• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.6
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• pp.749-759
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• 1998

The purpose of this study is to identify the consumer's value systems and to clarify how it influence on clothing behaviors. Values defined as fundamental goals of the consumer's behavior The value systems are composed of personal values, clothing benefits, clothing attributes. The Means-End theory provided the framework to assess consumer's value systems. This study was carried out in theoretical and empirical ways. The Questionaire was administered to 645 women in thief twenties living in Seoul during the April, 1997. The results of empirical study were as follows: First, the dimensions of personal values were composed of accomplishment, pleasure and humanity-oriented value Clothing benefits were classified into psychological and functional benefits. Psychological benefits were composed of expressive pleasure, individuality-persuit, brand value-persuit, harmony, social recognition. Functional benefits were composed of cotilfortability, practicality, quality-oriented, economic benefits. Clothing attributes were classified into the design attributes and the physical attributes. Second, consumer groups were classified into three groups by three dimensions of personal values. Third, the significant differences among the classified value groups was founded in the clothing benefits, the clothing attributes and the clothing involvement. Fourth, the demographic characteristics like income, education have influenced on the consumer value systems.

• Journal of Korean Society of Transportation
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• v.30 no.6
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• pp.47-57
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• 2012

The purpose of this study is to propose a supplement to current freight demand model by analyzing factors that influence the generation of empty truck movements in regional and urban realms. To achieve this, we examined the relation between the number of empty truck trips and various generators such as truck attributes, origin type and attributes, destination type and attributes, and commodity type. We structured the ordered logit model using 2011 Korea Transport Database (KTDB) data to analyze the generator characteristic of empty truck movements in regional and urban settings. According to the results, the characteristics of regional and urban empty truck movements differed depending on truck attributes, origin type and attributes, destination type and attributes, and commodity type.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.11 no.3
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• pp.619-626
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• 2007

Constructive induction is a technique to draw useful attributes from given primitive attributes to classify given examples more efficiently. Useful attributes are obtained from given primitive attributes by applying appropriate operators to them. The paper proposes a constructive induction approach for a GA-based inductive learning environment that learns classification rules that ate similar to rules used in PROSPECTOR from given examples. The paper explains our constructive induction approach in details, centering on operators to combine primitive attributes and methods to evaluate the usefulness of derived attributes, and presents the results of various experiments performed to evaluate the effect of our constructive induction approach on the GA-based learning environment.

• International Journal of Computer Science & Network Security
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• v.21 no.12spc
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• pp.375-382
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• 2021

The paper introduces a model for evaluating and prioritizing mobile quality attributes and refactoring techniques through the examination of their effectiveness during the mobile application development process. The astonishing evolution of software and hardware has increased the demand for techniques and best practices to overcome the many challenges related to mobile devices, such as those concerning device storage, network bandwidth, and energy consumption. A number of studies have investigated the influence of refactoring, leading to the enhancement of mobile applications and the overcoming of code issues as well as hardware issues. Furthermore, rapid and continuous mobile developments make it necessary for teams to apply effective techniques to produce reliable mobile applications and reduce time to market. Thus, we investigated the influence of various refactoring techniques on mobile applications to understand their effectiveness in terms of quality attributes. First, we extracted the most important mobile refactoring techniques and a set of quality attributes from the literature. Then, mobile application developers from nine mobile application teams were recruited to evaluate and prioritize these quality attributes and refactoring techniques for their projects. A prioritization-based model is examined that integrates the lightweight multi-criteria decision making method, called the best-worst method, with the process of refactoring within mobile applications. The results prove the applicability and suitability of adopting the model for the mobile development process in order to expedite application production while using well-defined procedures to select the best refactoring techniques. Finally, a variety of quality attributes are shown to be influenced by the adoption of various refactoring techniques.

• Journal of Fashion Business
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• v.22 no.6
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• pp.53-69
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• 2018

In recent years, digital media providing entertainment and information have become an important channel of customer experience. The aim of this study is to evaluate the effects of digital signage's characteristics on flow and brand attitudes and to verify the mediating role of pleasure in digital signage and flow. The stimuli were developed for a sports brand stores using 3D and video editing software. The survey was conducted on 544 subjects from both gender aged 20 to 49 years old, i.e. the population that constitutes the major target group for sports brands. The data collected was analyzed using IBM SPSS 24.0. Specifically, frequency analysis, factor analysis, reliability analysis, t-test, and regression analysis were performed on the data. Based on the results, we can draw the following conclusions; First, the dimension of digital signage was classified into aesthetic and functional attributes. Additionally, we found out that women highly value aesthetic attributes of digital signage while the customers in their 40s pay more attention to functional attributes than their counterparts aged 20-30 years. Second, our results suggest that pleasure has a mediating effect in the relationship between digital signage attributes and flow; specifically, both sub-dimensions of digital signage features (aesthetic attributes and functional attributes) affect flow by means of pleasure. Third, our results demonstrated that the flow of digital signage had a significant impact on brand attitudes.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.5
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• pp.652-662
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• 2000

Most of established study about consumer behavior was directly connected abstract value with concrete purchase behavior, nevertheless several recognizable process is intervened between abstract concept and concept behavior. Of course researchers suggest hierarchical causality through means-end chain model. However empirical study is insufficient. And it's not certain whether the consumer's personal value affects actual evaluation about product attributes. Thus the purpose of this paper was to explore hierarchical causality of personal value, benefits sought and clothing product attributes and to suggest an alternative approach method. For the empircial study the data sets were collected through 150 female consumers living in Pusan and SAS and LISREL VIII were used for statistical analysis. As the result, hierarchical causality suggested by means-end chain model was positively substantiated. That is, benefits sought is differentiated according to personal value, and actual product attributes are indirectly influenced by personal value through benefits sought. Benefits sought are found to be key mediating variables.

• The Journal of Fisheries Business Administration
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• v.48 no.3
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• pp.1-14
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• 2017

The aim of this study is to examine profiles of consumers in Thai seaweed market segments. A total of 321 consumers were surveyed in bangkok, thailand. The multiple regression analysis performed indicates that consumer preference toward seaweed snack is significantly influenced by seaweed consumption frequency. The cluster analysis performed indicates that there are three segments based on consumer purchasing attributes toward seaweed snack : leading type, pursuing type, beginner type. The results show that there are consumer segment with different purchasing attributes level and seaweed preference. in this study Thai seaweed market's biggest consumer is leading type consumer(n=40.8%) that have high level of purchasing attributes toward seaweed snack when compared to other segments. pursuing type segment(n=27.4%) consists of consumers who have low level of purchasing attributes but have high consumption frequency. beginner type segment(n=31.8%) consists of consumers who rarely eat seaweed snack and have high price sensitivity. This study can inform Thai seaweed consumer's behavior and effective segment market strategies and target consumer based on purchasing behavior toward seaweed snack.

• Journal of Korean Institute of Industrial Engineers
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• v.30 no.4
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• pp.338-345
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• 2004

Personal Digital Assistants (PDAs) have become ubiquitous and continued to gain popularity. Since PDAs have some special contexts such as mobility and limited screen size, icons are utilized frequently because icons allow us to do tasks more rapidly and effectively on PDAs like another information appliances. The study presents a cognitive approach to study human factors affecting icon design with multidimensional Scaling (MDS) analysis. In the experiment, a real PDA was used to investigate 29 attributes and2 preference ratings for 22 PDA icons by 20 Korean subjects. As a result, cognitive positioning about icons, attributes, and preference data were arranged on the two dimensional perceptual map. Attributes were grouped by simplicity, universality, activity, complexity, abstraction, static, and alphanumeric time. Subjects preferences were highly related with simplicity attributes group and positive to universality and activity attributes groups. It was also confirmed that there are some icons unfitted to the mental model of Korean. However, when icons are designed for PDAs or similar information appliances to Korean, it should be designed simply and actively with universal image fitted on target users mental model.

• Journal of Korean Library and Information Science Society
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• v.41 no.2
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• pp.61-80
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• 2010

The purpose of this paper is deriving philosophical foundations of information services by clarifying its concepts and attributes. Clarifying its concepts and attributes is based on the origin of the term information services, definitions and contents, historical and social perspectives. The theory of information services was reorganized by logically demonstrating that the term "information services" is most suitable name to represent its essence, attributes, and activities. The philosophy of information services has the key elements as instruction, information, guidance, and service in humanistic aspects which have been shown consistently in the origin of the term, definitions, historical and social perspectives. This paper tried to establish philosophical basis for information services that is focused on these elements.

• Journal of Korean Academy of Nursing Administration
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• v.14 no.4
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• pp.396-403
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• 2008

Purpose: The purpose of this study was to identify experiences when Koreans who reside in Thailand visit Thai health facilities. Methods: The data were collected via direct interview from 36 Korean residents of Thailand. Collected data were analyzed by content analysis. Result: 1) 162 content analysis data were collected from the participants' statements. These data were categorized into 70 attributes and 9 higher attributes. 2) Out of the 70 attributes, the 3 attributes which were most commonly mentioned by the participants were the following: medical expense for foreigners were expensive(66.7%), difficulties in communication with health care providers(36.1%), kindness of nurses(33.3%). 3) The 9 higher attributes were 1) high medical expense to foreigner, 2) difficulties in communication, 3) distrust about medical service, 4) excessive prescription in oral medicine, 5) kindness, 6) good service, 7) difference in medical environment according hospital type, 8) irrational process in medical treatment for out patients, 9) cultural difference in postpartum care. Conclusion: When Korean residents in Thailand use Thailand health facilities, they experience high medical expense, difficulties in communication, low quality in medical service and kindness of the medical staff.