• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.9
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• pp.1320-1330
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• 2002

The purpose of this study was to classify Y generation according to Hip Hop mania elements and to investigate the differences in psychological characteristics (self-consciousness, egocentrism) and buying behavior of Hip Hop fashion among the classified groups. The subjects were 500 middle and high school students living in Seoul and Kyonggi area.46g data were analysed using cluster analysis, ANOVA and Duncan's multiple range test. The results were as (follows : As a result of classifying Y generation with Hip Hop mania element including behavior and attitude aspect they were classified into three groups; Hip Hop mania group, Hip Hop interesting group, Hip Hop uninterested group. Among groups there were significant differences in public and private self-consciousness, self-centeredness, evaluative criteria of Hip Hop fashion, information sources and clothing store patronage. Hip Hop Mania group showed significantly higher level in both public and private self-consciousness, thus the members of the group were so egocentric in their thinking and behavior. When they purchased Hip Hop fashion, they regarded both aesthetic appreciation and practicality as import information.

• The Research Journal of the Costume Culture
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• v.14 no.4
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• pp.542-555
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• 2006

The main objective of this study was to investigate the relationship between benefits segmentation and knitwear purchasing behavior of college female students in the U.S. The questionnaires for this survey were developed to measure knitwear purchasing behavior and benefits segmentation. The questionnaire was administered to 119 female college students in the University of California. The data was analyzed by percentage, frequency, mean, factor analysis, Cluster Analysis and ANOVA, Duncan Multiple Range test. The female college students in the U.S. were classified into fourth subdivisions by the cluster analysis. In the case of fashion information sources of knit wear, significant differences were found according to benefits sought subdivision in observation of famous people's clothing, fashion articles in magazines and newspapers, TV advertisements, Newspaper advertisements, advice of salespeople, and Catalogs. The evaluation criteria of knit wear product of consumers were significantly different depending on benefits sought subdivision in design/style, quality of construction, fashionable, brand and store name, pleasing to others, prestige, and sexy. The store attributes of knitwear product of consumers were significantly different depending on benefits sought subdivision in friendliness of sales personnel, product knowledge of sales personnel, brand names, new fashion, and variety of products. The outlook for the industry of knitwear look to remain bright, there should be a continuous effort to research and invest in consumer satisfaction of knitwear.

• Journal of Fashion Business
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• v.15 no.3
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• pp.32-50
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• 2011

This study is designed to analyze the effects of demographic factors on children's wear brand preference and their reasons, and brand evaluations. A total of 355 usable data was collected from housewives in three metropolitan cities (Seoul, Daejeon, and Sungnam) in Korea. An ANOVA and crossing analysis were used to determine the strength(percentage) among several dependent variables. Also, regression analysis was used to examine the effects of demographic factors on each factor and component related to fashion brand evaluation. Overall, ANOVA and crossing analysis results showed that the visual attributions (variables) of clothing marked significantly higher scores than others (functional attributions). This result is noteworthy because it is opposite of common stereotypes and prejudices that selectors who first recognize visual information (aesthetic attributions) as a clothing buying criteria should be unsatisfied with them after wearing. Therefore, this research suggests that the chief reason in determining the outcome of success or failure in fashion industry depends on their trend productions with fashion image creation by reflecting the exclusive trends based on consumer's taste and wants.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.2
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• pp.312-319
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• 2004

The purpose of this study is to provide information for the manufacturer of shoes. The data was collected through a questionnaire on purchasing practices, wearing state and overall satisfaction with shoes for high school students. The questionnaire survey was conducted on 598 high school students(49.2％ male students, 50.8％ female students) in the Cheongju area. Statistical tests such as frequencies, percentages, and crosstabs were conducted to analyze the data. The results were as follows： 1) The main reasons for buying new shoes were replacing worn out shoes or color and design coordination with other apparel. 2) Male students bought shoes generally from shoe stores and sports brand retailers, but female students bought mainly from shoe stores. The order of criteria considered for purchasing was design, size, price, color, style coordination and comfort. 3) While attending school, male students geneially wore sports shoes, but female students wore sports shoes and dress shoes by similar ratio. 4) The male students used primarily ordinary sports shoes and casual shoes secondarily, and for female students, primarily ordinary sports shoes and sneakers secondarily. 5) They were satisfied with shoe design and color but quality of the material and durability were unsatisfactory. 6) When they wore shoes for long hours, they experienced fatigue of the whole leg and general discomfort, blisters on the feet, and red skin.

• Journal of Korea Society of Digital Industry and Information Management
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• v.7 no.3
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• pp.97-105
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• 2011

With the advancement of network, privacy information as well as confidential information that belongs to government and company are exposed to security incident like spreading viruses or DDoS attack. To prevent these security incident and protect information that belongs to government and company, Security system has developed such as antivirus, firewall, IPS, VPN, and other network security system. Network security systems should be selected based on purpose, usage and cost. Verification for network security product's basic features performed in a variety of ways at home and abroad, but consumers who buy these network security product, just rely on the information presented at companies. Therefore, common user doing self performance evaluation for perform Verification before buying network security product but these verification depends on inaccurate data which based on some user's criteria. On this paper, we designing methodology of network security system performance evaluation focused on Korean using other cases of performance evaluation.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.8
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• pp.345-351
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• 2020

The study investigates how marketing mix factors are mediated by health consciousness and service quality in creating fresh fruit buying decisions of customers in Vietnam. This study employs samples of customers in Vietnam via the survey questionnaire. The authors have used a total of 256 responses that acquired the valid criteria. The compound of data analysis comprises reliability test, validity test, exploratory factor analysis, group analysis and multiple regression analysis to structure the hypothesized model. Respectively, the structural equation model (SEM) is applied to conduct the multiple multivariate equations. By the assumption of causal-effect relationship between independent variables such as marketing mixed factors, and mediator as health consciousness and service quality, which potentially impact on purchase decision; the SEM method is deployed. The results reveal that consumers have paid no attention to the marketing mix factors, but they care much about service quality and health consciousness. Thus, health consciousness and service quality are effective mediators. These findings are new and contribute to the consumer behavior and retail marketing literature. The findings of this study can provide assistance to managers in the given field to understand more easily the consumer behavior about fresh fruits, then improve their own performance.

• Journal of Distribution Science
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• v.19 no.11
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• pp.69-80
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• 2021

Purpose: Consumers have unique behaviors that are classified based on their interests and considerations before buying. They are predicted will change due to the pandemic of COVID-19. This study provides insights for retailers about the dynamic of consumer behavior before and during the pandemic, including future predictions. Research design, data and methodology: The Preferred Reporting Items for Systematic Review and Meta-Analysis (PRISMA) statement was applied in this study. Seven studies that were selected from five databases meet the criteria for cohort and cross-sectional analyses of gender, age, store types, and environmental concerns. Results: Consumer's gender and age contribute to consumer behavior change. Both offline and online stores can be integrated as omnichannel rather than substitute each other. Product distribution and consumer budget need to be reevaluated by retailers, while internet security is the most essential factor when developing their online transactions. Conclusions: COVID-19 pandemic has a significant impact on changing consumer behavior in most countries. Retailers are encouraged to adapt to the changes by modifying their business model with technology. However, it is still speculated and cannot be generalized due to different cultural and contextual factors. Future studies are always needed to synchronize along with the transition of consumers' behavior.

• Journal of Intelligence and Information Systems
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• v.10 no.2
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• pp.147-163
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• 2004

For the purchase of a cheaper product on the Internet, many customers have been trying to search online shopping mall sites and visit comparison-pricing shops that compare prices and other criteria of the product. Others have been participating into online auction markets or group-buying markets. However, a lot of online shopping malls, auction markets, and group-buying markets provide the same product with different prices. Since these marketplaces have different price settlement mechanism, it is very difficult for the customers to determine marketplace to purchase, considering different kinds of marketplaces at the same time. To overcome such limitations, decision rules and solution procedures for purchase decision making are necessary, which can cover multiple marketplaces simultaneously. For this purpose, purchase decision making in each market must be conducted to maximize customer's utility, and conflicts with other marketplaces must be resolved. Therefore, we have developed the rules and methods that can negotiate cooperatively the purchase decision making in several marketplaces, and designed an architecture of Intelligent Buyer Agent and a message structure to support the idea.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.12 s.159
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• pp.1747-1758
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• 2006

Rapid development of the information technology has influenced on the changes in every sector of human environments. One prominent change in retail market is an increase of electronic stores, which has prompted practical and research interest in the product and store attributes that include consumer to purchase products from the electronic shopping. Therefore many marketers are paying much attention to the criteria of evaluating clothing and web service on internet shopping malls. The purpose of this study is to examine differences of clothing and web service criteria of consumer groups (High-Involvement & High-Ability, Low-Involvement & High-Ability, High-Involvement & Low-Ability, and Low-Involvement & Low-Ability) who are classified into consumer involvement and internet use ability. The subjects of this study were 305 people aged between 19 and 39s, living in Seoul and Gyeonggi-do area, and having experiences in buying products on the internet shopping. Statistical analyses used for this study were the frequency, percentage, factor analysis, ANOVA and Duncan test. The results of this study were as follows: Regarded on the criteria of evaluating clothing, the low different groups had significant differences in the esthetic, the quality performance and the extrinsic criterion. Both HIHA group and HILA group showed the similar results. They considered every criterion of evaluating clothing more important, compared with other groups. Regarded on the criteria of evaluating web service related to the low different groups, there were significant differences in the factors related to the shopping mall reliance, the product, the satisfaction after purchase, and the promotion and policy criterion. Both HIHA group and HILA group showed the similar results as well. They considered every criterion of evaluating web service more important, compared with other groups. In conclusion, HI groups perceive relatively more dangerous factors which can be occurred during internet shopping. Therefore, internet shopping malls need to provide clothing that can satisfy the HI groups as well as make efforts to remove the dangerous factors on the internet.

• Journal of the Korean Society of Food Science and Nutrition
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• v.38 no.12
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• pp.1801-1810
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• 2009

This study was carried out to investigate food-nutrition labeling perception and utilization classified by age in Busan. The survey was conducted from March 26 to April 30, 2008 by questionnaires and data analyzed by SPSS program. The results are summarized as follows: reasons for purchase of the processed food was 'delicious' in elementary school children and middle & high school students, but was 'easy to eat and cook' in the adults groups (p<0.001). The criteria for choice of the processed foods was 'taste' in all of the subjects. Eighty seven point five percent of the over 60's do not know about food labeling and 70.1% of them did not check the food label. The first confirmed items for buying the processed foods was 'expiration date' in all of the subjects (71.1%). In elementary school children, middle & high school students, 20's & 30's group, the ratio of awareness of nutrition label was higher than the 40's & 50's and over 60's group. For reading of nutrition label, all of the subjects except elementary group replied 'often' (p<0.001). For the experience of education and publicity on food-nutrition labeling, 54.3% of the subjects replied 'often', and there was a significant difference by age. For the necessity of education and publicity on food-nutrition labeling, 49.5% of the subjects replied 'necessary'. There was significant positive correlation between degree of checking of nutrition label and degree of checking of food label, accuracy of knowledge of processed food, necessity of education and publicity. Therefore, education and publicity on food-nutrition labeling for the subjects are required to encourage them to choose more nutritious food and have healthier dietary pattern.