Cognitive mapping with multiple participants

  • Park, Kyung-Sam (department of Industrial Engineering Korea Advanced Institute of Science and Technology) ;
  • Kim, Soung-Hie (Department of Management and Policy Korea Advanced Institute of Science and Technology)
  • Published : 1993.04.01

Abstract

Cognitive map is used for structuring and analyzing complex and unstructured decision environments, and it is a tool for graphically representing interrelationships among a variety of factors. It is a representation of the subjective perception of individual decision maker. Usually it is constructed by a number of experts at group level. This paper presents the technique of building an accurate cognitive map through several tests about the preliminary generated one. This paper also proposes an approach for aggregating the causal intensities of multiple experts.

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