• 복식
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• 제54권6호
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• pp.41-52
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• 2004

The objective of this study is to contemplate both the formation and the aesthetic characteristics of the ballerina look represented in modern fashion by analyzing a ballet costume. The results of this study could be summarized as the following: the ballerina look is formed by ballet costume itself with being stick to or exposing human body line, or by casual dress mixed with a ballet costume; the materials consist of both the major materials for a ballet costume such as silk, chiffon, tulle, lace, or organza, and the usual materials for casual dress: a variety of color such as transparent, pastel etc. is also used with typically used colors like white and black: decoration is basically composed of ruffle, drape, gather and the distinctive accessory like toe shoes, ribbon tape, ankle warmer is used to show a feature of a ballet costume These formative characteristics of the ballerina look presented in modern fashion implies illusory, pure, and hybridity. traits. First, illusion of the ballerina look not only implicitly expresses a womans wish to experience a ballerina's fantastic world, but also recreates woman herself into a ballerina on a stage. Second, purity of the ballerina look makes design look feminine and smooth, which is expressed with girlish taste through materials and colors. Third, hybridity of the ballerina look suggests a standard of a new trend, which is active style, by adding comfortableness and flexibleness to romantic femininity.

• 복식
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• 제55권7호
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• pp.62-75
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• 2005

This study is focused on main performers' stage costumes in the 'Swan Lake', a masterpiece of classical ballet, which Is newly represented by Matthew Bourne, a choreographer. The objectives of the study is to help understand a trend of costume in modern public performance and art. First, this paper is attempted to describe the concept and the elements of ballet costume, secondly, to consider the performance generally, and finally to analyze main performers stage costumes. This study was performed by two processes; The first was to visit theaters to view the performances in person: the classical ballet by the Bolshoi Theater Ballet, the performance by Korea national ballet academy and the Matthew Bonne's modernly redefined ballet. The second was to review the regarding literatures and DVD. There are two apparent characteristics of main performers' stage costumes in modern-style ballet compared with classic-style ballet. First, there is an approach to gender identity; the character of swan with the classic tutu that has been the culmination of femininity in the classic-style ballet, used to be represented in an established idea on ballet costume, is now substituted by a creative idea, male ballerina and trouser-style ballet costume. Second, there is an approach to breaking the convention on the purpose of emphasizing popularity arousing real sympathy and art value. Also, modern-style ballet introduces bare body and ffot rather than tutu and toe-shoes, and adapts items from casual outfit fitted in earh performer's character with a present-day life.

• 패션비즈니스
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• 제4권3호
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• pp.79-90
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• 2000

On the beginning of 21C, in which it is a facing problem that the expansive image of future in fashion should be proposed from the comprehensive analysis for the fashion trend. Therefore, in this study, the trends of capricious fashion are distinctly quantified by investigating the cue of fashion in each styles. Also, the systematic evaluation is carried out of analyzing photographs to which the four important fashion styles. In particular, this study takes the practical and numerical results through quantitative analysis by statistical treatment as well as through qualitative analysis that has been formerly used in the other studies. The purposes of this study are to examine fashion trends expressed in important styles in the 1990s, and to formulate productive fashion of the future. In the qualitative analysis, the four important fashions of neo-mods/jazz, neo-hippie/grunge, sportive-casual and techos/cyber-punk are grouped. In the quantitative analysis, statistical data are sampled from Collection II of the 1990s A/W. It takes frequency, percentage, $x^2$-test and etc, by using the comprehensive tools for statistical treatment. There were significant differences between the A/W fashion. According to the cues, there are also significant differences between the fashion in the 1990s. The results of this study are summarized as follows: (1) In 'Neo-Mos/Jazz' style shows highly androgynous look, deep and strong tone, green/blue colors, natural fabric, stripe pattern, long hair style, and hided make-up. (2) 'Neo-hippie/gnenge' style shows highly folklore look, vivid tone purple colors, seethrough/knit fabric, natural /traditional pattern, decorative hair special make-up. (3) 'Sportive casuals' style shows highly sportive look, greish tone, white/grey colours, natural fabric, solid patten, bobbed hair, and natural make-up. (4) 'Techno/cyber punk style shows highly comocorps look, pale tone black colors avangard fabric, solid patten, punk/dyed hair special make-up.

• 한국산학기술학회논문지
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• 제21권9호
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• pp.310-320
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• 2020

방탄소년단(BTS)은 전 세계 주류 음악 시장에서 한국의 대중음악을 선도하는 그룹으로 자리매김하고 있으며, BTS가 선보이는 다채로운 패션 스타일은 해외 매체나 대중들의 쇼셜 네트워크에 집중 조명될 정도로 큰 관심을 받고 있다. 본 연구는 BTS의 패션 스타일의 분석을 토대로 그들의 패션 경향을 파악하는데 목적이 있다. 연구방법 및 범위는 BTS 및 BTS의 패션이 미치는 영향력에 관련된 이론적 연구와 함께 최근 5년간 방탄소년단의 이미지 자료를 토대로 한 내용 분석 연구를 병행하였다. 본 연구의 결과는 다음과 같다. 첫째, 직선적인 실루엣이 강조된 슈트, 무채색의 활용, 간소화된 장식을 통하여 클래식하면서도 모던한 스타일을 추구하는 것으로 나타났다. 둘째, 둥근 어깨선이 강조된 봄버 재킷, 톤 다운된 스키니 진, 후드 티셔츠, 레터링 패턴, 비비드한 색상을 매치하여 자유분방하고 편안한 감성의 캐주얼 스타일을 선호하고 있는 것으로 나타났다. 셋째, 슬리브리스의 베스킷볼 셔츠, 라운드 네크라인의 베이스볼 셔츠와 반바지, 트레이닝팬츠, 레터링 패턴이 강조된 오버핏 맨투맨을 활용하여 역동적이고 활동적인 스포티한 스타일을 추구하는 것으로 나타났다.

• 패션비즈니스
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• 제10권2호
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• pp.40-59
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• 2006

The purpose of this study was to investigate the shirt market, to find out the shirt trend in 2005 A/W, to analysis shirt style Preference, and to investigate the shirts purchase attitude according to the income, age, and occupation of the 321 respondents, for developing the possibility & strategy of the dress shirts market in men's wear for the apparel marketers and manufactures. For this study, the data obtained from 321 respondents were analyzed by descriptive statistics. The results from the study were as follows ; In 2005 A/W, Countessmara, Daks, Dupont, Renoma, and Yesac were commomly distributed in 5 department stores in Daejon and Seoul. There were seen trends that were pursuing a various fabric, colors, details, and high-touch design in shirt. Men workers prefered the Basic and Modern casual style to Soft, Sophisticated, Modern mannish, and Trendy style shirt. The 133(41.4%)respondents estimated that the important viewpoint in purchasing dress shirts was 'Design. The 212(66%) respondents estimated that they prefered the different shirt brand from their suits. And results revealed that Daks ranked best brand (13.7%), and Renoma ranked best two brand (6,5%). The 103 (32.1%) respondents estimated that they possessed the three shirts per one suits. The 201(62.6%) respondents estimated that they prefered the department store for purchasing shirt. And, the 114(35.5%) respondents estimated that the first important information source which influenced on purchasing dress shirts was the store display, next was internet(15.9%).

• 대한가정학회지
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• 제39권1호
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• pp.1-10
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• 2001

The purpose of this study was to analysis of design preference according to age of consumers in order to obtain basic informations which are necessary for the development of designs that can satisfy the needs and desire of Chinese consumers. The style, color, fabric pattern, fabric, image, and shape of clothing were used for design preference variations. The study was implemented by surveying 280 females living in Beijing, China. The results were as follows: 1) There were significant differences in the preference of style of outdoor clothes according to age. Chinese women in the age of twenties and fifties prefer to wear casual clothes. Preference ratio was more than 60% 2) There were significant differences in the preference of color of spring and summer clothes, but there was no difference in the preference of color of autumn and winter clothes. 3) There was a difference in the preference of fabric pattern of outdoor clothes. Generally Chinese women showed 50% of preference for the no patterned outdoor clothes. 4) There were no differences in the preference of fabric materials. Preferred material for spring and summer was cotton fabrics, and that for autumn and winter was woolen fabrics. 5) In the research of the preferred image of outdoor clothes, generally Chinese women showed the most preference for elegance style. Chines women who are in the age of thirties to forties preferred feminine style. However, Chinese women who are in the age of fifties like to choose simple style. 6) There was a significant difference in the preference of length of jacket and skirt, and generally Chinese women preferred to wear medium length of jacket and skirt. There was no difference in the preference of design of collar and shape of pants. However most Chinese women showed preference for tailored collar and straight shaped pants.

• 한국패션뷰티학회지
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• 제4권1호
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• pp.4-11
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• 2006

Masstige goods aimed consumers who want the fame and the emotional contents with reasonable price are presented overall and around the life style, from all the fashion items like bag and apparel to car, electric household, food, sports goods, furniture, toys, pets and performance of art, etc. Masstige casual, essentially different from the passed casuals which emphasized only price strategy, appeals to teenagers and young of twenties with a definite brand concept. Therefore masstige casual might be separated from business casual of a target aged thirties. Established celebrity brands have launched masstige brands matching the popularization of prestige goods. Armani Exchange from Armani, Marc by Marc Jacobs from Louis Vuitton are representative ones. DKNY from Donna Karen, MiuMiu from Prada, Paul smith Pink from Paul Smith can be added. These are relatively inexpensive, however the quality, design and shop's atmosphere are more exclusive than general brands. Consumers are over middle class and have a pride and fidelity to those brands. Leading Masstige trend, new luxury brands put the importance to the quality and aims middle class. To succeed in this field, companies should know exactly what consumers want, considering not only functional aspect but also emotional pleasure. Even though masstige has a weakness in pricing, it has to keep brand's proper benefit. Its price range could be wide to be in great demand but has to have elasticity and not to be expanded too much. Masstige industry should do its best not to damage original brand's identity. Forming family brand, like Armani made Georgic Armani, Emporio Armani and Armani exchange, system of parent brand and sub brands would be recommendable. From the launching time, masstige needs the effects to create a sensation and bring it into vogue and offer emotional value to the consumers.

• 한국의류산업학회지
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• 제13권1호
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• pp.82-90
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• 2011

This study examines if men in the 20's and 30's have different preference for bag types according to their age and gender-role identity types in order to provide foundational data for the male bag market to segment its customers and establish marketing strategies. Total 288 questionnaire sheets were distributed to 186 men in the 20's and 102 men in the 30's residing in Busan. First, according to the result of analyzing their preference for bag types, adult men in the 20's and 30's preferred cross bags the most. It was also shown that men who are feminine or androgynous prefer back packs, shoulder bags, and tote bags to the other two types. Second, about cross bags, men in the 20's showed a higher rate of having two or three than those in the 30's. Men in the 20's possessed back packs more than those in the 30's. And men tend to show a lower rate of having shoulder bags compared with that of cross bags or back packs. Men in the 30's possessed briefcases more than those in the 20's. Masculine men had more briefcases than the other types of bags, and androgynous men tend to have more tote bags than the other types of bags. Third, men in the 20's and 30's all deemed that back packs go well with the casual style. Men in the 20's regarded shoulder bags are the type of bags that harmoniously matches all styles including casual or semi-suit; however, men in the 30's think they only suit casual or semi-suit. And it was also found that men in the 20's think briefcases are the type of bags that goes well with various styles of clothes while men in the 20's consider they are the type of bags only matching suits.

• 한국식생활문화학회지
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• 제24권5호
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• pp.467-477
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• 2009

This study was conducted to investigate and analyze food related and space related elements of popular Vietnamese restaurants in Hong Kong to identify restaurant images related to food, to examine how Vietnamese traditions are applied to such restaurants, and ultimately, to get their implications for us. Luxury Vietnamese restaurants in Hong Kong tended to be located in major office buildings and famous shopping malls in the downtown area; therefore, they were highly accessible to foreigners. In addition, most Vietnamese restaurants were quite formal in size or atmosphere. The food-related elements of the luxury restaurants reproduced traditional menus, but the table setting and service generally adopted a formal Western style setting. The presentation of foods was also creative and contemporary, to suit international customers' tastes. Regarding the spatial elements, restaurants serving traditional menus had interiors influenced by the French colonial period, while those serving contemporarily adapted menus had interiors with simple contemporary images emphasized by Vietnamese traditional decorations. These characteristics allowed foreigners from diverse countries to access the restaurants without a sense of rejection. Casual restaurants were primarily exposed to many people on busy roadsides, but they tended to be inferior in terms of size and quality. Apart from size and price level, food-related elements failed to reflect Vietnamese unique traditional characteristics. The outward appearance consisted of basic construction materials (glass, chassis, and bamboo) instead of those representing Vietnamese architecture. Additionally, the interior of the casual restaurants contained traditional elements or objects more frequently than luxury restaurants, but they looked rather disorderly and lacked harmony. Overall, the image of casual restaurants was degraded by the use of cheap and low quality finishing materials and furniture. The results of this study may be useful for organizations promoting the Branding of Korea or businesspeople and designers promoting the globalization of Korean foods.

• 복식문화연구
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• 제9권2호
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• pp.235-249
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• 2001

This study the changing aspects in accessories, skin care and hair style in 「Maeil Shinmun」 from Jan. 1, 1946 to Dec. 31, 2000, and the results are as follows. In the period of 1946 to 1959, articles were about how to select accessories and the role of skin-protection cosmetics for skin care, and the cases of people wearing color makeup in pursuit of beauty increased. The hairstyle trend began to gradually shift from long hair toward short. During the time of 1960 to 1969, how to select accessories an also how to match them with clothes were dealt with in articles, and how to massage face or use pack for healthy skin was introduce. From 1970 to 1979, as the number of working women increased, proper use of accessories according to each occasion was introduced, and, for hairstyle, the way to keep their hair healthy and shine, rather than a fashion of its style itself, was emphasized. In 1980∼1989, as casual wear became so popular worldwide and a variety of way to use shoes, mufflers, scarfs, shawls, and hats to go with it were highlighted, practical fashion got in vogue and use of accessories with which individuality can be expressed in a simple way prevailed. During the time of1990 to 2000, the trend changed to the pursuit of chic using accessories that reveal wearers'individuality, and especially came the boom of charming schools and makeup lesson for skin care. The prominent trend was that men and women of the new generation expressed their individuality by having their hair partly dyed or fully dyed in various colors and tried to resemble famous entertainers. In particular, as people get more and more interested in body shape, various ways to take care of body were introduced, such as body care products and aroma treatments.