• Title/Summary/Keyword: CRUISE

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An Exploratory Study on the Developing Strategy of Korean Cruise Ports (우리나라 크루즈항별 발전방향에 대한 탐색적 연구)

  • Kim, Kitae
    • Journal of Korea Port Economic Association
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    • v.30 no.2
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    • pp.51-75
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    • 2014
  • Cruise industry is a continually growing high value industry despite of economic recession. As Chinese cruise tourists increase, the cruise industry in Northeast Asia has been attracting attention. Korean ports have constructed cruise terminals with vision of becoming a cruise home port. Asian leading cruise country, Singapore has cruise industry strategy linked with Singaporean tourism strategy. Based on the Singaporean cruise industry, several strategies for Korean cruise industry development are suggested. Analyzing the economic effect of cruise home port and call-port and Korean cruise industry environment shows that Busan port is fit for home port, Incheon port is fit for sub home port, and Jeju port is fit for call-port. Korean cruise ports are playing a role in call-port in Northeast Asia cruise market, an introduction of Korean cruise company and home port by the company are needed to develop the Korean cruise industry.

A Study on the Planning and Operation Status of Cruise Terminal in Jeju (제주지역 크루즈터미널 계획 및 운영 실태에 관한 연구)

  • Park, Chung-Keun
    • Journal of the Korean Institute of Rural Architecture
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    • v.20 no.1
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    • pp.85-92
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    • 2018
  • Although Jeju is the best cruise Secondary port in Northeast Asia, currently there are no dedicated cruise terminals. The port international passenger terminal opened in 2015 has a ferry terminal for offshore passengers and a cruise passenger function. Jeju Island is therefore constructing a cruise only terminal with the aim of opening in 2018 to meet the growing passenger demand at the Seoguipo civilian and public ports along with construction of a naval base at Gangjeong Port in Seogwipo City. It also plans to build cruise docks and cruise terminals in the Jeju New Port according to the Jeju port construction basic plan. However, during the construction and planning process of cruise terminals in Jeju, the adequacy of the terminal size is being debated and the immigration facilities are being operated. Therefore, the study analyzed the size of terminals and operation of immigration facilities appropriate for cruise passenger demand by investigating the status of cruise related facilities and operation in Jeju area. Based on this, the Commission hopes to explore the rational direction of the cruise terminal plan to revive the cruise industry in Jeju and provide high quality service to cruise passengers.

The Impact of Cruise Lines' Program on Tourism Industry in Incheon

  • KIM, Kyungmi;PARK, Hyunjun
    • The Journal of Economics, Marketing and Management
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    • v.8 no.1
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    • pp.20-28
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    • 2020
  • Purpose: This research explores possibilities for unique tourism programs in the Port of Incheon that would bring tourism benefits from the cruise line industry to Incheon. This research also tries to find practical strategies and principles for the cruise line industry by reviewing the current itinerary in the cruise line industry. Research design, data, and methodology: Because this study is exploratory research, it first reviews trends in global tourism, ocean tourism, and the cruise line industry. Then, this study compares the current status of cruise line industry in South Korea with those in Japan. Lastly, existing cruise itineraries are reviewed for practical strategies and principles. Results: Based on reviewing the example of a cruise ship itinerary from the cruise ship company, possible cruise line programs at stopover places are suggested for the Port of Incheon and if the program is planted, it will boost Incheon's economy and tourism industry. Conclusion: Basic data about tourism in coastal regions and data analyses are lacking. Therefore, this study not only recommends further research in itinerary development or evaluation of cruise stopover programs, but also future research should explore the impact of the cruise industry from many different perspectives.

A Study of Comparison between Cruise Tours in China and U.S.A through Big Data Analytics

  • Shuting, Tao;Kim, Hak-Seon
    • Culinary science and hospitality research
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    • v.23 no.6
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    • pp.1-11
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    • 2017
  • The purpose of this study was to compare the cruise tours between China and U.S.A. through the semantic network analysis of big data by collecting online data with SCTM (Smart crawling & Text mining), a data collecting and processing program. The data analysis period was from January $1^{st}$, 2015 to August $15^{th}$, 2017, meanwhile, "cruise tour, china", "cruise tour, usa" were conducted to be as keywords to collet related data and packaged Netdraw along with UCINET 6.0 were utilized for data analysis. Currently, Chinese cruisers concern on the cruising destinations while American cruisers pay more attention on the onboard experience and cruising expenditure. After performing CONCOR (convergence of iterated correlation) analysis, for Chinese cruise tour, there were three clusters created with domestic destinations, international destinations and hospitality tourism. As for American cruise tour, four groups have been segmented with cruise expenditure, onboard experience, cruise brand and destinations. Since the cruise tourism of America was greatly developed, this study also was supposed to provide significant and social network-oriented suggestions for Chinese cruise tourism.

A Study on the Marketing Strategies for the activation of Cruise Industry : a Case of Incheon Port (크루즈(Cruise)산업의 활성화를 위한 마케팅 전략에 관한 연구 - 인천항의 경우 -)

  • Kim, Hong-Seop
    • Journal of Korea Port Economic Association
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    • v.24 no.4
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    • pp.407-441
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    • 2008
  • The interest of Cruise has been increased because of economic development and income growth in the world during last several decades. In Asian area the Cruise service also has been enlarged, especially in East Asia countries such as Korea, Japan, Singapore, Hongkong, Taiwan and China. This paper reviewed previous researches and clarify its concept and characteristics of Cruise Industry. And This paper aims to study the correct concepts and characteristics of Cruise marketing and investigate the current status and trend of Cruise Industry of the world and Korea. And it has groped and suggested various countermeasures, strategies and tactics in the 4Ps perspectives, considering the problems and conditions of Cruise service of Incheon Port.

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Status and Futuristic Strategy of Cruise Tourism Industry in Korea (한국 크루즈관광의 현황과 미래전략)

  • Jang, Jun-Ho;Huh, Bum-Young;Chung, Ik-Joon
    • Journal of Korea Port Economic Association
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    • v.27 no.4
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    • pp.109-127
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    • 2011
  • The purpose of this study was to promote the growth and development of South Korea's cruise tourism industry by pointing out current issue and presenting solutions in South Korea's cruise tourism industry. The study analyzed issues such as status, the advantages and disadvantages of cruise tourism industry to Korea, the capacity of cruise ships and port facilities, the immigration procedures for cruise passengers, and presented effective solutions. This study propose 8 futuristic strategies for cruise tourism industry in Korea that include the establishment of mid-and long-term master plan, the expansion of cruise expert wharf, the composition of the foundation for development of domestic cruise companies, simplification of immigration. Moreover, Korea has to strengthen its promotional activities for cruise companies, the expansion of cruise routes and development of linking tourism belt, activation of cruise specialists training program, and development of associated cruise product with China and Japan.

A Study on Space Planning of Passenger Accommodation Area in Large Cruise Ship (대형 크루즈 선박의 승객거주구역 공간계획에 관한 연구)

  • 이한석;박명규;한창용
    • Korean Institute of Interior Design Journal
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    • no.23
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    • pp.9-16
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    • 2000
  • year in Europe and Asia. Therefore the introduction of new ships continues at a great rate. There is a definite trend toward either large ships or smaller, more luxurious vessels in cruise industry. The day to design and build the large cruise vessel is coming to Korean shipyards, sooner or later. The most important thing to design large cruise vessel is to have a correct comprehension about the feature of cruise vessel, especially of the passenger accommodation area in cruise vessel. This paper is on the spatial features of the passenger accommodation area in cruise vessel. General arrangement drawings, deck plans and technical data of the newest large cruise ships are analysed to understand the spatial features and induce the direction of space planning of passenger accommodation area for the large cruise ship of tomorrow.

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A Study on the Factors influencing on Perceived Value in the Cruise Service (크루즈서비스에 있어 지각된 가치에 영향을 미치는 요인에 관한 연구)

  • Pak, Myong-Sop;Kwon, Jae-Hyun
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.39
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    • pp.223-249
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    • 2008
  • Recently market potentials of Asian cruise service have driven big western incumbents to make an strategic entry into Asian cruise market. However Korean cruise industry has been on the initiating stage focused on coastal cruise service. Under the circumstances, Korean firms which have intention to provide cruise service ought not to depend mainly on government's institutional supports such as expansion of social infrastructure and consolidation of related law, but to explore and utilize service-oriented factors for customer satisfaction as fundamentals for competitive strategies with some considerations. In this study, we expanded the perceived value literature by demonstrating the role of selected affective factors such as novelty and hedonics on value in the context of cruise service experiences. We also examined the role of customer satisfaction in the affect-value relationship. According to the results, it is analyzed that such determinants of perceived value in cruise-ferry service like novelty and hedonics have some positive influences on customer satisfaction of cruise service. In particular, hedonics is strongly linked to cruise vacationers' value perceptions and repurchase intentions. Overall satisfaction as a mediator accounted for the relationship between affective antecedents and perceived value. The managerial findings of this research are also briefly discussed.

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A Study on Cruise Tourism Industry Policy in China (중국 크루즈관광 산업정책에 관한 연구)

  • Liu, Huanqing;Wang, Mingming
    • Asia-Pacific Journal of Business
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    • v.2 no.2
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    • pp.101-118
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    • 2011
  • The cruise tourism industry is viewed as a promising growth industry in the 21st century. But legislative framework to allow the cruise tourism industry to develop in China have not yet been fully prepared. Therefore, this study is intended to propose a industry policy for Chinese cruise tourism industry. The policies that Chinese central government implements that should drive growth for development of the cruise tourism industry are as follows: First, government must establish industry policy to slow cruise infrastructure construction. second, government must improve industry policy for attracting visits by cruise vessels. Third, the government must take steps to support cruise product development. Fourth, the government must take steps to support cruise business and social groups. Last, government must intensify the out abroad tourist screening system and cruise casino management.

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Optimal Dual Pricing and Passenger Safety Level for Cruise Revenue Management

  • Cho, Seong-Cheol;Zhang, Mengfei
    • Journal of Navigation and Port Research
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    • v.41 no.2
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    • pp.63-70
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    • 2017
  • Despite the remarkable continual growth of the world cruise industry, studies have yet to be attempted on many revenue management problems in cruise operations. This paper suggests two schemes that can be easily applied to cruise revenue management: optimal dual pricing and passenger safety level. In optimal dual pricing, a pair of higher and lower prices is applied to cabin reservation through market segmentation. This scheme can be executed with a linear price-response function for the current unreserved cabins. A cruise line could benefit from this scheme to maximize reservation revenue while attaining full occupancy. The dual pricing scheme is also devised to produce only integer demands to suit real management practices. The life boat capacity is an additional service capacity unique to the cruise industry, catering to passengers' safety. The concept of passenger safety level is defined and computed for any passenger life boat capacity of a cruise ship. It can be used to evaluate the passenger safety of a cruise ship in operation, as well as to determine the number of life boat seats required for a new cruise ship. Hypothetical examples are used to illustrate the operation of these two schemes.