• 한국빅데이터학회지
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• 제2권2호
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• pp.57-66
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• 2017

프랜차이즈 경쟁의 심화에 따라 기업은 프로모션에 상당한 재원을 투자하고 있으며, 이에 프로모션의 효과 측정의 필요성이 증가하고 있다. 본 연구는 프랜차이즈 외식 산업에서 이러한 프로모션의 효과를 조사하기 위해 대표적 소셜 네트워크 서비스인 트위터 데이터를 경험적으로 분석하였다. 먼저 프로모션의 간격과 기간, 그리고 계절이 프로모션의 효과에 영향을 미치는 요인임을 통계적으로 입증했고, 나아가 각 요인별로 프로모션의 효과에 영향을 미치는 배경을 파악하여 외식 산업 내 기업의 업종에 따른 프로모션 전략을 제안하였다.

• Journal of the Korean Data and Information Science Society
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• 제26권5호
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• pp.1087-1095
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• 2015

인플루엔자는 흔히 독감으로 불리는 질병으로 인플루엔자 바이러스가 호흡기 (코, 인후, 기관지, 폐 등)에 감염되어 생기는 병이다. 감기와는 달리 심한 증상을 나타내거나 생명이 위험한 합병증 (폐렴 등)을 유발할 수도 있다. 본 연구에서는 인플루엔자에 대한 예측모형을 다루었으며, 주로 회귀적인 모형을 고려하였다. 기존의 연구들이 주로 기상요인을 예측변수로 사용한 반면, 본 연구에서는 소셜요인의 효과를 살펴보았으며 그 결과 기상요인과 대등한 설명력을 가짐을 확인하였다. 반응변수로는 국민건강보험공단에서 제공하는 인플루엔자 진료건수가 사용되었고, 설명변수에는 기상청에서 제공하는 기상정보와 트위터에서의 인플루엔자 연관키워드 빈도가 사용되었다. 모형의 비교를 위해 시계열 모형도 함께 제시되었다.

• 한국소음진동공학회:학술대회논문집
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• 한국소음진동공학회 2014년도 추계학술대회 논문집
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• pp.791-795
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• 2014

In this paper, in order to impart the aging condition of the parts, by configuring the cycle of temperature from low temperature was performed by applying the aging conditions for vehicle cockpit module. The reason for the selected modules of the cockpit vehicle parts, because the joint occurrence typical components of the room component is a first module and ceiling cockpit module. After setting the excitation profile using the BSR exciter only that this is for the module degradation after the initial and grasp the change in the dynamic characteristics of the modules based on the before and after deterioration may be made in the module, grasp the noise generating position I measured the noise and proximity. Was also visualized on the position of the joint is generated using a sound camera to objective results occurring where the joint is selected through subjective evaluation.

• 대한인간공학회지
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• 제26권3호
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• pp.17-25
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• 2007

'Emotional value' has been a buzz word for design and ergonomics in the era of business innovation. However, the complication of 'emotion' in terms of literal and practical meaning has made it a challenging but confusing task for designers to develop a new product with emotional value. 'Sensibility' and 'emotion' are interchangeable terms to describe human feeling ('gamsung' in Korean). The confusion reached at its peak with Korean terms. Even scholars in Korean language, psychologists, ergonomists, and designers are bewildered at the choice of proper expression for human feeling in both Korean and English. The difficulty could explain the problems in 'sensibility ergonomics' in Korea. The purpose of this paper is to provide both fundamental and satisfying information with people in the area of 'sensibility ergonomics'. Therefore, in this paper, a number of articles and books on sensibility, psychology, sensibility ergonomics, and design were reviewed to clarify the meaning of sensibility and relationship among similar words that have been used with unintentional misunderstanding. Also many adjectives on human sensibility were collected and complied for the use of sensibility evaluation.

• 한국건설관리학회논문집
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• 제10권5호
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• pp.28-36
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• 2009

고도 성장기를 지난 한국경제와 힌국기업은 더 큰 도약을 이끌 새로운 패러다임을 고민해야 하는 시점에 서 었다. 최근 일반건설업과 전문건설업의 상생협력이 중요한 화두로 떠오르는 시점에서 상생협력의 특징을 이해하는 것은 중요한 과제이다. 본 논문의 목적은 주요 상생협력요소를 중심으로 일반건설업과 전문건설업의 상생협력에 대한 인식의 주요 특징을 각 주체별 분석과 상호 비교 분석을 통해 도출하는데 있다. 이를 통해 각 주제가 상생협력에 대한 어떠한 공감대 또는 비공감대를 형성하고 있는지 파악할 수 있고 이는 상생협력을 위한 기업의 전략수립이나 정부의 정책 수립을 위해 유용하게 활용될 수 있다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제9권10호
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• pp.4204-4222
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• 2015

Cloud is the latest buzz word in the internet community among developers, consumers and security researchers. There have been many attacks on the cloud in the recent past where the services got interrupted and consumer privacy has been compromised. Denial of Service (DoS) attacks effect the service availability to the genuine user. Customers are paying to use the cloud, so enhancing the availability of services is a paramount task for the service provider. In the presence of DoS attacks, the availability is reduced drastically. Such attacks must be detected and prevented as early as possible and the power of computational approaches can be used to do so. In the literature, machine learning techniques have been used to detect the presence of attacks. In this paper, a novel approach is proposed, where intelligent rule based feature selection and classification are performed for DoS attack detection in the cloud. The performance of the proposed system has been evaluated on an experimental cloud set up with real time DoS tools. It was observed that the proposed system achieved an accuracy of 98.46% on the experimental data for 10,000 instances with 10 fold cross-validation. By using this methodology, the service providers will be able to provide a more secure cloud environment to the customers.

• 한국정보처리학회:학술대회논문집
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• 한국정보처리학회 2013년도 춘계학술발표대회
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• pp.610-613
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• 2013

Vehicular Ad Hoc NETwork (VANET), a subclass of Mobile Ah Hoc NETwork (MANET) has been a tech-buzz for the last couple of decades. VANET, yet not deployed, promises the ease, comfort, and safety to both drivers and passengers once deployed. The by far most important factor in successful VANET application is the data dissemination scheme. Such data includes scheduled beacons that contain whereabouts information of vehicles. In this paper, we aim at regularly broadcasted beacons and devise an algorithm to disseminate the beacon information up to a maximum distance and alleviate the broadcast storm problem at the same time. According to the proposed scheme, a vehicle before re-broadcasting a beacon, takes into account the current vehicular density in its neighborhood. The re-broadcasters are chosen away from the source of the beacon and among the candidate re-broadcasters, if the density in the neighborhood is high, then the candidate rebroadcaster re-broadcasts the beacon with high probability and with low probability, otherwise. We also performed thorough simulations of our algorithms and the results are sound according to the expectations.

• Human Ecology Research
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• 제60권1호
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• pp.21-38
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• 2022

This study uses text mining compares and contrasts consumers' social media discourses on dietary related zero-waste movement before and after COVID-19. The results indicate that the amount of buzz on social networks for the zero- waste movement has been increasing after COVID-19. Additionally, the results of frequency analysis and topic modeling revealed that subjects associated with zero-waste movement were more diversified after COVID-19. Although the results of a sentiment analysis and word cloud visualization confirmed that consumers' positive responses toward the zero-waste have been increasing, they also revealed a need to educate and encourage those who are still not aware of the need for zero-waste. Finally, consumers mentioned only a small number of companies participating in zero-waste movement on SNS, indicating that the level of active involvement by such companies is much lower than that of consumers. Theoretical and educational implications as well as those for government policy-making are considered.

• Journal of Sport and Applied Science
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• 제8권2호
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• pp.1-12
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• 2024

Purpose: The purpose of this study is to understand fans' perception of the MLS. Particularly, this study investigates both the avid fan's perception of the MLS as well as the same perception in a potentially larger audience. This study aims at (1) segmenting the findings into three groups, (2) understanding the characteristics of these groups from the sport marketing prospective and (3) comparing the three groups to see whether there are any similarities and differences. Research design, data, and methodology: Using motivational factors alongside the 4P's of marketing, these three segments were analyzed and their similarities and differences were compared. An online survey was created and distributed through different MLS databases. Results: Prior to the distribution, a few hypotheses were made regarding the motivational factors of fans; specifically, that the quality of play has led to a lack of interest in the league and that the presence of star athletes has the potential to bring in more fans for the league. The quality of play and star athletes are important and thus a bigger emphasis needs to be placed on the designated player rule. At the same time, more television coverage as well as more exhibition games with international teams can generate more buzz for the league and garner more fans. Conclusions: This study explored motivational factors which support fanship of Major League Soccer. Further implications were discussed.

• 한국콘텐츠학회논문지
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• 제14권5호
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• pp.356-363
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• 2014

LTE서비스가 도입된 이래, 지속적인 기술발전과 융 복합서비스에 대한 수요확대 등으로 정보통신서비스를 위한 결합상품 마케팅도 증가하고 있다. 본 논문에서는 통신서비스의 결합상품 마케팅 전략을 수립하기 위하여 LTE서비스 사용자의 결합상품 이용여부에 따른 사용자 특성을 분석하고 있다. 결합판매동기이론과 합리적 행위이론, 혁신확산이론을 근거로 하여 주관적 규범, 혁신성과 같은 사용자 특성 변수를 도출하였으며 결합상품 이용여부에 따라 각 변수들의 평균값이 어떻게 차이가 나는지 T-검증을 통하여 실증분석을 하였다. 분석결과, LTE서비스 사용자의 주관적 규범과 혁신성 변수는 결합상품 여부에 따라 평균값 차이가 있었으며 그 값은 결합상품 가입자가 더 큰 것으로 나타났다. 결과적으로 결합상품의 판매를 확대하기 위하여, 첫째 더 혁신적인 가치를 제공할 수 있도록 제품이나 서비스 설계가 이루어져야 할 것이며, 둘째 주변사람들의 영향력을 바탕으로 한 입소문마케팅 전략이 효과적일 수 있음을 알 수 있었다.