• Title/Summary/Keyword: Causal Model Analysis

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A Study on the Influence of OTT Service Usage Factors on OTT Adoption and Acceptance Intention by Plan Package: A Comparative Analysis of Netflix and Wavve (OTT 서비스 이용 요인이 OTT 채택 및 요금 패키지별 수용의도에 미치는 영향에 관한 연구 : Netflix와 Wavve 비교 분석)

  • Kim, Hyun Jin;Jin, Sun Woo;Park, SungBok
    • The Journal of the Korea Contents Association
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    • v.22 no.4
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    • pp.301-313
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    • 2022
  • This study aims to investigate the causal relationship between variables of UTAUT2 model and the acceptance intention by Netflix and Wavve intention to adopt and acceptance intent by plan package. The results indicate that (1)First, the intention of Netflix adoption was influenced by performance expectancy, effort expectancy, hedonic motivation, price value, and habit; (2) the intention of wave adoption was influenced by performance expectancy, social influence, price value, and habit. (3)in the acceptance intention of Netflix's acceptance intent by plan package, price value and habit, performance expectancy and habit influenced on the acceptance intent of premium plan, and did not affect the standard plan; (4) in the acceptance intention of the basic plan by the Wavve plan, the price value had a negative effect on the acceptance intention of the basic plan, and the habit had a positive effect.The social impact on the acceptance intention of the standard rate plan, the price value and habit of the acceptance intention of the premium rate plan were affected.

An Empirical Analysis of Influential Factors for Widget Interface : Extended TAM Including Attributes (Widget 인터페이스 영향요인 분석 : 속성을 고려한 확장된 기술수용모형)

  • Han, Mi-Ran;Lee, Sung-Joo;Park, Peom
    • Journal of Korea Society of Industrial Information Systems
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    • v.15 no.2
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    • pp.127-137
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    • 2010
  • A Widget platform is acknowledged to be a next generation intelligent platform that is well suited to Web 2.0 and mobile convergence environments. With prospects of growth, examining users' perceptions of current widgets can be a valuable source of information in setting directions for Widget's future development. This study identifies user interface factors that affect widget usability and investigates a strategic approach to promoting the use of widgets by analyzing user's "intention to use" in connection with the identified interface factors. The experimental results show the consistency, intuition, minimal action, and personalization have a positive(+) effect on perceived ease of use and that personalization and design have a causal effect on perceived enjoyment. Inaddition, perceived ease of use has an influence on perceived enjoyment that, inturn, has a direct influence on intention to use. On the other hand, the hypothesis that perceived ease of use has a direct effect on intention to use was rejected.

An Empirical Study on the Effect Mechanism of Labor Market Structure on Access to Social Insurance (노동시장 구조가 사회보험 배제에 영향을 미치는 메커니즘에 관한 연구)

  • Kim, Soo-Wan
    • Korean Journal of Social Welfare Studies
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    • v.40 no.2
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    • pp.253-283
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    • 2009
  • This study examined empirically the effect mechanism of labor market structure on access to social insurance. Data were derived from the second wave of Korea Welfare Panel Study in 2007 with a sub-sample of 3,790 of wage workers. Path analysis and structural equation model were used to analyze the effect mechanism. Findings confirmed the inequality of labor market by revealing high causal relationships among occupations and jobs, size of the firm, employment forms, and income. The results suggest that access to social insurance depends on the structural interaction of labor market rather than on the individual worker's trait. Small enterprises and non-standard employment were indicated as the main element explaining the unequal access to social insurance. Finally this study identified women's experience of intensive inequalities in the labor market status and access to social insurance.

A Structual Analysis of the Relationship between Brand Image and Country Image of Global Product (글로벌 제품의 브랜드 이미지와 국가 이미지에 관한 구조적 관계 분석)

  • Bong-Soo Lee
    • Korea Trade Review
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    • v.46 no.6
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    • pp.55-71
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    • 2021
  • The purpose of this study was to establish the causal structural model among brand image and country image associated with consumers' purchase decision of products. The specific objectives were 1) to analyze the effects of brand image on consumers' purchase decision of products, 2) to analyze the effects of country image on consumers' purchase decision of products, 3) to analyze the effects of brand image on country image, 4) to analyze the mediating effects of country image between brand image and consumers' purchase decision of products. The conclusions of this study are as follows: First, companies must have an advantage strategy for brand image along with country image. To this end, a strategy to promote the brand image through various media is effective. Second, it is necessary to find new transformation through the establishment of brand identity at the corporate level so that consumers can have a good impression on the brand image. Third, it is important for companies to make efforts at the level of brand image and country image to provide consumers with information that can increase expectations and actual satisfaction and to build product reputation. In addition, it is necessary to embody brand images and country images into global marketing mix strategies. Fourth, if companies build a brand image that symbolizes a differentiated culture, the brand image can have a positive effect on consumer purchase decisions. Along with this, companies can further increase their positive effects by developing representative brand image contents. Fifth, this study confirmed that the higher the image level of the manufacturing country in a situation where consumers' preferences are diversifying, the more the brand image leads to consumers' purchasing decisions. Therefore, brand managers are required to build a country image suitable for the existing brand image when advertising at the time of product introduction.

Overcoming the Challenges in the Development and Implementation of Artificial Intelligence in Radiology: A Comprehensive Review of Solutions Beyond Supervised Learning

  • Gil-Sun Hong;Miso Jang;Sunggu Kyung;Kyungjin Cho;Jiheon Jeong;Grace Yoojin Lee;Keewon Shin;Ki Duk Kim;Seung Min Ryu;Joon Beom Seo;Sang Min Lee;Namkug Kim
    • Korean Journal of Radiology
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    • v.24 no.11
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    • pp.1061-1080
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    • 2023
  • Artificial intelligence (AI) in radiology is a rapidly developing field with several prospective clinical studies demonstrating its benefits in clinical practice. In 2022, the Korean Society of Radiology held a forum to discuss the challenges and drawbacks in AI development and implementation. Various barriers hinder the successful application and widespread adoption of AI in radiology, such as limited annotated data, data privacy and security, data heterogeneity, imbalanced data, model interpretability, overfitting, and integration with clinical workflows. In this review, some of the various possible solutions to these challenges are presented and discussed; these include training with longitudinal and multimodal datasets, dense training with multitask learning and multimodal learning, self-supervised contrastive learning, various image modifications and syntheses using generative models, explainable AI, causal learning, federated learning with large data models, and digital twins.

Analysis of Education Gap after Covid-19 Using Systems Thinking (시스템 사고를 활용한 Covid-19 이후 교육격차 분석)

  • Kyung-Do, Suh;Jung-il Choi;Pan-Am Choi;Jaerim Jung
    • Journal of Industrial Convergence
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    • v.22 no.5
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    • pp.39-48
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    • 2024
  • Due to COVID-19, much research has been conducted on learning loss and educational gaps due to the postponement of the start of school and prolonged online distance learning, and most of the research has focused on the phenomenon of educational gaps. If a pandemic situation like this occurs in the future, fundamental policies are needed to resolve the educational gap. A fundamental solution requires not only an understanding of the educational gap phenomenon, but also the structure behind the phenomenon. Therefore, from a structuralist perspective, this study sought to model the educational gap caused by COVID-19 as a prototype of systems thinking and identify its structure. In addition, we looked at the unintended consequences resulting from policies aimed at resolving existing educational gaps. In order to respond to similar disaster situations in the future, policies for resolving the digital gap, support for basic academic skills, quality improvement for distance learning, and self-directed learning were discussed based on the structure of this study.

A Study of Factors Affecting the Adoption of Cloud Computing (기업의 Cloud Computing 서비스 도입의도에 영향을 미치는 Cloud Computing 특성 요인에 관한 연구)

  • Kim, Dong-Ho;Lee, Jung-Hoon;Park, Yang-Pyo
    • The Journal of Society for e-Business Studies
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    • v.17 no.1
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    • pp.111-136
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    • 2012
  • The global recession has made it more difficult for companies to invest in IT, and they are increasingly aware of the environmental costs of so doing. In these circumstances, cloud computing has emerged as a new paradigm in the business IT sector. Governments, institutes and companies around the world, as well as specifically in Korea since 2009, have turned to this model of providing IT resources. This study is concerned to identify those characteristics of cloud computing that affect its introduction on a company's part; it offers a theoretical framework describing cloud services and seeks to establish causal linkages between antecedent factors and a company's introduction and application of this form of IT provision. The features of cloud computing in particular contexts that the study selected for analysis were its scalability, speed, security, potential compatibility with existing services, efficiency, economic feasibility, dependency and credibility. The study thus related these to whether or not cloud computing was adopted, verifying adjustment effects for cloud services. On the basis of a survey of enterprise IT decision-makers, it emerged through a statistical analysis of correlations that cloud computing's efficiency, economic feasibility and credibility had an effect on its introduction. This study's results should be of use to vendors and potential purchasers of cloud computing services. It is one of the first pieces of research on cloud computing from the customer perspective, based on the perceived characteristics of cloud services as they are seen and valued by users.

A Longitudinal Causal Rrelationship Study on the Elderly's Assets, Depression and Llife Satisfaction: : The Application of Autoregressive Cross-lagged Model (노인의 자산과 우울 및 삶의 만족 간의 종단적 인과관계: 자기회귀교차지연모형의 적용)

  • Lee, Hyoung-Ha
    • Journal of Digital Convergence
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    • v.18 no.6
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    • pp.513-522
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    • 2020
  • The purpose of this study is to analyze the auto-regression effect between the elderly's assets and depression and life satisfaction, and to approach the influence of assets and depression on the elderly's life from a longitudinal perspective. For this purpose, the data for the 9th year (2014), 11th year (2016), and 13th year (2018) of the Korea Welfare Panel were used. As a result of the analysis, First, the assets, depression and life satisfaction of the elderly have a lasting effect on the passage of time, and the assets, depression and life satisfaction of the previous point in time (B=.694, B=.725, p<.001), depression (B=.258, B=.331 and p<.001) and life satisfaction (B=.264, B=.265, p<.001). Second, cross-recursion coefficients show how the relationship between the assets of the elderly and depression and the satisfaction of life affects each other over time, and the assets of the older person at the previous point in time (B=.010, B=.011, p<.001), the assets of the older persons at previous times are subsequently satisfied with their lives (B=.128, B=.124, p<.001). Based on the results of the above analysis, it is necessary to support the elderly's asset management service and education to prevent depression, such as continuous asset utilization education.

The Effect of Personal Creativity on Knowledge Sharing and Innovation Behavior: Focused on Retail Workers (개인 창의성이 지식공유와 혁신행동에 미치는 영향: 유통업 종사자를 중심으로)

  • LEE, Joon-Pyo;PARK, Kye-Hong
    • Journal of Distribution Science
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    • v.17 no.10
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    • pp.93-105
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    • 2019
  • Purpose - First, empirical research will reveal how personal creativity affects the knowledge sharing and innovation behaviors of organizational members. Second, self-management competency will be verified to explain the causal relationship between independent and dependent variables as a mediating variable and to reduce the time interval. Research design, data, and methodology - There are two major research models. First, personal creativity (professionalism, emotional intelligence, internal motivation) has a positive impact on knowledge sharing (creation of knowledge, organization of knowledge, use of knowledge) and innovation behavior (deriving ideas, implementing ideas, promoting ideas). Second, self-management competency (intellectual capacity, emotional capacity, personality capacity) plays a mediating role. In addition to descriptive statistics and correlation analysis, Cronbach's α was calculated for 259 workers in the retail industry. In addition, confirmatory factor analysis was performed using the AMOS 24.0 program, and the influence on the measurement model was analyzed to verify the structural equation model. Results - First, personal creativity had a positive effect on knowledge sharing and innovation behavior. In other words, it was confirmed that the decision-making process accompanied by individual creativity can create an atmosphere of knowledge sharing and continue to innovate. Second, personal creativity had a positive effect on self-management competency, and self-management competency had a positive effect on knowledge sharing and innovation behavior. Third, self-management competency was found to partially mediate the influence of personal creativity on knowledge sharing and innovation behavior. Conclusions - First, it is important for managers to recognize the value of creative talents who can be a fundamental source of organizational success and competitive advantage, and to attract talented people. Second, managers should be able to develop decision-making processes to develop potential creativity and encourage creative ideas, opinions, or solutions when organizing the work environment of their members. Third, managers should promote the sharing and integration of new knowledge that underlies the creative views and attitudes of teams and organizational members. Unlike previous studies, which emphasize the role of the work environment in which creative behaviors are promoted, this study shows that creativity of individual members, itself, is an important determinant of knowledge sharing and innovation behavior.

Analysis on Factors Influencing the Path to Use Information Technology in Public Organization (공공부문 구성원의 정보기술 사용경로와 영향요인 분석: 심리적 대응이론을 적용한 구조적 분석)

  • Lee, Cheoul-Joo
    • Information Systems Review
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    • v.12 no.2
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    • pp.47-74
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    • 2010
  • This study presents two dimensional views of IT-use behaviors. It examines public employee's IT-use behavior as manifested in two ways: acceptance on IT, utilization on IT. This study investigates levels of employee's the acceptance and utilization on IT in the Korean Central Government(ministry and agency) and analyses factors affecting public employee's the acceptance and utilization on task-related IT in the public sector. This study tries to examine the variables affecting the acceptance and utilization on IT; especially, the influences of such variables as leadership, task-related communication with people, task motivation, IT usability and ease of uses, task understanding in the context of Korean Central Government. Based on a questionnaire survey in Korean Central Government(8 ministries, 5 agencies) that have implemented Government Knowledge Management System(GKMS), 311 valid instruments were received and analyzed using various statistics and structural equation model(SEM). And this study will adopt try to delineate pre and intervening conditions for public employee's the acceptance and utilization. According to the results of interviews and SEM analysis suggests that the influence of task-understanding, organizational communication, IS usability were statistically significant in the acceptance and utilization on IT. And it is also hoped that the path-analytic model suggested in this study helps reveal the causal chains between the acceptance and the utilization. Especially, task-understanding proves to be important in encouraging public employee's the acceptance and utilization. This result illustrates why task-understanding people are the key to utilize the task-related IT in public organization.