• 한국의류학회지
• /
• 제22권6호
• /
• pp.749-759
• /
• 1998

The purpose of this study is to identify the consumer's value systems and to clarify how it influence on clothing behaviors. Values defined as fundamental goals of the consumer's behavior The value systems are composed of personal values, clothing benefits, clothing attributes. The Means-End theory provided the framework to assess consumer's value systems. This study was carried out in theoretical and empirical ways. The Questionaire was administered to 645 women in thief twenties living in Seoul during the April, 1997. The results of empirical study were as follows: First, the dimensions of personal values were composed of accomplishment, pleasure and humanity-oriented value Clothing benefits were classified into psychological and functional benefits. Psychological benefits were composed of expressive pleasure, individuality-persuit, brand value-persuit, harmony, social recognition. Functional benefits were composed of cotilfortability, practicality, quality-oriented, economic benefits. Clothing attributes were classified into the design attributes and the physical attributes. Second, consumer groups were classified into three groups by three dimensions of personal values. Third, the significant differences among the classified value groups was founded in the clothing benefits, the clothing attributes and the clothing involvement. Fourth, the demographic characteristics like income, education have influenced on the consumer value systems.

• 대한교통학회지
• /
• 제30권6호
• /
• pp.47-57
• /
• 2012

본 연구는 지역적 범위에 따른 화물자동차의 공차통행 발생요인을 검토함으로써, 기존 화물수요모형의 한계를 제시하고자 하였다. 지역간 및 대도시 화물자동차의 공차통행 발생요인을 검토하기 위하여 화물자동차 속성, 출발지 및 도착지 특성, 그리고 운송품목의 유형을 고려한 서열로짓모형을 추정하였으며, 이를 통하여 화물자동차의 공차통행 발생에 영향을 미치는 다양한 요인들을 정량적으로 검토하였다. 분석결과 지역간 화물자동차의 공차통행 발생요인과 대도시 화물자동차의 공차통행 발생요인은 서로 상이한 것으로 나타났다.

• 한국정보통신학회논문지
• /
• 제11권3호
• /
• pp.619-626
• /
• 2007

건설적 귀납법은 사례들이 갖고 있는 속성들에 적합한 연산자를 적용하여 이들 사례들을 좀 더 효율적으로 분류할 수 있는 새로운 속성들을 도출해 내는 기법이다. 본 논문에서는 주어진 사례의 집합으로부터 PROSPECTOR에서 사용한 규칙 형태의 분류 규칙을 습득하는 유전 알고리즘 기반 귀납적 학습 환경을 위한 건설적 귀납법을 제시한다. 속성 결합 연산자와 유도된 속성의 유용성을 평가하기 위한 방법을 중심으로 건설적 귀납법에 대해 자세히 설명하고 다양한 사례 집합을 이용하여 건설적 귀납법이 유전 알고리즘 기반 학습 환경에 미치는 영향을 평가하였다.

• International Journal of Computer Science & Network Security
• /
• 제21권12spc호
• /
• pp.375-382
• /
• 2021

The paper introduces a model for evaluating and prioritizing mobile quality attributes and refactoring techniques through the examination of their effectiveness during the mobile application development process. The astonishing evolution of software and hardware has increased the demand for techniques and best practices to overcome the many challenges related to mobile devices, such as those concerning device storage, network bandwidth, and energy consumption. A number of studies have investigated the influence of refactoring, leading to the enhancement of mobile applications and the overcoming of code issues as well as hardware issues. Furthermore, rapid and continuous mobile developments make it necessary for teams to apply effective techniques to produce reliable mobile applications and reduce time to market. Thus, we investigated the influence of various refactoring techniques on mobile applications to understand their effectiveness in terms of quality attributes. First, we extracted the most important mobile refactoring techniques and a set of quality attributes from the literature. Then, mobile application developers from nine mobile application teams were recruited to evaluate and prioritize these quality attributes and refactoring techniques for their projects. A prioritization-based model is examined that integrates the lightweight multi-criteria decision making method, called the best-worst method, with the process of refactoring within mobile applications. The results prove the applicability and suitability of adopting the model for the mobile development process in order to expedite application production while using well-defined procedures to select the best refactoring techniques. Finally, a variety of quality attributes are shown to be influenced by the adoption of various refactoring techniques.

• 패션비즈니스
• /
• 제22권6호
• /
• pp.53-69
• /
• 2018

In recent years, digital media providing entertainment and information have become an important channel of customer experience. The aim of this study is to evaluate the effects of digital signage's characteristics on flow and brand attitudes and to verify the mediating role of pleasure in digital signage and flow. The stimuli were developed for a sports brand stores using 3D and video editing software. The survey was conducted on 544 subjects from both gender aged 20 to 49 years old, i.e. the population that constitutes the major target group for sports brands. The data collected was analyzed using IBM SPSS 24.0. Specifically, frequency analysis, factor analysis, reliability analysis, t-test, and regression analysis were performed on the data. Based on the results, we can draw the following conclusions; First, the dimension of digital signage was classified into aesthetic and functional attributes. Additionally, we found out that women highly value aesthetic attributes of digital signage while the customers in their 40s pay more attention to functional attributes than their counterparts aged 20-30 years. Second, our results suggest that pleasure has a mediating effect in the relationship between digital signage attributes and flow; specifically, both sub-dimensions of digital signage features (aesthetic attributes and functional attributes) affect flow by means of pleasure. Third, our results demonstrated that the flow of digital signage had a significant impact on brand attitudes.

• 한국의류학회지
• /
• 제24권5호
• /
• pp.652-662
• /
• 2000

Most of established study about consumer behavior was directly connected abstract value with concrete purchase behavior, nevertheless several recognizable process is intervened between abstract concept and concept behavior. Of course researchers suggest hierarchical causality through means-end chain model. However empirical study is insufficient. And it's not certain whether the consumer's personal value affects actual evaluation about product attributes. Thus the purpose of this paper was to explore hierarchical causality of personal value, benefits sought and clothing product attributes and to suggest an alternative approach method. For the empircial study the data sets were collected through 150 female consumers living in Pusan and SAS and LISREL VIII were used for statistical analysis. As the result, hierarchical causality suggested by means-end chain model was positively substantiated. That is, benefits sought is differentiated according to personal value, and actual product attributes are indirectly influenced by personal value through benefits sought. Benefits sought are found to be key mediating variables.

• 수산경영론집
• /
• 제48권3호
• /
• pp.1-14
• /
• 2017

The aim of this study is to examine profiles of consumers in Thai seaweed market segments. A total of 321 consumers were surveyed in bangkok, thailand. The multiple regression analysis performed indicates that consumer preference toward seaweed snack is significantly influenced by seaweed consumption frequency. The cluster analysis performed indicates that there are three segments based on consumer purchasing attributes toward seaweed snack : leading type, pursuing type, beginner type. The results show that there are consumer segment with different purchasing attributes level and seaweed preference. in this study Thai seaweed market's biggest consumer is leading type consumer(n=40.8%) that have high level of purchasing attributes toward seaweed snack when compared to other segments. pursuing type segment(n=27.4%) consists of consumers who have low level of purchasing attributes but have high consumption frequency. beginner type segment(n=31.8%) consists of consumers who rarely eat seaweed snack and have high price sensitivity. This study can inform Thai seaweed consumer's behavior and effective segment market strategies and target consumer based on purchasing behavior toward seaweed snack.

• 대한산업공학회지
• /
• 제30권4호
• /
• pp.338-345
• /
• 2004

Personal Digital Assistants (PDAs) have become ubiquitous and continued to gain popularity. Since PDAs have some special contexts such as mobility and limited screen size, icons are utilized frequently because icons allow us to do tasks more rapidly and effectively on PDAs like another information appliances. The study presents a cognitive approach to study human factors affecting icon design with multidimensional Scaling (MDS) analysis. In the experiment, a real PDA was used to investigate 29 attributes and2 preference ratings for 22 PDA icons by 20 Korean subjects. As a result, cognitive positioning about icons, attributes, and preference data were arranged on the two dimensional perceptual map. Attributes were grouped by simplicity, universality, activity, complexity, abstraction, static, and alphanumeric time. Subjects preferences were highly related with simplicity attributes group and positive to universality and activity attributes groups. It was also confirmed that there are some icons unfitted to the mental model of Korean. However, when icons are designed for PDAs or similar information appliances to Korean, it should be designed simply and actively with universal image fitted on target users mental model.

• 한국도서관정보학회지
• /
• 제41권2호
• /
• pp.61-80
• /
• 2010

이 논문은 정보봉사의 개념과 속성을 밝히고, 이를 토대로 정보봉사의 철학적 기반을 세우는데 목적을 두었다. 정보봉사의 개념과 속성은 용어의 어원과 정의 및 내용, 역사적, 사회적 관점에서 그 근거를 밝혔다. 이를 통해 정보봉사라는 용어가 정보봉사의 본질과 속성 그리고 활동내용에 가장 적합한 명칭임을 논리적으로 증명함으로써 정보봉사의 이론을 체계화하였다. 정보봉사의 철학은 용어의 어원, 정의, 기능, 그리고 역사적, 사회적 관점 등에서 일관되게 흐르고 있는 정신인 교육, 정보, 상담 지도라는 세 요소와 봉사라는 인본주의적 요소를 중심으로 그 기초를 세우는 작업을 시도하였다.

• 간호행정학회지
• /
• 제14권4호
• /
• pp.396-403
• /
• 2008

Purpose: The purpose of this study was to identify experiences when Koreans who reside in Thailand visit Thai health facilities. Methods: The data were collected via direct interview from 36 Korean residents of Thailand. Collected data were analyzed by content analysis. Result: 1) 162 content analysis data were collected from the participants' statements. These data were categorized into 70 attributes and 9 higher attributes. 2) Out of the 70 attributes, the 3 attributes which were most commonly mentioned by the participants were the following: medical expense for foreigners were expensive(66.7%), difficulties in communication with health care providers(36.1%), kindness of nurses(33.3%). 3) The 9 higher attributes were 1) high medical expense to foreigner, 2) difficulties in communication, 3) distrust about medical service, 4) excessive prescription in oral medicine, 5) kindness, 6) good service, 7) difference in medical environment according hospital type, 8) irrational process in medical treatment for out patients, 9) cultural difference in postpartum care. Conclusion: When Korean residents in Thailand use Thailand health facilities, they experience high medical expense, difficulties in communication, low quality in medical service and kindness of the medical staff.