• Journal of Information Technology Applications and Management
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• 제12권4호
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• pp.105-121
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• 2005

Ubiquitous computing(UC) is an emerging paradigm. Its arrival as a mainstream is expected to trigger innovative UC-driven business models (UCBMs). Currently, there is no Parsimonious methodology to analyze and provide diagnostics for UCBMs. With this research, we propose a analytical architecture that enables the assessment of an UCBM in its structural strengths and weaknesses. With value logic as the cornerstone, the architecture is composed of value actors, value assets, value context, business value Propositions, customer value propositions, value creation logics, and value assumptions. Dimensional variables are initially Identified based on the review of business model literature. Then, their significance is empirically examined through 14 UCBM scenarios, and variables that are expected to Play an important role in the UCBM assessment are decided. Finally, by analyzing the scenarios in terms of the dimensional variables, we attempted to summarize general characteristics of emerging UCBMs.

• 디지털융복합연구
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• 제14권10호
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• pp.431-438
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• 2016

본 연구는 뉴미디어 플랫폼을 통해 글로벌 시장에서 소비되는 한류 콘텐츠 서비스에 초점을 맞추어, 서비스별 비즈니스 모델 분석을 통해 성공/실패 요인을 살펴본 것이다. 단순한 콘텐츠 공급자가 아니라 서비스 제공자로 시장을 확대해 나가는 관점에서, 효과적인 뉴미디어 콘텐츠 플랫폼 모델을 제시하는 것이 목적이다. 대표적인 한류 OTT서비스인 비키, 드라마피버, 마두닷컴을 대상으로 서비스 경영전략과 성공/실패 요인을 살펴보았다. 성공적인 비즈니스 모델의 네 가지 요소-고객 가치, 이익 공식, 핵심 자원, 핵심 프로세스-를 기반으로, 관련 자료와 문헌, 설립자 및 CEO 인터뷰 등을 통해 사례연구를 했다. 글로벌 OTT 플랫폼의 성공 요인은 타깃 고객의 커버리지, 수익 모델, 커뮤니티의 활성화 등 세 가지로 정리된다. 명확한 타깃 고객을 정하고, 넓은 고객 커버리지를 갖는 것이 서비스의 가치를 결정하는데 중요하다. 또 플랫폼의 수익모델은 광고를 기반으로 유료 서비스를 제공해야 하며, 한류 콘텐츠 팬덤을 형성하고 지속적인 콘텐츠 소비를 이끌기 위해서는 커뮤니티의 형성과 관리가 필수적이다.

• 농업과학연구
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• 제28권2호
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• pp.147-161
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• 2001

Efficiency and competitive power in agribusiness management has became important issue due to the rapid changes in farming environment under new WTO agreement. To increase competitive power, small-sized petty farm should be restructured to be specialized large-scaled farming system. Trust farming corporation(TFC) has been introduced to increase farm productivity and competitive power through large scale farming system and refined management skills. Eventually, TFCs are expected to revitalize rural economy. TFCs are increasing in numbers, but they are unsatisfactory in quality often with insolvent operations. The typical problems with TFCs are internal conflicts among members, lack of management abilities and incentives, inefficiency in machinery use, and insolvent operations. The self effort by members and legal-institutional assistance can alleviate the negative factors against the rational for cooperative management and sustain TFCs. This study identifies the management problems of TFCs. To provide the methods for increasing management efficiency, improving rational management skills, and hence to help revitalizing the rural economy with competitive power, 20 TFCs in Nonsan County is surveyed. The major findings are as follows; 1) According to the survey result of 20 trust farming corporations, investments on the accumulation of knowledges and information, accounting management, machinery management are required due to the present lack of management/accounting ability. There also exist problems associated with revenue sources, labor uses, and public recognition. To increase management efficiency under current situation, corporations should import active business plans with expanding farming execution and off-farm season business. 2) Based on the result of corporations' business analysis, more than 50% of the corporations were not able to provide profit dividends to the members. It suggests that trust farming corporations need appropriate and stable revenue sources to sustain business. It is also required that corporations should reduce their excessive expenditure on fixed assets. 3) Theoretical amounts of consignment fees for tillage operation, planting, and harvesting were found to be 338,874 won, 216,596 won, and 332,318 won, respectively. Although actual levels of fee are 110%~120% of these theoretical levels of consignment fee, corporations' expected fee levels could not be acheived because of competency of consignment market.

• 정보학연구
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• 제8권4호
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• pp.75-90
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• 2005

In this paper I examined trades of general bank In KTB212 Futures for patterns which are best described by the behavioral finance literature. I reported the statistics for traders of profit or loss traders, number of traders, total trader gross trading income, revenue per contract. Thess results are acquired from the revenue scale and the trade contract scale. When traders are ranked on the basis of performance, successful winning traders are short positions in the KTB212. This result appears more faithful to large scale traders. The evidence suggests that large traders are able to act on the information flow. The measure of success is as total income, and the relationship between position holding and success is clear.

• Asian Journal of Innovation and Policy
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• 제6권1호
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• pp.45-57
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• 2017

This study aims to analyze the factors that could influence business decisions of in the commercialization of R&D when technology is transferred from government research institutes (GRIs) to small and medium-sized enterprises (SMEs). We examine 353 such cases of technology transfer. The dependent variable is whether the licensee had the intention of following up with R&D after the technology has been transferred. The independent variables, classified into ex-ante factors and ex-post factors, consist of the involvement of SMEs into GRI R&D, technology readiness level, relatedness to existing technologies, and contribution to sales revenue and level-up of existing technologies. The results of the study show that the contribution to existing technologies has a positive impact on R&D commercialization. However, unlike our expectation, contribution to sales revenue, the involvement of SMEs into GRI R&D, technology readiness level, the relatedness to existing technologies of the technology transferred have no impact on follow-up R&D.

• 한국항공운항학회지
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• 제17권4호
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• pp.63-69
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• 2009

Incheon International Airport as the gateway to Korea is having the happiest time with those honorable prizes. But in these days, the trend of aviation is changing rapidly, so many rival airports in the world as well as north-east asian countries are rushing to find new revenue sources not to be turned over. Hence Incheon International Airport should push into fresh fields or create new sources of business keeping innovation by making foreign airports its role model. This study brings up some new profit models of foreign airports; Malaysia's Kuala Lumpur International Airport, China's Xiamen Aviation Industry Zone, German's Frankfurt Fraport Airports Group. This study analyzes the status of listed airports and presents strategies after investigating whether they are suitable for and compatible to Incheon International Airport.

• Asia pacific journal of information systems
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• 제33권2호
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• pp.318-341
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• 2023

Mobile TV refers to the service that provides live broadcasting and video-on-demand content through a mobile device. In addition to the advertisement as the early-stage revenue model, the paid subscription model has emerged as a more sustainable revenue source for mobile TV services. In this study, with the surveys of 450 free mobile TV users, we examine the motivational factors influencing their intention to adopt a paid subscription model. Results show that three extrinsic motivations, price fairness, subjective norm, and mobile TV utilization, are positively associated with free users' paid subscription intention. In contrast, intrinsic motivations, such as hedonic need, spatiotemporal convenience, and self-efficacy, have no significant influence on the intention. We also found that the expected value is positively associated with attitude toward mobile TV service, also positively influencing the paid subscription intention.

• 유통과학연구
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• 제7권3호
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• pp.5-24
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• 2009

소매업에 있어서 입지선정은 점포의 성패와 매우 밀접한 관계가 있는 핵심요인이기 때문에 출점 시 가장 중요하게 다루어져야 한다. 그러나 현재 대부분의 소매유통업계는 이러한 핵심적인 사항을 고려하지 않고 점포개발자들이 입지를 선정하기 위해 사용되는 상권분석 기법의 대부분은 단순통계자료와 느낌에 의존하고 있는 것이 사실이다. 점포 입지선정에 실패하는 주요 이유는 사업현장에서 종합적이고 체계적인 상권분석을 통한 점포출점이 이루어지지 못한데 있으며, 특히 슈퍼마켓 업계가 다른 소매업에 비해서 활용빈도가 현저히 낮은 편이다. 본 연구는 중대형 슈퍼마켓을 운영하는 업체가 점포 입지를 선택하기 위한 상권분석 시 활용할 수 있는 모형의 구축을 위하여 광역상권을 모델로 한 기존의 상권분석 모형을 이용하여 중소상권의 상권분석에 적용시켜 연구를 진행하고, 상권분석 연구의 결과를 이론으로 정립하고 정립된 이론을 근거로 모델 점포의 예상매출을 추정하여 실제매출과 비교검증 하였다. 쇼핑확률 산출과정을 통해 얻어진 결과로 기존의 수정허프모델를 이용한 개량확률모델의 새로운 모형구축을 위해 컨버스의 신소매인력모델을 이용하였다. 그러나 쇼핑확률을 산출하기 위해서 수정허프모델을 이용하되 기존의 방법에 반영되는 변수들을 다르게 반영함으로서 광역상권 분석기법으로 중소상권을 분석할 경우 우려되는 차이를 최소화하여 소비자가 점포를 선택하는 조건을 쇼핑확률 계산에 가중치를 반영, 객관성과 신뢰성을 높이는 연구를 실시하였다.

• 품질경영학회지
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• 제45권4호
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• pp.957-968
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• 2017

Purpose: There are lots of efforts to increase the revenue of on-line travel agency due to the extreme competition in the hospitality industry. One of the way to improve the revenue is applying new concepted service for their business. In this study, it is introduced an innovative system design of hotel reservation for the on-line travel agency using the concept of an opaque product. Methods: By adopting the opaque product at the hotel reservation system, the reservation requests can increase because the customer tends to feel that they purchase the hotel service with relatively cheap price. The overall process for an innovative hotel reservation system is presented and the core algorithm to implement this system is also suggested through a mathematical model based optimization method. Results: To validate and to examine the proposed process and core algorithm, a numerical example is provided with the modified data of the hotels in Seoul metropolitan city. The discount prices and the overall revenue of hotels are generated according to hotel grade. Conclusion: It is confirmed that the revenue of the hotel tends to increase according to its grade. This is because that the customer want to use the new service which applying the concept of opaque product when the higher discount ratio are decided for lower grade hotels.

• 보건행정학회지
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• 제18권2호
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• pp.19-38
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• 2008

Financial ratios are key indicators of an organization's financial and business conditions. Among various financial indicators, profitability, financial structure, financial activity and liquidity ratios are frequently used and analyzed. Using the structural equation modeling(SEM) technique, this study examines the structural causal relationships among key financial indicators. Data for this study are taken from complete financial statements from 142 hospitals that passed the standardization audit undertaken by the Korean Hospital Association from 1998 to 2001 for the purpose of accrediting teaching hospitals. In order to improve comparability, ratio values are standardized using the Blom's normal distribution. The final model of the SEM has four latent constructs: financial activity(total asset turnover, fixed asset turnover), liquidity(current ratio, quick ratio, collection period), financial structure(total debt to equity, long-term debt to equity, fixed assets to fund balance), and profitability(return on assets, normal profit to total assets, operating margin to gross revenue, normal profit to gross revenue). While examining several model fit indices(Chi-square (df) = 178.661 (40), likelihood ratio=4.467, RMR=.11, GFI=.849, RMSEA=.157), the final SEM we employed shows a relatively good fit. After examining the path coefficient of the constructs, the financial structure of the hospital affects the hospital's profitability in a statistically significant way. A hospital which utilizes its liabilities, more specifically fixed liabilities, and makes a stable investment decision for fixed assets was found to have a higher profitability than other hospitals. Then, the standard path coefficients were examined to directly compare the influence of variables. It was found that there were no statistically significant path coefficients among constructs. When it comes to variables, however, statistically significant relationships were found. between. financial activity and. fixed. asset turnover, and between profitability and normal profit to gross revenue. These results show that the observed variables of fixed asset turnover and normal profit to gross revenue can be used as indicators representing financial activity and profitability.