• Journal of Intelligence and Information Systems
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• v.21 no.1
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• pp.47-63
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• 2015

As knowledge is paid attention as a new production factor that generates added value, studies continue to apply knowledge management to business environment. In addition, as ICT (Information Communication Technology) was engrafted in business environment, it leads to increasing task efficiency and productivity of individual workers. Accordingly, the way that a business achieves its goal has changed to one in which its individual members are willing to take part in the organization and share information to create new values (Han, 2003) and studies for the system and service to support such transition are carrying out. Of late, a new concept called 'Enterprise 2.0' newly appears. It is the extension of Wen 2.0 and its technology, which focus on participation, sharing and openness, to the work environment of a business (Jung, 2013). Enterprise 2.0 is being used as a collaborative tool to prop up individual creativity and group brain power by combining Web 2.0 technologies such as blog, Wiki, RSS and tag with business software (McAfee, 2006). As Tweeter gets popular, Enterprise Microblog (EMB), which is an example of Enterprise 2.0 for business, has been developed as equivalent to Tweeter in business circle and SaaS (Software as a Service) such as Yammer was introduced The studies of EMB mainly focus on demonstrating its usability in terms of intra-firm communication and knowledge management. However existing studies lean too much towards large-sized companies and certain departments, rather than a company as a whole. Therefore, few studies have been conducted on small and medium-sized companies that have difficulty preparing separate resources and supplying exclusive workforce to introduce knowledge management. In this respect, the present study placed its analytic focus on small-sized companies actually equipped with EMB to know how they use it. And, based on the findings, this study examined their knowledge management strategies for EMB from the point of codification and personalization. Hypothesis -"as a company grows, it shifts EMB strategy from codification to personalization'- was established on the basis of reviewing precedent studies and literature. To demonstrate the hypothesis, this study analyzed the usage of EMB by small companies that have used it from foundation. For case study, the duration of the use was divided into 2 spans and longitudinal analysis was employed to examine the contents of the blogs. Using the key findings of the analysis, this study is aimed to propose practical implications for the operation of knowledge management of small-sized company and the suitable application of knowledge management system for operation Knowledge Management Strategy can be classified by codification strategy and personalization strategy (Hansen et. al., 1999), and how to manage the two strategies were always studied. Also, current studies regarding the knowledge management strategy were targeted mostly for major companies, resulting in lack of studies in how it can be applied on SMEs. This research, with the knowledge management strategy suited for SMEs, sets an Enterprise Microblog (EMB), and with the EMB applied on SMEs' Knowledge Management Strategy, it is reviewed on the perspective of SMEs' Codification and Personalization Strategies. Through the advanced research regarding Knowledge Management Strategy and EMB, the hypothesis is set that "Depending on the development of the company, the main application of EMB alters from Codification Strategy to Personalization Strategy". To check the hypothesis, SME that have used the EMB called 'Yammer' was analyzed from the date of their foundation until today. The case study has implemented longitudinal analysis which divides the period when the EMBs were used into three stages and analyzes the contents. As the result of the study, this suggests a substantial implication regarding the application of Knowledge Management Strategy and its Knowledge Management System that is suitable for SME.

• Journal of Contemporary Eastern Asia
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• v.15 no.2
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• pp.211-224
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• 2016

• Journal of Information Technology Applications and Management
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• v.24 no.4
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• pp.13-24
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• 2017

This study aims to analyze which subsidiary configuration strategy is more effective under uncertainty especially technology base multinational corporations (henceforth MNCs). In previous studies real option theory scholars argue that high breadth subsidiary configuration is most effective strategy because that provides flexibility to MNCs global network. In this study I want unveil more various types of uncertainty such as technology and learning uncertainty which are more important for technology base firm and further more examine the effect of MNCs subsidiary configuration on firm R&D performance each uncertainty case. Empirical study is performed by negative binominal model based on Japanese 108 multinational corporations. The result shows that under technology uncertainty, high breadth subsidiary configuration is better for firm R&D performance but under learning uncertainty high depth subsidiary configuration is better. Thus, the effects of MNCs subsidiary configuration on firm value can differ by types of uncertainty.

• Korean Journal of Artificial Intelligence
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• v.12 no.1
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• pp.7-16
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• 2024

This study aims to explore driving factors of Artificial Intelligence application for city marketing strategy with perspectives of millennials and generation Z. This study proposed the following research questions: i) how perceived place branding factor, public service factor, affective factor, immersive experience factor, cognitive factor, cost benefit factor, social networking factor, and promotional value factor affect attitude toward AI application for city marketing; and ii) how attitude affect satisfaction and prospect toward AI application for city marketing? This study conducted an online survey with the assistance of a well-known research agency and applied factor and regression analysis to test hypotheses. The results found that effects of place branding, cognitive, social networking, and promotional value affect attitude significantly in the case of millennials, while effects of public service, affective, cost benefit, social networking, and promotional value affect attitude significantly in the case of generation Z. The results found that effects of attitude on satisfaction and prospect of AI showed significance. The results provide implications and different aspects for AI application of city marketing strategy with perspectives by generations, while millennials and generation Z perceived effects of promotional value as the most significant factor for AI application of city marketing strategy.

• Journal of Distribution Science
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• v.15 no.6
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• pp.47-56
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• 2017

Purpose - The purpose of this study is to examine the viability of imitation strategy. Imitation strategy is one of the strategic options that a late mover can choose, and by selecting the strategy, the company imitates key elements of the business model of first movers, and modifies them to suit its conditions. The author attempted to explain how the elements of first mover's business models were creatively adapted to suit the conditions of late movers so that they can secure market position face-to-face market leaders. Research design, data, and methodology - For the purpose of the study, Korean coffee franchise industry was selected to compare the strategies of first and late movers and to discuss imitation strategy in detail. The author conducted in-depth case study of first mover and business model innovator Starbucks and Ediya Coffee, one of their imitators. The paper examines how Ediya has imitated and modified the business model of Starbucks to secure its unique competitive position in domestic market by using value chain and generic strategy analysis. Results - Starbucks and Ediya were compared in terms of their interior design, the price level of beverages, the variety of side dishes, and shop locations. Starbucks have invested interior design heavily to shops, offered diverse beverages and side dishes with relatively high price, the shops are located in central areas, whereas Ediya has concentrated on achieving cost leadership in all value activities as maintaining the quality of key products. Ediya succeeded in achieving best-provider strategy, in which it enjoys both cost leadership and differentiation advantages, largely by the strategic alliance with the biggest coffee manufacturer, Dongsuh Foods in Korea. Conclusions - Though Ediya is the imitator of Starbucks, it has modified Starbucks business models and succeeded in providing the 'third place' experience for budget-minded customers. Ediya has also succeeded in benefiting its franchisees by lowering costs and simplifying the various tasks of coffee shop management. Due to these factors, Ediya could become one of the largest number shops as the coffee franchise in Korea.

• Journal of dental hygiene science
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• v.2 no.2
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• pp.75-83
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• 2002

By extracting the variables related to the work stress generated from dental hygiene, identifying their relationships, this study aims to contribute to academic progress on work stress. The test results of this study are as follows for each hypothesis: 1. Among the work stress sensing factors, role ambiguity showed correlation to the active coping strategy and the passive coping strategy, whereas it did not have any correlation to the evasive reation. However, the physical resource environmental factor showed correlation to the active coping strategy, whereas it did not have any correlation to the other reation. 2. The passive coping strategy, among the work stress coping strategies, influences the role ambiguity, B type, work ambiguity, physical resource environmental factor by about 18.7%. 3. The active coping strategy, among the work stress coping strategies, influences the social support, role ambiguity, work place of health center factor by about 18.9%. 4. The evasive reaction, among the work stress coping strategies, was influenced by only the 36 years old over factor by approximately 4.2%. 5. It was found in all work stress sensing factors that the group with lower social support had a more degree of experiencing stress than the group with higher social support. In case of the behavior pattern, the type A experienced more stress than the type B only in role ambiguity. 6. It was found that the group with the higher social support tended to choose more active coping strategy than the lower social support. In case of behavior pattern, the type B coped more actively than type A in the passive coping strategy.

• 한국신재생에너지학회:학술대회논문집
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• 2009.06a
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• pp.458-459
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• 2009

This global case study pursues diversification and intensification for an application system of the national wind map which has been developed to support national strategy building and promotion of wind energy dissemination. We chose nine counties' national wind maps and compared their map area, extraction height, temporal and spatial resolution, download services, etc. to derive a best practice for the Korea wind map application system. Therefore, the application system are designed to offer high resolution height information of which covers wind turbine rotor sweeping area and time-series dataset which can be downloaded for further analysis by users. It is anticipated that the system would contribute greatly to wind energy policy, business and research sectors once the derived ideas have been implemented to the application system

• The Research Journal of the Costume Culture
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• v.16 no.2
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• pp.369-381
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• 2008

The objectives of this study are to observe the theoretical background of brand extension, to compare & analyze the cases of brand extension in Domestic and abroad based on the existing studies to present the characteristics of brand extension strategies, and to contribute to the establishment of marketing strategies of brand portfolio for the globalization of national brands. As for the methods of research, literature review and case study were combined. As a result of the case analysis, fashion business possessing a lot of brands have powerful competitiveness when they consider the brands as one unit and manage them with definition and insight to produce mutual synergy. Given that brand environment is being complicated and diversified with market segmentation, brand extension, various product groups, numbers of competitors, and complex distribution structure, the hierarchical structure of brand may have even more significance as a strategy.

• Korean Management Science Review
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• v.23 no.2
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• pp.109-135
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• 2006

Despite much attention of strategy implementation, there is rarely a study focusing on the ways to evaluate the strategy implementation competence. Therefore, based on broad literature review, we suggested a simple model and procedure to evaluate the technology strategy implementation competence based on importance-Performance Analysis (IPA). The proposed model applied to the case of 'Company A' in order to examine the feasibility. We grasped the importance of strategic direction by surveying the employees in 'Company A', and also measured relative importance and performance of critical technology strategy implementation factor. By analyzing the results of the survey, we can identify the barriers to implementing the technology strategy in 'Company A'.

• Journal of the Korean Society of Earth Science Education
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• v.4 no.2
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• pp.151-165
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• 2011

Following a microgenetic design, this study was analysed the characteristic and the change of classification strategy that appear in college students' classification activity. The 4 tasks were developed for classification activity; a shell as a familiar real things, an animal fossil as a unfamiliar real things, a snow flake as a familiar picture cards and galaxy as a unfamiliar picture card. Achieved study to 6 college students who major in elementary education. Data were collected by interview with subjects, subject's classification schema, investigator's observation of subject's activity, and videotaped that record subject's subject classification process over an extended period of 6 times. Result proved in this study is as following. In the 6 times of the data collection procedures, a strategy F identifying concrete attribution of classification objects and a more detailed strategy X3 combining qualitative, spatial and dimensional attribution were found and more frequently used in both groups of college students which reported a classification process and did not report the process. While discovery and absorption of both a concrete classification strategy and a detailed classification strategy were rapidly developed in the reporting group, they were gradually developed in the non-reporting group. In addition to this, as the data collection procedures were progressing, the college students were familiar with change factors of classification tasks and in the case of pictures the classification strategy showed more desirable changes.