• 제목/요약/키워드: Case Study Strategy

검색결과 2,366건 처리시간 0.024초

Market Entry Strategy of LINE in Japan

  • Jung, Woo-Bum;Jung, Chang-Moon;Choi, Hyun-Young;Kim, Byoung-Goo
    • 동아시아경상학회지
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    • 제4권1호
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    • pp.16-21
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    • 2016
  • This study analyzed the successful case of Naver LINE's entry into the Japanese market. LINE pursued a strategy of establishing its dominance early on and implemented localization for Japan and thereby achieved success in the Japanese market. The various strategies adopted by LINE allowed it to win over 80% of the market share in Japan and function as a nationally ubiquitous mobile messenger. The conclusions to be drawn from our LINE analysis is that LINE must implement localization strategies suited to the characteristics of each country, as it had done successfully in Japan. In the Asian region, it should retain the platform that provides various contents while pursuing a localization strategy to secure competitive edge, by offering emoticons suitable for each country, such as Ramadan emoticons in Islamic regions.

기업이 인터넷을 성공적으로 활용하는데 요구되는 요인 분석과 인터넷 활용 전환 전략 (Enterprise-wide Internet Strategy based on the Analysis of the Critical Success Factors of the Internet Usage)

  • 권원일;박명철;김문구
    • 경영과학
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    • 제17권3호
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    • pp.5-17
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    • 2000
  • The needs of strategic approach toward the usage of the Internet in corporate context are increasingly important as digital economy changes the way of doing business. However, companies are not easily taking the opportunity since the strategic use of the Internet is difficult because of the conflicts in distribution, business process, organization structure, etc. The Internet strategy applicable to companies in a generic context is proposed by identifying the CSFs (Critical Sucess Factors) in exploiting the potential of the internet. CSFs are derived by the previous study and case analysis, from which two most important factors are chosen based on a survey. In the survey, the ranking of the significance of the 8 CFSs from the 25 cases is questioned to the internet experts. Then a $2{\times}$2$ matrix is designed to find the optimal area for a company to be successful in the Internet usage. The strategy suggested here appears to be the shifting strategy in order to be in the optimal area in using the Internet strategically.

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BSC와 PM 기법을 사용한 전략실행도 측정 방법론 (How to Measure the Fulfilment of Strategy with BSC and PM)

  • 유명관;정병주;강창학
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 2006년도 추계학술대회
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    • pp.17-20
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    • 2006
  • Inside the global management environment that is going through sudden changes, businesses are concentrating on putting in much hard work to establish the most competitive management strategy for its survival. As a executing tool and following the strategy establishment, BSC is being introduced and used by many businesses and public institutions, but instead of being used as a tool with the proper purpose of executing strategies, in reality, it is mainly being used to measure and evaluate outcomes. Of the several reasons why this is so, one important issue and its fundamental cause is that although BSC had been developed as a strategy executing tool, it is diffcult to understand the degree of execution of strategies because the overall measurement of the KPI includes all the strategic and operational parts. Through case study, this article acts on presenting the methodology of measuring the degree of execution of strategies that apply the BSC and PM frameworks.

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ICF Tool을 적용한 외상성 뇌손상 환자의 보행능력 증진을 위한 점진적 중재전략의 증례 (A Case Report of Progressive Intervention Strategy Applied ICF Tool about Gait for TBI Patient)

  • 강태우;노현정
    • 대한물리의학회지
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    • 제7권2호
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    • pp.137-147
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    • 2012
  • Objective : The purpose of this study was to describe the Progressive Intervention strategy applied ICF (International Classification of Functioning, Disability and Health) Tool about Gait for TBI(Traumatic Brain Injury) patient. Methods : The data was collected by TBI patient. We applied the progressive Intervention strategy applied ICF Tool to TBI patient. Parameters of result were collected for using the Berg balance scale, TETRAX, Timed up and go test, Sit to stand test and ICF Evaluation Display Results : Significant differences were observed the TBI patient for Berg balance scale, TETRAX, Timed up and go test, Sit to stand test and ICF Evaluation. TBI patient improved all test. Conclusion : Progressive Intervention strategy applied ICF Tool is very useful and effective. It is effective in clinical practice.

Control Strategy against Undesirable Zone 3 Relay Operation in Voltage Instability

  • Lee Byong-Jun;Song Hwa-Chang
    • KIEE International Transactions on Power Engineering
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    • 제5A권2호
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    • pp.144-151
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    • 2005
  • This paper presents a framework for determining control strategies against unwanted tripping actions during relay operation that plays a very important role in cascading events leading to voltage collapse. The framework includes an algorithm for quick identification of possible zone 3 relay operation during voltage instability. Furthermore, it comes up with the control strategy of load shedding at the selected location with active power and relay margin criteria. In addition, Quasi Steady-State (QSS) simulation is employed to obtain time-related information that is valuable in the determination of control strategy. As a case study, an example applying the framework is shown with the modified New England 39-bus system.

Evaluation of the Middle Part of the Nuclear Fuel Cycle

  • Kovac, Michal
    • Nuclear Engineering and Technology
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    • 제48권1호
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    • pp.169-174
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    • 2016
  • This article describes a comprehensive methodology for the evaluation of the middle part of nuclear fuel cycles. Evaluation of fuel cycles is basically divided into two parts. The first comprises nuclear calculation, i.e., creation of the strategy for nuclear fuel reloading and core design calculations. The second part is the business-economic evaluation of the selected reloading strategy, which can be done either by financial analysis or economic analysis. The financial analysis incorporates the perspectives of a company while the economic analysis can be used primarily by national economists or politicians. This methodology was applied to a case study that is focused on impacts of switching from a 12-month to an 18-month fuel cycle strategy for Water-Water Energetic Reactor (VVER)-1000 reactors.

공간 벡터 PWM 방식을 이용한 유도전동기의 새로운 과변조 제어 기법 (A New Overmodulation Strategy for Induction Motor Drive Using Space Vector PWM)

  • 석줄기;설승기
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 1994년도 추계학술대회 논문집 학회본부
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    • pp.175-177
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    • 1994
  • In the overmodulation region, the operation of the three phase induction motor with a current controller is characterized by a rapid deterioration of the motor torque and speed. It is desirable to use the overmodulation strategy that extends the normal operating range even in this case. In this paper, a new overmodulation strategy is proposed for the high performance motor drives and the comparison study with two conventional methods are also described. In the proposed strategy, considering the motor dynamics, a suitable voltage vector is selected in order to extend the stable operating range in the overmodulation region. With this advanced overmodulation algorithm, the normal operating range can be extended without any extra hardware.

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수산물 수출 확대 전략 - 시장 성장성과 규모를 중심으로 - (Seafood Export Expansion Strategies - Focusing on Market Growth and Size -)

  • 김진백;김대영
    • 수산경영론집
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    • 제54권4호
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    • pp.19-45
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    • 2023
  • This study explores strategies to expand Korea's top 10 seafood export in the oversea market, with a specific focus on the impact of export concentration. For certain seafood items such as laver, crab, and mackerel, characterized by low export concentration, adopting a focused export expansion strategy is more effective. Conversely, highly concentrated seafood items such as toothfish, cod, pollack, and abalone face high risks in export performance due to their heavy reliance on a small number of key export countries. To ensure export stability, it is advisable to implement a diversified export expansion strategy for these highly concentrated seafood items. In the case of medium-concentration seafood items like tuna, oyster, and flounder, the decision between a concentrated or diversified strategy should be based on their specific export situations. Tailoring strategies to the distinctive market characteristics of each seafood item enables exporters to effectively increase oversea market share, promoting stability and sustained growth in export performance.

인터넷 뱅킹의 사례연구를 통한 서비스모델 구현에 관한 연구 (The Study on Service Model through the Case Study of Internet Bank)

  • 박종돈
    • 통상정보연구
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    • 제7권1호
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    • pp.75-94
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    • 2005
  • With most major full service banks having launched transactional Internet banking, attention is shifting to the realities of managing the Internet channel as a profitable component of an overall delivery strategy. In addition to examining Case Study and Internet Bank Model. Services of Internet Banking available through the Internet are as follows. 1. credit card loans, personal loans. 2. high-yield financial products. 3. insurance products. 4. securities products. 5. Case study of Foreign Internet Banking(ING, BNP, HSNC, City Bank). The study reviewed fields, including financial services, customer service, Website formation and design, convenience of use and system safety, Internet Banking Model, and many related areas. Internet Banking earned high marks in most fields. This study review focuses on the following: Understanding and meeting consumer expectations for us ability, site performance and functionality. Integrating the Internet channel into overall marketing, product delivery and customer service strategies. Strategies to increase customer satisfaction with Internet Banking and to attract new Internet bankers. therefore this study review activity model concretion of Internet Banking Model and Case Study.

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중소기업의 혁신행동에 영향을 미치는 요인에 관한 연구: 근무경력과 직급의 조절효과를 중심으로 (A Study on the Factors Affecting Organizational Innovation Behavior of SMEs: Focused on the Moderate Effect of Work Experience and Rank)

  • 김인권;강신기
    • 벤처창업연구
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    • 제14권4호
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    • pp.75-89
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    • 2019
  • 중소기업의 경우 최소인원으로 핵심기능만을 조직화한 창업이 늘어나고, 핵심기능에 집중하는 책임경영 체제가 강조되면서 기업의 혁신행동과 생존전략에 대한 관심이 더욱 커지고 있다. 그러나 중소기업의 경우 자본과 전문인력의 부족으로 인해 지속적인 혁신을 추진하기 쉽지 않다. 이에 본 연구는 중소기업의 혁신행동에 미치는 영향을 파악하기 위한 목적으로 중소기업에 종사하고 있는 조직원을 대상으로 탐색적 조사 실시와 문헌연구를 통해 변수를 선정하였다. 본 연구를 수행하기 위한 자료는 실제 중소기업에 종사하고 있는 종사원들을 대상으로 설문서를 작성하여 총 배포된 600부 중 545부를 자료 분석에 사용하여, 통계 프로그램 SPSS 21.0과 amos18.0 으로 분석하였다. 가설 검증 결과, 첫째, 제품다각화, 전략수립, 연구개발은 혁신행동에 유의미한 영향을 미치는 것으로 확인 되었고, 시장다각화는 혁신행동에 영향을 미치지 않는 것으로 나타났다. 둘째, 조절변수인 근무경력은 제품다각화, 시장다각화, 전략수립 및 연구개발이 혁신행동에 미치는 영향력의 크기를 조절하지 않는 것으로 나타났다. 셋째, 조절변수인 직급은 제품다각화, 시장다각화, 전략수립 및 연구개발이 혁신행동에 미치는 영향력의 크기를 조절하는 것으로 나타났다. 결과적으로 제품다각화, 시장다각화 전략수립 및 연구개발과 조직의 혁신 활동을 촉진시키기 위해서는 기업의 관리자가 주도적으로 조직원들을 이끌어야 한다는 것이다. 본 연구는 이상의 연구 결론 및 시사점을 논의한 후, 후속 연구를 위한 연구의 방향을 제시하였다.