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http://dx.doi.org/10.14400/JDC.2016.14.10.431

Business Model of New Media Platform in K-Content Use  

Kim, Young-Hwan (Dept. of New media, Seoul Media Institute of Technology)
Jung, Hoe-Kyung (Dept. of New media, Seoul Media Institute of Technology)
Publication Information
Journal of Digital Convergence / v.14, no.10, 2016 , pp. 431-438 More about this Journal
Abstract
This study focused on the Korean-wave content consumed in the global market and analyzed success/failure factors of services through business model analysis. It aims to offer an effective new media content platform model. ViKi, Drama Fever, Maaduu.com which are representative global OTT were researched on management strategy by case analysis. The success of the global OTT platform is organized into three factors, target customer coverage, revenue model and community activation. Clear and wide coverage of target customer is important to determine the value of the service. Also, revenue model based on the pay service and community for Korean-wave fandom are essential to make good performance in new media platform business.
Keywords
K-content; New Media Platform; OTT; ViKi.com; Drama Fever; Business Model;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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