• Title/Summary/Keyword: COB

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The Role of Brand Knowledge in Explaining Relationship between Brand-Centered Communications and Brand Commitment: Evidence from Public Banks Pakistan

  • Muhammad, Shoaib;Salleh, Salniza Md.;Yusr, Maha Mohammed
    • Journal of Distribution Science
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    • v.17 no.1
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    • pp.33-45
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    • 2019
  • Purpose - The purpose of this study is to examine the extent to which internal brand communication (IBC) impacts on brand commitment (BC). Research design, data, and methodology - A structured questionnaire has been built and distributed on a total sample of 650 banking staff working in five public banks in Pakistan. Results - The findings of PLS-SEM revealed that besides the indirect effect of internal brand communication (IBC) on brand commitment via brand knowledge, the study also exposes a direct positive effect of IBC on brand commitment. This study also reveals that brand commitment is affected by brand knowledge and internal brand communication practices. The result of mediation reveals that brand knowledge partially mediated the relationship between independent and dependent variables. Practical implications- This study empirically validates that internal brand communication and brand knowledge are prerequisites for brand commitment. Therefore, managers, particularly in-service enterprises, should provide sufficient IBC practices and appropriate brand knowledge to enhance employees' brand commitment. Conclusions - The comprehensive analysis of the impact of brand knowledge on the proposed relationship. It further adds up to the branding literature, which is mostly qualitative and lacks empirical validation.

The optimum material mixture rate of the pressing media in Pleurotus ostreatus (느타리버섯 압축배지 재료에 대한 최적 배합 연구)

  • 장현유;노문기;최병국;변재면
    • Korean Journal of Plant Resources
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    • v.12 no.3
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    • pp.171-178
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    • 1999
  • The purpose of this study was to investigate the optimal mixture ratio for the mycelial culture of the Pleurotus ostreatus. The chief cultural media in this study were cotton hull, sawdust and rice straw and the supplemental media were zeolite, corn cob, defatted rice bran, white cotton, tobacco trash powder, rice hull and peat. The results of this study were as follows; the optimal mixture ratio of the chief cultural media were effective in 6 : 3 : 1(V/V, %), and the mycelial growth and density in the supplemental media were considerably better 1% zeolite,3% corn cob, 5% defatted rice bran, 1% white cotton, 1% tobacco trash powder, 7% rice hull in good order. The optimal mixture ratio be to the mixed supplemental media in the chief cultural media were as follows ; 2 : 2(V/V, %) at the conditions of mixed zeolite and corn cob; 3 : 2(V/V, %) at the conditions of mixed defatted rice bran and white cotton; 1 : 3(V/V, %) at the conditions of mixed tobacco trash powder and rice hull. At the conditions of the whole cultural media mixed, the mycelial growth and density were in good conditions ; cotton hull, sawdust, rice straw, zeolite, corn cob, defatted rice bran, white cotton, tobacco trash powder, rice hull, and peat were mixed 43.0 : 17.2 : 25.8 : 2.0 : 2.0 : 3.0 : 2.0 : 1.0 : 3.0 : 1.0 (V/V, %).

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Screening of-Lyophyllum Decastes-Highly Productive Cultivable Strains

  • Wei, Shenglong
    • 한국균학회소식:학술대회논문집
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    • 2014.05a
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    • pp.47-47
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    • 2014
  • In order to explore mycelial growth and fruiting body formation of Lyophyllum decates on different media, ten cultivation media by using cottonseed hull, sawdust, corn cob etc. as main components were designed for seven strains. The results showed that the mycelial colour of all strains are mainly snow-white, and the formula of media using corn cob as main materials was better than that using cottonseed hull and sawdust for mycelial growth, but no fruiting body was formed. The cottonseed hull medium with a small amount of sawdust, plant leaves, humus or fermented material and wheat was beneficial for fruiting formation. The incubation period for fruiting formation of strain 3001 was 108 days and the highest yield was-214.80 g/bag. Fructification of the strains tasted occurs successively in order of 3001, 1035, 1004 and 1013. It was concluded that different medium composition had significant effect on the mycelial growth and fruiting body formation.

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Analysis of Heat Emission Properties of Printed Circuit Boards For COB Package (COB 패키지 설계를 위한 PCB 배선기판의 열특성 분석)

  • Kim, Min-Sung;Kim, Jin-Hong;Yeo, In-Seon;Kim, Young-Woo;Park, Sung-Mo;Song, Sang-Bin
    • Proceedings of the KIEE Conference
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    • 2009.07a
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    • pp.1609_1610
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    • 2009
  • LED는 광학특성을 유지하기 위해서 최적의 방열설계가 요구된다. 이 논문에서는 입력FR-4의 Top Layer의 면적을 506.25[$mm^2$]이상으로 확대함으로써, 인가 전력 0.5W 조건하에서 FR-4 PCB로 MCPCB와 유사한 방열 특성을 발휘할 수 있음을 열화상카메라를 통한 측정 및 전산모사를 이용하여 확인하였다.

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Implementation of LED BLU Using Metal core PCB with Anodizing Oxide Layer and Reflection Cup Structure (에노다이징 절연층과 반사컵 구조를 보유한 COB타입 LED BLU 광원구현)

  • Cho, Jae-Hyun;Lee, Min-Soo
    • Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.23 no.8
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    • pp.8-13
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    • 2009
  • LED BLU(Back Light Unit), based on MCPCB(Metal Core Printed Circuit Board) with anodizing oxide dielectric layer and improved thermal dissipation property, are presented. Reflecting cups were also formed on the surface of the MCPCB such that optical coupling between neighboring chips were minimized for improving the photon extraction efficiency. LED chips were directly attached on the MCPCB by using the COB (Chip On Board) scheme.

Development of New NLO Borate Crystal $>Gd_xY_{1-x}COB$

  • Sasaki, T.;Mori, Y.
    • Proceedings of the Korea Association of Crystal Growth Conference
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    • 1998.06a
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    • pp.3-5
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    • 1998
  • The interest in the use of borate crystals in ultraviolet(UV) nonlinear optics(NLO) has increased because all solid-stste UV lasers obtained with NLO are in highly demand. Much effort has been spent on developing borates series, such as{{{{ { beta -BaB }_{2 } {O }_{4 }(BBO), {LiB }_{ 3}{O }_{5 }(LBO)}}}} and{{{{{ CsKiB}_{6 }{O }_{10 }(CLBO)}}}} in this decade. Recently another new borate crystals, {{{{{ YCa}_{4 }O({BO }_{3 })_{3}}}}} and{{{{{Gd }_{x }{Y }_{1-x }{Ca }_{4 }O({BO }_{ 3})({Gd }_{x }{Y }_{1-x }COB)}}}} have been developed by the present authors. Here, the growth and NLO properties of YCOB and {{{{ {Gd }_{ x} {Y }_{ 1-x} }}}}CO B crystal are reported and their properties discussed in relation to those of other nonlinear optical crystals, such as LBO.

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Development and Characterization of Optimum Heat Sink for 30 W Chip on Board LED Down-Light

  • Seo, Bum-Sik;Lee, Ki-Joung;Yang, Jong-Kyung;Cho, Young Seek;Park, Dae-Hee
    • Transactions on Electrical and Electronic Materials
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    • v.13 no.6
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    • pp.292-296
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    • 2012
  • An optimum heat sink for a 30 W chip on board (COB) LED down-light is designed, fabricated, and characterized. By using the SolidWorks Flow simulator and thermal analysis software, the thermal characteristics of the optimum heat sink is analyzed. Four different types of heat sink are simulated and an optimum structure of the heat sink is found. The simulated temperature of the heat sink when operating the LED down-light is $55.9^{\circ}C$, which is only a difference of $2^{\circ}C$ from the measured temperature. In order to reduce the temperature further, a copper spreader is introduced to the heat sink. The temperature of the heat sink with the copper spreader is $3^{\circ}C$ lower than without the copper spreader.

Estimate of Substrate Requirement by Mushroom Production Amounts (버섯 생산량에 의한 배지 소요량 추정)

  • Chang, Hyun-You
    • Journal of Practical Agriculture & Fisheries Research
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    • v.11 no.1
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    • pp.159-171
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    • 2009
  • Required total substrates amounts for mushroom production are 212,186M/T in Korea. 80% of these total substrates amounts, 169,748 M/T is used for main substrates. Also 20%of these total substrates amounts, 42,438 M/T is used for additives. Main substrates 169,748 M/T is composed of sawdust, waste cotton, cotton seed hull, straw and com cob etc.. Additives 42,438 M/T is composed of rice bran, wheat bran and beet pulp etc. In the mushroom management, the cost of substrates purchase is composed for the most of management. Substrates amount is limited to supply, and the demand of mushroom substrates is on the increase continuously. So there is nothing but the cost of substrates are raising. Therefore the most important thing must develop the cheap substrates for the mushroom production.

가상초점광원을 이용한 LED 등명기 연구

  • 고성광
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2022.11a
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    • pp.28-30
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    • 2022
  • 종래의 프레넬렌즈가 회전하는 중대형 회전식 등명기는 고압방전등(메탈할라이드) 전구를 광원으로 사용하고 있으나, 에너지효율, 수은 등의 함유로 인한 환경오염과 폐기 문제로 인해 2010년 초에서 현재에 이르기까지 선진국을 중심으로 사용규제가 강화되고 있는 실정이다. 국내에 설치 운영되고 있는 회전식 등명기는 내용연수 초과 혹은 도래시기 점차 다가오고 있기 때문에 이에 대한 대응 방안이 필수적인 상황이다. 프레넬렌즈를 회전시키는 회전식 등명기의 LED 광원 개발은 2010년 초부터 해외업체에서 제품출시가 이루어졌으나 국내 중대형 회전식 등명기에 적용된 사례는 없으며 국내에서도 해당 기술 미비로 개발된 사례가 없었다. 이에 본 연구를 통해 단일 고출력 COB LED, 리플렉터, 집광렌즈 등을 이용한 가상초점광원 구현 기술로 회전식 등명기용 LED 광원 연구를 수행하고 해당 연구기술이 적용된 시제품 제작을 통해 성능을 검증하였다.

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