Culinary science and hospitality research (한국조리학회지)

Culinary Society of Korean Academy (한국조리학회)
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A Study on the Impact of Hotel Internal Marketing Practices on Culinary Staff Job Satisfaction and Organizational Commitment

호텔기업 내부마케팅활동이 조리종사원들의 직무만족과 조직몰입에 미치는 영향에 관한 연구

  • Ahn, Sung-Bin (Dept. of Foodservice Management, Kyungsung University) ;
  • Lee, Jong-Ho (Dept. of Foodservice Management, Kyungsung University)
  • 안성빈 (경성대학교 외식서비스경영학과) ;
  • 이종호 (경성대학교 외식서비스경영학과)
  • Received : 2014.12.04
  • Accepted : 2015.04.14
  • Published : 2015.04.30
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Abstract

This study seeks to determine causal relationships between hotel internal marketing practices and job satisfaction, and ultimately on organizational commitment, to contribute information enabling hotel management to better understand employees working in hotel culinary departments. SPSS 18.0 and AMOS 18.0 were employed for the statistical analysis (e.g. frequency statistics, exploratory factor analysis, confirmatory factor analysis, reliability analysis, and structure equation model). Results revealed that the formulated model showed proper model fit (${\chi}^2=227.154$(df=179), p-value=0.009, CMIN/DF=1.269, RMR=0.013, GFI=0.931, AGFI=0.911, NFI=0.906, CFI=0.978, RMSEA=0.031), and confirmed construct reliability and convergent validity. Three factors (benefit package, educational training, work autonomy) were extracted based on the results of the factor analyses. Specifically, benefit package and work autonomy exhibited an effect on job satisfaction with benefit package asthe most significant factor (t-value 3.311, p<0.001), partially supporting the first hypothesis of this study. In addition, job satisfaction has found to have a positive influence in organizational commitment, confirming the second hypothesis of this study.

본 연구는 호텔기업의 조리종사원에 대한 내부마케팅이 직무만족과 조직몰입에 미치는 인과관계를 규명하여 호텔기업 경영자들에게 조리종사원 인적자원관리에 도움이 되는 시사점을 제공하고자 한다. 이에 내부마케팅과 직무만족, 그리고 조직몰입과의 인과관계 검증을 위한 두 개의 가설을 설정하였으며, 통계 프로그램 SPSS 18.0과 AMOS 18.0을 이용하여 그 관계를 규명하였다. 빈도분석, 탐색적 요인분석, 확인적 요인분석 및 신뢰도분석, 상관관계분석, 구조방정식 모형(SME : structure equation model)을 시행하였다. 분석결과, 확인적 요인 분석(CFA : Confirmatory Fact Analysis)을 실시한 결과, 모형에 대한 접합도의 검정결과, ${\chi}^2=227.154$(df=179), p-value=0.009, CMIN/DF=1.269, RMR=0.013, GFI=0.931, AGFI=0.911, NFI=0.906, CFI=0.978, RMSEA=0.031를 나타내어서 적합도는 양호한 것으로 판단되었다. 잠재요인 타당성 검정을 위한 평균분산추출값(AVE: Average Variance Extracted)은 .450~.577를 나타내어서 집중타당성 기준에 미치지 못한 값으로 분석되었다. 그리고 합성신뢰도(CCR: Composite Construct Reliability)는 .919~.956을 나타내어서 집중타당도는 있는 것으로 판명되었다. 최종이론의 접합도지수는 ${\chi}^2=238.910$(df=182) p-value=0.003 CMIN/DF=1.313, RMR=0.017, GFI=0.974, AGFI=0.909, NFI=0.900, CFI=0.974, RMSEA=0.033을 나타내어서 접합도는 양호한 것으로 판단된다. 요인분석 결과, 내부마케팅은 세 개의 하부요인(복리후생, 교육훈련, 업무의 자율성)으로 분류되었으며, 가설검정 결과 내부마케팅의 하위요인 중 복리후생(t-value 3.311, p<0.001)과 업무의 자율성(t-value 2.421, p<0.05)이 직무만족에 통계적으로 유의한 영향을 미치는 것으로 나타났고, 복리후생이 직무만족에 상대적으로 큰 영향을 미치는 것으로 나타났다. 그러나 교육훈련은 통계적으로 유의한 결과를 나타내지 않았음으로서 내부마케팅은 직무만족도에 정(+)의 영향을 미친다는 가설은 부분채택 되었다. 또한, 통계적으로 직무만족은 조직몰입에 유의한 정(+)의 영향(t-value 5.657, p<0.001)을 미친는 것으로 나타나, 두 번째 가설은 채택되었다.

Keywords

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