• Journal of the Korean Institute of Oriental Medical Informatics
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• v.15 no.2
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• pp.77-91
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• 2009

Flowery Knotweed Root is the dried tuberous root of the knotweed family wheres Auriculate Swallowwort Root is the dried tuberous root of the swallowort family. Flowery Knotweed Root is also called Red Flowery Knotweed Root in China, which is dried root of Polygonum multiflorum THUMB. Chinese Flowery Knotweed Root is better known as the dried tuberous root belonging to the family Apocynaceae whereas White Flowery Knotweed Root in Korea is the dried tuberous root of Cynanchum wilfordii(Maxim) Hemsl. Up to now, while the dried root named Red Flowery Knotweed Root has been widely used in China, Auriculate Swallowwort Root has been widely used in Korea. Both the roots contrast in a striking way with the origin, shape, botanical names, other names, and chemical constituents, so administration and dosage without discrimination of both sides can be open to question. According to the literature, it is recorded that Flowery Knotweed Root and Auriculate Swallowwort Root are similar to the characteristics, properties, and actions. From this study, the result is as follows: 1. Flowery Knotweed Root and Auriculate Swallowwort Root are divided into the family Apocynaceae and the family Polygonaceae, respectively. Accordingly 2. Flowery Knotweed Root is in shape of an irregular spindle and looks reddish- brown or deep reddish-brown and the section is light yellowish-brown, while Auriculate Swallowwort Root looks yellowish-brown and the section is white or yellow. 3. Flowery Knotweed Root is reported by the Journal of the Crude Drug that the medicinals have not the same therapeutic action as Auriculate Swallowwort Root. It is recorded that the properties, channel entry, functions of Flowery Knotweed Root and Auriculate Swallowwort Root in literature have much in common. Many works on the roots of this plant has been used traditionally as a tonic are required of. In view of the results, Flowery Knotweed Root and Auriculate Swallowwort Root varies both in nature and in shape, so that the administration and dosage of the medicinals must be taken a prudent attitude.

• The Bulletin of The Korean Astronomical Society
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• v.35 no.1
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• pp.30.2-30.2
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• 2010

Numerous operational anomalies and satellite failures have been reported since the beginnings of the "space age". Space weather effects on modern spacecraft systems have been emphasized more and more as increasing their complexity and capability. Energetic particles potentially can destroy and degrade electronic components in satellites. We analyzed the geostationary (GEO) satellite anomalies during 1997-2009 to search possible influences of space weather on the satellite anomalies like power problem, control processor problem, attitude control problem, etc. For this we use particle data from GOES and LANL satellites to investigate space weather effects on the GEO satellites' anomalies depending on Kp index, local time, seasonal variation, and high-energy electron contribution. As results, we obtained following results: (1) there is a good correlation between geomagnetic index(Kp) and anomaly occurrences of the GEO satellite; (2) especially during the solar minimum, occurrence of the satellite anomalies are related to electron flux increase due to high speed solar wind; (3) satellite anomalies occurred more preferentially in the midnight and dawn sector than noon and dusk sector; (4) and the anomalies occurred twice more in Spring and Fall than Summer and Winter; (5) the electron with the lowest energy channel (50-75keV) has the highest correlation (cc=0.758) with the anomalies. High association between the anomalies and the low energy electrons could be understand by the facts that electron fluxes in the spring and fall are stronger than those in the summer and winter, and low-energy electron flux is more concentrated in the dawn sector where the GEO satellite anomalies occurred more frequently than high-energy electron flux. While we could not identify what cause such local time dependences, our results shows that low-energy electrons (~100keV) could be main source of the satellite anomaly, which should be carefully taken into account of operating satellites.

• Journal of the Korean Society for Aeronautical & Space Sciences
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• v.33 no.4
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• pp.47-56
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• 2005

In GPS/INS/barometer navigation system for UAV, vertical channel damping loop was introduced to suppress divergence of the vertical axis error of INS, which could be reduced to the level of accuracy of pressure altitude measured by a pitot-static tube. Because static pressure measured by the pitot-static tube depends on the speed and attitude of the vehicle, static pressure error models, based on aerodynamic data from wind tunnel test, CFD analysis, and flight test, were applied to reduce the error of pressure altitude. Through flight tests and sensitivity analyses, the error model using the ratio of differential pressure and static pressure turned out to be superior to the model using only differential pressure, especially in case of high altitude flight. Both models were proposed to compensate the effect of vehicle speed change and used differential and static pressure which could be obtained directly from the output of pressure transducer.

• The Journal of the Acoustical Society of Korea
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• v.33 no.3
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• pp.174-183
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• 2014

When a active sonar signal is transmitted and returned back from a target, it has been distorted by various properties of acoustic channel such as multipath arrivals. And signals have been appeared to be different form by target position and attitude. Therefore, we simulated the target echo signal using 3 dimensional target model include reflects target features. In this paper, we develop components form of a simulated target model is made up equally spaced highlight points, and each part of the target consists of shape function. We can simulate a target echo signal and Target strength (TS) according to wave incident angle. To verify, we made small scale target in kit form and we had got underwater target signal for comparing simulation result in water tank.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.9
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• pp.1361-1373
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• 2009

This study analyzed female motives and psychological experiences related with high-heeled shoes. Data was collected through in-depth interviews with seven females having more than forty pairs of high-heeled shoes. Exploratory data are classified into physical aspects and mental aspects, and the meaning of wearing high-heeled shoes were derived and discussed. First, with high-heeled shoes, the participants tried to make an ideal physical appearance, 1) to make an aesthetic illusion of a longer, more slender body 2) to make a more glamorous bodyline and toned legs. Second, the psychological experiences were as follows: 1) Wearing high-heeled shoes, they felt self-confidence in appearance and had feelings of satisfaction, fulfillment, and superiority. 2) High-heeled shoes gave wearers an increased sexual appearance in addition to a feminine attitude and independent mind. Accordingly, wearers thought they could make males compliant with a better sexual look in private and public life. 3) Through buying or putting on high-heeled shoes, women could change their mood, have mental stability, and channel sexual desires. 4) Some women made the secret self with the collected high-heeled shoes for sexual fantasies. 5) They thought that painful bodies or feet were not cumbersome. In addition, some wearers thought high-heeled shoes were a natural extension of their bodies.

• International Journal of Computer Science & Network Security
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• v.21 no.7
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• pp.70-76
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• 2021

The relevance of intelligence involves the definition of such communication systems of PR-management and branding of media channels with the use of social networks, which are already implemented in practice by modern representatives of professional PR product. The purpose of the investigation is to determine the system of implementation of technologies of PR-management and branding of media channels with the use of social networks based on a survey of PR and brand of different media channels on the basis of a survey of brand managers and PR. 980 respondents from Ukraine took part in the survey. The survey was conducted on the Google-forms platform. The results outline a list of the most popular social networks and messengers for the implementation of PR management and branding technologies, including Facebook, Twitter, Google, LinkedIn, Tumblr; Telegram, WhatsApp, Viber, Skype. It is determined that the criteria of branding analysis are informativeness, centralization/distribution, content, feedback intensity. Identified 2 prospects for the development of branding in an interactive media environment (creation of a presentation system; integration of websites of social media and companies in universal centers). The criteria of general importance of the factors influencing the behavioral intention of consumers to use social media channels are presented (satisfaction, accessibility, perceived usefulness, trust, ease of use, attitude, social influence, self-efficacy). The meaning of the content of social media channels (public, informational and communication) is indicated. The practical significance of the study was to present the links between the criteria, development prospects and the values of branding factors.

• The Journal of the Korea Contents Association
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• v.22 no.3
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• pp.430-441
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• 2022

With the development of ICT technology, various mobile applications have appeared one after another, and they have penetrated deeply into the lives of individuals. In order to explore the key factors that movie content-related applications should have through empirical studies, this study used the information system success model to investigate the influence of each quality factor on movie consumers' attitudes toward movies and their viewing intentions. As a result of the study, it was derived that the most important factor among the quality factors of movie content-related applications was the information quality factor, followed by the service quality being the next most important factor. In this study, based on the results of this study, the direction of application related to movie contents as a new distribution channel was proposed by suggesting a way to improve applications related to movie contents for the development of the domestic movie industry.

• The Journal of Economics, Marketing and Management
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• v.6 no.4
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• pp.51-64
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• 2018

Purpose - This study is intended to look into the influences of restaurant consumers' e-WOM information communication on product perception risk, benefit and WOM effect. Research design, data, and Methodology - To achieve this, a survey was empirically carried out to 426 restaurant consumers. Results - The findings are as follows. First, the influence of e-WOM on product perception risk showed that WOM information sender characteristics, WOM information recipient characteristics and online community had a statistically significant positive influence on product perception risk. Second, the influence of e-WOM on product risk benefit showed that WOM information sender characteristics, WOM information recipient characteristics and online communication had a statistically significant positive influence on product risk benefit. Third, WOM risk perception had a statistically significant positive influence on WOM acceptance. Fourth, WOM risk benefit had a statistically significant positive influence on WOM effect. Conclusions - As for the above-mentioned findings, the communication between e-WOM sender and recipient had a positive influence on the product evaluation and attitude change in the restaurant industry, and the WOM effect had an influence on the financial performance and non-financial performance. The communication attaches importance to a direct using and tasting experience due to the nature of restaurant industry when it is simultaneously performed as a positive mechanism between sender and recipient through each channel of these factors. But the e-WOM culture can lead to the WOM effect when both sender and recipient share the persuasive communicability in reality that diversifies communication methods, having a positive influence on the management performance.

• Journal of Nutrition and Health
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• v.53 no.2
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• pp.215-229
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• 2020

Purpose: This study examines the attitude of South Korean adults toward food aid to North Korea and factors associated with it. Methods: An online survey involving 1,000 adults aged 19-69 years was conducted between September-October 2019. Throughout South Korea, the subjects were proportionally distributed with respect to gender, age, and region, to represent South Korean adults. Results: A total of 44.6% of the respondents agreed (Agreement group), 36.7% disagreed (Disagreement group), and 18.7% neither agreed nor disagreed to food aid to North Korea. Compared to the Disagreement group, the Agreement group had a higher concern of food aid to North Korea and a more positive perception on the effect of it. The Agreement group selected "direct assistance from the government" whereas the Disagreement group chose "support through international organizations" as the most appropriate channel for food aid to North Korea. Logistic regression analysis revealed that South Korean adults showing a more positive perception on the effect of food aid to North Korea were more likely to agree to the aid (odds ratio [OR], 19.32). Moreover, compared to the conservatives, the progressives were more likely to agree to food aid to North Korea (OR, 5.94). South Korean adults in their 40-50s were more likely to agree to food aid to North Korea than those in their 20-30s (OR, 2.81). South Korean adults with a higher concern of food aid to North Korea (OR, 3.93) and a greater positive perception on Korean unification (OR, 1.88) were more likely to agree to food aid to North Korea. Conclusion: The most important factor associated with the attitude of South Korean adults toward food aid to North Korea was their perception on the subsequent effect. As strategies to draw social consensus on food aid to North Korea, we recommend systematizing the monitoring process on the effect of providing food aid to North Korea and informing the public of the outcomes.

• Journal of Distribution Research
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• v.17 no.1
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• pp.87-115
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• 2012

Introduction: In these days, a loyalty program is one of the most common marketing mechanisms (Lacey & Sneath, 2006; Nues & Dreze, 2006; Uncles et al., 20003). In recent years, Coalition Loyalty Program is more noticeable as one of progressed forms. In the past, loyalty program was operating independently by single product brand or single retail channel brand. Now, companies using Coalition Loyalty Program share their programs as one single service and companies to participate to this program continue to have benefits from their existing program as well as positive spillover effect from the other participating network companies. Instead of consumers to earn or spend points from single retail channel or brand, consumers will have more opportunities to utilize their points and be able to purchase other participating companies products. Issues that are related to form of loyalty programs are essentially connected with consumers' perceived view on convenience of using its program. This can be a problem for distribution companies' strategic marketing plan. Although Coalition Loyalty Program is popular corporate marketing strategy to most companies, only few researches have been published. However, compared to independent loyalty program, coalition loyalty program operated by third parties of partnership has following conditions: Companies cannot autonomously modify structures of program for individual companies' benefits, and there is no guarantee to operate and to participate its program continuously by signing a contract. Thus, it is important to conduct the study on how coalition loyalty program affects companies' success and its process as much as conducting the study on effects of independent program. This study will complement the lack of coalition loyalty program study. The purpose of this study is to find out how consumer loyalty affects affiliated brands, its cause and mechanism. The past study about loyalty program only provided the variation of performance analysis, but this study will specifically focus on causes of results. In order to do these, this study is designed and to verify three primary objects as following; First, based on opinions of Switching Barriers (Fornell, 1992; Ping, 1993; Jones, et at., 2000) about causes of loyalty of coalition brand, 'brand attractiveness' and 'brand switching cost' are antecedents and causes of change in 'brand loyalty' will be investigated. Second, influence of consumers' perception and attitude prior to joining coalition loyalty program, influence of program in retail brands, brand attractiveness and spillover effect of switching cost after joining coalition program will be verified. Finally, the study will apply 'prior brand preference' as a variable and will provide a relationship between effects of coalition loyalty program and prior preference level. Hypothesis Hypothesis 1. After joining coalition loyalty program, more preferred brand (compared to less preferred brand) will increase influence on brand attractiveness to brand loyalty. Hypothesis 2. After joining coalition loyalty program, less preferred brand (compared to more preferred brand) will increase influence on brand switching cost to brand loyalty. Hypothesis 3. (1)Brand attractiveness and (2)brand switching cost of more preferred brand (before joining the coalition loyalty program) will influence more positive effects from (1)program attractiveness and (2)program switching cost of coalition loyalty program (after joining) than less preferred brand. Hypothesis 4. After joining coalition loyalty program, (1)brand attractiveness and (2)brand switching cost of more preferred brand will receive more positive impacts from (1)program attractiveness and (2)program switching cost of coalition loyalty program than less preferred brand. Hypothesis 5. After joining coalition loyalty program, (1)brand attractiveness and (2)brand switching cost of more preferred brand will receive less impacts from (1)brand attractiveness and (2)brand switching cost of different brands (having different preference level), which joined simultaneously, than less preferred brand. Method : In order to validate hypotheses, this study will apply experimental method throughout virtual scenario of coalition loyalty program if consumers have used or available for the actual brands. The experiment is conducted twice to participants. In a first experiment, the study will provide six coalition brands which are already selected based on prior research. The survey asked each brand attractiveness, switching cost, and loyalty after they choose high preference brand and low preference brand. One hour break was provided prior to the second experiment. In a second experiment, virtual coalition loyalty program "SaveBag" was introduced to participants. Participants were informed that "SaveBag" will be new alliance with six coalition brands from the first experiment. Brand attractiveness and switching cost about coalition program were measured and brand attractiveness and switching cost of high preference brand and low preference brand were measured as same method of first experiment. Limitation and future research This study shows limitations of effects of coalition loyalty program by using virtual scenario instead of actual research. Thus, future study should compare and analyze CLP panel data to provide more in-depth information. In addition, this study only proved the effectiveness of coalition loyalty program. However, there are two types of loyalty program, which are Single and Coalition, and success of coalition loyalty program will be dependent on market brand power and prior customer attitude. Therefore, it will be interesting to compare effects of two programs in the future.