• Title/Summary/Keyword: Business network

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Correlation Analysis between Internal Transactions and Efficiency of Chaebol Affiliates Using Social Network Analysis (사회연결망분석을 이용한 대기업집단 내부거래와 효율성의 상관분석)

  • Na, Gi Joo;Cho, Nam Wook
    • Journal of Information Technology Services
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    • v.14 no.3
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    • pp.49-65
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    • 2015
  • As South Korean large business groups, also known as Chaebol, have broadened their influence in the domestic economy, it is important to analyze the influence of internal transactions among Chaebol affiliates on their performance. In this paper, relationship between internal transactions and efficiency of Chaebol affiliates has been analyzed. Top five Chaebol groups in South Korea are selected; they include Samsung, Hyundai Motors, LG, SK, and Lotte group. Based on internal transactions among affiliates, social networks are constructed for each Chaebol group to analyze centrality, network structures and cliques. Data Envelopment Analysis (DEA) was conducted to examine the efficiency of the Chaebol affiliates. Then, correlations between the degree centrality and the efficiency of Chaebol affiliates were analyzed, and the network structures of Chaebol groups are presented. The result shows that positive correlations between degree centrality and efficiency are observed among four Chaebol Groups. This paper shows that the Social Network Analysis (SNA) techniques can be used in the empirical research for the analysis of internal transactions of Chaebol groups.

Factors Influencing Users' Word-of-Mouth Intention Regarding Mobile Apps : An Empirical Study

  • Chen, Yao;Shang, Yu-Fei
    • The Journal of Industrial Distribution & Business
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    • v.9 no.1
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    • pp.51-65
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    • 2018
  • Purpose - This paper aims to identify factors that influence the users' word-of-mouth intention (WOMI) regarding mobile apps, focussing on the impacts of technology acceptance model (TAM) and social network theory. Research design, data and methodology - Based on TAM, this study integrates social network theory into the research model. The 317 sets of data collected in a survey were tested against the model using SmartPLS. Results - Our findings suggest the following: 1) Personal innovativeness positively influences perceived usefulness (PU), perceived ease of use (PEU) and perceived enjoyment (PE); 2) PEU affects PU and PE; 3) Both PU and Satisfaction are directly correlated with WOMI. Although PEU and PE has no direct impact on WOMI, they may indirectly affect WOMI via Satisfaction, as PU, PEU and PE all positively influence satisfaction; 4) Network density and network centrality both play a mediating role in the relation between PEU and WOMI. Referral Reward Program have a positive moderating effect on the relation between PU and WOMI. Conclusions - The findings of this study illustrate the traits of Apps that can promote users' WOMI, as well as the characteristics of people who are more likely to participate in the word-of-mouth process. The findings provide a theoretical basis for app developers to make word-of-mouth a marketing strategy.

A Study on the Curvilinear Relationship Between Slack and Innovation : Focus on Moderating Effect of Network Diversity (조직의 여유자원과 혁신간의 비선형관계에 관한 연구 : 네트워크 다양성 조절효과)

  • Kang, Sora;Han, Su Jin
    • Journal of Information Technology Applications and Management
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    • v.27 no.6
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    • pp.181-196
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    • 2020
  • Based on the resource-based perspective, this study seeks to understand the relationship between the organizational slack and innovation, and to demonstrate that there exists a difference in the influence of the organizational slack according to the type of innovation by dividing the types of innovation into exploratory and exploitative innovations. They also want to understand the role that network diversity plays in the relationship between organizational slack and innovation. For this purpose, hypothesis and research models were presented based on resource-based perspectives and empirical analysis was conducted on 171 companies. The analysis confirmed that the impact of organizational slack on exploitative innovation is linear, not non-linear, as expected. In other words, the more resources available, the more productive the enterprise is, and the more resources available to the organization have a positive impact on the innovation. On the other hand, exploratory innovation represented an inverse U-shaped relationship between organizational slack and nonlinearity as expected. The control effect of network diversity was only seen in the relationship between organizational slack and exploratory innovation. Through this study, it provides implications such as the importance of network diversity, which is a relationship between companies, and the difference in the utilization of organizational slack according to the type of innovation.

Machine Learning Based Hybrid Approach to Detect Intrusion in Cyber Communication

  • Neha Pathak;Bobby Sharma
    • International Journal of Computer Science & Network Security
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    • v.23 no.11
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    • pp.190-194
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    • 2023
  • By looking the importance of communication, data delivery and access in various sectors including governmental, business and individual for any kind of data, it becomes mandatory to identify faults and flaws during cyber communication. To protect personal, governmental and business data from being misused from numerous advanced attacks, there is the need of cyber security. The information security provides massive protection to both the host machine as well as network. The learning methods are used for analyzing as well as preventing various attacks. Machine learning is one of the branch of Artificial Intelligence that plays a potential learning techniques to detect the cyber-attacks. In the proposed methodology, the Decision Tree (DT) which is also a kind of supervised learning model, is combined with the different cross-validation method to determine the accuracy and the execution time to identify the cyber-attacks from a very recent dataset of different network attack activities of network traffic in the UNSW-NB15 dataset. It is a hybrid method in which different types of attributes including Gini Index and Entropy of DT model has been implemented separately to identify the most accurate procedure to detect intrusion with respect to the execution time. The different DT methodologies including DT using Gini Index, DT using train-split method and DT using information entropy along with their respective subdivision such as using K-Fold validation, using Stratified K-Fold validation are implemented.

An Analysis of the Course Fulfillment Change in Fisheries Business Administration Curriculum with Business Education Accreditation (경영교육인증에 따른 수산경영학 교과과정 및 학업이수의 변화 분석과 과제)

  • Lee, Dong-Ho
    • The Journal of Fisheries Business Administration
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    • v.45 no.2
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    • pp.39-59
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    • 2014
  • Recently the rapid changes of the social environment make both university and every each department should have to renovate and adjust all of the educational components. The most dominant and issuable change of business administration education is the Business Education Accreditation which was certified by the KABEA(Korean Association of Business Education Accreditation). And the only two department of fisheries business administration which in Gyeongsang National University and Pukyong National University has been accredited recently. Though The department of fisheries business administration in Korea has been influenced by that Accreditation, there is few research and analysis on educational change. So it is very important that research on the curricular constitution and change of the curriculum for considering the its own effect and influence. This paper aims to explore the curricular constitution, change and course fulfillment of fisheries business administration after the business education accreditation based on the case of the department of fisheries business administration in Gyeongsang National University. The analysis of fisheries business administration change will help develop sustainable curriculum and give more guideline for identifying the core of fisheries business administration. The method of analysing that in this research has adopt the social network analysis(SNA) and automated software tool which is the most dominant technique in contents analysis including the Krkwics and Pajek. The SNA is evaluated that most popular, rigorous and firm methodology for analyzing, examining and revising some concepts or objects in the context of semantics. The result of this study shows that the ratio of fisheries business administration class has been decreased but still the most fulfilled course. And English mediated class has been avoided though that sort of the class has been increased. In the view point of course fulfillment, it has been potential and inefficient problems that some classes that including financial related and accounting related class would not been accomplished appropriately. The findings of a graduate depth interview which has been done about 4 years for understanding that student show that there's some recognition gap of fisheries business administration in staffs of human resource management. And the level of job satisfaction in fisheries business still somewhat low and even worse the chance of recruitment also unsteady.

A Study on the Strategic Utilization of Logistics Information Technology and Business Performance (물류정보기술의 전략적 활용과 기업성과)

  • Lee, Choong-Bae;Park, Hee-Su
    • International Commerce and Information Review
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    • v.3 no.1
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    • pp.177-196
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    • 2001
  • The advancement of information technology provides a wide range of options for the corporate to cope with new business environments. As with most other businesses, the utilization of the logistics information technology can be an instrument to enhance the competitiveness of the company. Therefore it is essential to analyze how companies utilize and verify the relationship between company business performance and the level of information technology utilization, which is the objective of this paper. The questionnaire was sent to 300 companies listed on the stock market at random The author received 176 responses of which 142 were complete and valid. According to the analysis of questionnaires, the adoption level of information technologies was dependent on the perception of top managers on the importance of information technology in business competitiveness. Furthermore the level of relation between the information technology adoption and business performance was significant. Therefore businesses need to increase the utilization of information technologies, such as establishment of logistics information system, network with other business partners in order to business logistics performance.

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A Study on efficient application of elderly human resource through the aged for start business (고령자창업을 통한 고령인적자원의 효율적 관리방안에 관한 연구)

  • Jung, Lee-Sang
    • Management & Information Systems Review
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    • v.25
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    • pp.143-169
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    • 2008
  • The purpose of this paper is to propose alternatives to help for the aged to implement start business as a method to recreate the aged population for their second life. There are three considerations that supports start business for the elderly. The first is to reinforce educational support system for the aged. Through the lifelong education, the aged require easy start business' information. This is not only goverment's job, a local autonomous entity is to support in the form of organic organization. The second is the maintenance of financial support system. Besides start business education, various financial support system must serve for the aged to challenge their start business enthusiastically. The last consideration is formation of start business network that joins the aged efficiently. Based on these aspects, the application for increasing elderly human resource is to consider both employment program of the aged and also start business program for them.

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Web Mining for successful e-Business based on Artificial Intelligence Techniques (성공적인 e-Business를 위한 인공지능 기법 기반 웹 마이닝)

  • 이장희;유성진;박상찬
    • Journal of Intelligence and Information Systems
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    • v.8 no.2
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    • pp.159-175
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    • 2002
  • Web mining is an emerging science of applying modem data mining technologies to the problem of extracting valid, comprehensible, and actionable information from large databases of web in e-Business environment and of using it to make crucial e-Business decisions. In this paper, we present the noble framework of data visualization system based on web mining for analyzing the characteristics of on-line customers in e-Business. We also propose the framework of forecasting system for providing the forecasting information of sales/purchase through the use of web mining based on artificial intelligence techniques such as back-propagation network, memory-based reasoning, and self-organizing map.

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A New Conceptual Framework for Designing Ubiquitous Business Model (유비쿼터스 비즈니스 모델 설계를 위한 개념적 프레임워크 개발)

  • Lee, Young-Ho;Kim, Hye-Won;Kim, Young-Jin;Sohn, Hawk
    • IE interfaces
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    • v.19 no.1
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    • pp.9-18
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    • 2006
  • In this paper, we explore the ubiquitous system that provides new business opportunities in the context of digital convergence. Exploiting the value network of the proposed ubiquitous system, we analyze strategic market drivers that define the speed and direction of the evolution path for ubiquitous industries. Motivated by the dynamic growth of ubiquitous industry, we design a set of ubiquitous business models that pave the way for firms to identify profitable business cases. In addition, we analyze the evolution path of the proposed business model such that the model can be implemented in the life-cycle of ubiquitous industry. Futhermore, we develop a modeling framework for selecting a suitable business model and for evaluating the performance of the selected business model.

Movie Popularity Classification Based on Support Vector Machine Combined with Social Network Analysis

  • Dorjmaa, Tserendulam;Shin, Taeksoo
    • Journal of Information Technology Services
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    • v.16 no.3
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    • pp.167-183
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    • 2017
  • The rapid growth of information technology and mobile service platforms, i.e., internet, google, and facebook, etc. has led the abundance of data. Due to this environment, the world is now facing a revolution in the process that data is searched, collected, stored, and shared. Abundance of data gives us several opportunities to knowledge discovery and data mining techniques. In recent years, data mining methods as a solution to discovery and extraction of available knowledge in database has been more popular in e-commerce service fields such as, in particular, movie recommendation. However, most of the classification approaches for predicting the movie popularity have used only several types of information of the movie such as actor, director, rating score, language and countries etc. In this study, we propose a classification-based support vector machine (SVM) model for predicting the movie popularity based on movie's genre data and social network data. Social network analysis (SNA) is used for improving the classification accuracy. This study builds the movies' network (one mode network) based on initial data which is a two mode network as user-to-movie network. For the proposed method we computed degree centrality, betweenness centrality, closeness centrality, and eigenvector centrality as centrality measures in movie's network. Those four centrality values and movies' genre data were used to classify the movie popularity in this study. The logistic regression, neural network, $na{\ddot{i}}ve$ Bayes classifier, and decision tree as benchmarking models for movie popularity classification were also used for comparison with the performance of our proposed model. To assess the classifier's performance accuracy this study used MovieLens data as an open database. Our empirical results indicate that our proposed model with movie's genre and centrality data has by approximately 0% higher accuracy than other classification models with only movie's genre data. The implications of our results show that our proposed model can be used for improving movie popularity classification accuracy.