• Title/Summary/Keyword: Changing Media Environment

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A Study of Applied Digital Media in Street Environmental Design (가로환경디자인에 있어서 디지털미디어의 활용에 관한 연구)

  • Lee, Hyuk-Soo;Hong, Kwan-Seon
    • Archives of design research
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    • v.18 no.1 s.59
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    • pp.115-124
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    • 2005
  • Fast developing digital technology is Having an enormous societal influence, creating a porous new world without boundaries. This phenomenon applies to a whole range of fields, including culture, politics and even our daily lives. Urban Street cannot be excluded from this world-transforming change. Digital technology is changing the physical structure, growing patterns, function and role of the Urban Street. As a result, Urban Street should now be freeing themselves from the old-world functionalism, which has been pursued uniformly under the names of rationality and efficiency. We have, then, to think about the culture of the Digital Urban Street,'that is, the digital life style, which is tangibly generated in the concrete city space, and which must be prepared for further digitalization. This paper argues that the street must be understood as a communications centre, because digital technology has created a new communications style. Also, this paper focuses on how the physical environment of Urban Street will evolve with regard to both function and appearance. In conclusion, studying the ubiquitous space, it also looks at how existing urban planning and space design should lead to the further development of Urban Street using digital technology, as well as to the role this technology will have in the future.

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A Study on the Optimal Public Service for Environmental Satellite Observation data (환경위성 관측정보의 대국민 맞춤형 서비스 제공 방안 연구)

  • Choi, Won Jun;Eun, Jong Won;Kim, Sang-kyun;Choi, Gwang-Ho
    • Journal of Satellite, Information and Communications
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    • v.12 no.4
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    • pp.56-61
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    • 2017
  • Recently, the satellite development project in Korea has been changing from demand to focus on various purposes. Especially, it is proposed to process satellite data from a simple terrestrial image observation satellite and to produce high value added information. In order to expand demand for satellite information, it is necessary to develop customized information and to provide information that reflects the needs of the final target population. In this study, we conducted a questionnaire survey and analyzed the results to analyze the requirements for the customized services of environmental satellites. As a result, the environmental satellites were found to have a low awareness due to the launch and operation, but they were highly aware of the recent environmental issues such as fine dust. In addition, they are aware of the necessity of developing independent environmental satellites because they have a strong desire for environmental security, and they prefer to provide materials through media that are easy to publicize and access through the media.

A Study on the Viewers' Reponses to In-Program Advertising According to TV Program Genre (프로그램 유형에 따른 중간광고에 대한 시청자 반응 연구)

  • Lee, Hyun-Seon
    • Korean journal of communication and information
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    • v.43
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    • pp.282-313
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    • 2008
  • Advertising is both applauded and criticized for its characteristics and roles on society. Advertising environment is changing and developing. The important changes in advertising are fragmentation of traditional media, growth of new media, and increasing clutter. The major issue in advertising and broadcasting system in Korea is reintroduction of in-program advertising on terrestrial television stations. The purpose of this study is investigate the responses of viewers to in-program advertising. This study considers program genre as mediating variable which may affect the viewers' responses to in-program advertising. Independent variables of this study are the insertion of in-program advertising (insertion/non-insertion) and program genres(news/educational/drama/entertainment program). Dependent variables of this study are viewers' responses, attitude towards broadcasting station and attitude towards advertiser. This study was run as a $2{\times}4$ factorial design with 30 subjects per cell, resulting in a total sample size of 240. This study randomly assigned each subject to 1 of the 8 treatment groups. The result of this study shows that in-program advertising induces negative responses of viewers, attitude towards broadcasting station and advertiser. And this study found that viewers showed the negative responses to in-program advertising regardless of program genre. The findings of this study illustrate the need of consideration and planning of in-program advertising to protect viewers' right.

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A Study on the Effect of Personal Innovativeness on a Combined Book Store's Service Design Factor & User's Word of Mouth (개인의 혁신성이 복합서점의 서비스 디자인 요인과 이용자의 구전에 미치는 영향요인 연구)

  • Park, Sang-Byong;Kwon, Man-Woo;Lee, Sang-Ho
    • Journal of the Korea Convergence Society
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    • v.11 no.7
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    • pp.193-206
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    • 2020
  • Despite recent changes in life style, the content called bookstore has steadily stood by our side, changing its shape. In this environment, This manuscript is a quantitatively empirical study that individual innovation affects a combined bookstore's service design factors and the user's intention to word of mouth. Researchers believed that individual innovation would affect a combined bookstore's service design factors. It was also assumed that there would be considerable causality between the combined bookstore's service design factors deduced through prior study. Furthermore, the assumption that these parameters would affect internal variables, perceived ease of use, perceived usefulness and satisfaction, word of mouth intentions was presented, and verified using An Integrated Model of Extended Technology Acceptance Model and Post Acceptance Model. Researchers expect that this research will contribute significantly in that it is a developer's approach to the combined bookstore that are seen as major tenants in large retail facilities.

A Study on the Characteristics of Children's Experience Exhibition Based on Tangible User Interface (TUI(Tangible User Interface)기반의 어린이 체험전시 특성 분석 연구)

  • Lee, Tae-Eun;Lee, Chang-Wook
    • Journal of Digital Convergence
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    • v.18 no.3
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    • pp.341-348
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    • 2020
  • This study is a basic research towards diffusion of discourse regarding TUI-based experience exhibition. In that purpose this study tries to find out the development type of children's experience exhibition using TUI by analyzing children's experience exhibition phenomena that are changing in digital environment. For the sake of this research, cases of experience exhibitions were analyzed and characteristics were derived based on TUI(Tangible User Interface) and on the types of tangibles. As results of this study, TUI elements were found in the order of interactive planes, connection of bits and atoms, and environmental media and Tangibles were ranked in the order of stuff, planes, devices, and space types. This fact shows that TUI is actively used in experience exhibitions where children's active participation and extended experience is necessary.

A study on the emotional representation of the digital technology shown in the contemporary fashion (현대 패션에 나타난 디지털 테크놀로지의 감성적 구현에 관한 연구)

  • Han, Sanggyung;Kim, Yonson
    • The Research Journal of the Costume Culture
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    • v.23 no.2
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    • pp.254-269
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    • 2015
  • The digital technology that has brought about the information revolution acts as the causes of multi-faceted socio-cultural phenomena. The spread of the digital environment and the popularity of the digital devices accelerate the phenomenon or the fusion of culture and technology, and such a phenomenon is no exception in the fashion design. Namely, the combination of fashion design and digital-based technology draws more and more attention; Not only the technology is simply applied to the fashion design, but also it is used as an emotional tool to enhance consumers' satisfaction, while some designs and marketing cases stimulating consumers' emotion are highlighted importantly. This study was aimed at surveying and analyzing the contemporary fashion using the digital technology and thereupon, assessing the characteristics of the emotional representations of technology as well as their aesthetic values. To this end, the theory of 'science of emotion and sensibility' was applied to divide the characteristics of emotional technological expressions in the contemporary fashion into immateriality, non-boundary, multi-media and interaction, while the aesthetic values of the emotional technology immanent in the contemporary fashion were categorized into communication & participation, conceptual configuration, physical expansion and variable movement. This study analyzed uses of technology for human emotion and sensibility shown in not only collections but also communication media and exhibition spaces and thereby, suggested the direction for our fashion industry to fulfill consumers' changing needs and advance further.

The Crisis of Public Service Broadcasting: Focusing on the Korean Case (공영방송의 위기: 한국에서의 대응)

  • Kang, Hyung-Cheol;Yang, Seung-Chan
    • Korean journal of communication and information
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    • v.22
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    • pp.7-38
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    • 2003
  • This study is primarily concerned with the discussion about the crisis of Korean Public Service Broadcasting within the context of changing media environment. The study firstly attempts to explain the causes of current problems of Public Service Broadcasting in general, and categorizes the patterns of Western countries' reactions to cope with the problems. Secondly, the present study deals with the case of Korean Public Service Broadcasting. This paper argues that Korean Public Service Broadcasters have adopted four salient strategies: 1) They have tried to achieve high program ratings based on non-distinctive programming; 2) They have preferred the commercial advertising revenues as the primary financial resource; 3) They have attempted to expand their social power while exploiting their program contents; 4) Finally, they have tried to be a sole player in the decision making process, independent from all the other social forces such as the state, capital, and the civil organizations. This study suggests that four strategies should be reconsidered because those are far from the original ideas of Public Service Broadcasting.

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The Development of Serious Game to Improve Cognitive Ability for Children with Borderline Intelligence (경계선 지능 아동을 위한 인지능력 향상 기능성 게임 개발)

  • Hong, Inseok;Choi, Youngmee;Yoon, Taebok
    • Journal of Korea Game Society
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    • v.16 no.2
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    • pp.129-138
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    • 2016
  • Recently, the number of children who are required to take special care are increasing because of the fast-changing society and the environment factor. Among them, most children in poor family are leading to Children with borderline intelligence, so urgent action are needed to prevent this situation. This study is conducted to establish the reason why children with borderline intelligence are taking place. In addition, this study embodies serious game as a solution which is able to prevent and cure this children with borderline intelligence problem. This game was made to improve weak memory, concentration and judgment of children with borderline intelligence and was verified in effectiveness by thirty people and experts.

Analysis of Psychological and Structural Determinants that Affect Binge-Watching of Drama Series (드라마 시리즈물 몰아보기 행위에 영향을 미치는 심리 및 구조적 요인에 관한 고찰)

  • Lee, Sungjoon
    • The Journal of the Korea Contents Association
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    • v.18 no.2
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    • pp.405-418
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    • 2018
  • This study identified several factors that may affect binge watching of drama series, which becomes more common, in the changing media environment and tested their influences empirically. For this objective, this research looked at how demographic variables, time availability, perceived effectiveness of interface, perceived content variability, neuroticism and motivations for drama binge watching affect binge watching of drama series. It also examined moderating effect of drama involvement. The findings showed that neuroticism, two motivations(playfulness/stress relief and program reputation motivation) have positive influences on binge watching of drama series. The moderating effect of drama involvement was also found. The meaning of results are also discussed.

A Study on the Website Design applied to WDS(Web Identity Development System) (WIDS(Web Identity Development System)을 적용한 웹사이트디자인 개발에 관한 연구)

  • 정철종
    • The Journal of the Korea Contents Association
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    • v.2 no.1
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    • pp.77-85
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    • 2002
  • It has been a well known fact that the Internet as a information media has became a obvious ISDN(Integrated Services Digital Networks) through ultra speed information networks. Internet has mads a great change in educational fields. The educational systems are being changed into a learner central figure from the professor central one and cyber universities regardless of space and distance have appeared though the Internet. Accordingly in this paper, we present the web site of UC(Ulsan College) applied to WIDS(Web Identity Development System) to supply the enhancement of information services and the interface design of user's convenience in rapid changing educational environment. We suggest the more enhanced methodology of web site development in cyber space through the case of UC web site development.

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