• Title/Summary/Keyword: Buying Intention

Search Result 278, Processing Time 0.022 seconds

The Effects of Internet Fashion Consumer's Impulse Buying Tendency on Positive and Negative Purchasing Behaviors (인터넷 패션 소비자의 충동구매성향이 긍정적, 부정적 구매행동에 미치는 영향)

  • Lee, Eun-Jin
    • Fashion & Textile Research Journal
    • /
    • v.13 no.4
    • /
    • pp.511-522
    • /
    • 2011
  • This study analyzed the effects of internet fashion consumer's impulse buying tendency on positive and negative purchasing behaviors. A survey was conducted from October 1 to December 15 in 2010, and 407 responses from internet fashion consumers who made impulse purchases on the internet at least once for the last 6 months were used in the data analysis. As a result, the impulse buying tendency of internet fashion consumers was classified into pure impulse buying, reminder impulse buying, suggestion impulse buying, and stimulus impulse buying. The positive purchasing behaviors such as repurchase intention and purchase satisfaction were influenced by the impulse buying tendency. The all factors of impulse buying tendency had an effect on repurchase intention, while purchase satisfaction was influenced by the reminder impulse buying, suggestion impulse buying, and stimulus impulse buying. The negative purchasing behaviors were classified into delay in decision making and switching intention of purchase. The delay in decision making was influenced by the stimulus impulse buying, suggestion impulse buying, and reminder impulse buying. Also, the reminder impulse buying, suggestion impulse buying and pure impulse buying had an effect on switching intention of purchase. In addition, there were significant differences in the impulse buying tendency and delay in decision making between male and female internet fashion consumers.

Discriminative Factors of Buying Intention in Fashion Internet Shopping (인터넷 쇼핑몰에서의 패션상품 구매의도 결정요인)

  • 김효신;이선재
    • Journal of the Korean Society of Costume
    • /
    • v.51 no.6
    • /
    • pp.117-128
    • /
    • 2001
  • The purposes of this study was to investigate discriminative factors of clothing buying intention on Internet shopping mall. The sample included 435 male(44.8%) and female(55.2% ) adults, and an instrument was developed based on previous studies. The statistical analysis used for this study were factor analysis, 1-test, and LISREL. The results of factor analysis showed that consumers evaluated apparel internet shopping attributes based on perceptional dimensions of internet shopping consisted of clothing quality and value. web service quality and value, and adoption of internet shopping. Each dimension has sub-factors as follows: (1) clothing quality was perceived as 'artistry' 'sociality' and 'practicality'. (2) web interface service quality was perceived as 'visuality', 'advantage', 'response', 'dependability' and 'buying-confidence'. (3) internet shopping adoption was perceived as 'usefulness' and 'convenience'. T-test revealed that consumer's buying intention, re-entry intention, and store attitude were differed concerning all sub-factors including 'usefulness' and 'convenience' in adoption of Internet shopping dimension. As a result of LISREL, clothing buying intention path model was set up as following path. (1) 'artistry', 'sociality' and 'practicality' of clothing quality affected clothing value perception positively. (2) 'visuality', 'advantage', 'response' and 'buying-confidence' of web service quality affected web service value perception positively. (3) clothing and web service value perception affected store attitude positively. (4) store attitude affected clothing buying intention positively. However, Adoption of Internet shopping dimension that was perceived as usefulness and convenience did not affect clothing buying intention path model. Therefore, consumers buying, intention model in internet circumstance could be used nearly the same as real market circumstance.

  • PDF

A study on the Buying Intention and Impulse Buying of Discount Store Apparel (할인점 의류제품의 구매의도와 충동구매에 관한 연구)

  • 정영주;장은영;이선재
    • Journal of the Korean Society of Costume
    • /
    • v.52 no.1
    • /
    • pp.37-52
    • /
    • 2002
  • The purpose of this study was to investigate influential factors on the buying intention and the impulse buying of discount store apparel. Data were collected by randomly surveys and the subject was married women. SPSS PC+8.0 was used to analyze the data. The factors to influence on the buying intention of discount store apparel were perceived money value, store image, brand familarity, differentiated needs, perceived risk, perceived quality, voluntary performance. It was found that perceived money value affected buying intension and that perceived quality affected the satisfaction after buying. The factors to influence on impulse buying of discount store apparel were environmental stimulus, useful stimulus, emotional stimulus, situational stimulus of consumer. The relationship between factors of impulse buying and influenced factors of buying intention was that store image affected useful stimulus and differentiated needs affected emotional stimulus.

Effect of Fragrance Sensibility Factors on Attitude toward and Buying Intention of Perfume Products - Focusing on Age and Purchase Level Group Comparisons - (향기 감성 요인에 향수 제품의 태도와 구매 의도에 미치는 영향 -연령과 구매 수준 집단별 비교를 중심으로-)

  • Yoh Eunah
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.29 no.6
    • /
    • pp.772-782
    • /
    • 2005
  • The purpose of this study was to identify important factors influencing fragrance sensibility responses as well as to explore fragrance sensibility factors affecting attitude toward and buying intention of perfume products. For data collection, smelling experiments were conducted with seven groups of 34 female consumers who are aged from the 20's to 40's. Data were analyzed by ANOVA, t-test, factor analysis, and linear regression analysis. In results, five factors (pleasant, romantic, stimulating, modem, familiar factors) were generated from the factor analysis of 24 fragrance sensibility factors. These fragrance sensibility factors significantly affected both attitude toward and buying intention of perfume products. Pleasant, romantic and familiar factors were considered as important factors affecting attitude and buying intention while the stimulating factor affected only buying intention. Fragrance sensibility factors influencing attitude and buying intention of perfume products differed in terms of age and purchase level of consumers.

The Influence of Fashion Consumers' Perceived Risk and Regret-Solution Effort upon the Post-Purchase Intention -Focus on the Different Impulse Buying Types-

  • Suh, Hyun-Suk;Na, Youn-Kue;Kim, Mi-Hee
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.34 no.6
    • /
    • pp.889-901
    • /
    • 2010
  • This study examines the relationship between perceived risk and regret, the influence of regret, and the regret-solution effort upon post-purchase behavior. These causal pathways are controlled by moderated different impulse buying types. The results of the study are three-fold. First, consumers with high social and convenience risks resulted in the high levels of regret. Second, the higher the regret then the higher the negative purchase intention and the lower the positive purchase intention. Consumers who emphasize the regret-solution have high positive purchase intentions and the low negative purchase intentions. Lastly, as for the influence of the regret upon the negative purchase intention, the 'recollection impulse buying type' has the greatest influence among all other types. No impulse buying types have a positive influence on purchase intention. As for the influence of the regret-solution efforts on the positive purchase intention, the 'pure impulse buying type' had the greatest influence. Only the 'suggestion impulse buying type' influenced the negative purchase behavior intention. The post-purchase intention depends on the level and the degree of the regret-solution efforts of the consumer. This study contributes to the examination of the different impulse buying types that influence the moderators in the causal pathway of the risk perception to the post-purchase buying behavior.

Examining Customers' Intention of Continued Use and Cross-Buying on Internet-Only Banks

  • Annie Tsui;Kyung Young Lee;Paola Gonzalez;Bo Yu
    • Asia pacific journal of information systems
    • /
    • v.34 no.1
    • /
    • pp.114-149
    • /
    • 2024
  • Internet-only banks (IOB) refer to financial institutions which provide services entirely through online digital platforms without physical branches. Although IOBs have been around for over 26 years, there is still room for investigating what factors motivate customers to use them continuously and extensively. Therefore, this study aims to examine what factors lead to customers' intention of continued use and cross-buying on IOBs by extending the Post-Acceptance Model of IS Continuance (PAMISC). The result shows that perceived economic benefit and ongoing trust have significant relationships with the intention of continued use and that ongoing trust has significant direct and mediating (via intention of continued use) relationships with the intention of cross-buying. Also, personal innovativeness positively moderates the relationship between ongoing trust and the intention of cross-buying. This study sheds light on the literature on branchless financial services and PAMISC. IOB practitioners should revisit the effectiveness of customers' economic benefits to establish ongoing trust with customers.

The Study on Intention to Use for Social Commerce of Online Group-Buying : Focused on Chinese Users (온라인 공동구매형 소셜커머스의 이용의도에 관한 연구 : 중국 이용자를 중심으로)

  • Pang, Ying Ying;Kim, Hyun Mo;Park, Joo Seok
    • Journal of Information Technology Services
    • /
    • v.16 no.3
    • /
    • pp.127-146
    • /
    • 2017
  • The convergence of e-commerce and social media have given rise to a social commerce of online group-buying. Social commerce of online group-buying is a subset of B2C (Business to Consumer) and uses social media for marketing to facilitate online buying of products and services. The social commerce of online group-buying offers new and popular products or services every day, and uses social media to bring together separated consumers. In these backgrounds, we think that personality trait associated with seeking new and popular products or services, and social influence from social media are likely to be related to intention to use in social commerce of online group-buying. This study aims to examine and analyze novelty seeking and social influence that influence intention to use in social commerce of online group-buying in China. Our research model, which included novelty seeking and social influence, was developed based on the technology acceptance model. A questionnaire survey was carried out for empirical analysis. The results of empirical analysis based on a sample of 218 users showed that novelty seeking has a significant positive impact on intention to use, and social influence has a significant positive impact on perceived usefulness. We suggested academic implications and practical implications based on our empirical research.

Antecedents of internet purchasing intention - Impulse buying, market mavenism, online interaction readiness, and online consumer procrastination - (인터넷 구매의도의 선행변수 - 충동구매, 마켓메이븐 성향, 온라인 상호작용 준비성, 온라인 소비자 연기 -)

  • Park, Hye-Jung
    • The Research Journal of the Costume Culture
    • /
    • v.25 no.5
    • /
    • pp.593-610
    • /
    • 2017
  • In order to identify the antecedents of internet purchasing intention toward fashion items, this study examines shopping-related variables as both direct antecedents of internet purchasing intention, and as indirect antecedents of internet purchasing intention through online-related variables. Impulse buying and market mavenism were considered as shopping-related variables, whilst online interaction readiness and online consumer procrastination were considered as online-related variables. It was hypothesized that impulse buying and market mavenism not only directly influence purchasing intention toward fashion items, but also indirectly influence it through online interaction readiness and online consumer procrastination. Data were gathered by surveying university students in Seoul using convenience sampling. A total of 286 questionnaires were used in the statistical analysis. SPSS was used for exploratory factor analysis, and AMOS was used for confirmatory factor analysis and path analysis. The factor analysis of market mavenism, impulse buying, and online consumer procrastination revealed one dimension, whilst the factor analysis of online interaction readiness revealed two dimensions: 'online relationship' and 'internet role.' Tests of the hypothesized path proved that impulse buying indirectly influences internet shopping intention only through online consumer procrastination, whereas market mavenism influences internet shopping intention indirectly through both online interaction readiness and online consumer procrastination. The results will be useful for Internet shopping mall marketers and for future study.

A Study on CATV Home Shopping of Apparel and Life Style (소비자의 라이프스타일과 케이블TV 홈쇼핑 의류제품에 관한 연구)

  • 강영의;이옥희;최경은
    • The Research Journal of the Costume Culture
    • /
    • v.9 no.3
    • /
    • pp.343-356
    • /
    • 2001
  • The purpose of this was to classify consumer groups according to the life styles and analyze buying intention and evaluation criteria of apparel product, opinion to 4p\`s aspect among consumer groups. And it was to clarify relationships between the experience of CATV home shopping and buying intention and evaluation criteria of apparel product, opinion to 4p\`s aspect. The subjects of this study were 270 women living in Chonbuk and Chonnam regardless their experience in CATV home shopping. For data analysis, frequency, percentage, mean, t-test, factor analysis were conducted. The results were as follows; First, the type of life style were classified into the following subdivisions: products confirmed type, price-quality regarded type, time regarded type, new product regarded type. Second, the significant differences among the classified life style groups were found in buying intention, evaluation criteria of apparel product, and opinion to 4p\`s aspect. Third, there were significant differences in buying intention, evaluation criteria of apparel product, and opinion to 4p\`s aspect according to TV home shopping experience.

  • PDF

The Effect of Fashion Consumer's Browsing Motives and Risk Perception on Purchase Intention in Social Commerce (소셜커머스에서 패션제품 소비자의 브라우징 동기, 위험지각이 구매의도에 미치는 영향)

  • Woo, Seung Hyun;Hwang, Jin Sook
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.37 no.6
    • /
    • pp.772-785
    • /
    • 2013
  • This study investigated the effects of fashion consumer's browsing motives and risk perception on impulse buying and purchase intention in social commerce. The online survey results of 317 customers who experienced using fashion products via social commerce were used for the final analysis. Exploratory factor analysis, reliability analysis, and frequency analysis were conducted using SPSS 18.0, and confirmatory factor analysis and path analysis were performed with AMOS 18.0. Three browsing motives (hedonic motive, rational motive, and informational motive) and three risk perceptions (products-related risk, customer service risk, and opportunity loss risk) were identified. The results from the structure equation model were as follows. 1) It was deducted that the browsing motive did not have a significant effect on risk perception due to the rejection of most of the hypotheses in regards to the browsing motive influence on risk perception. 2) Product-related risk and customer service risk had a significantly negative effect on purchase intention. Opportunity loss risk had significantly positive effect on impulse buying and purchase intention. 3) Hedonic browsing motive had a significant effect on impulse buying, and rational motive had a significant effect on impulse buying and purchase intention. The informational browsing motive had a significant effect only on purchase intention.