• 복식
• /
• 제39권
• /
• pp.125-138
• /
• 1998

In order to help apparel manufactures and marketers to promote apparel products more efficiently, and aid them in instilling brand names or brand images more distinctively in the minds of target consumers, it is the intent of this study (1) to investigate on the high-school girls brand loyalty and the brand discernment, self image(product image), and the buying behavior of casual wear. The subjects were 532 female high school students selected from the four high school in Seoul. The data were collected by self-admin-istered questionnaires. The data were analyzed by frequency, percentage, T-test, x2-test, and correspondence analysis. (1) 29.1% of the female students were cat-egorized as the brand loyalty group that was smaller than the non-brand loyalty group(70.9%). (2) In identifying the relationship between the demographic factors and the brand loyalty, the monthly household income and the month-ly personnel expenses were statistically significant. Namely, higher household income and the monthly personnel expenses were statistically significant. Namely, higher household income and the monthly personnel expenses there were, higher the brand loyalty was revealed. (3) The power of discernment was statistically significant according to the brand loyalty. That is, the brand loyalty group was more outstanding than latest fashion brands, the high-price brands, and the better-style brands in terms of design, color, and fabric. (4) The self image was also statistically significant according to the brand loyalty, Wher-eas the brand loyalty group preferred the unique, high-quality, sexy, and active self-images, non-brand loylty group revealed to prefer the non-noticeable and feminine self-images. The findings of this study will assist apparel manufactures and marketers in better identifying the target market, and in subsequently adjusting their products, brand image, and promotional activities in order to reach the target market more efficiently.

• 한국항만경제학회지
• /
• 제33권1호
• /
• pp.75-87
• /
• 2017

본 연구의 목적은 시스템 다이내믹스를 활용하여 선박 연료유 가격의 중장기 예측분석을 수행하는 것이다. 연료유 가격의 정확한 예측을 위해 가격 결정에 영향을 미치는 다양한 변수들 간의 인과적 관계를 바탕으로 정량화된 모델을 구축하였다. 연료유 가격 결정에는 유가에 영향을 미치는 원유 소비와 생산, 경제변화에 영향을 미치는 GDP, 환율 등과 함께 해운물류시장의 수요와 공급에 의해 결정되는 해상운임 등 다양한 구성변수들을 기반으로 시스템 다이내믹스를 활용한 연료유 가격을 예측하고 MAPEs 등을 통한 객관성을 검증하였다. 본 연구의 분석 결과 2029년까지의 연료유 가격은 2016년 대비 소폭 상승세를 보일 것으로 예상되지만 지난 2012년과 같은 급등세는 나타나지 않을 것으로 전망되었다. 본 연구는 각종 변수들 간의 동적인 인과관계를 활용하여 연료유 가격을 예측하여 합리적 추정결과를 유도할 수 있었다는 점과 가격 결정에 영향을 미치는 다양한 변수들의 구조적 관계를 손쉽게 파악함으로써 연료유 가격 변화에 대한 종합적인 위험 관리가 가능하여 해운기업의 효율적인 선대관리를 지원하는데 가치를 가지고 있다.

• 한국의류학회지
• /
• 제7권2호
• /
• pp.45-52
• /
• 1983

The purpose of this study was to investigate between locus of control, body cathexis and four aspects of clothing behavior. Locus of control was measured by Rotter's The Internal-External Scale and body cathexis by Secord and Jourard's Body Cathexis Scale. Two aspects of clothing behavior were assessed with Lee's questionnaires dealing with status symbol and clothing satisfaction. Clothing Acceptance I was determined with questionnaires designed to measure the acceptance of color and casual wear and Clothing Acceptance II by line drawings of clothing representing formal type, informal type, and new mode type designed to measure the acceptance of business suits. The questionnaires in this study were administered to a sample of men (between 20 to more than 60 years of age) in Seoul. The data from 303 respondents were analyzed. The results were: 1) Locus of control was not related to Clothing Acceptance I(acceptance of color and casual wear), but positively related to Clothing Acceptance II(acceptance of business suit), that is, the persons having wider latitudes of acceptance in business suits were internally controlled in locus of control. 2) Locus of control was negatively related to status symbol, that is, the persons having higher concepts in status symbol were externally controlled in locus of control. 3) Body cathexis was positively related to clothing satisfaction, that is, the persons having higher satisfaction toward their clothing were more satisfied with their body.

• 한국의류학회지
• /
• 제30권5호
• /
• pp.788-799
• /
• 2006

The purpose of this study was to analyze fashion merchandising process, to apply customer information in merchandising process and to examine customer management strategies of fashion industry in on-line and off-line channel. In depth, face to face interviews with structured questionnaires were conducted with MD and customer managers from selected 4 brands, one from each categories of men's, women's, casual and sports wear. Key findings of the study were as follows: First, they followed fashion merchandising process of 18 steps and collected trend information and sales data were applied to planning, selling/promoting process to plan season concept, design, and promotion activity. Second, commonly applied customer information types in fashion merchandising process were all from indirect information collected from sales data and forecasting companies. However, casual and sports wear conducted consumer monitoring activity f3r collecting customer data directly from customer participation. Third, in off-line channel, customers are segmented by amount of purchase they make in a specific time period and all the categories show high interest in valuable customers. However, only men's and woman's wear conducted promotion activities for valuable customers as a differentiated marketing strategy. In on-line channel, companies were interacting with the customers through internet web site to determine their demands. In conclusion, this study has significance in that it propose the necessity and strategy of differentiated customer management approaching by analyzing and comparing fashion merchandising activity process cases.

• 한국지능시스템학회논문지
• /
• 제26권6호
• /
• pp.458-463
• /
• 2016

본 논문에서는 노인학대 발생요인에 대한 사회복지사의 의식구조에 관해 퍼지구조모델을 도출하고 이를 분석하여 다음과 같은 결과를 얻었다. 첫째, 최상층의 노인학대행위는 중간층의 노인에 대한 태도, 업무과중과 연결되어 있는 것으로 나타났다. 둘째, 중간층의 노인에 대한 태도, 업무과중은 하층의 사회복지사의 성격, 클라이언트의 신체적 정신적 의존성, 클라이언트의 성격과 관련되는 것으로 나타났다. 셋째, 하층의 사회복지사의 성격, 노인에 대한 지식, 클라이언트의 성격, 클라이언트의 신체적 정신적 의존성은 중간층을 거치지 않고 최상층의 노인학대행위에 관여하는 것으로 나타났다. 넷째, 업무과중과 노인에 대한 태도는 같은 중간층에 위치하지만 업무과중이 노인에 대한 태도에 영향을 미치는 것으로 나타났다. 마지막으로, 사회복지사의 연령, 직업이미지, 교육, 처벌규정은 독립층으로 존재하여 노인학대행위 및 관련요인 간에 연관성이 없는 것으로 나타났다.

• 한국건축시공학회지
• /
• 제8권2호
• /
• pp.89-97
• /
• 2008

This study has provided the answer which construction companies to make complete competitive factors for sustainable growth in construction industry with to 21C environment changes. So the purpose of study is to provide a guideline for establishing the strategy of existence and growth. In order to carry out this purpose of study, above all after has been reviewed Quality Management by considering the characteristics of construction companies, TQM component and business performance, the study has been made a close inquiry in causal relationship between TQM component(leadership, participation, education-training) and business performance(safety) in construction industry. The result of the study can be summarized as follows : First, a test was conducted to whether TQM component(participation) has a significantly positive effect on business performance(safety). Second, it was found that there was a positive casual relationship between each of the TQM factors and business performance(safety). TQM(Total Quality Management) factors had great influences on the business performance of construction companies. So construction companies needed to make continuous efforts to enhance the business performance through TQM approach.

• 한국보육지원학회지
• /
• 제7권4호
• /
• pp.119-137
• /
• 2011

본 연구는 보육교사의 유머감각과 임파워먼트 및 직무성과 간의 인과모형을 검증하기 위한 것이다. 이를 위해 서울, 경기, 충청, 전라 4개 지역의 보육교사 645명을 대상으로 설문조사를 하였으며, 수집된 자료 분석은 통계프로그램 Spss 18.0과 Amos 16.0을 사용하였다. 분석결과 보육교사의 유머감각은 임파워먼트와 직무성과 모두에 직접적으로 긍정적인 영향을 미치는 것으로 나타났으며, 부츠트랩핑 매개효과 검증결과, 보육교사의 유머감각은 직무성과에 직접적으로 미치는 총 효과보다 임파워먼트를 통해 더 큰 효과를 갖는 것으로 나타났다.

• 대한간호학회지
• /
• 제35권3호
• /
• pp.494-502
• /
• 2005

Purpose: This study was to evaluate the casual relationship between the factors in the Pender's model and to explain health promoting behaviors among middle-aged women in order to facilitate nursing interventions for this population group. Method: 116 women between 40$\~$60 years old living in Incheon were asked to complete a questionnaire about their health. The data was collected between March and November, 2003. The data was analyzed by descriptive statistics and the correctional analysis SPSSWIN 11.5 program. The LISREL 8.12 program was used to find the best fit model which explained a causal relationship of the variables. Results: The climacteric symptoms of middle-aged women negatively correlated with health promoting behaviors. However, marital satisfaction positively correlated with health promoting behaviors. Conclusion: Marital satisfaction and climacteric symptoms had an effect on health promoting behaviors. Therefore, based on this study, we plan to develop a health education program to decrease climacteric symptoms and to promote marital satisfaction for health promotion.

• 산경연구논집
• /
• 제10권1호
• /
• pp.29-37
• /
• 2019

Purpose - We study the dynamic linkages of the economic policy uncertainty (EPU) in the US on the manufacturing stock market returns in Korea. In detail, we examine the casual link between EPU index in the US and the manufacturing stock indexes in Korea. Research design, data, and methodology - We measure mainly the distribution effect of the US EPU on the manufacturing stock market in Korea of 1990-2017 by the vector error correction model (VECM). Result - In result, we estimate the impact of the US EPU index has significantly a negative response to the manufacturing stock market in Korea such as non-metal stock index, chemical stock index, food stock index, textile·clothes stock index, automobile·shipbuilding stock index, machinery stock index, steel·metal stock index. Also the remaining variables such as electric·electronics stock index, S&P 500, and producer price index in Korea have a negative relationship with US EPU index. Conclusions - We find out that the relationship between EPU index of the US and the manufacturing stock market in Korea has the negative relationships. We determine the EPU of the US has the spillover effect on the industry stock markets in Korea.

• 한국ITS학회 논문지
• /
• 제8권1호
• /
• pp.1-8
• /
• 2009

본 연구는 기존의 버스 운영계획모형을 시스템 다이나믹스(System Dynamics : SD) 관점에서 검토하는 것을 주된 목적으로 하고 있다. 결정변수들 간의 선형적 관계에 기초한 교��비용모델에 SD관점을 적용하여 순환적 관계로의 재구성을 시도하였으며, 그 결과물로 최적배차간격모형의 인과지도(Causal Loop Diagram)을 제시하였다. 또한 계량적 시뮬레이션이 가능한 저유량 인과지도(Stock & Flow Diagram)을 작성하여 시뮬레이션 결과의 의미를 논의하였다. 연구결과, 시뮬레이션에 적용한 수식이 기존의 교통비용모형에 토대를 두고 있기 때문에 시뮬레이션 결과가 기존의 연구와 큰 차이를 보이지 않았다.