• 제목/요약/키워드: Business-to-Business

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장애인 창업의 마케팅전략을 통한 활성화 방안 연구 (Revitalization through a Marketing Research Foundation of the Disabled)

  • 정은혜
    • 유통과학연구
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    • 제13권2호
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    • pp.105-112
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    • 2015
  • Purpose - There is a recent social trend that is focused on the revitalization of business-founding. Business-founding now has an important impact on the progress of the national economy because of youth unemployment and an increase in baby-boom generation retirees. However, the support and infrastructure required for business-founding of the disabled are very insufficient. Since most supporting policies are on youth or middle-aged business-founding, business-founding by the disabled and the socially weak is losing competitiveness. Accordingly, this study diagnosed the issues by analyzing the current status of business-founding by the disabled and suggested a fostering direction for the advance of business-founding by the disabled. An idea for the founding of various business items is required for the competitiveness of business-founding by the disabled and the establishment of a growth-model based on marketing is required so that business-founding by the disabled would advance toward commercialization with growth potential. Research design, data, and methodology - Regarding the study method, the existing study literature on the status and issues in business-founding was mainly explored. In addition, the existing literature on the status and issues in business-founding by the disabled was also studied. The support on business-founding by the disabled by policy enforced by the 'Welfare Service Agency for the Disabled'and the support of related agencies including financial support on the commercialization of business-founding by the disabled were also examined. Results - Existing studies on business-founding by the disabled are very insufficient. It is very difficult to study a viable business-founding by the disabled fostering policy without thorough learning on the difficulties of business-founding by the disabled. Therefore, this study suggested a direction for the resolution of various issues such as market, funds, item, operational matters, and service by analyzing the difficulties in business-founding by the disabled until now. Particularly, this study suggested that building a commercialization model from the aspect of marketing strategy and the effort to change the growth aspect of the disabled into competitiveness are essential. Conclusions - This study examined the aspect of developing an item-development process for the growth and founding of disabled-owned businesses and the requirement of a government support system by multiple policies. Since the number of studies on business-founding by the disabled is very small, it is expected that this study would become an important study in the field of business-founding by the disabled. The revitalization of business-founding by the disabled substantially contributes to the progress of the state of the economy and continuous interest is required from the viewpoint of equal advance in the society. Success models in business-founding by the disabled should be created continuously and active publicizing of them to the disabled business-founders by analyzing the success cases would also be required. In addition, it is believed that a market entry strategy by way of a win-win strategy and cooperative relation with big companies should be also developed in the future.

EPC Network 기반의 비즈니스 서비스 지원을 위한 프레임워크 (Framework for Supporting Business Services based on the EPC Network)

  • 남태우;염근혁
    • 정보처리학회논문지D
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    • 제17D권3호
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    • pp.193-202
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    • 2010
  • 유비쿼터스 컴퓨팅 환경을 실현하기 위한 핵심 기술로 자동화된 개체 식별, 분산 컴퓨팅 기술 등의 연구가 다양한 분야에서 이루어 지고 있다. 라디오 주파수를 이용해서 개체를 식별하는 RFID 기술은 EPCglobal에서 표준을 제시하고 있고 EPC Network를 기반으로 구축된 인프라를 바탕으로 응용 시스템을 개발하고자 하는 경우, RFID 미들웨어로부터 대규모의 EPC정보를 처리해야 하고, EPC를 기반으로 EPC와 관련된 고유 정보와 이력 정보를 수집해야 한다. 또한 정보획득 및 가공에 관한 인과관계 처리가 분명히 이루어져야 하고, 비즈니스 룰에 따른 이벤트의 발생 조건에 관한 처리를 고려하여야 한다. 본 논문에서는 EPC Network 기반에서 응용 시스템 개발을 지원하기 위해 비즈니스 서비스를 제공하는 미들웨어 플랫폼을 제시하고 이에 관한 효용성을 검증한다. 비즈니스 서비스란 추가적인 정보 획득이나 가공 과정 없이 응용 시스템에서 바로 이용이 가능한 이벤트를 전달하는 서비스를 의미한다. 미들웨어 플랫폼에서는 정보 획득, 정보 가공 과정을 지원하며, 또한 비즈니스 룰 처리를 지원한다. 미들웨어 플랫폼은 비즈니스 서비스를 기반으로 응용 시스템의 빠른 개발을 가능하게 하고, 유지보수를 용이하게 한다.

Foundation of Management Innovation and a Success Model of Micro Enterprise by Increasing Entrepreneurship and Organization Relationship Analysis

  • Suh, Geun-Ha;Hong, Yong-Woong;Jin, Soon-Ae;Jo, Geum-Je
    • 유통과학연구
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    • 제10권3호
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    • pp.31-42
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    • 2012
  • After the rapidly changing business management environment and financial crisis, high prices and domestic recession in Korea posed threats to the business survival of small and medium enterprises (SMEs). This paper looks at the potential of micro business owners for sustainable development: those who have a spirit of entrepreneurship and the potential to be a hidden champion. Our study of micro business values uses structure equation modeling by LISREL. We have done so in order to understand the foundation of management innovation and success model of micro enterprise by increasing the entrepreneurship and management performance relationship analysis. A micro-enterprise is a type of small business, found only in Korea, often registered as having ten or fewer employees. We examine the successful type of hidden champions and the influence of entrepreneurship on start-ups in business. As compared to past research on the SME entrepreneurship, this study segments small businesses even further. Small business entrepreneurship was classified into three forms that are most appropriate for the Korean situation today: innovation, risk-taking, and pro-activeness. This research is meaningful as it is Korea's first empirical analysis on four business types: wholesale and retail sales, food and lodging business, service business, and manufacturing business. Thus far, research on small business entrepreneurship was carried out using small-scale investigative analysis. However, this research attempted to develop a model that can explain a cause-effect relation of the motivational level when it comes to the difference of entrepreneurship by each business type and small business start-up success factors. Various conceptual and operational definitions could be developed in a diverse and precise manner. Independent variables that are related to the success of small businesses can be developed additionally to examine the success factors related to the systematization in detailed manner. The research showed that the innovation, risk-taking and pro-activeness of the manifested difference in the degree of perception depending on the type of small businesses. Among the four business types, the ones that manifested the highest successful start-up rates were food, service, wholesale and retail sales and manufacturing. Results after conducting the regression analysis are shown on, which proves that the small business entrepreneurship exerts direct effect on the financial management performance of small businesses. In other words, small business entrepreneurship exerts a positive effect on the small business financial success and management performance. The R2 value is 0.61. It is possible to know that the perception of systematization and variables on attitude explains the 61% of the success for small self-employed businesses management performance. We define start-up key factors that are helpful to achieve internal growth of firms by finding business survival strategies. The results also focus on Korean government policy for micro enterprise and small business support.

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수출마케팅 활동을 중심으로 하는 벤처 비즈니스 성공요인에 관한 실증적 연구 (A Study on the Influence that Factors for Venture Success Have on Business Performance -Focus on Export Marketing-)

  • 김형준;김병찬
    • 대한안전경영과학회지
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    • 제16권1호
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    • pp.221-230
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    • 2014
  • The purpose of this study is to examine the influence that factors for a successful venture have on business performance. To fulfill this goal, factors for a successful venture are presupposed as the four elements of business creator, technological innovation, type of strategy, and organization, while business performance is set as subordinate variable, with a view to creating a model and establishing a hypothesis for a positive analysis. Data collection for the positive analysis was conducted using a questionnaire, and as for sampling, of the companies located in Seoul and greater metropolitan region and registered with Small and Medium Business Administration as of late December 2012, 98 companies have been selected for the final data. And I have come up with the two following results. First, factors for venture success have all proven to exercise statistically significant influence on business performance. Second, of all factors for venture success, business creator and technological innovation exercise huge influence on business performance, as compared to the other factors. From these two conclusions, it is understood that to upgrade business performance of a venture, business creator and technological innovation should be given priority over the other factors.

신뢰와 지배력이 기업간 전자거래시스템 구현정도에 미치는 영향에 관한 연구 (A Study of the Trust and Governance Effect on Business-to- Business Electronic Commerce Systems Implementation Level)

  • 윤중현
    • 한국전자거래학회지
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    • 제8권4호
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    • pp.17-32
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    • 2003
  • 기업의 기술수용 및 구현과정은 기술 그 자체가 업무성과를 증대시킬 것이라는 가정 하에 기술구현과 정을 설명한 기존연구와는 달리 본 연구는 신뢰와 지배력이 기업간 전자거래시스템 구현 성공에 미치는 영향을 파악하기 위해 56개의 기업간 전자거래시스템 활용기업을 대상으로 하여 기업간 신뢰와 지배력을 감성적 신뢰, 시스템적 신뢰, 정보기술 지배력, 가치사슬 지배력으로 구분하여 조사하였다. 연구결과 기업간 전자거래시스템이 해당 산업 안에서 성공적으로 구현되기 위해서는 해당 산업영역에 대한 정보기술과 가치사슬 지배력 향상에 노력해야 함을 밝혔다.

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e-비즈니스 전략유형과 기업성과에 관한 연구 (A Study on The e-Business Strategy and Corporate Performance)

  • 김희철;문영자
    • 통상정보연구
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    • 제9권3호
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    • pp.33-57
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    • 2007
  • This study tests e-business performance difference of the inter group by strategy type through the cluster analysis, after confirming the linear relationship between the e-business strategy type and its performance. According to the result of the study the effect on the e-business performance reveals to differ by the e-business strategy type. That is to say, while the firm's information system performance, e-business realization and the inter group competition dominance are affected positively by the e-process strategy, web application strategy and customer attracting strategy. This confirms that the information system performance, the realization performance and the competition dominance are affected by e - business strategy type. The key factor leading to the success of e-business is the commitment of e-process strategy and web application strategy. For the case of the customer attracting strategy the result shows the importance of the strategy. In the cluster group analysis, the additional analysis, the effect is seen to be more powerful in the firm's information system performance, e - business realization and securing the competition advantage for the case of the multiple strategy than that of single one. Accordingly, the firm needs to adopt the multiple strategy suited for the characteristic of the firm rather than the single strategy.

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Modeling Dynamic Business Rules using A Dynamic Knowledge Approach

  • Karami, Nasser;Iijima, Junichi
    • Industrial Engineering and Management Systems
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    • 제6권1호
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    • pp.72-82
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    • 2007
  • Business Rules are formal statements about the data and processes of an enterprise. They present projections of the organization's constraints and ways of working on their supporting information systems. Therefore, their collection, structuring and organization should be central activities within information systems. In an enterprise, business rules are used to represent certain aspects of a business domain (static rules) or business policy (dynamic rules). Hence, regarding problem domains in the organization, business rules are classified into two groups: static and dynamic business rules. The paper introduces a new concept of business rules, Extended Dynamic Business Rule (EDBR) which contains the results of the occurrence of business rule's action. The focus of this paper is in the organizing, defining and modeling of such business rules using Mineau's approach. Mineau's approach is an extension of Sowa's Conceptual Graph theory.

Forecasting of new businesses after restructuring of power industry

  • Koo, Young-Duk;Kim, Eun-Sun;Park, Young-Seo
    • Journal of information and communication convergence engineering
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    • 제2권2호
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    • pp.116-118
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    • 2004
  • In the power industry after restructuring of Power industry will be appeared on-site type business, power retail sales business, and power wholesales business, power dealing business, customer inclination business & delivery of power facilities. Among them, power trade business, customer inclination business and on-site type business will be rapidly increased and occupied attention. In addition, it is forecasted to advent the broker, provider, market place, power marketer, system operator and generator as a main player. Meanwhile, it needs protection of existing power industry and activation of new energy market for accomplishment of restructuring of power industry.

Competitive Pressure and Business Performance in East Java Batik Industry

  • SOEWARNO, Noorlailie;TJAHJADI, Bambang;PERMATANADIA, Devitania
    • The Journal of Asian Finance, Economics and Business
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    • 제7권12호
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    • pp.329-336
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    • 2020
  • This study aims to assess the impact of competitive pressure and innovation capability on business performance in small- and medium-sized enterprises (SMEs) in the batik industry in East Java, Indonesia. Furthermore, this study explores the impact of competitive pressure on business performance through innovation capability as a mediating variable. This research was quantitative using primary data with questionnaire as a method of sampling collection. The measurement of the variables was captured using Likert scale. The respondents were small- and medium-sized enterprises (SMEs) in the batik industry in East Java Province, Indonesia. The sample totaled 254 subjects. The data analysis was done using SEM-PLS. The results of the study show that: 1) there was a positive direct impact of competitive pressure on business performance; 2) competition pressure positively influences innovation capability; 3) innovation capability positively influences business performance; and 4) innovation capability has a partial mediating role in the effect of competitive pressures on business performance. The findings of this study suggest that managers in SME's batik industry should increase their effort to cope with the high competitive pressure to increase the innovation capability, so that they can have an advantage to face successfully competitors, leading to higher business performance.

Towards Sustainability of Single-Owner Entities: An Examination of Financial Factors That Influence Growth of Sole Proprietorship

  • MAKUDZA, Forbes;MANDONGWE, Lucia;MURIDZI, Gibson
    • 산경연구논집
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    • 제13권5호
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    • pp.15-26
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    • 2022
  • Purpose: There has been a consistent failure of businesses that are run by a single person. Most of these collapse at infancy prematurely and those that survive continue to operate at minimal capacity. The study thus sought to enhance growth of sole proprietors from being small entities to large corporates. Financial determinants of business growth were earmarked for research as they were amongst the grey areas of business growth research. Research design, data and methodology: The target population of the study was made up of groceries retail sole proprietors operating in Epworth, Zimbabwe. Questionnaires were used in a once-off cross-sectional survey using stratified random sampling. Through a deductive research approach, four financial determinants of business growth were established namely financial availability, financial management, financial evaluation and financial investment (AMEI). These constructs formulated the basis for the development of the model which linked financial factors to business growth. Results: The study found out that all four financial determinants were statistically significant (P < 0.05) in predicting business growth. Conclusions: The study concludes that the model tested was useful in explaining sole proprietor's business growth. Sole proprietors should have access to funding, manage received funds in an appropriate manner, invest into the business and evaluate their business processes.