• 한국산학기술학회논문지
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• 제16권1호
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• pp.317-323
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• 2015

본 연구는 보건사회복지부에서 실시하고 있는 포괄간호서비스 병원 시범사업이 간호사의 간호업무성과, 직무만족 및 고객지향성에 미치는 영향을 조사하기 위해 시도되었다. 대상자는 연구자의 편의추출에 의하여 S시에 소재한 시범사업 병원에 근무하는 간호사를 표적 모집단으로 하였다(실험군 57명, 대조군 55명). 자료는 시범사업 시행 후 1개월과 6개월 시점에 조사하였으며, 수집된 자료는 SPSS win 18.0 프로그램을 이용하여 ${\chi}^2$ test, t-test, Kolmogorov-Smirnov test, 공변량분석으로 검정하였다. 연구결과 실험군이 대조군보다 간호업무성과, 직무만족 및 고객지향성에 있어서 더 높은 것으로 조사되었다. 이는 포괄간호서비스 병원 사업 구축을 위한 기초자료로 이용될 수 있을 것이다.

• 유통과학연구
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• 제20권9호
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• pp.1-10
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• 2022

Purpose: Public sector is usually not an attractive career choice for the youths, due to the uncompetitive income and the working environment. Therefore, understanding the motivations of the Generation Z, the currently early-career employees, to work in the public sector is important. This research aims to address a gap in the literature on the linkage between Personality Traits of Generation Z and Public Service Motivation (PSM). Research Design, Data, and Methodology: Using the sample of Vietnamese generation Z, it shows how individual personality, as defined by the Big Five, affects PSM. A quantitative survey of 355 university students, who are members of this generation and are preparing to join the labor market, was undertaken. We used SEM to examine the results. Results: Our findings show that Agreeableness, Neuroticism, and Conscientiousness are significant antecedents of PSM. Agreeableness, which leads to three PSM dimensions, namely Compassion, Self-Sacrifice, and Commitment to Public Values, is the best predictor of this motivation. Meanwhile, Neuroticism and Conscientiousness only affect the dimension of Compassion. Conclusion: This study adds to the limited current knowledge on the personality-PSM relationship among generation Z. The distribution of affective (Compassion, Self-Sacrifice) and norm-based (Commitment to Public Values) motives provide insight for both career counselors and recruiters in public service delivery.

• Journal of Communications and Networks
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• 제15권6호
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• pp.606-613
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• 2013

This paper proposes a complete solution of a contention-based medium access control in wireless local networks to provide station level quality of service guarantees in both downstream and upstream directions. The solution, based on the mature distributed coordination function protocol, includes a new fixed contention window backoff scheme, a tuning procedure to derive the optimal parameters, a super mode to mitigate the downstream bottleneck at the access point, and a simple admission control algorithm. The proposed system guarantees that the probability of the delay bound violation is below a predefined threshold. In addition, high channel utilization can be achieved at the same time. The numerical results show that the system has advantages over the traditional binary exponential backoff scheme, including efficiency and easy configuration.

• 한국주거학회논문집
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• 제18권5호
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• pp.143-150
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• 2007

The purpose of this research is to example the general trend of the service environment evaluation of the silver town and classify based on the service environment evaluation to suggest a effective method and alternatives fur development companies. The survey population of this study focused on 40s and 50s' middle aged both genders living in the Seoul and national capital region, we used random sampling method. The analytical methods used in this study were frequency, mean, standard deviation, factor analysis, Chi-Squae analysis, ANOVA, cluster Analysis, post-hoc estimation (Duncan test), To verify the reliability of each measure, Cronbach's alpha coefficient was used. As a result of classifying the environment evaluation elements, it was classified into 5 groups for the differentiating strategy on each group. The groups are: life support service type, medical and health support service type, cultural support service type, indifference type, and food support service type.

• The Journal of Asian Finance, Economics and Business
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• 제8권4호
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• pp.423-431
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• 2021

This paper examines the impact of university social responsibility on brand image and student satisfaction. Social responsibility impact on consumer behavior has been studied extensively. But the same impact has not been rigorously tested to the same extend in the education sector. Firstly, we analyze the perception of university social responsibility (USR) and its components, including (1) the quality of teaching programs, facilities, and academic staff; (2) supporting learning activities; and (3) human resource policies. Secondly, we investigate the relationship between university social responsibility, brand image, and student satisfaction. The study examined these relationships through a proposed economic model based on answers from a survey of 298 students at the University of Food Industry Ho Chi Minh City. From the above survey data, the author proceeds to quantify variables and, based on Cronbach's Alpha reliability coefficient, EFA factor analysis, and linear regression, to measure the impact of each social responsibility factor on business of the university and student satisfaction. The results show that university social responsibility actually affects the university's brand image and student satisfaction. Our findings suggest that universities should develop an appropriate marketing strategy to reinforce brand image and student satisfaction through the university social responsibility model.

• 한국IT서비스학회:학술대회논문집
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• 한국IT서비스학회 2010년도 춘계학술대회
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• pp.171-176
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• 2010

현재 우리는 Ubiquitous IT기술을 활용한 편의시설이 곳곳에 적용되어 가고 있는 도시에 서 살아가고 있으며, 이러한 Ubiquitous IT기술은 발전에 발전을 거듭하여 우리가 느끼지 못하는 곳까지 확대되어 가고 있다. IT산업과 도시산업의 융·복합화을 통해 형성되는 새로운 도시의 개념인 u-City는 다양한 u-Service의 제공을 통해 국민의 삶을 향상시키는데 의의가 있다. 정부에서도 Ubiquitous 활성화 정책과 u-City 관련 산업 육성을 위해 노력하고 있으며, 이에 Ubiquitous 환경 및 정보인프라 구축등 기술적 구현은 빠르게 발전되고 있다. 그러나 u-Service의 효과를 체험하고 보다나은 서비스가 제공될 수 있도록 정보를 제공해 주어야 하는 소비자(국민)들은 계층별 정보격차로 인해 체감할 수 있는 u-Service가 미흡한 것으로 파악된다. 따라서 본 논문에서는 정보격차 분석을 통해 계층별 소비자 맞춤형 u-Service 적용방안을 제시하고자 한다. 이에 본 논문은 u-Service의 기본단위인 도시에서 생겨나는 정보격차 속성을 이해하고, 정보격차의 주체별 분석을 통하여 올바른 u-Service를 적용할 수 있는 효율적인 방안을 제시하고자 한다.

• 경영과학
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• 제34권3호
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• pp.61-77
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• 2017

This study investigates the effect of consumer involvement in the relationship between customer satisfaction and loyalty (which is measured as consumers' repurchase and WOM intentions). Previous research has presented inconsistent implications on the role of consumer involvement in the relationship. Some researchers have presented the empirical results showing that consumer involvement moderates the relationship, whereas others have done the empirical results implying that the consumer involvement does not moderates. In sum, the previous empirical studies have provided the inconsistent empirical results that consumer involvement may be a moderator or a non-moderator in the relationship between customer satisfaction and loyalty. Thus, we start this research with two research questions: "Does consumer involvement has a moderation effect on the relationship between-customer satisfaction and loyalty across various service industries?" and "Can the moderation effect of consumer involvement be detected differently depending on the statistical methods used to probe the moderation effect?" A questionnaire survey was conducted in the context of four service categories: eight service firms for fast food, four firms for family restaurant, four firms for movie theater and four firms for Bakery. Hierarchical regression analyses (moderated regression analyses) and chi-square difference tests were used to identify the role of consumer involvement in the relationship between customer satisfaction and loyalty. The empirical results show that there does not exist the difference in the moderation effects of consumer involvement identified by the two statistical methods (i.e., hierarchical regression analyses vs. chi-square difference tests), however, that there exists the difference in the identified moderation effects of consumer across service categories. In the final section, we summarize the implications and re-interpret the empirical results provided in the previous studies.

• 한국조리학회지
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• 제22권6호
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• pp.132-144
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• 2016

This study reviewed previous researches about the competence selection of foodservice firms, and shows firm's performance model through the results. The study classified factors according to core competence, differentiation strategy, and management performance. Out of 400 survey responses from by the firm's executive and employees who had worked for over three years at the headquarters (sales, financial, marketing/plan, R & D, etc.), a total of 302 questionnaires were used for the final analysis due to missing values and biased responses (response rate: 75.5%). As the results of analyzing final research model of this study, it appeared that ${\chi}^2(df=170)=384.88$, ${\chi}^2/df=2.26$, GFI=0.90, NFI=0.92, CFI=0.95, RMSEA=0.07. The results indicated that the CEO leadership, organizational culture, and human resource competencies are a driving force in all aspects of competitive advantage differentiation strategies. In addition, the R & D innovation, service, and marketing differentiation strategies are positively related to performance. The results validate the fact that foodservice firms could reinforce strategic decisions through a variety core competencies and achieve continuous performance through competitive strategies.

• The Journal of Asian Finance, Economics and Business
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• 제7권9호
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• pp.561-572
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• 2020

Sustainable development - including tourism development - is the general trend of all economies. With the orientation to build and develop the tourism industry into a key economic sector and become a tourist center of the Southeast region, Vietnam, Ba Ria-Vung Tau Province is demanding a proper, rational, development policy, while ensuring the development and exploitation of immediate natural advantages, and ensuring long-term sustainable development. The objective of this study is to examine the factors and their trends in sustainable tourism development in Ba Ria-Vung Tau Province, Vietnam. Methods used include descriptive statistical analysis, exploratory factor analysis and regression analysis. Data was collected from the results of a survey of 550 domestic and foreign tourists visiting Ba Ria-Vung Tau. With the help of SPSS statistical software, 12 groups of factors affecting sustainable development were identified including: economy, society, environment, humanistic tourism resources, natural tourism resources, tourism human resources, tourism products and service, tourism quality, infrastructure, technical facilities, governmental management and group of criteria to evaluate sustainable tourism development. The research results show that there are four groups of factors that significantly affect sustainable tourism development in Ba Ria-Vung Tau. These are groups of factors: Society, Environment, Tourism products and service, and Technical facilities.

• 간호행정학회지
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• 제22권4호
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• pp.332-343
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• 2016

Purpose: The purpose of this study was to identify factors related to Vietnamese customers who use Korean medical and tourism services. The study was based on the Anderson Models Methods: Participants were 173 Vietnamese who were living in Ho Chi Minh and Hanoi in Vietnam. Data were analyzed using descriptive statistics, ${\chi}^2$, t-test and Multiple Logistic Regression. Results: Research necessary factors had the most significant effect among the preceding factors, possible factors and necessary factors. Human service and outstanding natural beauty of necessary factors had significant influence on customer intention to use. According to the result of the stepwise logistic regression analysis, the most important item in medical services was human service OR=1.89 (p=.014), and for tour services, outstanding natural beauty OR=4.30 (p=.033). The explained variance for customer intention to use was 91.9%. Conclusion: These results suggest the need to improve the human service and outstanding natural beauty to retain customers' intention to use.