• Fashion & Textile Research Journal
• /
• v.6 no.5
• /
• pp.549-557
• /
• 2004

The purpose of this study is to investigate design properties affecting in evaluated image by adult women's town wear in un-limited circumstance. The stimulus, adult women's town wear, were collected from shopping mall, department stores and churches and evaluated by 20's 150 people. Through the estimations, the 76 pictures of 'good image' and 65 pictures of 'bad image', were selected and analyzed by classification categories. The results were as follows : 1) 'Good Image' is classified 6 groups which are like active casual, feminine casual, adult casual, modern, sporty casual, and elegance. 2) "Bad Image' is classified 5 groups which are like easy casual, active casual, soft casual, modern casual, and feminine casual. 3) Central code of adult women's town wear from 'Good Image' are simple, bright, and harmony and 'Bad Image' are complicate, heavy, and inharmony. The coordination, how to wear, is very important to evaluate image of women's town wear with other properties. Also, body shape appeared by important variable in evaluation.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.46 no.5
• /
• pp.772-788
• /
• 2022

This study investigates whether the image of the casual Hanbok brand is being communicated to consumers successfully. We conducted a semantic network analysis to identify ways of revitalizing communication between casual Hanbok brands and consumers; in addition, we quantitatively evaluated the effectiveness of communication marketing through Quadratic Assignment Procedure (QAP) analysis. Unstructured data from 2014-2021 were collected through portal sites and then refined and networked. Our analysis showed that casual Hanbok brands generally target younger people and that different brands employ similar methods to promote and popularize the casual Hanbok style. Consumers tended to recognize and show interest in casual Hanbok, suggesting the potential to expand the market to Blue Ocean. However, some of our findings revealed the potential factors of style coordination risk and prejudice against existing Hanbok, which could potentially hinder casual Hanbok's uptake and adoption. We conclude that increasing the demand for casual Hanbok depends not only on delivering an accurate brand image to consumers but also on balancing fashion with traditional images when planning products and providing styling information.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.34 no.2
• /
• pp.357-370
• /
• 2010

This study presents the basic resources for the enhancement of the competitiveness of the Korean fashion brands in the Chinese fashion market. They are composed of the differences and common points of clothing styles in Seoul, Beijing, and Shanghai, by analyzing the style comparatively. The research was performed by taking pictures of the Summer 2009 street fashions, from July $1^{st}$ to July $15^{th}$ 1999 (10 am to 5 pm). Among the data about the three cities, 200 photos were selected of women in their twenties and thirties, respectively. The disparity of regional preferences were noted in the fields of easy casual, romantic casual, sports casual, character casual, classic style, and feminine style. There were no specific differences in style among the three cities in the easy casual and classic style. The romantic casual after the easy casual were more prevalent in Seoul, as compared to the two cities in China. The neat style was more prevalent in Seoul. In Beijing the feminine style after the easy casual were preferred. The conservative style was more preferred in Seoul, while the body exposed style was preferred in Beijing and Shanghai. In Shanghai, the character casual was preferred and shows the similarity to the fashion style of Seoul, rather than Beijing. The high exposure of the body in romantic casual and feminine styles was more remarkable in Beijing and Shanghai. The frequency of the character casual that emphasized individuality with a unique style was relatively high in Shanghai. Seoul, Shanghai, and Beijing showed a similarity in the acceptance of fashion trends and preferences in clothing style. However, the fashion coordination in Shanghai and Beijing was different from Seoul.

• Journal of the Korean Society of Costume
• /
• v.55 no.1 s.91
• /
• pp.86-100
• /
• 2005

The purpose of this study was to investigate lifestyle of male college students and their preference of casual wear style. A questionnaire consisted of 60 lifestyle items, 1 casual wear style-preference question and demographic variables was developed. Data were collected from questionnaires distributed to male college students of 7 universities located in the Daegu${\cdot}$Gyeongbuk area during August 2003. After eliminating incomplete questionnaires, 303 were analyzed by descriptive statistics, factor analysis, cluster analysis, one-way ANOVA, and $x^2-test$. As a result of factor analysis on lifestyle items, 8 factors were determined: consumption and fashion orientation, future preparation, social concern, a wide range of thought and experience, health orientation, independent spirit, masculinity, and family orientation. 4 groups were identified on the basis of these 8 factors and named as active pragmatic group, liberal empirical group, prospective self-supporting group, and social accommodative group. Their component ratio were $30.2\%,\;33.2\%,\;19.6\%,\;and\;16.9\%$ respectively. The most preferred casual wear style by male college students was determined as basic casual wear, followed by adult casual wear, fashionable casual wear, and sporty casual wear. Other than the most preferred style, basic casual wear, by every group, the preference of casual wear styles differed among 4 lifestyle groups.

• Journal of Digital Convergence
• /
• v.14 no.4
• /
• pp.295-301
• /
• 2016

This research is purposed to find the effects of casual sex for college students in order to understand the sexual culture of college students and to provide basic information to counsel the sexual education to college students. The participants of this research were 868 college students and the data were analyzed using the IBM/SPSS 20.0 program. As a result, the passion of college student affected the casual sex very positively. As the rate of responsibility increases, it affects negatively attitude and behavior of casual sex. To go further, the rates of passion influences positively the attitude and behavior of casual sex. For this kind of results, as the casual sex of college student in South Korea is behaved in the dating relationship different to America and the dating is very common in South Korea, it is also showing the criticalness and neediness of the sexual educations about the responsibility of sexual behaviors. Among the college students, the casual sex and casual relationships are already behaved through them. However, the researches of the casual sex is difficult to be found in South Korea. In now days, the casual sex is representing the sexuality of young adults in this united ages. Therefore, the following researches will be well applied to provide the basic informations for sexual counsels and sexual educations.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.38 no.1
• /
• pp.46-58
• /
• 2014

This study investigated the difference of clothing-behavior for the same occasions in terms of a cross-cultural context. It analyzed clothing items worn by TED speakers via video at TED.com in the US, UK, France, Japan, and South Korea from October to December 2012. An analysis on the 233 videos showed considerable differences among countries. American speakers wore casual items on the top and formal wear on the bottom. Most British speakers wore the same styles on the top and the bottom outfits such as 'formal-top & formal-bottom' or 'casual-top & casual-bottom'. French speakers chose mix and match styles. Japanese and Koreans selected the same styles on the top and the bottom outfits such as 'formal-top & formal-bottom' or 'casual-top & casual-bottom'. In particular, Japanese speakers selected various casual items more than other countries' speakers. Korean senior speakers had a preference to wear more formal clothing and young people liked more casual attachments. This study found that clothing attachments differed by cultural context and generation.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.8 no.1
• /
• pp.25-36
• /
• 2006

This paper investigates recent trend and characteristic of sports casual ware. By literature review and case study, it compares active sports casual ware with sports ware and analyzes how the latter has been applied to the former. Further, it attempts to assess future design trend of sports casual ware The result of the analysis of 2004 F/W season's trend is the following. Most brands emphasize classic factors and, at the same time, adopts recent trends. They effectively use splendid colors to expose brand identity, and take advantage of sports games as a marketing tool of special lines. In addition, designs emphasizing women's sexy and healthy style are popular in sports casual ware. Recent trend is characterized by cross-over or hybrid. Active sports ware is expanded to a mixture with casual ware or casual ware featured sportive details and images.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.35 no.2
• /
• pp.156-166
• /
• 2011

This study investigated the casual jacket design preferences of women aged 50s and 60s and suggested a prototype design for functional clothing. All age groups liked the casual jacket with a length between the waist and hip, a convertible collar, and a single-breasted design. Those in their 50s preferred fitted or semi-fitted casual jackets while those in their 60s preferred semi-fitted casual jackets. Although, there were significant differences between the preferred jacket designs and ready-made brand jacket designs, most brand jacket designs were casual, semi-fitted, middle-hip length, single-breasted, and with stand-rolled or convertible collars. The analysis of the sleeve styles in brand jackets showed that consumers needed designs that are more decorative. Fashion designers for senior citizens need to design elderly clothing that is comfortable, fashionable, functional, and considers a universal design for ease of clothing function. It will also make the senior citizen fashion market more appealing to consumers. To provide jacket designs for senior citizens, we suggested casual jacket designs for embedding a functional device as well as a new jacket design library for women in their 50s and 60s.

• Fashion & Textile Research Journal
• /
• v.3 no.3
• /
• pp.211-218
• /
• 2001

In this paper, various shapes of collar of the casual Korean dress at present are analyzed and are also surveyed the origins from which such designs are derived. Collars of the casual Korean dress are to be classified into Round-collar, Mokpan-collar, Dangco-collar, Knife-collar, Baja-collar, Danryoung-transfer-collar, Double-collar, Transfer-collar, and so on. Round-collar, Mokpan-collar, Dangco-collar, Knife-collar, Baja-collar, Danryoung-transfer-collar, Double-collar, Transfer-collar are motivated from the classical types of collar during the dynasty of the Choxian and adopted without any modifications. However, modifications to meet modern sense with the basic motif on the classical types of collar are applied to Transfer-collar where all kinds of collar shapes since ancient times are referred for modifications. In addition, collars such as Double-collar, Hi-neck-collar, which are not found in the classical Korean dress, could be said to be created only for the casual Korean dress From the above, it could be seen that most collars of the casual Korean dress are based on the shapes of the classical Korean dress. Therefore, it could be also confirmed that the casual Korean dress design has its identity originated from the classical Korean dress since the ancient times.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.32 no.4
• /
• pp.630-640
• /
• 2008

The purpose of this study was to investigate and make comparison of clothing images presented in women's formal and casual brands. The data were collected from 39 formal brands out of 155 and 64 casual brands out of 256 in Korea Fashion Brand Annual in 2005/2006. 316 words selected were classified into five clothing images according to the definition of previous researches and analyzed according to age ranges and price zones of brands. The results were as follows: 1) Formal brands focused on thirties and forties in age ranges and better and prestige in price zones, while casual brands centered on twenties in age range and better and volume in price zones. 2) Luxury, modem and feminine were more frequent words than others both in formal and casual brands, but elegant was found most frequently in formal brands, while comfortable, chic and simple were found frequently in casual brands. 3) Clothing images were classified into four types and appeared in elegance, modernity, individuality, and activeness order in formal brands, while clothing images in casual brands were classified into five types including youthfulness and appeared in elegance, activeness, modernity, individuality, and youthfulness order. 4) Elegance was a highly presented as clothing image in all the age ranges except thirties of formal brands but modernity and activeness with elegance were presented in price zones of casual brands. This study found that there were differences in clothing images in women's formal and casual brands.