• Journal of Global Scholars of Marketing Science
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• v.11
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• pp.147-163
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• 2003

Recently it is necessary that Hotel business introduce Information Technology to enhance competitive advantage and cope with changeable business promptly in management. Thus in an effort of using Information Technology strategically, Many Hotel business tries to install CRM system (Customer Relationship Management). This study tries to analyze the effects on customer performance by installing CRM system if it is in charge of major strategic system, it can get successful customer performance. I hypothesize to resolve the problem, and search preceding study results concerning the elements of CRM Installment and Customer performance. The survey was taken to emplyees in the field of CRM installment in Luxury hotel to test the hypothesis. To summarize the results, first, CRM intallment affects CRM customer performance. in short, systematic feature, management environment, information intention, and technologic element affect it. Through this study, facing the limitation and future study are below. first, additional parameter should be considered though I reviewed the elements affecting CRM customer performance by searching and abstracting preceding studies. Second, There are lack of preceding studies because it has passed only a couple of years since Korean businesses deal with CRM system and there is the limitation to compare this result with others due to few empirical analysisses. Especilly, I can hardly find the preceding study concerning hotel industry but tries to search preceding parameter as to the customer performance of CRM system. Until now, It is needed to continual study its measurement later. I believe that more specific study and precise theoretical test be performed and they deal with current CRM system installment and facing problems in all of the korean hotels.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2008.10a
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• pp.218-233
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• 2008

This study reveals how corporate CRM activities can influence organizational performance by integrating CRM process with customer equity drivers, which have been regarded as independent research areas. The results show that the customer equity drivers including value, brand, and relationship equity mediate between CRM processes and organizational performance. In more detail, customer acquisition, retention, and expansion have positive relationships with brand, relationship, and value equity, respectively. Moreover, even though all customer equity drivers influence organizational performance positively, our analysis suggests that relationship equity has the strongest effect on it.

• Journal of Distribution Research
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• v.11 no.4
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• pp.49-70
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• 2006

This study aims to identify the effect of information quality of CRM and salespersons' adaptive selling behavior(ASB) on their performance. For this research goal, the authors established research model and hypotheses which focus to the mediating role of quality of customer relationship. The results of empirical analysis show that information quality of CRM has no direct effect on salesperson performance and just indirectly influence to it via quality of customer relationship. Compared to this result, ASB directly and indirectly affects on performance. These results suggest that the most important thing to enhance salesperson performance is the maintenance of good relationship with customers.

• International Journal of Highway Engineering
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• v.18 no.2
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• pp.1-9
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• 2016

PURPOSES : The performance properties (indirect tensile strength, rutting resistance, and resilient modulus) of recycled aged CRM mixtures and their correlation with Superpave binder properties (viscosity, high failure temperature, $G^*sin{\delta}$, and stiffness) were investigated. METHODS: A series of Superpave binder tests was performed by using a rotational viscometer, DSR, and BBR to evaluate the performance properties. In addition, the CRM mixes were artificially aged through accelerated aging processes, and their properties were evaluated. The correlation between the properties of recycled aged CRM binders and the engineering properties of recycled aged CRM mixtures was experimentally determined. RESULTS : The rut depth values decreased and the ITS values increased with increasing high failure temperature. In general, the resilient modulus properties seemed to be poorly correlated with the high-temperature values, regardless of the aggregate source. CONCLUSIONS: The recycled aged CRM binders and mixtures can lead to satisfactory performance, and the properties of these binders are strongly correlated with the engineering properties of the mixtures.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.8 no.4
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• pp.915-923
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• 2007

Recently we can see many cases that the CRM Systems are implemented and operated in Hospitals. The reason for such situation is the management environments in medical service market is changing rapidly one hand, and on the other hand the competitions among the Hospitals became more severe. In this paper we try to present the factors and weights as index for the measurement of Hospital CRM's System Performance. To achieve this goal, we derived the primary factors for the success of the CRM Systems based on the precedent researches, and futhermore carry out the verification of the rightness of those factors. For the verification of the rightness of the factors, we employ the Structured-Model-Analysis Method of AMOS. This enhance the meaning of the analysis result of the factors. And we use the AHP method to compare the importance grade of each success factors, because the comparison of importance level of each success factor is very crucial for the measurement of the Hospital CRM's system performance. As a result, we derived the primary factors and analyzed the weights in this paper, which might be used as the guiding Index for the measurement of the Hospital CRM' System Performance.

• International Journal of Highway Engineering
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• v.2 no.1
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• pp.123-133
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• 2000

The asphalt mixture with CRM(Crumb Rubber Modifier) is known to show a better performance in resisting thermal cracking, fatigue cracking, and rutting compared with the conventional mixture. In this research, the lab tests on the physical and the mechanical characteristics of the domestic crumb rubber modified asphalt binder and conventional asphalts (AP-3, AP-5) were conducted. The physical test results show that CRM asphalt has better physical characteristics than that of conventional asphalts. The dynamic shear rheometer test results in high temperature show that CRM asphalt has higher complex shear modulus and aging resistance than those of conventional asphalts. And, the bending beam rheometer in low temperature test results show that CRM asphalt has higher resistance to thermal cracking than that of conventional asphalts.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.5 s.153
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• pp.663-673
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• 2006

The purpose of this study is to seek for a plan of marketing strategy in the businesses of Korean clothes, by examining the causality among marketing factors, which have influenced CRM(Customer Relationship Management) performance in Korean clothes. As for the research method, a research model was designed to include routes form 4P's(products, price, promotion, place) through endogenous variables to performance variables, and a questionnaire was developed on the basis of theoretical background. The research participants were male and female adults at their age from 20 to 60. The survey was conducted in March of 2003, and 672 questionnaires were used for the final analysis. In terms of data analysis, we carried out reliability analysis, exploratory and confirmatory factor analysis, correlation analysis, and Structural Equation Modeling by using SPSSWIN 10.0 and AMOS 4.0. As a result 4P's were indicated to have influence upon confidence, satisfaction and commitment of customers. Especially, sales promotion factor was found to have the biggest impact on them. also, the quality of relationship affected CRM performance. as sales promotion factor was identified as one of the integral elements of marketing strategies, a strategy that utilizes a role of salespeople and enhances the quality of service is needed.

• Journal of the Korean Society of Hazard Mitigation
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• v.3 no.2 s.9
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• pp.89-97
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• 2003

Indirect tensile strength(IDT) test and resilient modulus(Mr) test were performed to evaluate experimental performance characteristics for the conventional and crumb rubber-modified(CRM) asphalt concrete using dry and wet processes asphalt. The IDT test was conducted under three temperatures(5, 10, 20$^{\circ}C$). According to the test results, it was shown that indirect tensile strength of CRM asphalt concrete was lower than that of the conventional one. However, toughness and maximum vortical strain of the CRM asphalt concrete were higher than those of the conventional one. The results of Mr test were presented that Mr of CRM asphalt concrete was higher than that of the conventional one. In addition, it was revealed that the overall laboratory performance characteristics of the wet-processed CRM asphalt concrete was better than those of the dry-processed one.

• Fashion & Textile Research Journal
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• v.12 no.3
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• pp.327-337
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• 2010

The current study investigates e-CRM, Shopping-mall Image, Perceived Value, Immersion, Satisfaction, Purchase Intention in the Fashion e-Commerce. The e-CRM(Customer Relationship Management) was applied to see the effect on the relation quality toward the fashion shopping-mall via relation performance. To fulfill the study objectives, a total of 521 questionnaires(Korean 278 vs, American 243) were conducted to the customers with first-hand experience with fashion merchandise in Internet shopping-mall. The judgement sampling method was employed on sample population ages from 20s to 40s over two month period. The result showed that purchase intention of an individual differs by consumer type and different factors affect purchase intention of the fashion merchandise for each consumer type.

• CRM연구
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• v.1 no.1
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• pp.87-108
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• 2006

This study presents how the sharing of values and philosophies in Customer Relationship Management (CRM) links the customer with the enterprise, thereby enhancing its performance. Using channel integration, customer experience management, and partner relationship management, this i-focus case suggests a number of improvements for local corporations that have adopted CRM, but have not succeeded in enterprise-wide integration. Successful execution of CRM strategy is found to require the sharing of values and philosophies not only within the organization, but also with its customers. Furthermore, the study concludes that CRM is an ongoing process which requires continuous evolution through reflection of past activities and dynamic adjustment of objectives in order to reach customer cenricity.