• 벤처창업연구
• /
• 제3권3호
• /
• pp.17-65
• /
• 2008

2002년 제조물책임법이 시행된 이후 정부에서는 종합시책을 확정하고, 업종별 PL센터를 설립하여 소비자 상담과 분쟁에 적극 대응하고 있다. 그러나 아직 많은 기업들이 제품고유의 안전성 확보를 위한 철학과 기술을 가지고 있지 못하여 제조물책임법에 대한 대응체계가 미흡한 것이 사실이다. 본 연구의 목적은 제조물책임 관련 안전사고와 리콜실태, 소비자 위해실태, Pl보험사고 소송사례 등을 실증적 사례중심으로 검토.분석하여 이를 토대로 제조물 책임이 기업 가치에 어떠한 영향을 미치는지 상호관계를 연구하고, 기업의 제조물책임 대응전략을 제시하는데 그 의미가 있다.

• 한국의류학회지
• /
• 제26권8호
• /
• pp.1128-1140
• /
• 2002

As consumers' alternatives in fashion store selection increase, they select different store types to purchase different product types. Therefore, the probability of patronage mix behavior according to product type increases. Understanding consumers patronage mix behavior, finding out the determinant attributes of fashion stores for each product type are important to retailers and marketers for building a successful merchandising and marketing strategies. Most of the previous researches in store selection and patronage assume consumer behavior as single store patronage, and thus relatively little is known about patronage mix behavior. Also, little attention has been given to product characteristics as an important variable in store patronage behavior. The purposes of this study were to determine the effects of product characteristics in consumers patronage mix behavior. In this study, a theoretical model including product characteristics as an intervening variable between store attributes and patronage behavior was developed. A Questionnaire was developed and data were collected form 464 adult women living in Seoul area in Korea. Factor analysis, paired t-test, ANOVA, Duncan test and discriminant analysis were employed to analyze the data. As a result, the suggested model was partially verified. First, the product characteristic was found to have an effect on perceived importance of store attributes and on determinant attributes of stores. Consumers were found to use different evaluative criteria for store attributes when they purchase different product types. Second, the perceived importance of store attributes was determined by consumer characteristics as well as product characteristics. Third, the determinant attributes in store selection were affected not only by the perceived importance of store attributes but also by the type of product to be purchased.

• 한국의류학회지
• /
• 제38권3호
• /
• pp.334-346
• /
• 2014

Green marketing is efforts to achieve the environmental responsibility in all marketing activities. This study investigates the contribution of SPA fashion brands' green marketing activities to consumers' green behavior and the brands' growth as well as the natural environment. Green marketing activities are classified by product relevance and consumer participation. An online survey is conducted using scenarios developed according to the two (high/low product relevance) by two (high/low consumer participation) research design. Green consuming intention and brand attitude are compared by product relevance and consumer participation. The positive effects of product relevance and consumer participation on green consuming intention are found. The positive effects of consumer participation and the interaction effect of product relevance and consumer participation on brand attitude. Based on the results, this study suggests effective green marketing activities for fashion brands.

• 한국정밀공학회:학술대회논문집
• /
• 한국정밀공학회 2002년도 추계학술대회 논문집
• /
• pp.780-783
• /
• 2002

This paper proposes an approximate LCA methodology fur the conceptual design stage by grouping products according to their environmental characteristics and by mapping product attributes Into impact driver (ID) index. The relationship Is statistically verified by exploring the correlation between total impact indicator and energy impact category. Then an artificial neural network model is developed to predict an approximate LCA of grouping products in conceptual design stage. The training is generalized by using identified product attributes for an ID In a group as well as another product attributes for another IDs in other groups. The neural network model with back propagation algorithm is used and the results are compared with those of multiple regression analysis. The proposed approach does not replace the full LCA but it would give an approximate LCA results for design concepts.

• 한국전산구조공학회논문집
• /
• 제21권6호
• /
• pp.527-533
• /
• 2008

본 논문에서는 통합제품개발 관점에서 Computer-Aided Engineering(CAE) 활동을 지원하는 제품자료모델(Product Data Model)을 제안한다. 제안된 제품자료모델은 제품개발 프로세스를 관리하는 제품생애주기관리(Product Lifecycle Management: PLM) 시스템에 현재 독립되어 진행되고 있는 CAE 활동을 통합될 수 있도록 한다. 제안된 제품자료모델에 포함된 제품관점(Product View)은 설계와 제품구조를 공유하여 다양한 대안을 해석하고, 그 결과를 손쉽게 설계로 전달할 수 있는 독립적 CAE 활동을 보장한다. 제안된 모델을 검증하기 위하여 제품개발 프로세스와 통합된 CAE 활동을 지원하는 PLM 시제품을 개발하였다.

• 산경연구논집
• /
• 제10권4호
• /
• pp.57-66
• /
• 2019

Purpose - Present study aimed at investigating the factors that may affect consumers' decision confidence and decision comfort inducing choice commitment taken place at the stage of post-decision/pre-outcome. This study explored whether there are positive effects of dominance and instrumentality of chosen product on the decision confidence, and also identified whether there are positive effects of choice easiness and goal achievement-related affect felt at the chosen product on the decision comfort. Research design, data, and methodology - Portable digital camera as experimental product was used. 260 data were collected from college students. Four were removed from the analyses because they did not complete the questionnaire. Eighteen were removed because they indicated not experiencing the camera in the past. 238 data were used at the analyses to verify hypotheses by structural equation model in AMOS 21.0. Results - First, both of the consumers' decision confidence and decision comfort positively affected choice commitment. Second, the dominance as well as the instrumentality had positive impact upon the decision confidence. Third, the choice easiness and goal achievement-related affect felt at the chosen product had positive impact on the decision comfort. In sum, present study identified the mediation roles of the decision confidence in the effects of both dominance and instrumentality of the chosen product on forming choice commitment, and also found the mediation roles of the decision comfort in the effects of choice easiness and goal achievement-related affect felt at the product on forming choice commitment. Conclusions - Focusing on the stage of post-decision/pre-outcome in decision making process, present study contributes to advancing the choice commitment theories by exploring the positive effects of both dominance and instrumentality of chosen product on the decision confidence, and by finding the positive effects of both choice easiness and goal achievement-related affect felt at the chosen product on the decision comfort. Marketers should promote their products' dominance and instrumentality by showing the superior roles of their product attributes in achieving consumption goal, and should help consumers feel comfort by making choice process easier and giving information that could help feel the goal achievement-related affect at their product chosen.

• 융합경영연구
• /
• 제11권2호
• /
• pp.23-32
• /
• 2023

Purpose: This study examines the effect of full information disclosure on seller profit when there exists information asymmetry between sellers and buyers, focusing on the risk averseness of buyers. By investigating the interaction between product quality and perceived risk through online sales data, we attempt to figure out the incentive structure of full information disclosure specifically when buyers are risk-averse, so that we can suggest more feasible information disclosure strategy to sellers. Research design, data and methodology: Our empirical model analyzes the sales data of collectible goods from a major online seller using Poisson regression. In our model, we have specifically considered risk-averseness of buyers by estimating the interaction effect between the product quality and perceived risk on seller profit, aiming for a more precise empirical analysis on sellers' incentive structure of full disclosure. Results: Our empirical analysis strongly supports the effect of interaction between product quality and perceived risk, showing that the incentive for full disclosure is much stronger when product quality is higher, and vice versa. Therefore, sellers are strongly encouraged to voluntarily reveal product weaknesses when their product quality is higher than average, while it is more profitable to hide any product defects when quality claim is lower than average. Conclusions: This study supports the related literature by confirming economic incentives for full disclosure, and also supplements and strengthens previous studies by presenting that the effect of interaction between product quality and perceived risk strongly affects seller profit. Our unique finding supports both mandatory disclosure and voluntary disclosure arguments and presents practical implications to marketing managers by suggesting that seller's incentive for revealing weaknesses depends on the level of seller's product quality.

• 한국안전학회지
• /
• 제14권4호
• /
• pp.182-191
• /
• 1999

Product liability(PL) and product safety(PS) is one of the most costly and confusing problems facing manufacturing today. Accordingly, this paper presents an integral process for product safety and product liability resulting from a defective product and proposes countermeasures of PL and PS for the four types of risk based on severity and frequency. Finally, we have presented a framework and practical procedure to provide the manufacturer with useful way of analyzing the risk potential of consumer products.

• 대한가정학회지
• /
• 제35권3호
• /
• pp.259-274
• /
• 1997

This research explores the consumer perspective on several questions relating to product liability. The purpose of this study was (1) to assess consumers' attitudes level toward product liability, and (2) to identify respondents' socio-economic and consumer related variables that influence attitudes toward product liability. Data were collected from questionaires with 319 adults who were residents of Seoul. This paper presents the results of general agreement(2.59-3.58 by 4 point likert) concerning important issues related product liability. The attitudes toward product liability were significant partly according to education level, job, monthly family income, consumer education experience, the experience of reading journals, consumer information contact frequency and product safety orientation.

• Korean Journal of Mathematics
• /
• 제13권2호
• /
• pp.203-208
• /
• 2005

We define a product fuzzy group, which is weaker than the standard fuzzy group defined by Rosenfeld, and characterize some properties of product fuzzy groups, product fuzzy ideals, and product fuzzy subrings.