• Bulletin of the Korean Chemical Society
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• v.23 no.9
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• pp.1347-1350
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• 2002

• East Asian mathematical journal
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• v.18 no.1
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• pp.59-73
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• 2002

Using the concept of fuzzy spaces, which was introduced by Dib. The fuzzy external and internal product of fuzzy subgroups are defined. Further it is obtained the relation between the introduced concept and the direct product of fuzzy subgroups on fuzzy subsets.

• Proceedings of the Korea Contents Association Conference
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• 2018.05a
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• pp.509-510
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• 2018

• Science of Emotion and Sensibility
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• v.11 no.4
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• pp.653-667
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• 2008

Despite of the importance of design, relatively little research has been conducted on consumers' behavioral responses to product design and especially, the empirical studies which are related to consumers' psychological responses to product design. Understanding of the relationship between the response to product design and brand image or brand equity is limited. This research investigated the effect of the design image which can be formed by the response to product design on brand image and equity in two kinds of product types (utilitarian and symbolic product). The result shows that the product design image has a strong effect on the brand image in both products. Design image of the product influences brand equity in the symbolic product. However, there was no significant effect of the product design image on brand equity in the utilitarian product. In addition, the research found that brand image has a strong effect on brand equity in both products.

• Journal of Digital Convergence
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• v.13 no.12
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• pp.55-62
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• 2015

IT SMEs' product planning, product design, and manufacturing capabilities are of importance to creating their sustainable competitive advantages in the context of digital convergence. However, there have been few empirical studies investigating the relationships among them, which has made this research attempt to model the relationships and empirically test them. Especially, this study divided IT SMEs' product design capability into the product exterior and interior design capabilities and focused on the mediating effects of the product exterior and interior design capabilities between the product planning and manufacturing capabilities. By analyzing the 310 samples of Korean IT SMEs with the ordinary least squares regression analysis, this study has empirically revealed that IT SMEs' product exterior and interior design capability jointly and fully mediate the positive relationship between their product planning and manufacturing capabilities.

• Journal of the Korean Home Economics Association
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• v.50 no.1
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• pp.141-154
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• 2012

The purpose of this study was to examine consumers' product experiences from the time when the consumer purchases a smart phone, through to the period of use, and to evaluate the product after a period of usage by comparing two groups of smart phone users of the two leading brands, Galaxy S and iPhone 4G. Product experiences were considered through the process of a consumer purchasing and using a product throughout the whole cycle of product consumption. Product experiences were compared between the two brand users according to their demographic backgrounds. The results indicated that iPhone 4G users were more likely to experience functional superiorities and emotional varieties than Galaxy S users. Especially, iPhone 4G users were more likely to experience enjoyment, aesthetics, enhanced self-images and good relationships with others through the smart phone than the Galaxy S users. Galaxy S users were more likely to identify a corporate's image as a superior feature, while iPhone 4G users were more likely to identify multi-functions and endless applications. This study implies that not only the product's functional superiorities but also the consumers' entire cycle of product experiences should be carefully examined and reflected in the development of successful new products in this competitive market.

• Asia Marketing Journal
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• v.12 no.1
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• pp.51-79
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• 2010

This study is based on recent advances in celebrity traits and self-determination researches to address how consumers develop the strong attachment to a "star brand," and the effect of consumer's attachment to star brand on evaluation of product brand sponsored by the star. We use the consumers' need satisfaction and star traits as major causal factors that influence consumer's attachment to a star brand. Specifically this article uses autonomy need, relatedness need, competence need as the dimensions of need satisfaction and expertness, trustworthiness, likeability, and similarity as the key star traits. The purpose of this study is to investigate the influence of these factors on the consumer's attachment to star brand and how consumer's evaluation of product brand sponsored by star is moderated by the fitness level of between the image of star brand and the image of sponsored product brand. To collect the data, survey was taken in a University located in Incheon. Collected data are analysed using SPSS 15.0 and AMOS 7.0. The results show that when the star brand is perceived as more trustworthy and likeable, and satisfies autonomy need and relatedness need, the consumer is more likely to become strongly attached to him or her. The hypothesis that consumer's attachment to star brand will have the positive influence on the evaluation of product brand sponsored by star is supported. And hypothesis that consumer's attitude to a sponsored product brand is moderated by the fitness level of between the image of star brand and the image of sponsored product brand is also supported. The empirical results imply that star brand to which consumers are attached may have the significant positive impact on the consumers' evaluation process of endorsed product brand and purchase behavior, and that marketers should consider need dimensions which target consumers want to satisfy and the fitness level of between the image of star brand being considered as endorser and the image of product brand.

• 제어로봇시스템학회:학술대회논문집
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• 1997.10a
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• pp.520-523
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• 1997

This paper presents FPGA implementation of fuzzy controller using Product-Sum inference method. Product-Sum inference method has much better performance than other inference methods. This fuzzy controller is composed of several digital modules, e.g. fuzzifier, rule base, adder, multiplier, select center and divider, and is operated by error and error variation. We synthesized the fuzzy controller and performed wave simulation using Xilinx VHDL tool(ViewLogic, ViewSim).

• 한국약용작물학회:학술대회논문집
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• 2008.11a
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• pp.473-474
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• 2008

• Journal of Korean Society for Quality Management
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• v.37 no.3
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• pp.83-93
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• 2009

This study proposes a stepwise approach to product safety management(PSM), of which roadmap consists of five phases. ISO 9001 QM model is assumed as the first-phase model and each higher-phase model is built by adding a corresponding module to the lower one. In the phase order, those modules are CCMS, a failure to warn, manufacturing defect and design defect. The progress in PSM of a domestic food company is discussed.