• 제목/요약/키워드: By-Product

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공간 정리가 소비자의 신제품 수용 의도에 미치는 영향: 제품의 새로움의 조절 효과 (Effect of Space Order on New Product Adoption: Moderated by Product Newness)

  • 주효빈;주재우
    • 유통과학연구
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    • 제17권2호
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    • pp.71-76
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    • 2019
  • Purpose - People have long thought that disorderly space would influence their lives negatively. However, disorderly space may have positive impact such as increasing sales for new products for store managers. Borrowing the prior findings that disorderly space enhances creativity, we developed two hypotheses regarding space order, product newness, and new product adoption. We hypothesize that space order negatively influences new product adoption and that the proposed negative effect of space order on new product adoption is moderated by product newness. Research design, data, and methodology - We conducted a pre-test in China using 70 undergraduate students to test whether two newly developed cosmetic products were appropriate for the experimental stimuli. We confirmed that a fragrance patch concept, which is unavailable in the market, is a RNP (Really New Product), and an edible fragrance, which is available in the market, is an INP (Incrementally New Product). Next, we conducted a main experiment with a 2 (Space order: orderly vs. disorderly) × 2 (Product newness: RNP vs. INP) between-subjects design in China using 100 undergraduate students. Half of the participants answered questions on the disorderly desk and the other half answered questions on the orderly desk. Results - We obtained evidence from the main experiment that consumers' new product adoption is the function of space order and product newness. First, participants were more likely to adopt the RNP when they were in the disorderly space than in the orderly space. However, the effect of space order on new product adoption disappeared when the product was INP; the adoption rates for the INP did not differ between the participants who answered questions on the disorderly desk and the participants who did so on the orderly desk. Conclusions - Our findings are counter intuitive. Contrary to the conventional wisdom that neat and tidy space benefits store managers, the research demonstrated that disorderly space increases sales, providing fresh insights into store managers to manage their stores and shops to sell new products. In order to help store visitors understand the value of really new products, store managers will have to sacrifice space order to some extent.

고객지향 수주생산 환경에서 사양 및 설계 변경에 따른 제품 BOM 관리 방안 (A Product BOM Management Scheme Due to Specification and Engineering Changes in Customer-Oriented Make-To-Order Manufacturing Environments)

  • 신정범;김재균;장길상
    • 산업경영시스템학회지
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    • 제31권4호
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    • pp.121-133
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    • 2008
  • In manufacturing companies, engineering information is a central data which defines a product to be produced. This is changed by various factors such as changes of product configuration, changes of drawings information of a technology's licensor, etc, and these changes essentially accompany the changes of a product BOM (Bill of Materials) structure. Thus, engineering changes gives a heavy burden to information management within enterprise because the changes of product BOM have an influence on each departmental BOM such as a procurement BOM, a manufacturing BOM, a quotation BOM, etc. Especially, these changes of product BOM due to the engineering changes is inevitably and frequently happened by a customer's requirements in a customer-oriented make-to-order manufacturing environments. In these manufacturing environments, information gap among each department from the first contact point of customer to engineering, materials, production, quality, and management is very close, and thus it is very important that the change information of product BOM due to changes of product specification and engineering information are efficiently communicated among each department. This paper describes a procedure of determining product specification and of generating product BOM, and proposes an efficient management scheme for the change process of product BOM information due to changes of product specification and engineering. Also, to show the effectiveness of the proposed product BOM management scheme, a product BOM management system is implemented for the ship engine division of 'H' company, one of customer-oriented make-to-order manufacturing enterprises.

대형할인점인 점포속성 및 의류제품평가가 점포충성도에 미치는 영향 (The Effect of Discount Store Attributes and Clothing Product - Evaluation on Store Loyalty -)

  • 권유진;홍병숙
    • 한국의류학회지
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    • 제30권7호
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    • pp.1066-1077
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    • 2006
  • The purpose of this study was to investigate the effect of store attributes, purchasing experience, clothing product evaluation and store trust on store loyalty of discount store. With convenience sampling, the research was surveyed to women who have bought apparels at the discount store. The 374 responses were analyzed by frequency analysis, factor analysis, reliability test, t-test and hierarchical regression analysis. The results were as follows. First, the clothing product evaluation was significantly affected by the variety of products, reliable advertisement, good display, convenient store location, purchasing cost and buying experience of PB apparel. Second, the trust of discount store was significantly affected by store attributes, purchasing experience and clothing product evaluation. Third, the discount store loyalty was analyzed as fashion store loyalty. The store loyalty was affected by purchasing experience and clothing product evaluation. Fourth, the clothing product evaluation and store loyalty were appeared high by people who had bought PB, PNB and trendy apparels.

제품속성별 신제품개발의 성패구조 분석모형 (Analytic Model on the Success/Failure Structure of New Product Development by Product Characteristic Grill)

  • 권철신;이재하
    • 한국경영과학회:학술대회논문집
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    • 대한산업공학회/한국경영과학회 2002년도 춘계공동학술대회
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    • pp.205-211
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    • 2002
  • The purpose of this paper is 1) to extract managerial factor into each cell which is classified by the characteristic grill of new products 2) to construct a management model of new product development for korean companies. For this purpose, the characteristic grill of new products is classified by which is market/technology sphere. Moreover the focus of this analysis is on examination of success/failure factors, which have an important effect upon new product success or failure. The variables for this study were selected from literature survey and pre-interview was implemented specially. The subject of study was project leaders of electronics industry where have taken the leading part in product development activities in Korean manufacturing industries. Enquete survey was conducted in each firm and project managers were asked to respond. Conclusion of this study based on many significant results gained by the various multi-variate analysis are summarized as follows. First, it can he noted that success/failure factors are different by each classified model and characteristic grill of a new product. Second, it has been identified that the important factors of success products were technical & management support and market ability, the important factor of failure product were lacking in ability of technical development and R&D management system construction. This paper presents some useful guidelines in strategic and managerial aspects for development of new products. Concurrently, the model of this study should be a great practical approach for application of actual affairs.

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Rapid Identification of Radical Scavenging Compounds in Blueberry Extract by HPLC Coupled to an On-line ABTS Based Assay and HPLC-ESI/MS

  • Kim, Chul-Young;Lee, Hee-Ju;Lee, Eun-Ha;Jung, Sang-Hoon;Lee, Dong-Un;Kang, Suk-Woo;Hong, Sae-Jin;Um, Byung-Hun
    • Food Science and Biotechnology
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    • 제17권4호
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    • pp.846-849
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    • 2008
  • This study employed high performance liquid chromatography (HPLC) coupled to an on-line $ABTS^+$ radical scavenging detection (RSD) system along with HPLC-electro spin impact/mass spectrometry (ESI/MS), to rapidly determine and identify antioxidant compounds occurring in blueberry extract. The extract was separated by HPLC, and then the radical scavenging activities of the separated compounds were evaluated by the on-line coupled $ABTS^+$-RSD system. The negative peaks of the $ABTS^+$-RSD system, which indicates the presence of antioxidant activity, were monitored by measuring the decrease in absorbance at 734 nm. The active components in the blueberry extract were identified by HPLC-ESI/MS using their MS spectra and retention times. According to the data acquired from the on-line HPLC-$ABTS^+$-based assay and HPLC-ESI/MS systems, the antioxidant compounds detected in the blueberry extract were identified as chlorogenic acid and 11 anthocyanins.

The Effects of Online Product Reviews on Sales Performance: Focusing on Number, Extremity, and Length

  • PARK, Sunju;CHUNG, Seungwha (Andy);LEE, Seungyong
    • 유통과학연구
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    • 제17권5호
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    • pp.85-94
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    • 2019
  • Purpose - The purpose of this study is to analyze the impact of customer's communication on sales performance in the online market. Research design, data, and methodology - This study uses linear regression analysis to examine the effects of product review characteristics which are the result of customer's communication, on sales performance by using product reviews of online marketplace Amazon. Result - The increase in the number of product reviews positively affected sales performance. An increase in extreme opinions in the product review has a positive effect on sales performance. The product review length has a negative effect on sales performance. Conclusions - This study has shown the online marketplace customers' communication can influence sales performance using product review big data. This study contributed to the theoretical completeness by analyzing all the products of the book category in Amazon online market. This research will complement the theories regard to the customer behavior affecting sales performance. We expect the empirical analysis result will provide empirical help to sellers, online marketplace operators, and customers. In particular, the number of letters in the product may negatively affect sales performance, so sellers need to consider this effect carefully when exposing product reviews.

제품안전 및 신뢰성 향상을 통한 제조물책임 예방대책 (Product Liability Prevention Policies through the Improvement of Product Safety and Reliability)

  • 김진규
    • 산업공학
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    • 제15권3호
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    • pp.270-278
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    • 2002
  • Product Liability(PL) is a legal policy to deal with global competition by improving domestic industrial competitive power and to reduce the cost of defect products. The purpose of this paper is to address the state of the art solutions to dispute on PL, in reality of a frequent occurrence of global product exchange focussing on product safety that is one of the most important functions of PL and to improve solution of the product safety and reliability responsive to PL. To minimize PL exposure, manufacturers should reflect comprehensive product safety and reliability concepts in establishing PL prevention policies. Total PL prevention policies are composed of total quality management and product safety management system in respect of safety design, risk, and reliability. These PL prevention activities should be performed consistently during the total product life cycle, especially product research and development periods.

정형적 개념 분석과 온톨로지를 활용한 제품계열 정보 설계 (Product Family Design using Formal Concept Analysis and Ontology)

  • 이희정
    • 산업경영시스템학회지
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    • 제35권3호
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    • pp.110-117
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    • 2012
  • A product family design has received much attention over the last several decades, since a product family-based development shortens lead-times and reduces cost, as well as increases efficiency and effectiveness of the product realization process. It is challenging work, however, to define the product family design in the heterogeneous product development environments, due to myriads of products related information described in different ways across products in any companies. In this paper, we provided a way of defining product family design framework using formal concept analysis and ontology language. Based on this, the specific product family can be derived by ontological reasoning, and the new product concept can be also expanded in the framework. The proposed framework is formalized using OWL (Web Ontology Language) and implemented in $Prot{\acute{e}}g{\acute{e}}$. Actual product family design algorithm is carried out using FaCT++ engine, a plug-in to $Prot{\acute{e}}g{\acute{e}}$, and the benefits of the proposed method are also demonstrated through a case study.

Investigating Product Uncertainties in Online Shopping: Evidence from Kenya

  • Kim, Jae Kyung;Mugwe, Paul Dadson
    • 스마트미디어저널
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    • 제6권1호
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    • pp.39-46
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    • 2017
  • The internet has become an important part of the many aspects of people's daily lives such as work, study, entertainment and in form of electronic commerce, shopping. Electronic commerce is growing rapidly in Kenya. There are many successful business-to-business, business-to-customer and customer-to-customer online shopping companies in Kenya. As a consequence, competition between vendors is intense and, therefore, mitigating the negative effects of high product uncertainty is necessary requirement as it remains a biggest hindrance for success of the online shopping. The purpose of this research is to investigate how online product description, third party product assurance, customer service and website design mitigate the negative impact of high product uncertainty. A questionnaire with 28 items is designed to collect data from online customers. Using multiple regression analysis, the relationship between dependent variable (product uncertainty) and independent variables such as product description, third party assurance, website design and customer service is tested. The result shows that all the independent variables are negatively correlated with dependent variable, which means that product description, third party assurance, website design and customer service can be used by online vendors to lessen the problem of product uncertainty in online markets.

비대면 환경에서 제품자료관리 시스템 기반 협동제품개발 실습과제 운영 사례 (Case of Collaborative Product Development Practice based on Product Data Management System in Non-face-to-face Environment)

  • 도남철
    • 공학교육연구
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    • 제25권1호
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    • pp.46-54
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    • 2022
  • This study attempted non-face-to-face collaborative product development practice that can respond to the spread of COVID-19 by expanding existing product data management system-based product development practice. For the complete non-face-to-face product development practice, it utilized prototype development using a 3D paper model, an online class management system and social media for classes and meetings. As a result of applying the non-face-to-face method, product developments of 26 practice teams have been completed without any failures. Therefore, through this study, the author can confirm that it is possible to provide the complete non-face-to-face collaborative product development practice based on product data management systems.