2001. One of the major concerns of the people in the broadcasting was actualization of the public interests in the new media multi-channel age. Recognizing this point, the study explored a few areas of concern such as conceptualizations of the public interest of the people in the digital age, examination of the surroundings of program production and marketing, and survey the media use behavior of target audience - rural residents; In the concept of the public interest, there are two points of view; market focused and democratic principle oriented. As the digitalization of broadcast advances and the logic of economics prevails, it is difficult to offer the public broadcasting service to farmers, however, democratic principles should be more emphasized. The rural resident prefer major terrestrial television channel to cable television and satellite television channel, and in media use behavior, the medium of major terrestrial television would be more useful for farm broadcasting.

• Proceedings of the IEEK Conference
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• 대한전자공학회 2004년도 학술대회지
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• pp.801-803
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• 2004

The current drive in an MOSFET is limited by the intrinsic channel resistance. All the other parasitic elements in a device structure playa significant role and degrade the device performance. These other resistances need to be less than $10{\%}-20{\%}$ of the channel resistance. To achieve the requirements, we should investigate the methodology of separation and quantification of those resistances. In this paper, we developed the extraction method of resistances using calibrated TCAD simulation. The resistance of the extension region is also partially determined by the formation of a surface accumulation region that forms under the gate in the tail region of the extension profile. This resistance is strongly affected by the abruptness of the extension profile because the steeper the profile is, the shorter this accumulation region will be.

• Journal of Agricultural Extension & Community Development
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• 제5권1호
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• pp.123-132
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• 1998

After late 1980s, new approach is needed for satisfying with people's various information needs and better quality of life on Korean extension service. The United States began modern extension service at first and has influenced many countries. Cooperative extension service has helped people practically by searching into people's problem and developing various channel to diffuse. Cooperative extension adopts changes in extension service environment and puts them to use. Based on the extension service in the United States, following recommendations were suggested; 1) carrying out extension service to meet the changing needs of people, 2) strengthening the extension function of agricultural Colleges, 3) review of cooperative agricultural research and extension, 4) developing programs and management, 5) accumulation agricultural information and utilizing them.

• KIEE International Transactions on Electrophysics and Applications
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• 제5C권2호
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• pp.49-53
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• 2005

The current drive in a MOSFET is limited by the intrinsic channel resistance. All other parasitic elements in a device structure perform significant functions leading to degradation in the device performance. These other resistances must be less than 10$\%$-20$\%$ of the channel resistance. To meet the necessary requirements, the methodology of separation and quantification of those resistances should be investigated. In this paper, we developed an extraction method for the resistances using calibrated TCAD simulation. The resistance of the extension region is also partially determined by the formation of a surface accumulation region that gathers below the gate in the tail region of the extension profile. This resistance is strongly affected by the abruptness of the extension profile because the steeper the profile is, the shorter this accumulation region will be.

• Korea-Australia Rheology Journal
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• 제18권3호
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• pp.161-167
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• 2006

This study presents results on the numerical simulation of Newtonian and non-Newtonian flow in a channel obstructed by an asymmetric array of obstacles for clarifying the descriptive ability of current non-Newtonian constitutive equations. Jones and Walters (1989) have performed the corresponding experiment that clearly demonstrates the characteristic difference among the flow patterns of the various liquids. In order to appropriately account for flow properties, the Navier-Stokes, the Carreau viscous and the Leonov equations are employed for Newtonian, shear thinning and extension hardening liquids, respectively. Making use of the tensor-logarithmic formulation of the Leonov model in the computational scheme, we have obtained stable solutions up to relatively high Deborah numbers. The peculiar characteristics of the non-Newtonian liquids such as shear thinning and extension hardening seem to be properly illustrated by the flow modeling. In our opinion, the results show the possibility of current constitutive modeling to appropriately describe non-Newtonian flow phenomena at least qualitatively, even though the model parameters specified for the current computation do not precisely represent material characteristics.

• The Journal of Korean Institute of Communications and Information Sciences
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• 제25권10B호
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• pp.1793-1802
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• 2000

In this paper we propose an efficient implementation technique for cyclic extension in VDSL(Very High bit-rate Digital Subscriber Line) systems using Zipper duplexing and analyze its performances under typical telephone channel environments. In Zipper-based VDSL systems each DTM(discrete-multitone) block is appended by both cyclic prefix(CP) and cyclic suffix(CS). The CP is inserte to prevent both intersymbol interference (ISI) and iterchannel interference (ICI) while the CS is appended to ensure orthogonality between the upstream and downstream carriers thus preventing near-end crosstalk (NEXT). However in order to implement the CP in the transmitter side of the VDSL system an additional hardware is required to append the latter part of each DMT symbol to the beginning of the DMT symbol. In this paper we propose a VDSL system with Zipper duplexing using only CS to reduce hardware complexity (memory and processing delay) required for implementation of CP. It is shown by computer simulation that the proposed approach has the same capacity under typical channel environments as the previous Zipper-based VDSL system using both CP and CS. even with a significantly lower hardware complexity.