• 제목/요약/키워드: Business success factor

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고객가치 창조와 기업의 사회적 책임 이행: 에넥스의 고객중심 경영 (The Customer Value Creation and Corporate Social Responsibility: Customer-oriented Management of ENEX)

  • 노용휘;최정일
    • 품질경영학회지
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    • 제46권3호
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    • pp.695-706
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    • 2018
  • Purpose: This study investigates success factors of ENEX which is a leading company in the kitchen furniture industry in South Korea, based on the perspective of customer satisfaction and corporate social responsibility. ENEX has grown to a successful mid-sized firm with competitive technology as a result of pursuing customer-oriented management since its establishment in 1971. Methods: Recognizing the importance of customer satisfaction, this study analyzed several cases of customer-oriented management of ENEX and interpreted their findings. Results: The successful embedment of customer satisfaction DNA in the whole organization is a major success factor of ENEX. It has been applying 7 WISE policy to all business processes from the product development to after-service to create customer value. Also, top management has fully exercised leadership to make customer-oriented organization, leading to ENEX being a competitive firm to provide products and services which can impress customers. Conclusions: ENEX has conducted various social activities based on corporate social responsibility. This study would also provide meaningful insights to understand the importance of customer-oriented management.

BSC 시스템 구축 사례 연구: 대한무역투자진흥공사를 중심으로 (Case Study on BSC System Implementation in Korean Public Firms: Focused on KOTRA)

  • 김성수;이학선
    • 경영정보학연구
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    • 제9권1호
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    • pp.233-257
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    • 2007
  • 1992년 BSC가 소개된 이후로 회사에서 직원의 행동과 목표에 조직의 전략을 조절하는 효과적인 관리도구로 알려지기 시작했다. 비록 사람들은 많은 회사들이 BSC를 통하여 그들의 업무에서 많은 효과성을 높였다고 알고 있지만, 공기업의 경우는 민간기업과 특성이 다르기 때문에 경영혁신 도구로서 BSC 구축시 많은 어려움을 겪고 있는 실정이다. 많은 공기업들 중에서 KOTRA의 BSC는 초기에 도입되었고, 매우 높은 평가를 받고 있다. 본 연구의 목적은 KOTRA의 BSC 시스템 구축사례를 통하여 성공요인들과 문제점들을 제시하였고, 나아가서는 국내 공기업에서 BSC시스템을 성공적으로 구축하는데 좋은 참조모형이 되리라 사료되어진다.

Disputes in Managing Projects: A Case Study of Construction Industry in Vietnam

  • VO, Khoa Dang;NGUYEN, Phong Thanh;NGUYEN, Quyen Le Hoang Thuy To
    • The Journal of Asian Finance, Economics and Business
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    • 제7권8호
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    • pp.635-644
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    • 2020
  • The construction industry in developing countries like Vietnam, which incorporates small and medium construction enterprises, is typically more prone to disputes and contract dispute-related lawsuits. A dispute may occur at any time in the life cycle of the project. It is sometimes solved with the intermediation of a lawyer or directly by stakeholders. Understanding the causes of disputes in a construction project not only improves the efficiency of a company but also increases the success of projects. This study was carried out using a questionnaire survey at construction projects in Ho Chi Minh City. Sample data with 117 observations were analyzed to find the disputing factors in construction projects: diversity of working style among the parties; reluctance to work; and poor teamwork. Correlation coefficient on a rank of factors between design consultant and contractor; Design consultant and project owners are positively correlated. The Exploratory Factor Analysis (EFA) analysis identified six groups of factors in construction disputes: cooperation, technology, economics, productivity, information, and behavior. The findings are useful for enterprise practice and provide participants with an overview of sources of dispute. Thus, a more complete risk management plan can be formulated, which will accelerate project progress and improve the likelihood of success.

O2O 플랫폼 내 서비스 품질 신호가 온라인 음식 배달 서비스 성공에 미치는 영향 (The Impact of Service Quality Signals on the Success of Online Food Delivery Services on O2O Platforms)

  • 송민기;이승훈;이건웅
    • 경영정보학연구
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    • 제24권3호
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    • pp.43-68
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    • 2022
  • 최근 온라인 음식배달 수요가 증가하면서 O2O(Online to Offline) 플랫폼 기반 음식배달 비즈니스 성공요인에 대한 연구의 중요성이 커지고 있다. 본 연구는 정보 비대칭성 관점에서 음식배달 플랫폼 내 음식점의 핵심 서비스 속성 중 하나인 위생성 정보의 노출이 음식 판매에 미치는 영향을 분석한다. 국내 최대 음식배달 플랫폼에 등록된 1,146개 음식점을 대상으로 위생성(위생인증), 상호작용성(리뷰 응답률), 신뢰성(프랜차이즈), 인기도(찜수) 요인이 비즈니스 성공(음식 판매)에 미치는 영향을 알아보고자, 선형회귀분석을 실시하였다. 연구 결과, 위생성, 신뢰성, 인기도 속성이 성공에 긍정적인 영향을 미치는 것으로 나타났다. 특히 위생성이 높은 음식점의 경우, 상호작용성과 신뢰성이 음식판매에 미치는 정(+)의 영향이 더 커지는 것을 확인하였다. 본 연구는 위생성을 중심으로 O2O 플랫폼 내 비즈니스 성공요인을 분석하고, 음식점 관리자를 위한 새로운 경영전략을 제시하였다는 점에서 실무적 가치가 있다. 학술적으로는 서비스 품질 신호가 음식배달 플랫폼에서 성공에 미치는 영향을 실증적으로 규명하였다는 점에서 연구의 의의가 있다.

A Study on Job Satisfaction by Medical Information System Accomplishment

  • Kim, Chung-Gun;Sohn, Chang-yong;Chung, Yun-kyung
    • 한국임상보건과학회지
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    • 제6권2호
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    • pp.1126-1135
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    • 2018
  • Purpose. The purpose of this study is to investigate the success model related to the hospital information system accomplishment. It is important to examine the success model of the hospital information system and to analyze the factors affecting the job satisfaction accomplishment. Methods. The method of this study is to 150 copies of the entire survey data were distributed and 135 copies were collected, showing a collection rate of 90%. In order to ensure the reliability of the questionnaire items, Cronbach's Alpha was used to test reliability, and exploratory factor analysis was conducted to determine the convergence of various items. In order to grasp the convergence of various items, exploratory factor analysis was performed. The results of exploratory factor analysis were used to analyze the correlations between variables that were proven to have a single dimensionality before calculating factor loadings and regression analysis by Orthogonal Rotation by Varimax method Results. The results of this study, first, the system quality of the hospital information system has a statistically significant effect on user satisfaction. Second, the information quality of hospital information system is statistically significant for user satisfaction, indicating that information quality improves user satisfaction. Third, service quality of hospital information system was statistically significant in user satisfaction. Finally, the higher the satisfaction of the users who use the hospital information system, the higher the accomplishment of the organization Conclusions. This study is based on the successful model of D & M information system. In addition, the hospital information system, the user satisfaction, and the organizational accomplishment in connection with it can be found significant.

BMO모형을 이용한 스타트업 기술사업화 성공요인 연구 (A Success factor for Technology Commercialization for Start-ups by the Weighted-BMO Model)

  • 민광동;허무열;한정희
    • 산경연구논집
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    • 제9권11호
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    • pp.39-54
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    • 2018
  • Purpose - To success, in spite of deficient resources, a start-up company has to check various circumstances. Many researchers proposed different appraisal methods for technology commercialization. But everybody agrees Merrifield is the first one, who is a pioneer of an appraisal model of technology commercialization. After he proposed it, many researchers and field workers developed a more complicated model, which called a BMO model. In this research, considering the circumstances of start-ups that lack available resources, it proposes a new appraisal method for technology commercialization, which is named a weighted-BMO model. Research design, data, and methology - For the new BMO-model, it studied the preceding studies. And it found that the success factors for start-ups were correlated with technology commercialization. After comparing the success factors for technology commercialization of start-ups with BMO appraisal factor, it withdraws the net BMO appraisal model: which we are calling the weighted-BMO model. Results - This study found a few things. First, actually, the BMO appraisal factors related with the success factors of technology commercialization. Second, the weighted-BMO model, which included the entrepreneur ability factor, was more accurately estimated the success of technology-based start-ups than the BMO model. Third, it overcame the weakness of the BMO-model, which did not include quantitative factors. In addition to evaluating the feasibility of the BMO model, we also presented a strategy for the future direction. But, still, it included a few shortcomings, which we are calling the arbitrage of weighted value. Sometimes, the intentional weighted value can deliberate the different valuation. Conclusitons - Due to this study, the weighted-BMO model included appraisal factors related with the success factors of technology commercialization and the entrepreneur ability factor, and quantitative factors. When evaluating the combined score of the existing Merrified BMO components, 35 points of the first pass criterion accounted for 29.17% of the total score, and 80 points of the merit score of the second rank criterion were 66.67% Considering that the weighted sum is taken into account, the baseline score of the weighted summing method for each component of the modified BMO model is 2.92 points, which is 29.17% of the weighted sum total of 10 points. The evaluation score was 6.67 points, 66.67% of the weighted total score of 10 points.

국가연구개발기관 기술사업화 종합지원사업 성공요인에 관한 탐색적 연구 -세라믹히든챔피언사업을 중심으로- (An Exploratory Study of Key Success Factors in Public R&D Institutions' Business Supporting Service -Focused on Ceramic Hidden Champion Project-)

  • 권경섭;김병진;하규수
    • 벤처창업연구
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    • 제7권1호
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    • pp.225-232
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    • 2012
  • 벤처중소기업들은 초기 사업화 과정에서 신생기업의 위험 문제로 어려움을 겪고 있는데, 공공부문을 포함한 외부 인큐베이터의 지원은 벤처중소기업들의 애로요인 극복에 도움이 될 수도 있다. 이와 관련하여 국가연구개발기관에서 수행 중인 기술사업화 종합지원사업의 의의와 필요성을 검토하고, 구체적인 사례로서 한국세라믹기술원의 세라믹히든챔피언 종합육성사업을 분석하였다. 국가연구개발기관의 기술사업화 종합지원사업은 국가연구개발사업의 사업화 성과 향상 뿐 아니라 영세한 기업의 자원보완 및 지식 전수라는 점에서 긍정적으로 검토해볼 필요가 있을 것으로 판단된다. 그러나, 사례조사 결과 외부지원기관 및 지원기업에 대한 유인체계 및 관리시스템의 개선, 추진조직 활동 간의 조정문제 등은 해결해야 할 과제로 보인다.

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A study on the growth mechanism of Burger King based on dynamic models of success and failure of businesses

  • Lee, Sang-Youn
    • 동아시아경상학회지
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    • 제5권4호
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    • pp.39-49
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    • 2017
  • Purpose - This study is to propose a creative idea for constant business growth and development by examining characteristics of business outcomes by phase, which are "growth" and "erosion and stagnation," respectively. Research design, data, methodology - It is necessary to identify an occurrence of crisis and its diffusion with a dynamic model in order to identify a success and failure of businesses in an organic way, not on a binary structure. The static perspective is to understand a crisis as a simply one-time event or as a linear causation. Thus, it has a limited understanding of the overall situation and has limits to investigating a foundational cause and developing long-term countermeasures. On the contrary, the dynamic perspective is to understand the crisis as circulation process of the overall system. Thus, it divides elements of the crisis as external and internal ones to understand it as the causal relationship of each element. Results - During the growth period of Burger King, the company promoted its brand very successfully with aggressive and creative marketing activities. However, due to the founder's disposal of management rights and the following changes in the management, the company had no choice but to lose focus on its business philosophy and brand management, and eventually it had to face the big crisis (resonance) which was delisting from the stock market because of the external threat; well-being trend. However, Burger King resumed lifting on the stock exchange by making great efforts to clearly identify the current issues and seek solutions. Under the spirit of "perseverance" and its slogan "Have it your way" the company is now going head to head with McDonald's in the North American region and emerging countries. Conclusions - Then, what is the most crucial factor in the success and failure of businesses? Answers may vary, however, as learned from the case study of Burger King, corporations should inspect the present and focus on developing a long-term strategy for the future and actively fulfill the actions. McDonald's may not be able to innovate by itself in the future as it may become routinized to the growth. There will be chances of winning if we change conditions of individuals or organizations to an organic system in terms of being creative. There is a hopeful message here that an individual or small business may have more advantages in the era of the idea and innovation.

창업기업의 비즈니스 모델 타당성 평가방안의 이론적 고찰;BMO 모델 응용 중심으로 (Literature Studies for Testing validity of Business Model of High-tech Starts-up;Utilizing BMO Model)

  • 정화영;양영석
    • 벤처창업연구
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    • 제2권2호
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    • pp.1-22
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    • 2007
  • 본 연구는 창업기업들이 초기단계 성공의 가장 핵심인 성공적인 비즈니스 모델의 수립과 실행을 사전적으로 가늠해 볼 수 있는 방법론을 제시하는데 그 목적이 있다. 특히, 창업기업들은 창업 성공확률을 제고하기 위해 사전적인 철저한 분석과 준비가 요구되며 동시에 직관적으로 수립된 비즈니스 모델들이 사업타당성을 갖는지 사전적으로 검증하는 노력이 요구된다. 본 논문은 창업기업들이 본격적인 사업을 시작하기 이전에 보다 타당하고 성공가능성이 높은 사업기반을 구축하는데 필요한 요소를 인식하고 이에 대한 효과적인 대처방안을 제시하였다. 따라서 본 논문은 크게 두 가지의 접근을 시도하였다. 첫째 본 논문은 이론적인 검토를 통해 창업기업의 성공에 있어 비즈니스 모델이 차지하는 중요성을 고찰하였다. 둘째 본 논문은 창업기업의 비즈니스 모델 타당성을 분석하기 위해 Bruce Merrifield 박사가 고안한 BMO 방법이 창업기업의 비즈니스 모델 타당성 분석에 유용한 모형을 제공하고 있음을 입증하였다. 본 논문은 이러한 분석을 통해 창업기업들이 성공적인 창업을 위해 사전적으로 타당한 비즈니스 모델 수립의 중요성을 인식하고 비즈니스 모델 타당성 분석에 있어 BMO 방법을 활용해야 하는 당위성을 제공하였다.

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Co-opetition Strategy for the Balanced Development of Busan Port

  • Lim, Joung-A;Ann, Ki-Myung;Rim, Il-Kyu;Lee, Sung-Yhun
    • 한국항해항만학회지
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    • 제33권4호
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    • pp.263-270
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    • 2009
  • Busan North port is facing crisis due to the opening of the New port. The North Port and NewPort are competing for a limited volume of cargoes and this competition is leading after all to price competition, lowering cargo work fee that may result in the failure of both This paper proposed the balanced development plans, which are the strategies of business tie-up and activation between the North Port and NewPort by introducing the strategy of "co-opetition" and the analysis for the success factor of co-opetition: to solve this operational problems on Busan port. It is found out that activation strategy is more successful co-opetition strategy than business tie-up strategy. The execution for the two co-opetition strategies will lead Busan Port to the balanced development as well as the enhanced competitiveness and will leap Busan port into global hub port as well.