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http://dx.doi.org/10.15207/JKCS.2020.11.7.193

A Study on the Effect of Personal Innovativeness on a Combined Book Store's Service Design Factor & User's Word of Mouth  

Park, Sang-Byong (Department of Digital Design, Kyungsung University)
Kwon, Man-Woo (School of Digital Media, Kyungsung University)
Lee, Sang-Ho (School of Digital Media, Kyungsung University)
Publication Information
Journal of the Korea Convergence Society / v.11, no.7, 2020 , pp. 193-206 More about this Journal
Abstract
Despite recent changes in life style, the content called bookstore has steadily stood by our side, changing its shape. In this environment, This manuscript is a quantitatively empirical study that individual innovation affects a combined bookstore's service design factors and the user's intention to word of mouth. Researchers believed that individual innovation would affect a combined bookstore's service design factors. It was also assumed that there would be considerable causality between the combined bookstore's service design factors deduced through prior study. Furthermore, the assumption that these parameters would affect internal variables, perceived ease of use, perceived usefulness and satisfaction, word of mouth intentions was presented, and verified using An Integrated Model of Extended Technology Acceptance Model and Post Acceptance Model. Researchers expect that this research will contribute significantly in that it is a developer's approach to the combined bookstore that are seen as major tenants in large retail facilities.
Keywords
Innovativeness; Book Store; Service Design; Satisfaction; Word of Mouth;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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