• Culinary science and hospitality research
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• v.17 no.4
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• pp.74-87
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• 2011

This study applies the Technology Acceptance Model to grasp the effect of the food traceability system on consumer confidence and usage intention. To verify the causal relationships between the factors, the consumers who use grocery stores in Seoul were selected. From February 20, 2011 to February 28, 2011, a total of 300 copies of the questionnaire were distributed, and 284 copies except for those unsuitable for analysis were collected. SPSS 12.0 and AMOS 5.0 factors analysis and a reliability test were conducted, in older to validate the proposed hypotheses. The results are summarized as follows. First, the food traceability system bad a significant effect on the technology acceptance model. Second, the food traceability system bad a significant affect on consumer confidence. Third, the food traceability system bad a significant effect on usage intention. Fourth, the technology acceptance model didn't have a significant effect on consumer confidence. Fifth, the technology acceptance model and consumer confidence bad significant effects on usage intention. Based on these results, this study suggests useful implications for the food traceability system.

• Culinary science and hospitality research
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• v.21 no.2
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• pp.60-74
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• 2015

This study seeks to determine causal relationships between hotel internal marketing practices and job satisfaction, and ultimately on organizational commitment, to contribute information enabling hotel management to better understand employees working in hotel culinary departments. SPSS 18.0 and AMOS 18.0 were employed for the statistical analysis (e.g. frequency statistics, exploratory factor analysis, confirmatory factor analysis, reliability analysis, and structure equation model). Results revealed that the formulated model showed proper model fit (${\chi}^2=227.154$(df=179), p-value=0.009, CMIN/DF=1.269, RMR=0.013, GFI=0.931, AGFI=0.911, NFI=0.906, CFI=0.978, RMSEA=0.031), and confirmed construct reliability and convergent validity. Three factors (benefit package, educational training, work autonomy) were extracted based on the results of the factor analyses. Specifically, benefit package and work autonomy exhibited an effect on job satisfaction with benefit package asthe most significant factor (t-value 3.311, p<0.001), partially supporting the first hypothesis of this study. In addition, job satisfaction has found to have a positive influence in organizational commitment, confirming the second hypothesis of this study.

• Culinary science and hospitality research
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• v.19 no.4
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• pp.25-39
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• 2013

The purpose of this study is to understand interrelationships among young entrepreneurs' growth factors, entrepreneurial capability and entrepreneurial intentions, targeting the students who major in culinary and foodservice. Based on total 327 samples obtained from the empirical research, this study reviewed reliability and fitness of the research model and verified total 2 hypotheses with the Amos program. The proposed model provided an adequate fit for the data, $x^2$=495.217 (p<.001), df=231, CMIN/DF 2.144, GFI .902, AGFI .878, NFI .911, CFI .954, RMSEA .067. The SEM results showed that the young entrepreneurs' growth factors such as policy support(${\beta}$=.457, p<.001), skills & knowledge(${\beta}$=.244, p<.01), role model(${\beta}$= .242, p<.05) in order had significantly positive effects on entrepreneurial capability, and entrepreneurial capability(${\beta}$= .787, p<.001) had positive(+) effects on entrepreneurial intentions, verifying organic causal relationships among the growth factors, entrepreneurial capability, and entrepreneurial capability. These study results showed that there should be more systematic supports to encourage young entrepreneurs. Limitations and further research directions are also discussed.

• Culinary science and hospitality research
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• v.19 no.4
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• pp.161-175
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• 2013

This study investigates the impact of the attributes of the eco-friendly agricultural products traceability system on perceived value and behavioral intention. Empirical subjects are those who live in Seoul and Gyeonggi province, over the age of 20 and have experience of buying eco-friendly agricultural products though department stores, discount stores and specialized eco-friendly product stores. After distributing 550 copies of questionnaire from April 10th, 2013 to May 9th, 2013, 470 copies(85.5%) are used for a final statistical analysis of the survey after excluding the copies with biased opinions or missing values. The results of this study show sufficient theoretical base for future research by verifying a causal relationships between the attributes of eco-friendly agricultural products traceability system such as reliability, safety and innovation, and consumers' perceived value and behavioral intention. Therefore, producers should correctly record producing history base so that consumers can continue to use the system. The traceability system can not only satisfy consumers by enhancing transparent management and producing systems for eco-friendly products but also guarantee us to eat all products we get without worries.

• Asia pacific journal of information systems
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• v.24 no.1
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• pp.93-112
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• 2014

As personal data breach reared up as a problem domestically and globally, organizations appointing chief privacy officers (CPOs) are increasing. Related Korean laws, 'Personal Data Protection Act' and 'the Act on Promotion of Information and Communication Network Utilization and Information Protection, etc.' require personal data processing organizations to appoint CPOs. Research on the characteristics and role of CPO is called for because of the importance of CPO being emphasized. There are many researches on top management's role and their impact on organizational performance using the Upper Echelon theory. This study investigates what influence the characteristics of CPO gives on the organizational privacy performance. CPO's definition varies depending on industry, organization size, required responsibility and power. This study defines CPO as 'a person who takes responsibility for all the duties on handling the organization's privacy,' This research assumes that CPO characteristics such as role, personality and background knowledge have an influence on the organizational privacy performance. This study applies the part relevant to the upper echelon's characteristics and performance of the executives (CEOs, CIOs etc.) for CPO. First, following Mintzberg and other managerial role classification, information, strategic, and diplomacy roles are defined as the role of CPO. Second, the "Big Five" taxonomy on individual's personality was suggested in 1990. Among these five personalities, extraversion and conscientiousness are drawn as the personality characteristics of CPO. Third, advance study suggests complex knowledge of technology, law and business is necessary for CPO. Technical, legal, and business background knowledge are drawn as the background knowledge of CPO. To test this model empirically, 120 samples of data collected from CPOs of domestic organizations are used. Factor analysis is carried out and convergent validity and discriminant validity were verified using SPSS and Smart PLS, and the causal relationships between the CPO's role, personality, background knowledge and the organizational privacy performance are analyzed as well. The result of the analysis shows that CPO's diplomacy role and strategic role have significant impacts on organizational privacy performance. This reveals that CPO's active communication with other organizations is needed. Differentiated privacy policy or strategy of organizations is also important. Legal background knowledge and technical background knowledge were also found to be significant determinants to organizational privacy performance. In addition, CPOs conscientiousness has a positive impact on organizational privacy performance. The practical implication of this study is as follows: First, the research can be a yardstick for judgment when companies select CPOs and vest authority in them. Second, not only companies but also CPOs can judge what ability they should concentrate on for development of their career relevant to their job through results of this research. Cultural social value, citizen's consensus on the right to privacy, expected CPO's role will change in process of time. In future study, long-term time-series analysis based research can reveal these changes and can also offer practical implications for government and private organization's policy making on information privacy.

• Journal of dental hygiene science
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• v.13 no.1
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• pp.1-12
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• 2013

This study aims to measure oral health knowledge and practice level among dental clinic patients, and examine their relationships with decayed, missing and filled teeth (DMF) index and the oral health-related quality of life (QOL). Empirical data have been collected from 311 patients through structured questionnaires and dental examinations conducted in Busan area. According to the analysis of causal relationship, oral health knowledge turned out to have a direct effect on oral health practices, which exerted both direct and indirect effects on DMF index and oral health-related QOL. While DMF index directly affected the oral health-related QOL, oral health knowledge proved to have only an indirect effect on DMF index and oral health-related QOL, mediated by oral health practices. Considering all these findings, effective oral health education and other intervention programs should focus on motivating people to participate in the active practices of desirable oral health behaviors, which will lead to the prevention of oral diseases and the subsequent improvement in the QOL.

• Science of Emotion and Sensibility
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• v.18 no.3
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• pp.107-114
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• 2015

In today's society, the experience of social exclusion caused by being rejected or ignored, leads to negative social consequences, such as aggressive behavior, self-defeating thoughts, and diminished intelligence. This study is performed to examine 1) how two types of social exclusion, rejection and ignorance, affect conspicuous consumption and prosocial behavior and 2) how embodied cognition formed with a firmed muscle moderates their causal relationships. For this purpose, half of the participants in ignorance and rejection conditions were asked to grip their hands to form a firmed muscle (firmed muscle group) while the other half (control group) were not. After the manipulation of embodied cognition, their conspicuous consumption and intention of prosocial behavior were measured. Results show that, in ignorance condition, the firmed muscle group exhibited lower conspicuous consumption and higher intention of prosocial behavior than the control group while, in rejection condition, there were no differences in conspicuous consumption and intention of social behavior between firmed muscle and control groups. Findings indicate that, in the case of social exclusion caused by ignorance, firmed muscle improves self-efficacy, which may increase prosocial behavior.

• Information Systems Review
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• v.11 no.1
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• pp.19-47
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• 2009

Many products today tend to adopt a convergence approach by adding new features or functionalities to the existing products. The convergence, however, results in both positive and negative effects on usage of products, and thus demonstrates the characteristics called "paradox of technology." On the one hand, the added functionalities or features will increase the usefulness of the products. On the other hand, the convergence increases complexity of learning and usage of products and may decrease satisfaction or user evaluations. This study provides an empirical evidence of this paradox through investigation of telematics, one of the exemplary products of convergence services. Our research model is designed to test the existence of the "paradox of technology" and includes variables such as variety of functions, complexity of usage, perceived usefulness, service evaluation, and service fit. The proposed research model and subsequent hypotheses are empirically tested using 149 survey responses from telematics users. We have found that the variety of functions is positively associated with perceived usefulness, but is negatively associated with the complexity of usage. The data analysis reveals that the perceived usefulness has more significant impacts on service evaluation than the complexity of usage does. Furthermore, the strength of causal relationships among these variables is partially moderated by the degree of service fit. This study thus highlights the paradox of technology in explaining user attitudes and beliefs associated with convergence services.

• Information Systems Review
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• v.17 no.1
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• pp.117-140
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• 2015

Cloud Computing has drawn attention as one of 10 IT strategic technology trends and has various advantages such as cost reduction and enhancing business flexibility. However, corporations hesitate to adopt the service because of unexpected risks. Especially compared to large firm, medium and small ones use public cloud that security risk is high. Meanwhile, real option strategy has drawn attention as the method to hedge uncertainty in IT projects. Therefore, in this study causal relationships among technical, security, relational, and economic risks of cloud service will be investigated. Eventually, this study investigates how those risks influence the intention to choose the real option about the cloud service. For this study, five hypotheses is drawn, and a survey is conducted about the medium and small firms which are currently using cloud service to examine hypotheses. Since the study is at organizational level, 287 questionnaire replies are recalculated to 120 firms. For statistical analysis, Smart PLS and SPSS Statistics18 are used. As a result, technical risk of cloud service has significantly positive influence on security risk. Second, security risk and relational risk of cloud service has significantly positive influence on economic risk. Third, economic risk of cloud service has significantly positive influence on the intention to purchase the delay option or abandon option. Based on this result, this research discussed practical and academic implications and the limitations.

• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.198-212
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• 2013

The objectives of the study are: 1) to explore the affecting factors on job search intention among expectant graduates from university and 2) to analyze their causal relationships. For the objectives, the Structural Equation Modeling was run using: AMOS 18.0 program. The analysis included total of 231 senior students from three national universities located in non-central regions. The main results are follows as: first, job search network showed a significant and positive indirect effect on job search intention implying the mediating roles of job search attitudes and job search efficacy. Second, job search attitudes and job search efficacy had positive and significant effects on job search intention. Third, job search constraints had a negative effect on job search attitudes, and job search network and job search constraints were positively associated with job search efficacy. Fourth, higher job search network and higher job search efficacy increased the levels of job search clarity, respectively. These results implied that the improvement of job search efficacy, positive attitudes toward job search and the security of social network for job are meed for expectant graduates from university.