• 무역상무연구
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• 제67권
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• pp.143-162
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• 2015

Russia has a huge amount of energy resources. It is an attractive factor to countries which spend loads of energy. Republic of Korea is also one of large energy consumption countries. Therefore, It will be needed to raise energy cooperation with Russia. It's companies will increase trade focusing on the energy industry in the long term. Recently, However, Foreign companies should be careful when they enter the rapidly changing Russia market. In other words, companies will need a strategic approach to prepare the early case assessment and how to solve a possible dispute as they analyze cost and profit in business. This study is analyzing several dispute cases related in Russia. It presents some strategies for Korean companies such as dispute resolution method, arbitration institution selection method and so on. In addition, it proposes the introduction of the early case assessment for reducing a waste of time and cost. Furthermore, according as the importance of OECD Guidelines for Multinational Enterprises is highlighted in international community, companies should prepare practical division to establish a system of responsible business conduct. Finally, they will have to get an advice and counseling from the Russia legal experts in the early stages of the contract.

• 한국의류산업학회지
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• 제11권4호
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• pp.556-565
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• 2009

This study investigates the effect of Alpha-numeric brand name on the product suitability, brand personality, and attitude. To do that we have chosen the functional sportswear, knowing the fact that the Alpha-numeric brand names are not hard to find in this industry. The changes have been made to Alpha-numeric names, such as the usage/non-usage of number, the size of number being used, the writing method, and the different typeface to suit for the study purpose. The results indicate that the Alpha-numeric brand names do have the effect on increasing the fitness for the product's brand. The bigger number and the cursive script will improve the product's suitability. The customers form positive attitude and favorability on the Alpha-numeric brand name compared to the regular brand name in this industry. The contribution of the study is to dig out the distinction of the communicational effects on the customers when the Alpha-numeric brand names take on the different forms. Therefore the current study enlights the practical value of Alpha-numeric brand name as part of the branding strategy.

• 대한안전경영과학회지
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• 제16권3호
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• pp.327-333
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• 2014

Changes in the business environment in which intense and sustained growth and survival must meet a variety of customer needs (Q, C, D) and business side of the enterprise for profit structure reformation is absolutely necessary for innovation activities. So far, management of innovation in method BPR, PI, OVA, 6 Sigma, Strategic Purchasing, PPM, SCM etc. are being introduced. However, they have a limit of partial optimization and improvement-oriented techniques. So this paper studied the TPI(Total Profit Innovation) application in order to derive empirical methodology to maximize profitability for the domestic S foundry factory. To this end, long-term gains through structural analysis and intensity analysis to ensure continued growth and profitability strategy are devised through management Innovation analysis. And improvement projects was presented to solve main issues of five categories(Inventory, Sales Mix, Cost, Quality Cost, Skill and Work-load) We will expect the office productivity improvement and financial performance improvement and then continually accumulate and review the results.

• 경영정보학연구
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• 제4권2호
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• pp.309-322
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• 2002

본 연구는 증권사와 중대형 병원, 그리고 제조 및 유통 기업의 기능상의 해체와 재결합 과정을 통하여 수익 구조가 변화하고 있음을 살펴 본다. 그리고 이러한 것들이 통합되어 하나의 가상사회, 정보중개업자로 거듭나는과정을 제시한다 - 본 연구에서는 이를 슈프라 헙(Supra Hub) 이라고 부른다. 그리고 이러한 세가지 기업군(금응, 의료, 제조 및 유통)에 대하여 현재의 수익 구조가 갖고 있는 문제점에 대해 언급하고 바람직한 수익 구조를 제시한다. 또한 버트(1992)의 네트워크 조직 이론을 원용하여 미래의 기업 형태인 슈프라 헙(Supra Hub)을 위한 전략을 제시한다. 미래의 기업 네트워크는 중첩되지 않는 커뮤니티와의 접촉 기회를 최대화시키는 방향으로 발전할 것이다. 따라서 각 업종을 대상으로 하는 네트워크들을 다시 연결하는, 즉 업종별 헙(hub) 형태의 네트워크를 다시 연결하는 헙(hub)의 헙(hub) 형태의 커뮤니티의 태동이 필수적이라고 생각된다.

• 한국IT서비스학회:학술대회논문집
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• 한국IT서비스학회 2009년도 춘계학술대회
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• pp.415-427
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• 2009

정보화는 산업, 문화, 환경 등 많은 부분에서 변화와 발전의 원동력이 되었다. 정보화 기술의 가속화를 기반으로 U-시대로 발전하고 있는 현재 우리 사회는 RFID/USN기술을 적용한 산업 및 생활환경의 변화가 요구되고 있는 시점이다. U-city, U-eco, 모니터링시스템, 유통 및 물류의 위치추적 시스템 등 U-IT 발전은 RFID/USN 기술이 핵심이다. 농업분야 즉 농작물 재배부터 생산, 운송, 유통 등 많은 부분에서 RFID/USN기술 적용이 연구되고 있다. 본 연구는 RFID/USN기술 도입 전 후의 농작물이력추적시스템에 대한 사례 분석을 통해 국내 농작물이력추적시스템의 문제점 및 대안을 제시하고, 동시에 RFID/USN기술을 이용한 국내 농산물이력추적 활성화 방안을 제시한다.

• 복식문화연구
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• 제7권4호
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• pp.1-13
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• 1999

The purpose of this study is to remind the necessity of reengineering establishment of future-oriented fashion industry and to research the devices for the devices for the system establishment at this present time when the consumer\`s demands level is extremely high. This research has been done by the literature review of the relative articles, books and the case study. First, through the analysis of the important changes and movements of fashion industry environment by the environmental interpretation model of Draft and Weick, the strategic development, corresponding the environment change of fashion industry, has been attempted. Second, this study examined QR integration management method according to the Kunz\`s behavior theory of the apparel firms. Third, as the prior occupation strategy regarding the things can be done very well from now on the things are needed, the necessity and establishment of SCM, based on companionship and beyond the boundary between the companies has been studied through the exchange of the data of manufacture and sales which has been regarded as the secret of the companies. Finally, to become a company to lead the market, in addition to the re-organization of the internal process of a company with the leadership which has the clear vision for the consumer\`s satisfaction, the process have ti be integrated under the cooperation with its business partners and the cost have to be reduces, and the which takes to correspond to the consumer\`s requirements have to be reduced.

• 동아시아경상학회지
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• 제9권1호
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• pp.27-39
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• 2021

Purpose - According to the actual change of the logistics concept, the outsourcing activities of companies are actively progressing, and this is proceeding to third-party logistics and fourth-party logistics. This change in logistics situation raises the need for an in-depth understanding of four-party logistics. Research design, data, and methodology - In this study, first of all, the theoretical aspects of changes in the logistics concept are identified, along with the outsourcing and third-party logistics. Finally, the concept of four-party logistics, the background of its introduction, and future prospects will be explored. Result - The meaning of physical distribution is now passing through the existing three-party logistics and entering the era of four-way logistics. In addition, cost reduction and improvement of customer service through advanced logistics strategy can be said to be the company's competitiveness. Through this study, it can be seen that the conceptual change of logistics and the introduction of four-party logistics are closely related to the survival of the company's deficit in the market. Conclusion - In modern society, logistical competitiveness is the competitiveness of a company, and logistical activities of a company can be achieved through the process of entering the four-party logistics from the existing third-party logistics based on outsourcing. Then more customer-oriented service can be provided.

• 동아시아경상학회지
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• 제8권4호
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• pp.1-18
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• 2020

Purpose - The current study attempts to reveal the causal relationship and identify the interrelationships among individual value, product selection attribute, and re-purchase intention of consumers when purchasing kimchi. Research design, data, and methodology - The surveys were distributed and retrieved to kimchi consumers in Seoul and Gyeonggi Province who were over 20 years old and who had purchased kimchi before. The current study utilized the self-reporting survey as the research method. Result - First, as a result of hypothesis 1 test, both internal value and external value had a significant effect. Second, as a result of hypothesis 2 test, while internal value had a significant effect, external value did not have a significant effect. Third, as a result of hypothesis 3 test, while internal value had a significant effect, external value did not have a significant effect. Fourth, as a result of hypothesis 4 test, all quality, brand, and price had a significant effect. Fifth, as a result of hypothesis 5 test, while internal value had a significant effect, external value did not have a significant effect. Conclusion - The current study aims to establish marketing and service strategies to maximize profits and secure competitive advantage in the kimchi industry through changes in the management strategy of the Korean kimchi industry.

• 무역학회지
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• 제46권6호
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• pp.109-125
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• 2021

China has achieved remarkable economic growth through an extended period of rapid industrialization. However, adverse environmental issues have become more prevalent during this time of development. In particular, car exhaust emissions in the country have become one of the most substantial causes of environmental degradation in China. To combat these issues, the Chinese government is actively implementing green car policies to mitigate the negative environmental concerns. Likewise, Chinese consumers' interest in green cars has also increasing. Despite these changes in consumer perceptions, research on Chinese consumers' green consumption behavior is still in its infancy. Therefore, an empirical study was conducted to measure the relationship between zhongyong(中庸) values, new ecological paradigm(NEP), and green consumption behavior for 334 Chinese consumers. As a result, the study found that the three sub-dimensions of zhongyong(中庸) values(multi-dimensionality, flexibility and compatibility) and NEP had a significantly positive(+) effect on the purchase intention of green cars. It was also found that NEP positively mediates the effect of flexibility and harmony on purchase intention of green cars. This study is expected to provide academic outcomes on China, which is currently the world's fastest growing green car market, as well as providing practical strategic implications for establishing unique green marketing strategy for China.

• 한국의상디자인학회지
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• 제5권2호
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• pp.93-102
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• 2003

With respect to this research, the College of Arts and Design, Kon Kuk University founded Design Venture of KKU(Kon Kuk University) in July 2001 as an approach to tackle the issue on how to accept and respond to the waves of changes in paradigms of the 21st century represented by information revolution. Such move is to cope more effectively with the changes in the current educational environment with an aim to secure the competitive edges compatible with the conditions of each college under the uniform and standardized educational systems. Even the professionals in the design fields of this country try to find the significance in bringing out in the open the latent creative talents of the students by improving the quality of our daily necessities and putting the students through more practical training, and in creating international competitiveness of our design field by encouraging the students to gain more diverse experiences. Therefore, the purpose of this research is to present the approaches to revitalize Design Venture of Kon Kuk University which has been managed as part of the efforts to establish the new identity for the design of this country in the 21st century, and to present the new model for an enterprise which, rooted in the College, can grow into a high value-added business. The methodology for this research is based on the case study of Design Venture of Kon Kuk University and investigation into the literature. The contents of this research include the following three steps. Firstly, initial research is made into the background for founding the College of Arts and Design which had been promoted as a differentiated strategy for the long-term and short-term development plan of the College of Arts and Design, in Chungju Campus of Kon Kuk University. Secondly, the basic strategy for Vonchi, brand of Design Venture of KKU and the brand launching process are examined. Thirdly, Various approaches to revitalize the Vonchi brand recognition are collected and analyzed to present the conclusion and the alternative. Such research findings as given above on Design Venture of KKU may satisfy diverse consumer-oriented requirements on the strength of the characterization and differentiation of the college and may enhance the competitive edge of the college.