• Title/Summary/Keyword: Channel Accessibility

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Factors Influencing the Attractiveness of Cosmetics Distribution Channels

  • YOON, Sang-Hyeon;SONG, Sang-Yeon;KANG, Myung-Soo
    • Journal of Distribution Science
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    • v.19 no.7
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    • pp.75-85
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    • 2021
  • Purpose: This study is focused on analyzing the key reasons why One-brand Shop has been shrinking and Multi-brand shop is rising from the perspective of the trend changes of customer behavior and distribution channel in the Korean cosmetic market. The purpose of this study is to examine the factors influencing the attractiveness of cosmetics distribution channels from a store perspective and a consumer perspective. Research methodology: This study conducted a survey to define the factors that influence the attractiveness of cosmetics distribution channels. A total of 300 samples were investigated. Results: The store factors that influence the attractiveness of the cosmetics distribution channel were product quality, shopping convenience, and store accessibility in the group of single-brand store preferences, and product diversity and store experience in the group of multi-brand store preferences. Conclusions: Core competing factors of One-brand shop include product value, shopping convenience and accessibility. In contrast, Multi-Brand shops offer core competing factors of diversified product portfolio and shop function experience. A new trend has been found that the customer segments of the price-oriented group and the pleasure-oriented group have become the mainstream segments in the Korean cosmetic market. In conclusion, Multi-brand Shops are suggesting better overall customer experiences in terms of distribution channel attractiveness and customer values.

Effect of marketing communication and channel accessibility on brand equity in a game industry (마케팅 커뮤니케이션과 유통 접근성이 게임 브랜드의 자산가치에 미치는 효과)

  • Lee, Hyungil;Kim, Ji-Hern
    • Journal of Korea Game Society
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    • v.21 no.6
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    • pp.3-12
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    • 2021
  • In this study, we verified the relationship of major variables that affect brand awareness, brand image and brand loyalty in the game industry. Six hypotheses for five variables were established and tested using K-BPI data. Distribution accessibility had the only significant effects on brand awareness, whereas marketing communication and distribution accessibility had significant effects on brand image. Only the brand image had a significant effect on brand loyalty. Brand communication to improve brand image and distribution to promote experiential marketing seem to be important.

Effect of Amino Terminus of Gap Junction Hemichannel on Its Channel Gating (간극결합채널의 아미노말단이 채널개폐에 미치는 영향)

  • Yim Jaegil;Cheon Misaek;Jung Jin;Oh Seunghoon
    • Journal of Life Science
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    • v.16 no.1
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    • pp.37-43
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    • 2006
  • Gap junction is an ion channel forming between adjacent cells. It also acts as a membrane channel like sodium or potassium channels in a single cell. The amino acid residues up to the $10^{th}$ position in the amino (N)-terminus of gap junction hemichannel affect gating polarity as well as current-voltage (I-V) relation. While wild-type Cx32 channel shows negative gating polarity and inwardly rectifying I-V relation, T8D channel in which threonine residue at $8^{th}$ position is replaced with negatively charged aspartate residue shows reverse gating polarity and linear I-V relation. It is still unclear whether these changes are resulted from the charge effect or the conformational change of the N-terminus. To clarify this issue, we made a mutant channel harboring cysteine residue at the $8^{th}$ position (T8C) and characterized its biophysical properties using substituted-cysteine accessibility method (SCAM). T8C channel shows negative gating polarity and inwardly rectifying I-V relation as wild-type channel does. This result indicates that the substitution of cysteine residue dose not perturb the original conformation of wild-type channel. To elucidate the charge effect two types of methaenthiosulfonate (MTS) reagents (negatively charged $MTSES^-$ and positively charged $MTSET^+$) were used. When $MTSES^-$ was applied, T8C channel behaved as T8D channel, showing positive gating polarity and linear I-V relation. This result indicates that the addition of a negative charge changes the biophysical properties of T8C channel. However, positively charged $MTSET^+$ maintained the main features of T8C channel as expected. It is likely that the addition of a charge by small MTS reagents does not distort the conformation of the N-terminus. Therefore, the opposite effects of $MTSES^-$ and $MTSETT^+$ on T8C channel suggest that the addition of a charge itself rather than the conformational change of the N-terminus changes gating polarity and I-V relation. Furthermore, the accessibility of MTS reagents to amino acid residues at the $8^{th}$ position supports the idea that the N-terminus of gap junction channel forms or lies in the aqueous pore.

A Study on Knowledge Sharing in Distributed Environment

  • Lee, Hong-Girl;Lee, Cheol-Yeong
    • Journal of Navigation and Port Research
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    • v.27 no.6
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    • pp.683-691
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    • 2003
  • This exploratory study aims to investigate issues that, according to the Nonaka's theoretical model, are believed to hold significant ramifications on the effectiveness of creating and sharing organizational knowledge among distributed workers. These include changes in accessibility of knowledge with different levels of implicity, and the choice of communication media as a knowledge management channel. Related data were gathered from distributed-workers in Japan through interviews and a survey questionnaire. Data analysis revealed changes in the dynamics of internal and external interactivity, in the accessibility of necessary knowledge, and in the reliance on electronic media for knowledge exchange. The findings' implications are discussed from the perspective of knowledge creation ana sharing, and further suggestions have been made for the direction of future research efforts.

On the Feasibility of Interference Alignment in the Cellular Network

  • Chen, Hua;Wu, Shan;Hu, Ping;Xu, Zhudi
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.11 no.11
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    • pp.5324-5337
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    • 2017
  • In this paper, we investigate the feasibility of interference alignment(IA) in signal space in the scenario of multiple cell and multiple user cellular networks, as the feasibility issue is closely related to the solvability of a multivariate polynomial system, we give the mathematical analysis to support the constraint condition obtained from the polynomial equations with the tools of algebraic geometry, and a new distribute IA algorithm is also provided to verify the accessibility of the constraint condition for symmetric system in this paper. Simulation results illustrate that the accessibility of the constraint condition is hold if and only if the degree of freedom(DoF) of each user can be divided by both the transmit and receive antenna numbers.

A Research on the Information Portal for the Disabled (장애인 정보포털에 관한 연구)

  • Yoon, Cheong-Ok
    • Journal of the Korean Society for Library and Information Science
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    • v.45 no.3
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    • pp.27-47
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    • 2011
  • The purpose of this study is to propose the direction of developing a new information portal for the disabled by examining the general characteristics, services, resources, and external links of five domestic and foreign information portals for the disabled, and 104 websites of organizations and institutions for the disabled in Korea. Information portals for the disabled examined in this study include the 'Bokjiro' portal and Dibrary Disability portal in Korea, the NARIC portal in the U.S.A., the National Accessibility Portal of the Republic of South Africa, and the National Interactive Portal of India. The following were proposed: (1) Consider both the disabled and the general public as potential users, (2) Identify the specific subject categories appropriate for their needs, (3) Secure information from high quality information sources, (4) Provide the communication and participation channel for the disabled, and (5) Observe Web Accessibility Standards.

A Study on the Omni-Channel Contact Center Agent Staffing Optimization Using Simulation (시뮬레이션을 활용한 옴니채널 컨택센터의 상담사 배치 최적화 연구)

  • Ryu, Ki-Dong;Jang, Seong-Yong;Kim, Woo-Je
    • Journal of the Korea Society for Simulation
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    • v.27 no.2
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    • pp.91-100
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    • 2018
  • Recently, the traditional call center, which has an important role as the customer's primary contact point, has been transformed into the omni-channel contact center which supports an additional variety of access channels in addition to phone calls in order to improve customer accessibility and convenience. The omni-channel contact center has agents on each channel which are vital in determining the response rate and waiting time for the customer. In traditional call centers, agents can be assigned to a call based on the characteristics of the call, however in omni-channel contact centers, the characteristics of issues vary and come in through multiple channels, each with their own characteristics, making it difficult to assign the appropriate agent for the issue. Customers must also be processed at the same time, adding an additional layer of complexity to the issue. This paper analyzes and simulates an omni-channel contact center that accommodates email, chat, voice calls and video consultation, and investigates how to optimize the allocation of agents.

A Study on the Recognition of Diversity on Digital Media Services (디지털미디어서비스에 관한 시청자의 다양성 인식 실증)

  • Lee, Sang-Ho
    • Journal of the Korea Convergence Society
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    • v.9 no.11
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    • pp.237-244
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    • 2018
  • This paper deals with the viewer's recognition of diversity on digital media services. For this reason, the researcher focused on the IPTV user, how the perception of the diversity of the digital media service affected the user's satisfaction. The results are as follows. First, digital media service user recognized that supply side diversity of media channel and VOD affect recognition of accessibility (easy of use) and perceived playfulness. Second user recognized that variety of performers and actors affect recognition of accessibility and perceived playfulness. Moreover, it was found that recognition of accessibility, actor's diversity, perceived playfulness affect use's recognition for media player's contribution of diversity, and media satisfaction. As in this paper, the researcher expects that this kind of methodology for confirming of user's recognition of diversity will contribute to preparing a future media policy.

The Utilization of the Archival Contents of the National Archives of Korea via YouTube Channel (유튜브(YouTube) 채널을 통한 국가기록원 기록정보콘텐츠 활용방안)

  • Park, Ji Young;Baek, Ji-Yeon;Kim, Yoo Hyun;Oh, Hyo-Jung
    • Journal of the Korean Society for information Management
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    • v.35 no.4
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    • pp.165-193
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    • 2018
  • The archival contents of the National Archives of Korea are organized so that anyone can easily use the records with a lot of social interest or request for reading. However, there are some problems in accessibility of archival contents, lack of detailed information, difficult to use and less interesting delivery method, and lack of customized content. As an alternative to this, this study proposed the utilization method of the archival contents of the National Archives through YouTube channel. For this purpose, we analyze the status and problems of the archival contents of the National Archives and understand the contents of the YouTube channel of the foreign agencies and the National Archives, and evaluate and compare them. Based on this, we propose and apply the process of the archival contents visualization using YouTube. Through this, We expect that the recognition and usability of the contents information of the National Archives of Records will be improved.

A Study on Competition among Three Game Platforms in aspect of User's Gratification in Multi-channel Era (다매체 시대의 게임 플랫폼 경쟁에 관한 연구: 이용자 만족 요인을 중심으로)

  • Kim, Yoo-Jin;Yu, Sae-Kyung
    • Korean journal of communication and information
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    • v.66
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    • pp.159-183
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    • 2014
  • This study analyzed the competition among three game platforms, PC, Console and Mobile in aspect of user's gratifications using niche analysis. To do this, four gratification factors, 'transportability and accessibility', 'liveliness and variety', 'availability and economic feasibility', 'relationship', were assessed. To investigate competition level among three game platforms, niche breadth, niche overlap, competitive superiority of four gratification factors were analyzed. The results of niche analysis show that mobile platform appeared as a most competitive platform because it utilized diverse resources for game user gratification and had competitive superiority in 'transportability and accessibility' which appeared as most important factor determining user's gratification. However there was no game platform which had competitive superiority in all four gratification factors.

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