• Title/Summary/Keyword: Business Platform

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Collaboration Platform Development of Virtual Cluster Type for Vitalizing Smart Work (스마트워크 활성화를 위한 버추얼 클러스터(Virtual Cluster)형 협업 플랫폼 개발)

  • Lee, Kark-Bum;Oh, Seong-Eun;Hwang, Ji-Yeun
    • Journal of Information Technology Services
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    • v.12 no.2
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    • pp.153-170
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    • 2013
  • As global competition of enterprises heats up recently, there is a growing the need to introduce business knowledge platform. Many enterprises work with other partners in a variety of situations and collaboration has emerged as new competitiveness of them. Collaboration improves the performance of members, and besides it has an important bearing on innovation, result, and increased productivity of enterprise. Lots of businesses, locally and abroad, extend the environment of collaboration and try to share business contents efficiently. In addition, they look into ways of invigorating collaboration by providing community tools. Corporations and Governments around the world are pushing smart work to respond effectively to this paradigm change. Smart work provides many types of collaboration and raises the productivity. Various infrastructures should be constructed for activating smart work. Most of all, core technology is to be developed. Virtual Cluster is the space of collaboration corresponding to change in business paradigm. In overseas policy of Virtual Cluster has been already enforced as an alternative to geographical cluster. The establishment and development of collaboration platform through Virtual Cluster can contribute to business competitiveness by smart work.

Moderating Effects of Online Platform Business Ecosystems between Customer Participation and Psychological Ownership: A Comparison of Kakao and Facebook Ecosystems (고객참여와 심리적 주인의식의 관계에서 온라인 플랫폼 비즈니스 생태계 유형의 조절효과: 카카오와 페이스북 생태계의 비교)

  • Joo, Jaehun;Shin, M. Minsuk
    • The Journal of Information Systems
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    • v.25 no.1
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    • pp.75-104
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    • 2016
  • Purpose The business ecosystem perspective offers a new lens in which to view customers. Customers as the member of business ecosystems influence firms by participating in both the firm level activities and the business ecosystem level activities. For example, customers participate in the business ecosystems by forming interest groups, allowing their voice to be heard the within business ecosystems. Customers can also, turn public opinion around and foster the business ecosystems favorable to firms. On the other hand, as an extreme case of customer participation, customers can engage in community activities to boycott the purchase of products or services from certain firms or business ecosystems. Design/methodology/approach This study views content creation and feedback activities as customer participation in the firm level. On the other hand, word-of-mouth (WOM) and boycott activities are considered as customer participation in the business ecosystem level. This study presents a research model regarding the relationships among customer socialization, customer participation, and psychological ownership. The proposed model is validated through an empirical analysis on online platform business ecosystems. Findings When the two business ecosystems are compared, different results were drawn. In the Facebook ecosystem, boycott and psychological ownership did not have a significant relationship. However, in the Kakao ecosystem, the two had a significant positive relationship. The mediating effect of the business ecosystem type sheds a light on the mission, purpose, vision, and other values associated with the theory of the business on the customer-firm relationship. Further implications for theory and practice were discussed in this study.

The Effect of Consumer Motivations on Purchase Intention of Online Fashion - Sharing Platform

  • WON, Jessica;KIM, Bo-Young
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.6
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    • pp.197-207
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    • 2020
  • This study aims to examine the influence of attitudes on customers' intention to participate in online fashion sharing. A framework was proposed to investigate the relationships between consumer motivation, consumer attitude, and purchase intention in the manner of adopting a fashion-sharing platform. Consumer motivations are divided into three categories: utilitarian, hedonic, and ecological. The moderating effects of product replacement cycle (PRC) on consumer attitude and purchase intention are also investigated. Data collection was developed using a web-based survey where 180 consumer respondents from South Korea participated. The results of our analysis indicate that consumers' hedonic and ecological motivations are positively related to favorable consumer attitudes, even when consumers' utilitarian motivation is denied. Consumer attitude is also positively related to purchase intention in the fashion-sharing platform. A moderating effect of PRC is recorded between consumer attitude and purchase intention based on high and low PRC, as well as the effect of ecological motivation and consumer attitude on high PRC. This study enhances knowledge of consumer motivational factors in a fashion-sharing platform and provides insights for service providers to help them improve their target marketing.

Key Success Factors of Blockchain Platform for Micro-enterprises

  • YANG, Mei-Hsiang;LEE, Tzong-Ru;CHANG, Tin-Chang
    • The Journal of Asian Finance, Economics and Business
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    • v.6 no.3
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    • pp.283-293
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    • 2019
  • The purposes of the study are threefold: (1) develop key successful factors of blockchain platform for micro-enterprises based on Balanced Scorecard (BSC), (2) find out the correlation between the key successful factors of blockchain platform for micro-enterprises, and (3) understand the perception of micro-enterprise blockchain and the difference between theoretical guidance and practical application. This study combines Interpretative Structural Modeling Method, (ISM) and Decision-Making Trial and Evaluation Laboratory (DEMATEL) to analyze the causal relationships and hierarchical structures of the 12 key successful factors of blockchain platform for micro-enterprises and understand the correlation between factors. The 12 key successful factors developed based on the four perspectives of the Balanced Scorecard, and the questionnaire designs based on the concept of DEMATEL, and then analyzed data by DEMATEL and ISM methods to understand the correlation between key factors. The research results show that the key successful factors of blockchain platform for micro-enterprises include "brand equity", "security and anti-counterfeiting", "sales growth", "transparency and clear", "trust", "consensus mechanism", "traceability", "consistency", "tracking", "innovation management", "international", "organizational adaptation", in which consumer "trust" plays an important role. Micro-enterprises can use blockchain to expand the market, provide customers with better service quality, and bring sales growth to micro-enterprises.

Relevant Analysis on User Choice Tendency of Intelligent Tourism Platform under the Background of Text mining

  • Liu, Zi-Yang;Liao, Kai;Guo, Zi-Han
    • Journal of the Korea Society of Computer and Information
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    • v.24 no.9
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    • pp.119-125
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    • 2019
  • The purpose of this study is to find out the relevant factors of the choice tendency of tourism users to Intelligent Tourism platform through big data analysis, which will help enterprises to make accurate positioning and improvement according to user information feedback in the tourism market in the future, so as to gain the favor of users' choice and achieve long-term market competitiveness. This study takes the Intelligent Tourism platform as the independent variable and the user choice tendency as the dependent variable, and explores the related factors between the Intelligent Tourism platform and the user choice tendency. This study make use of text mining and R language text analysis, and uses SPSS and AMOS statistical analysis tools to carry out empirical analysis. According to the analysis results, the conclusions are as follows: service quality has a significant positive correlation with user choice tendency; service quality has a significant positive correlation with tourism trust; Tourism Trust has a significant positive correlation with user choice tendency; service quality has a significant positive correlation with user experience; user experience has a significant positive correlation with user choice tendency Positive correlation effect.

A Study on trend Analysis and Future Prospects of Cloud Game Industry - Focus on Device, Platform, Contents - (클라우드 게임산업 동향분석 및 전망에 관한 연구 - 디바이스, 플랫폼, 콘텐츠를 중심으로 -)

  • Doo, Ill Chul;Baek, Jae Yong;Shin, Hyun Wook
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.10 no.4
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    • pp.181-195
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    • 2014
  • The game Industry has been a major leader in business world with its size and volume in terms of profit and culture contents, and ever increasing at the moment. Cloud Game has appeared as a new, combined game format, playable on smart TV and smart phone with its upgraded storage size and fast spreading N-screen. This research studies the present reality of the cloud industry by focusing on three categories which are device type, Platform, and game contents consequently in order to determine the future prospect of cloud games. First, the cloud game business will thrive as devices such as smart TV and smart phone are used widely. Second, the cloud game industry will have a new era when OS systems of Platform are united effectively. Third, the previous platform holders will have to face new challenges brought up by cloud games' service providers. Forth, the gamer, developer, and service provider need each other in order to widen the spectrum of business in cloud game industry.

Design and implementation of Mobile Electronic Payment Gateway System based on M-Commerce Security Platform (M-Commerce 보안 플랫폼상의 무선 전자지불시스템 설계 및 구현)

  • 김성한;이강찬;민재홍
    • The Journal of Society for e-Business Studies
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    • v.7 no.1
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    • pp.35-50
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    • 2002
  • Recently, payment method is one of the most hot issues for transaction of contents in mobile and internet markets. Many kinds of mobile contents services are rapidly growing with the combination of internet application services. Payment method algorithms are demanded for the stable transaction between producer and consumer. Security protocol algorithms are widely adapted for mobile Platform terminals. In this Paper, we described security mechanism for the current wireless internet services and compared with the performance result. There are security protocols that based on java machine platform or WAP protocols. The system is based on J2ME technology for the java mobile platform. Based on this technology, a security system is proposed for the service of mobile commerce electronic payment. The system is designed for the stability of transaction so that it enables to apply into many kinds of internet payment system.

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A Study on User Competency Training for Building Space Management Platform for Urban Regeneration (도시재생을 위한 건물공간관리 플랫폼 사용자 역량 교육에 관한 연구)

  • Kang, Hyun-joo;Kim, Chee-Yong
    • Journal of Korea Multimedia Society
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    • v.23 no.3
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    • pp.499-507
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    • 2020
  • This paper is one of the types of 'sharing economy', a social economic model that borrows and shares things, spaces, and services from the development of the 4th Industrial Revolution. Through sharing of empty space and time in the city, I would like to suggest a way to reduce the closure of small business owners in order to create jobs, which is one of urban problems in the community. We also build a platform that utilizes the free time and space of buildings through space sharing, one of the types of sharing economy, and provides education programs for start-up education, promotion, marketing, and consulting by matching small business owners with building owners. Therefore, in this paper, by sharing the space and time, the landlord and the small business can share the profits of the small business by reducing the business owner's closure and the job creation plan. Coaching urban regeneration was proposed.

Seeking Platform Finance as an Alternative Model of Financing for Small and Medium Enterprises in Korea (중소기업 대안금융으로서 플랫폼 금융의 모색)

  • Chung, Jay M.;Park, Jaesung James
    • The Journal of Small Business Innovation
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    • v.20 no.3
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    • pp.49-68
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    • 2017
  • Platform finance is emerging as an alternative finance for SMEs by suggesting a new funding source based on a new technology named FinTech. The essence of this business is the adapting ICT challenges to the financial industry that can adequately reflect risk assessment using Big Data and effectively meet individual risk-return preference. Thus, this is evolving as an alternative to existing finance in the form of P2P loans for Micro Enterprises and supply-chain finance for SMEs that need more working capital. Platform finance in Korea, however, is still at an infant stage and requires policy support. This can be summarized as follows: "Participation of institutional investors and the public sector," meaning that public investors provide seed money for the private investors to crowd in for platform finance. "Negative system in financial regulations," with current regulations to be deferred for new projects, such as Sandbox in the UK. In addition, "Environment for generous use of data," allowing discretionary data sharing for new products," and "Spreading alternative investments," fostering platform finance products as alternative investments in the low interest-rate era.

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Mobile Cloud Service Platform for Supporting Business Tasks (기업 업무 지원을 위한 모바일 클라우드 서비스 플랫폼)

  • You, Dae-Sang;Ko, Kwang-Il;Maeng, Seung-Ryol;Jin, Go-Whan
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.17 no.9
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    • pp.2113-2120
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    • 2013
  • As a smart mobile device is gaining popularity as a tool to utilize internet services, the demand on the cloud service (which eliminates the spatial and/or temporal restrictions in enjoying the services) is increasing. This trend also has an effect on the style of performing business tasks so that the concept of 'smart-work' (e.g. doing business tasks in anywhere and anytime) is being spread over the industries. The facilities for the smart-work is, however, focused on providing the tools designed to supporting business tasks such as co-working in writing documents, video conference, searching data via smart (mobile) devices neglecting the industries' needs for the infrastructure by which they can create their own business applications and mobile cloud services at a low (or moderate) price. The paper proposes a mobile cloud service platform, which provides an SDK for developing business applications and offers the applications to smart mobile devices as a PaaS (Platform as a Service).