• 제목/요약/키워드: Casual factors

검색결과 286건 처리시간 0.021초

남성복 정장 스타일 유형에 의해 세분된 소비자 집단간의 특성비교 -생활양식, 의복행동 및 외모를 중심으로- (Consumer Types Based on Style of Men's Business Suits and Their Relationship to Lifestyle, Clothing Behavior and Appearance)

  • 김영인
    • 한국의류학회지
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    • 제14권2호
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    • pp.137-151
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    • 1990
  • Changes in male roles and lifestyle in recent years have brought about an increased interest in appearance and apparel for men. The purpose of this study was to classify consumers into categories based on style of men's business suits and describe the resulting categories in terms of lifestyle, clothing behavior, appearance and demographic variables. Data were obtained from questionnaires completed by 513 consumers 20-69 years of age living in Seoul, and analyzed by factor analysis, multiple discriminant analysis, one-way ANOVA, CROSSTAB, and S-N-K test. Resulting categories of consumers were labeled as formal, semi-formal and casual. Descrip-tive profiles of the three categories were developed differently by 2 lifestyle factors (positive opinion leadership, social participation), 1 clothing factor (conformity), 2 appearance factors (conservative, energetic), and 2 demographic variables (age, marital status). The semi-formal type of man is significantly different from the two other types in his group activities that require social participation and opinion leadership. The formal type is significantly different from the two other types in his conformity in clothing and conservative appearance. The majority of formal and semi-formal types of men were 25-39 years of age and married, while the casual type was younger and unmarried.

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인터넷 쇼핑과 패션에 대한 관심 및 성별이 인터넷 의류 구매의도 또는 선택기준에 미치는 영향 (The Effects of Internet Shopping Interest, Fashion Interest, and Sex on Internet Clothing Purchase Intention and Selection Criteria)

  • 황진숙;김윤규
    • 한국의류학회지
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    • 제26권7호
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    • pp.937-945
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    • 2002
  • The purpose of this study was to investigate the effects of internet shopping interest, fashion interest, sex on internet clothing purchase intention and selection criteria. The subjects used for the study were 76 male and l25 female college students. The clothing purchase intention was measured by five categories: formal wear, casual wear, sports wear, under wear, and fashion accessories. The clothing selection criteria consisted of four factors: aesthetics, conformity, individuality, and comfort. The results showed that there was a main effect of internet shopping interest on internet purchase intention fur all clothing categories. Also, there were differences between men and women concerning the purchase intention of casual wear and sports wear. In regard to clothing selection criteria, the results showed that fashion interest and sur had an impact on three factors of clothing selection criteria. The subjects considered aesthetics, conformity, and individuality important when they had higher fashion interest or were female. In addition to main effects, the interaction effects among internet shopping interest fashion interest, and sex were discussed.

캐주얼 의류 광고의 평가가 광고태도 및 구매의도에 미치는 영향 (The Influence of Advertising Evaluation on Advertising Attitude and Buying Intension for Casual Wear Advertisements)

  • 신혜봉
    • 복식문화연구
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    • 제12권4호
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    • pp.566-578
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    • 2004
  • The purposes of this study were to identify the dimensions of advertising evaluation and to examine the influence of advertising evaluation on advertising attitude and buying intension. Also this study categorized the advertising responses. Through the pretest, 15 casual wear brand's advertisements were selected and presented as stimuli. The data was collected from 377 female university students using questionnaire and analyzed by descriptive statistics, factor analysis and multiple regression fer path analysis. The results of This study were as follows. First, 5 factors were identified for the dimensions of advertising evaluation: model/message/product/brand/tone & manner. Second, through the path analysis, advertising evaluation had direct and indirect influences on buying intension. The influences of dimensions of advertising evaluation on buying intension were also examined: model, message and product had indirect influence on buying intension mediated by advertising attitude, whereas product and brand had direct influence on buying intension. Especially, product affected considerably on buying intension. Third, advertising responses were categorized into five dimensions: tone & manner/model/message/product/brand.

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시스템 다이내믹스에 의한 선박충돌사고의 인적요인 분석에 관한 연구 (A Study on the System Dynamics Analysis for Human Factors in Ship′s Collision Accidents)

  • 금종수;양원재;장운재
    • 한국항해항만학회지
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    • 제27권5호
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    • pp.493-498
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    • 2003
  • 선박충돌사고는 많은 원인이 서로 복잡하게 상호작용을 하여 발생하고 있으며, 특히 인적요인에 의한 충돌사고가 가장 큰 비중을 차지하고 있다. 이러한 선박충돌사고 원인분석은 선박의 안전 운항상의 측면에서 매우 중요하다고 할 수 있다. 따라서 본 연구의 목적은 시스템 다이내믹스법을 이용하여 선박충돌사고 인적요인 모델을 구축하고, 선박충돌사고를 감소시키기 위한 가장 효과적인 대책을 수립하기 위한 정책요소를 제시하고자 한다. 본 연구의 수행을 위해 FSM법에 의한 충돌사고원인의 구조분석을 인과지도상의 정량적, 정성적, 피드백 루프로 변환하였다. 그리고 시뮬레이션 기간을 20년간(1993-2012)으로 설정하여 표준시뮬레이션모델과 8가지 정책시뮬레이션모델에 대해 시뮬레이션을 수행하였다.

A Study on Consumer Purchase Deferral Characteristics and Influencing Factors for Internet Clothing Shopping

  • Ji, Hye-Kyung
    • 한국의류학회지
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    • 제35권6호
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    • pp.621-634
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    • 2011
  • This study analyzed the influencing factors on consumer purchase deferrals for internet clothing shopping. In addition, based on consumer demographics, it compared the differences of purchase deferrals with respect to clothing items, prices, and types of shopping malls. For an empirical study, 405 questionnaires were answered by respondents in their 20s and 30s with internet clothing purchase deferral experience. Data were analyzed using: SPSS for Windows 12.0 and descriptive statistics, reliability analysis, factor analysis, $X^2$-test, and regression analysis. The results of this study were as follows. First, the order of items with many purchase deferrals in internet clothing shopping were casual T-shirt>casual skirts>pants, one-piece>suits>sportswear>blouse/shirts and 58.3% of purchase deferrals happened when the price was below \50,000. Second, the significant differences in products, prices, and shopping malls for purchase deferrals were identified according to consumer demographics. There were significant differences in clothing items according to gender, age, marriage, and education; however, there were significant differences only according to gender in terms of price. There were significant differences according to gender, age, marriage, education, and income in terms of the used shopping malls. Third, for the analysis of the influence of diverse factors that can affect purchase deferrals for internet clothing shopping, the more information search, purchase deferral habits, perceived risks, and deficiency in shopping mall supply conditions were when higher purchase deferrals occurred. For a strong competitive online market, this study can help internet clothing shopping mall entrepreneurs manage products and customers by analyzing the lists of purchase deferrals indicated in "cart" and by administrating the influential factors for purchase deferral.

남성복(男性服) 브랜드의 상품기획시(商品企劃時) 최신유행(最新流行) 반영(反映)에 관(關)한 연구(硏究) (A Study on the Latest Fashion Adoption of Men's Wear Manufacturers in Their Merchandise Assortment Plan)

  • 정성지
    • 패션비즈니스
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    • 제4권2호
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    • pp.113-126
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    • 2000
  • The purpose of the study was to investigate the level of latest fashion adoption of men's wear manufacturers and differences in the level of fashion adoption according to characteristics of brands and merchandise. Thus, this study was to be an exploratory study to examine the trends in fashion adoption of men's wear manufacturers. The questionnaire consisted of questions on 7 elements of fashion adoption and characteristics of men's wear manufacturers and their merchandise. The subjects were to evaluate their level of fashion adoption and rated on 5 point Likert-type scales of 7 elements. For the survey, the subjects were 100 employees (62 merchandisers, and 24 designers, etc.) who are employed by men’s wear manufacturers which have national brands, designer brands, license brands, import brands or private brands. The SAS PC+ package was used to calculate factor analysis, mean, t-test, ANOVA, Duncan's test, and Tukey's test. The results from the study were as follows: 1) The elements of fashion adoption of men's wear manufacturers were divided into 4 factors (clolr/fabric, silhouette/fashion image, detail/item coordination, accessories) which explained 83.61% of the whole of factors. 2) The highest score of mean of fashion adoption factors was fabric/color, but the lowest was accessory factor. 3) There were significant positive correlations between fashion adoption factors except between fabric/color and accessories. 4) There were significant differences in the level of fashion adoption according to types of brands and ages of target consumers. 5) There were significant differences in the level of fashion adoption according to the categories of apparel (suits vs. casual clothing) and types of suits and casual wear.

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FSM을 이용한 노인학대 발생요인에 대한 사회복지사의 의식구조 분석 (Analysis of Consciousness Structure of Social Workers for the Casual Factors of Elderly Abuse Using FSM)

  • 장윤정
    • 한국지능시스템학회논문지
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    • 제26권6호
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    • pp.458-463
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    • 2016
  • 본 논문에서는 노인학대 발생요인에 대한 사회복지사의 의식구조에 관해 퍼지구조모델을 도출하고 이를 분석하여 다음과 같은 결과를 얻었다. 첫째, 최상층의 노인학대행위는 중간층의 노인에 대한 태도, 업무과중과 연결되어 있는 것으로 나타났다. 둘째, 중간층의 노인에 대한 태도, 업무과중은 하층의 사회복지사의 성격, 클라이언트의 신체적 정신적 의존성, 클라이언트의 성격과 관련되는 것으로 나타났다. 셋째, 하층의 사회복지사의 성격, 노인에 대한 지식, 클라이언트의 성격, 클라이언트의 신체적 정신적 의존성은 중간층을 거치지 않고 최상층의 노인학대행위에 관여하는 것으로 나타났다. 넷째, 업무과중과 노인에 대한 태도는 같은 중간층에 위치하지만 업무과중이 노인에 대한 태도에 영향을 미치는 것으로 나타났다. 마지막으로, 사회복지사의 연령, 직업이미지, 교육, 처벌규정은 독립층으로 존재하여 노인학대행위 및 관련요인 간에 연관성이 없는 것으로 나타났다.

토지정보시스템 구축의 영향요인과 성과요인의 상관관계 분석 (Correlation Analysis Between Casual and Outcome Factors for Developing Land Information System)

  • 최병남;진희채
    • Spatial Information Research
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    • 제23권6호
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    • pp.1-8
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    • 2015
  • 본 연구의 목적은 토지정보시스템의 성공적인 구축을 위한 핵심 전략을 제시하는데 있다. 이를 위해 토지정보시스템의 사용자와 개발자를 대상으로 토지정보시스템 구축의 영향요인과 성과요인을 설문조사하고, 상관관계분석을 통해 성공요인을 도출하였다. 본 연구결과에 의하면 사용자 참여는 업무 효율성, 사용자 만족성, 데이터 공유 및 서비스 등 모든 성과에 유의하게 긍정적인 영향을 미치고 있는 것으로 나타났다. 정부 지원과 개발자 기술력은 토지정보시스템의 업무 효율성과 사용자 만족도에 긍정적인 영향을 미치는 중요 요소임을 알 수 있다. 이와 같은 분석결과를 바탕으로 본 연구는 토지정보시스템의 성공적인 구축전략으로 사용자의 역할정립과 적극적 참여, 정부의 선도적 역할과 지원, 협력관계 기반의 정부 지원과 사용자 참여, 토지정보화에 필요 충분한 기술력 확보 등의 전략을 제시하였다. 이 연구를 통해 우리나라 토지정보시스템 구축의 상황요인이 성과에 미친 영향에 대해 보다 체계적인 정리가 이루어졌다고 할 수 있다. 그리고 이것은 국내 공간정보기업의 글로벌 경쟁역량을 강화하는데 활용할 수 있을 것으로 판단된다. 이를 통해 많은 개발도상국의 토지정보 구축사업에 국내기업이 진출할 수 있기를 기대한다.

여대생의 국적에 따른 캐주얼 셔츠 소재의 주관적 감각과 촉감 선호도 비교 (A Comparative Study on the Subjective Sensation and Tactile Preferences for Casual Shirt Fabrics Compared by the Nationality of Female University Students)

  • 멍위;최종명
    • 감성과학
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    • 제24권1호
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    • pp.105-114
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    • 2021
  • 본 연구는 한국의 대학에 재학하고 있는 한국인 여대생과 중국인 여대생을 대상으로 캐주얼 셔츠 소재의 주관적인 감각과 선호도의 차이를 파악하고자 수행되었다. 춘추용 캐주얼 셔츠의 소재로 시판되는 소재 중에서 섬유조성이 상이한 7가지 종류의 흰색 셔츠 직물을 선정하였다. 캐주얼 셔츠 소재에 대한 주관적 감각 및 촉감 선호도의 평가자는 한국인 여대생과 중국인 여대생으로 40명이었다. 참가자들은 7종 소재를 관찰하고 나서 주관적인 감각과 촉감 선호도에 대한 평가를 설문지를 사용하여 작성하였다. 캐주얼 셔츠 소재의 주관적 감각을 요인분석한 결과, 평활감, 경량감, 유연감, 신축감의 4개 요인으로 분류되었다. 주관적 감각 요인은 소재의 섬유조성별 국적에 따라 부분적으로 유의한 차이를 보였다. 한국인 여대생은 중국인 여대생 보다 면 100% 소재를 더 가볍다고 평가하였고, 폴리에스터 50%/모달 50% 소재와 P100 소재를 더 신축성이 있다고 평가하였으나, 중국인 여대생은 폴리에스터 50%/면 45%/스판덱스 5% 소재를 더 가볍다고 평가하였다. 캐주얼 셔츠 소재의 섬유조성별 촉감 선호도는 국적에 따라 유의한 차이를 보였다. 한국인 여대생은 중국인 여대생에 비해 면 80%/폴리에스터 20% 소재, 폴리에스터 50%/면 45%/스판덱스 5% 소재, 아마 100% 소재를 더 선호하였다. 한편, 캐주얼 셔츠 소재의 주관적 감각 요인이 촉감 선호도에 미치는 영향은 국적에 따른 차이를 보였다. 한국 여대생의 경우, 평활감과 유연감이 캐주얼 셔츠 소재의 촉감 선호도에 긍정적 영향을 미치는 반면, 중국인 여대생은 평활감, 유연감, 신축감이 촉감 선호도에 긍정적 영향을 미치는 것을 알 수 있었다. 이처럼 캐주얼 셔츠 소재에 대한 주관적 감각 및 촉감 선호도는 한국인 여대생과 중국인 여대생간의 차이를 보였다. 따라서 여대생을 대상으로 캐주얼 셔츠 소재 기획시 이러한 감성의 차이를 반영하는 것이 필요하다.

여성 수트의 이미지 구성 요인에 관한 연구 (A Study on the constructing Factors of the Female Suit Image)

  • 홍병숙;정미경
    • 복식
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    • 제20권
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    • pp.73-82
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    • 1993
  • The Purpose of this study was to identify the constructing factors of female suit image. The questionnaire consisted of 69 words expressing suit image were developed, and six suit slides were selected for stimulus. Sixty-eight female university students majored in clothing and textiles were responded to each sledes, and then factor analysis was conducted. Six factors, such as attractiveness, peculiarity, grace, femininity, youthfullness, and comfort were found out as constructing factors of suit image(total vari-ance 60.5%) by the principal component analysis. The attractiveness factor which explained the largest variance included words such as countrified, refinement, and beautiful. Peculiarity factor included words such as peculiar, bold, complex, and decorative. Grace factor included words such as classic, grace, and elegant. Femininity factor included such as masculine, feminine, soft, and dressy. Youthfullness factor included words such as youth, bright, and charming. And comfort factor included words such as casual, comfort-able, active, and natural. The Cronbach's $\alpha$of the each factors were. 78~92.

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