• Title/Summary/Keyword: Case study design

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The Key Success Factors of Design-oriented New Product Development Strategy : A Case Study of Chocolate-Phone (디자인 중심 신제품 개발 전략의 성공 요인 : 초콜릿 폰 개발 사례를 중심으로)

  • Ryu, Sung-Il;Kim, Jin-Woo;Jang, Seong-Keun
    • Korean Management Science Review
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    • v.24 no.1
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    • pp.1-24
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    • 2007
  • The function of product design has been an important part for success on new product development. We deeply studied 'Chocolate-Phone' case which is considered as a representative of adopting design-oriented new product development strategy. According to this study, we found three contextual factors and nine key success factors for design-oriented new product development. The contextual factors consist of the strong needs for innovative product development, customer's needs for the emotional value, competitive situation for the new product launching. The key success factors consist of design, development, marketing, overall sides. The key success factors of design side are to select talented designers and take an insight for market and communication skill. The key success factors of development side are to possess high technological abilities, to do divergence with removing or giving up some function, management's strong support. The key success factors of marketing side are to bring core marketers from outside, capacity to gather ideas from outside. The key success factors of overall side are to share design-oriented principle with other functions and to change member's mind from engineer-oriented to market-oriented.

Effect of compressible membrane's nonlinear stress-strain behavior on spiral case structure

  • Zhang, Qi-Ling;Wu, He-Gao
    • Structural Engineering and Mechanics
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    • v.42 no.1
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    • pp.73-93
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    • 2012
  • With an active structural involvement in spiral case structure (SCS) that is always the design and research focus of hydroelectric power plant (HPP), the compressible membrane sandwiched between steel spiral case and surrounding reinforced concrete was often assumed to be linear elastic material in conventional design analysis of SCS. Unfortunately considerable previous studies have proved that the foam material serving as membrane exhibits essentially nonlinear mechanical behavior. In order to clarify the effect of membrane (foam) material's nonlinear stress-strain behavior on SCS, this work performed a case study on SCS with a compressible membrane using the ABAQUS code after a sound calibration of the employed constitutive model describing foam material. In view of the successful capture of fitted stress-strain curve of test by the FEM program, we recommend an application and dissemination of the simulation technique employed in this work for membrane material description to structural designers of SCS. Even more important, the case study argues that taking into account the nonlinear stress-strain response of membrane material in loading process is definitely essential. However, we hold it unnecessary to consider the membrane material's hysteresis and additionally, employment of nonlinear elastic model for membrane material description is adequate to the structural design of SCS. Understanding and accepting these concepts will help to analyze and predict the structural performance of SCS more accurately in design effort.

A Study on Design Method Using CNC in Wooden Products (CNC를 이용한 목제품 디자인 기법에 관한 연구)

  • Lee, Young-Choon
    • Journal of the Korea Furniture Society
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    • v.28 no.4
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    • pp.371-379
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    • 2017
  • This study established the scope of the main contents and interpretation of wooden product design using the CNC manufacturing technology as well as the basic concepts of which were defined, accordingly. After coming up with the definition of the CNC wood manufacturing technology from the academic point of view, a design study, using the practical CNC manufacturing technology, was conducted by analyzing and summarizing the contents of each process. In addition, data research and analysis including review on literatures and case studies of existing products were promoted besides design development through application of the design concepts, ergonomics, principle of molding, etc. Ultimately, this study suggested the step-by-step procedure in design drawing, 3D modeling, CAD/CAM data production, CNC manufacturing, and prototype completion together with figures. Through this, the study proposed a standard manufacturing guideline for wood product design using digital manufacturing technology. Base on such efforts, the advantages and points for improvement in product design using CNC manufacturing technology and the future direction of development were forwarded. Meanwhile, a prototype image that was developed through collaborative efforts between the academic circle and field workers was presented to help the case study on the wooden product design technique using CNC.

Case Studies on Space Zoning and Passive Façade Strategies for Green Laboratories

  • Kim, Jinho
    • Architectural research
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    • v.22 no.2
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    • pp.41-52
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    • 2020
  • Laboratory buildings with specialized equipment and ventilation systems pose challenges in terms of efficient energy use and initial construction costs. Additionally, lab spaces should have flexible and efficient layouts and provide a comfortable indoor research environment. Therefore, this study aims to identify the correlation between the facade of a building and its interior layout from case studies of energy-efficient research labs and to propose passive energy design strategies for the establishment of an optimal research environment. The case studies in this paper were selected from the American Institute of Architects Committee on the Environment Top Ten Projects and Leadership in Energy and Environmental Design (LEED) certified research lab projects. In this paper, the passive design strategies of space zoning, façade design devices to control heating and cooling loads were analyzed. Additionally, the relationships between these strategies and the interior lab layouts, lab support spaces, offices, and circulation areas were examined. The following four conclusions were drawn from the analysis of various cases: 1) space zoning for grouping areas with similar energy requirements is performed to concentrate similar heating and cooling demands to simplify the HVAC loads. 2) Public areas such as corridor, atrium, or courtyard can serve as buffer zones that employ passive solar design to minimize the mechanical energy load. 3) A balanced window-to-wall ratio (WWR), exterior shading devices, and natural ventilation systems are applied according to the space programming energy requirements to minimize the dependence on mechanical service. 4) Lastly, typical laboratory space zoning categories can be revised, reversed, and even reconfigured to minimize the energy load and adjust to the site context. This study can provide deep insights into various design strategies employed for construction of green laboratories along with intuitive arrangement of various building components such as laboratory spaces, lab support spaces, office spaces, and common public areas. The key findings of this study can contribute towards creating improved designs of laboratory facilities with reduced carbon footprint and greenhouse emissions.

A Study on the Behavioral Affordance of Healing Environment and Concept of Sustainability - Focused on the Eco-Friendly Low-Rise Medical Facilities - (치유환경의 행태지원성과 지속가능성 개념에 관한 연구 - 저층 친환경 의료시설 사례 중심으로 -)

  • Chun, Jong-Woo;Kim, Kwang-Ho
    • Korean Institute of Interior Design Journal
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    • v.22 no.4
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    • pp.158-166
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    • 2013
  • The purpose of this study is to suggest a direction for eco-friendly healing space design for healthcare facilities in the future. Theoretical review and case study on the concept of sustainable design, spatial expression and behavioral affordance were used as research method. Through these reviews, the 3 elements of the total healing environment -physical, psychological and social- have correspondence with elements of spatial expression; Refuge, Flow, Prospect and Void. And these are related to the eight kinds of Behavioral affordance which are subdivided into WORK&STUDY, REST, CIRCULATION, VISUAL SEQUENCE, SOCIAL EXCHANGE, REFRESHMENT, COMMUNITY and MEDITATION. And the concept of sustainable design consists of 6 principles ; Natural system, People, Place, The cycle of life, Energy & natural resources and Process. Through correlation analysis of behavioral affordance and 6 principles, the result of this study presents that the physical elements of the total healing space was mainly associated with the principles of people, place and the cycle of life. Psychological element was related to principle of natural system, human, place and process. And social element was associated with the principles of human, place and process. According to this analysis, the case study of four low-rise eco-friendly medical facilities was undertaken. Sustainability was evaluated in total healing environmental through this case study.

A Study on the Characteristics of Planning and Design of the passenger's Cabins in Cruise Ships - Focus on the types in the 2004~2010 in Large Cruise Ships - (크루즈 선박 객실 배치 계획 및 디자인 특성에 관한 연구 - 대형톤급 중 8만톤 이상의 크루즈 선박 2004년~2010년형 모델을 중심으로 -)

  • Park, Ah-Reum;Rhee, Youn-He
    • Korean Institute of Interior Design Journal
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    • v.19 no.1
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    • pp.226-235
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    • 2010
  • As marine leisure is getting popular around the world, people's interest in cruise ship is increasing rapidly. Now it became possible to make cruise ship with Korean technology, as a result of continuous research and development. However, as cruise ships are getting bigger and more popular, new cruise interior design is required to satisfy various clients' aesthetic and functional demands. Therefore, more researches for cruise interior design are needed. The purpose of this study is to analyze the characteristics of planning and design of passenger's cabins in cruise ship. The scope of this research is limited to the types in the 2004-2010 in Large Cruise Ships. Method of this study are document study and case study, in particularly, case study is conducted for the specific design methods through case analysis. The results of this study are as follow : One of the transitions in the cruise cabin designs is that cabins with balconies occupy a large portion of the entire cabins. As the functions of these balconies are diversifying, more distinctive forms of balcony are showing up. In particular, the cabins which are connected to public space differentiate themselves from those with the same rates; it meets the demands of the clients who require high quality services. In terms of cabin design, a futuristic, distinctive cabin that has incorporated will be a very important function in determining the value of the cruise ship. Based on the results of this research, application of the rapid changes in cabin design and studies about more diversified and advanced design are required.

A Study on the New Paradigm Shift of War Memorial/Museum (전쟁기념(박물)관의 새로운 전시 패러다임에 관한 연구)

  • Kim, Myungshig
    • Korean Institute of Interior Design Journal
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    • v.25 no.4
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    • pp.98-104
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    • 2016
  • The study explores, by carrying out literature review (theoretical pursuit) and case analysis (practical works), the changed point of view on the European war memorial/museum, the revolution of museography and its paradigm, the case analysis of war memorial/museum in the paradigm shift, the new point of view and its role. Through the theoretical thinking and the case analysis, it concludes that the exhibition space of war memorial/museum, which is in the center of material culture, is turning into the venue of societal culture. Ultimately, it aims at indicating the necessity of the paradigm shift, and offering the exhibition design strategy and technique which can better display the objects - remains - of the terrible war and the importance of peace for the old generation and the future generation.

A Case Study of Human-AI Co-creation(HAIC) in Fashion Design (패션 디자인에서의 인간-AI 공동창조(HAIC) 사례 연구)

  • Kyunghee Chung;Misuk Lee
    • Journal of Fashion Business
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    • v.27 no.4
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    • pp.141-162
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    • 2023
  • With the prospect that integrating creative AI in the fashion design field will become more visible, this study considered the case of creative fashion design development through Human-AI Co-creation (HAIC). Methodologically, this research encompasses a literature review and empirical investigations. In the literature review, the fashion design and creative HAIC processes, and the possibilities of integrating AI in fashion design were considered. In the empirical study, based on the case analysis of generating fashion design through HAIC, the HAIC type according to the role and interaction method, and characteristics of humans and AI was considered, and the HAIC process for fashion design was derived. The results of this study are summarized as follows. First, HAIC types in fashion design are divided into four types: AI-driven passive HAIC, human-driven passive HAIC, flexible interaction-based HAIC, and integrated interaction-based value creation HAIC. Second, the stages of the HAIC process for creative fashion design can be broadly divided into semantic data integration, visual ideation, design creation and expansion, design presentation, and design/manufacturing solution and UX platform creation. Third, in fashion design, HAIC contributes to human ability, enhancement of creativity, achievement of efficient workflow, and creation of new values. This research suggests that HAIC has the potential to revolutionize the fashion design industry by facilitating collaboration between humans and AI; consequently, enhancing creativity, and improving the efficiency of the design process. It also offers a framework for understanding the different types of HAIC and the stages involved in the creative fashion design process.

A Study on Initial Blank Design and Modification for Rectangular Case Forming with Extreme Aspect Ratio (세장비가 큰 사각케이스 성형을 위한 초기 블랭크의 설계 및 개선에 관한 연구)

  • 구태완;박철성;강범수
    • Transactions of Materials Processing
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    • v.13 no.4
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    • pp.307-318
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    • 2004
  • Rectangular drawn case with extreme aspect ratio is widely used for electrical parts such as a lithium-ion battery container, semi-conductor case and so on. Additionally, from the recent trend towards miniaturization of the multi-functional mobile device, demands for rectangular case with the narrow width are increased. In this study, numerical and experimental approaches for the multi-stage deep drawing process have been carried out. Based on the research results of the width of 5.95mm model, finite element analysis for storage case of rectangular cup type was verified to the width of 4.95mm. Also, a series of manufacturing experiments for rectangular case is conducted and the deformed configuration of the rectangular drawn case are investigated by comparing with the results of the numerical analysis. And the modification of the initial blank is performed to minimize the trimmed material amount. By the application of the modified blank, the sound shape of the deformed parts is improved.

Aekyung: Design Innovation on New Product Development

  • Yoo, Changjo;Park, Kyungdo;Cho, Yeonjin
    • Asia Marketing Journal
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    • v.16 no.4
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    • pp.89-105
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    • 2015
  • Because of fierce competition, the importance of product design has been emphasized. In this case study of Aekyung, we mainly focus on this company's efforts to incorporate design innovation into new product development process. Their efforts on innovative product design turn out to be rewarding as the sales and market share soar. Through this case, we try to identify what aspects of Aekyung's efforts lead to the better and more innovative product design.