• Asian Journal of Business Environment
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• 제7권4호
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• pp.11-15
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• 2017

Purpose - This study aims to provide a clue on which factors current managers and many more potential entrepreneurial applicants were required to concentrate on presenting effective research methods in the effects of purchasing companies' perception of service quality about suppliers of MRO industrial goods on the quality of relationships. Research design, data, and methodology - To accomplish the purpose of this study, we plan to conduct a research model with factors of MRO service quality as the leading variables and conduct a causal analysis using regression analysis on their influence relations. Results - In order to achieve the above purpose, it is necessary to select service quality factors suitable for the characteristics of MRO industrial goods supplier companies. And it is necessary to develop a plan for improving the relationship quality with buyer companies by understanding the sales orientation of MRO industrial goods supplier companies. Also, they develop a combined strategy capable of facilitating relationship quality by clarifying the role of rapport. Conclusions - It is expected that these results will provide strategic clues which service quality factors should be improved from the perspective of supplier companies and will provide various information on educational training sales skills of the sales staff.

• 한국의류학회지
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• 제37권2호
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• pp.202-212
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• 2013

Outstanding service quality is a crucial factor to increase customer revisits, to increase customer revisits, to create new customers through positive word-of-mouth marketing and increase profits; in conjunction, the physical environment of department stores have a firsthand impact on customer purchasing behavior. This study examines the physical environment dimensions of department stores in China and the causal relationship with the physical environment, service environment, internal responses and store loyalty. The subjects in this study were male and female adults who finished the shopping the Lotte and Wangfujing Department Store located in Beijing. All participants were over the age of 20 and a one-on-one survey was conducted to gather data from October to November 2011. Data from 424 respondents were analyzed: in addition, AMOS factor analysis and path analysis were used. The results were as follows. First, physical environment factors consist of exterior aesthetic attraction, convenience, cleanliness and an interior aesthetic attraction. Second, exterior aesthetic attraction, convenience and cleanliness affect the overall service environment perception. Third, the service environment exercised an influence on internal responses, and internal responses impacted store loyalty. Fourth, a comparative analysis was made over Korean and Chinese department stores in China to check the research model. In Wangfujing Department Store, exterior aesthetic attraction, cleanliness and convenience had a statistically significant impact on service environment perceptions. In Lotte Department Store, the perception of service environment was under the statistically significant influence of all physical factors (exterior aesthetic attraction, interior aesthetic attraction, convenience and cleanliness). The findings of this study are helpful for Korean Department stores that plan to make inroads into China to formulate efficient service environment strategies tailored to local consumer characteristics.

• 한국정보시스템학회지:정보시스템연구
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• 제25권2호
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• pp.153-171
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• 2016

Purpose This study suggests the development of forecasting model for local cable TV advertisement. In order to verify the expected effect of the suggestion, using the causal loop map of System Dynamics, the factors affecting the prospects of cable TV commercial market were divided into 5 groups. Then targeting 97 people involved in the cable TV commercial market in Busan, Ulsan, and Gyeongnam, a survey was conducted on their perception of the current status of local advertisement market and future prospect. Design/methodology/approach The analysis of the collected data shows that workers in advertising and advertisers perceive the influence of cable TV as an advertising media to be high, while clearly understanding the problems of cable TV commercial market. Based on this the effects on the prospects of cable TV commercial market were analyzed and a forecasting method called Weighted Moving Average was applied. In order to improve accuracy of the added value of Weighted Moving Average, the 5 factors were divided into qualitative factors and quantitative factors, and using Multi-attribute Decision Making method, all the factors were normalized and weighting factors were deduced. The result of simulating the prospects of cable TV commercial market using Weighted Moving Average, both qualitative and quantitative factors showed downward turn in the market prospect for the following 10 years. Findings The result reflects generally negative perception of advertisement viewers about the prospects of cable TV commercial market. Compared to the previous studies on domestic cable TV commercials that focused on policy suggestions and surveys on perception of current status, this study has its significance in that it used scientific method and simulation for verification.

• 보건교육건강증진학회지
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• 제20권3호
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• pp.145-170
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• 2003

The purpose of this study was to clarity the concept of health insensitivity using Hybrid model, which consists of three phases： theoretical, empirical, and analytic. In the theoretical phase, the definitions of health insensitivity were searched in korean dictionary and examples used in the websites because the concept of health insensitivity has never been studied before. Two dimensions of health insensitivity emerged out from this investigation were cognitive and behavioral. And then a working definition of health insensitivity was established. The sub-concepts and related factors of health insensitivity were identified through the extensive reviews of the literature focusing on two dimensions of cognitive and behavioral. In the empirical phase, in order to obtain description of health insensitivity, face-to-face in-depth interviews were conducted with nine persons who are not related to professional health care. Grounded theory approach was applied to analyze these qualitative data. In the final analytic phase, theoretical results and empirical results were analyzed in the integrated way and a theoretical framework of health insensitivity was established. A refined definition of health insensitivity was that decreased health risk perception in cognitive dimension and conduction of the unhealthy behaviors in behavioral dimension. Sub-concepts of decreased health risk perception were optimistic bias and decreased general fear. Sub-concepts of unhealthy behavior were doing health threatening behavior and not doing desirable health behavior. The contact of health information was a causal condition of health insensitivity. Optimistic disposition, health locus of control, and avoidance coping style were intervening conditions of health insensitivity. Three types of health insensitivity were identified： unconcern or ignorance type, optimistic bias type, and cognitive dissonance type. Finally, The implications of these findings for further research and nursing practice are discussed.

• 산업융합연구
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• 제20권2호
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• pp.87-94
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• 2022

본 연구는 목적은 특수체육활동에 참여하는 부모의 프로그램 가치 인식, 서비스품질, 서비스만족의 관계를 검증하고 규명하는데 있다. 이를 위해 수도권 소재 장애인 복지시설 및 사설특수체육기관에서 프로그램에 참여하는 부모를 대상으로 설문조사를 실시하였다. 설문조사는 연구자가 직접 방문하였으며, 수집되어 분석에 이용된 자료는 236부이다. 수집된 자료는 서술통계, 요인분석과 신뢰도분석 그리고 상관분석과 회귀분석을 통하여 인과관계를 검증하였다. 분석 결과 다음과 같은 결론을 얻었다. 첫째, 프로그램 가치 인식과 서비스 품질의 관계에서 유형성, 신뢰성, 공감성, 보증성에서 유의미한 영향력을 나타내었다. 둘째, 프로그램 가치 인식과 서비스 만족의 관계에서 이용만족, 성과만족에서 유의미한 영향력을 나타내었다. 셋째, 서비스품질과 서비스 만족의 관계에서 이용만족, 성과만족에서 유의미한 영향력을 나타내었다.

• 동아시아식생활학회지
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• 제21권3호
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• pp.438-450
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• 2011

이 연구의 목적은 럭셔리 레스토랑의 브랜드 명품화가 고객의 웰빙 지각도, 호의적 평가, 감정적인 충성도, 그리고 헌신적인 행위에 미치는 영향을 고찰하는 것이다. 문헌 분석을 통하여, 제시된 마케팅 개념들간의 이론적 인과관계가 도출되었으며, 이를 바탕으로 11 개의 가설들이 도출되었다. 또한 이 과정에서, 고객들의 브랜드 의식도가 조절 변수로 작용할 수 있다는 이론적 가설이 제시되었다. 도출된 이론적 가설들을 종합하여 구조 모델이 도출되었으며, 이 개념적 모텔은 527명의 미국 럭셔리 레스토랑 고객을 대상으로 하여 수거된 데이터로 검증되었다. 데이터 분석에는 AMOS 6.0 버전이 사용되었으며, 데이터 분석 결과, 럭셔리 레스토랑의 브랜드 명품화는 고객의 웰빙 지각도와 호의적 평가에 긍정적으로 작용하여, 결국 두가지 헌신적 행위(enhancement와 advocacy)를 유도한다는 것이 밝혀졌다. 또한 이 과정에서 고객들의 브랜드 의식도는 조절 효과로 작용한다는 것이 검증되었다. 데이터 분석 결과를 바탕으로 하여 이론적 실무적 시사점들이 논의되었다.

• 한국경영과학회:학술대회논문집
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• 대한산업공학회/한국경영과학회 1993년도 춘계공동학술대회 발표논문 및 초록집; 계명대학교, 대구; 30 Apr.-1 May 1993
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• pp.283-290
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• 1993

Cognitive map is used for structuring and analyzing complex and unstructured decision environments, and it is a tool for graphically representing interrelationships among a variety of factors. It is a representation of the subjective perception of individual decision maker. Usually it is constructed by a number of experts at group level. This paper presents the technique of building an accurate cognitive map through several tests about the preliminary generated one. This paper also proposes an approach for aggregating the causal intensities of multiple experts.

• 아동학회지
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• 제28권4호
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• pp.73-95
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• 2007

Causal relationships of kindergarteners' phonological awareness and processing to their ability to read words was investigated with the participation of 289 4- to 6-year-old children attending three kindergartens in Busan. Results showed gradual growth in reading ability with age. Children performed best in reading words and poorest in reading low frequency letters. They showed continuous development in skills of syllable deletion, phoneme substitution, phoneme insertion, phonological memory and naming. Discontinuous development was found in counting syllables. Longer syllables were difficult to count, and middle syllables of 3 syllable words were hard to delete. Children had poor perception of final consonants of Consonant-Vowel-Consonant syllables. Children's phonological awareness and processing were latent variables strongly related to ability to read words written in Hangul.

• 가족자원경영과 정책
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• 제2권1호
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• pp.59-77
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• 1998

The purpose of this study was to test a causal model of subjective financial well-being. The data of this research was obtained from 660wives who lived in Seoul, 1996. Major findings of this study were at follows: 1. Both employed and unemployed wives, younger managers were more likely to have a higher cohesion and adaptability between spouses. For the unemployed wives, locus of control over managers’financial situation and perception of gap between standard and level of living were significant predictors of the personal subsystem. 2. In both groups, financial planning was positively influenced by amount of saving. But amount of saving was not significant predictor of financial implementing. Financial implementing was positively influenced by locus of control, in the unemployed wives. For the employed wives, predictors of financial implementing were family income and marriage duration. 3. For the employed wives, the effect of personal and managerial subsystem on subjective financial well-being was greater than unemployed wives. 4. It was found that personal and managerial subsystems had effect on subjective financial well-being. Thus, the path model designed in this research was found to be proven for employed and unemployed wives.

• 가족자원경영과 정책
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• 제1권2호
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• pp.45-58
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• 1997

The purpose of this study was to test a causal model of employed and unemployed wives on the basis of the family resource management system theory. The data of this study were obtained from 244 wives who lived in Seoul and were financial mangers. Major findings of this study were as follows: 1. Both employed and unemployed wives, knowledge of financial management was significantly predictor of financial planning. That is, household financial mangers with more financial knowlege used more effective planning behaviors than did those financial managers with less financial konwlege. This results emphasize the significance of enhancing the financial konwledge in the household financial management. 2. For unemployed wives, expectation of household’s future financial condition was influenced by age, household income, locus of control over their financial situation, and perception of financial management’s effectiveness. The strongest predictor of expectation of the household’s future financial situation was age. Younger managers were more optimistic about the future. 3. The findings of this study support theoretical framework on the basis of the family resource management system theory, both for employed and unemployed wives.