• Title/Summary/Keyword: Business Operations

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A Study on Antecedents of Customer Switching Behavior in Mobile Services (이동통신 서비스 전환행동에 영향을 미치는 요인에 관한 연구)

  • Yoon, Jung-In;Sung, Su-Jung;Lee, Jung-Woo
    • Korean Management Science Review
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    • v.26 no.3
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    • pp.169-184
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    • 2009
  • Recently, mobile telecommunication businesses contend with each other to expand their customer base by using aggressive marketing strategies. In order to determine if there strategies are effective, customer's switching behavior needs to be studied. This study identifies and analyzes direct, indirect factors that may customer switching behavior : attractiveness of alternatives, network externality, and switching cost. Results reveals that attractiveness of alternatives, network externalities have a direct impact on customer switching behavior. These two factors also have moderating effects on customer switching behavior but the switching cost does not In short, network externalities and alternatives strategically determine the success of 3.5G service. In this regard, mobile business should improve their own attractiveness of alternatives by developing specialized service in 3.5G service.

Case Study: e-Learning for Management Sciences Course (e-러닝 기반 경영과학 강의방식에 관한 사례연구)

  • Um, Myoung-Yong;Kim, Tae-Ung
    • Korean Management Science Review
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    • v.26 no.3
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    • pp.37-54
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    • 2009
  • E-learning is a networked phenomenon allowing for instant revisions and distribution, and goes beyond training and instruction to the delivery of information and tools to improve performance. The proponents of e-learning emphasizes that students learn more effectively when they interact and are involved with other students participating in similar endeavors. The paper outlines the process of development and design of e-learning based Management Sciences course, with the aim of ensuring widespread use, in undergraduate business program. Experiences in introducing students to e-learning course are reported. Feedback from students has been very positive but also indicates the need for ongoing support and direction. In addition, a survey was used to identify the determinants of students' academic performance of Management Science, and PLS based model is developed to analyze the results. Statistical results concerning the hypothesized model are provided.

Customer Order Scheduling in a Two Machine Flowshop

  • Yang, Jae-Hwan
    • Management Science and Financial Engineering
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    • v.17 no.1
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    • pp.95-116
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    • 2011
  • This paper considers a flowshop scheduling problem where a customer orders multiple products (jobs) from a production facility. The objectives are to minimize makespan and to minimize the sum of order (batch) completion times. The order cannot be shipped unless all the products in the order are manufactured. This problem was motivated by numerous real world problems encountered by a variety of manufacturers. For the makespan objective, we develop an optimal solution procedure which runs in polynomial time. For the sum of order completion time objective, we establish the complexity of the problem including several special cases. Then, we introduce a simple heuristic and find an asymptotically tight worst case bound on relative error. Finally, we conclude the paper with some implications.

The Effect of Consumers' Loss Aversion on Pioneering Advantage

  • Won, Eu-Gene J.S.
    • Management Science and Financial Engineering
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    • v.17 no.1
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    • pp.1-18
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    • 2011
  • The present study provides a theoretical investigation on pioneering advantage based on reference dependence and loss aversion effect under prospect theory (Kahneman and Tversky, 1979). Behavioral explanations for pioneering advantage are provided from two different perspectives: one based on the prototypicality and the other on the utility uncertainty of the option. A pioneer brand creates the product category and makes a strong impression in customers' mind, and thus becomes the most representative or prototypical option of the category. In addition, the pioneer brand becomes the first option to be experienced by the majority of consumers in the product category, thus has the lowest level of utility uncertainty compared with the late movers. This study integrates the previous accounts for pioneering advantage by showing that consumers have higher preferences for the most prototypical and the least uncertain option based on loss aversion and reference dependence effect. This study suggests that firms should carefully analyze the consumers' loss aversion and perceived uncertainty and prototypicality of their products in order to develop effective market entry strategies.

The Effect of (Q, r) Policy in Production-Inventory Systems

  • Kim, Joon-Seok;Jung, Uk
    • Management Science and Financial Engineering
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    • v.15 no.1
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    • pp.33-49
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    • 2009
  • We examine the effectiveness of the conventional (Q, r) model in managing production-inventory systems with finite capacity, stochastic demand, and stochastic order processing times. We show that, for systems with finite production capacity, order replenishment lead times are highly sensitive to loading and order quantity. Consequently, the choice of optimal order quantity and optimal reorder point can vary significantly from those obtained under the usual assumption of a load-independent lead time. More importantly, we show that for a given (Q, r) policy the conventional model can grossly under or over-estimate the actual cost of the policy. In cases where a setup time is associated with placing a production order, we show that the optimal (Q, r) policy derived from the conventional model can, in fact, be infeasible.

Development of the Training Course for Project Managers (프로젝트관리자 양성을 위한 실무 교육과정 개발)

  • Ko, Jesuk
    • Journal of the Korean Society of Systems Engineering
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    • v.2 no.1
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    • pp.61-67
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    • 2006
  • Project management is the process of guiding the project from its beginning through its performance to its closure. Project management includes three basic operations which are planning, organizing and control. In particular, the project managers role and responsibility is regarded as the most important part when companies are supposed to work together. The purpose of this study is to address the knowledge and skills requirement of project manager. The demand of project manager has been increasing to perform accurately and share information effectively. In this paper, the proposed course can be used to provide a rudimentary scheme to train and develop knowledge and skills of project managers.

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A Study on the Improvement of Airline Educational Service Quality Factors using PCSI Index : Focusing on K-airline (PCSI Index를 이용한 교육서비스품질 요인 개선 방안에 관한 연구 : K-항공사를 중심으로)

  • Kim, MinKyo;Kim, YounSung;Lim, SungUk
    • Journal of Korean Society for Quality Management
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    • v.48 no.2
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    • pp.329-344
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    • 2020
  • Purpose: The purpose of this study is to measure the Airline Educational Service Quality and to find ways to improve the priority factors that need improvement. Methods: The 267 collected data from the survey of K-airline calculate the Potential Customer Service Improvement Index based on the Kano Model, Timko Customer Satisfaction Index and conduct Focus Group Interview. Results: The satisfaction of Airline Educational Service Quality can be improved if instructor operations are intensively managed considering field experience and contents that can be applied in the field. Conclusion: This study would provide useful information about Airline Educational Service Quality and can be applied to map out strategies to improve the satisfaction of the Airline Educational Service.

A Study on the Environment Management System of Procter & Gamble (P&G사의 환경경영시스템에 관한 고찰)

  • Kim, Hyun-Soo;Park, Young-Taek
    • Journal of Korean Society for Quality Management
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    • v.27 no.2
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    • pp.183-200
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    • 1999
  • ndustrial development began to cause serious pollution problems. Most of the environmental problems are related with operations of industrial companies. Environmental problems should be considered at all the stages of business activities or processes, from product design to new forms of packaging, from marketing to disposal. This paper suggests that how to cope with environmental issues is an important factor in the global market, and environmental management has become one of the key success factor. Through the survey of P&G's environmental management, it is intended to provide a chance to benchmark or give a cue on how to conduct the environmental management.

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Implementation of Automatic Gate System under AVI/AEI (화물차량 및 화물 인식 중 자동 게이트 시스템의 구현)

  • Hong, S.B.;Hong, G.Y.;Lim, W.Y.
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.12 no.2
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    • pp.43-58
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    • 2004
  • Up-to-date cargo transport system, CVO(Commercial Vehicle Operations) is the system to manage efficiently cargo distribution as providing at real time the information of cargo location and situation through ITS and GPS technology. In this paper, we proposed the Gate Automation System of harbors among AEI/AVI. To implement his system, we use the DSRC/RFID(Dedicated Short Range Communication / Radio Frequency IDentification) which adopts an wireless communication between RSE(Road-side Equipment) and OBE(on-Board Equipment) on a vehicle. When constructing the Gate automation system of harbors, the business application ability are reviewed practically and the logistics facilities to be constructed in the near future may use this project results according to the international standard and it could help complete integrated logistics system.

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The Effectiveness Analysis of the Waste Recycling System of Voluntary Agreements (자발적협약 제도의 폐기물 재활용 효과 분석)

  • Jeong, Jong-Chul
    • Journal of Environmental Impact Assessment
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    • v.22 no.1
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    • pp.117-124
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    • 2013
  • The introduction of Extended Producer Responsibility(EPR), voluntary agreements and operating were analyzed in this study. The voluntary agreement to participate in the manufacturers, recyclers and management reporting agency data and literature data to verify through research and analysis assessing the performance of the management plan for this system was analyzed. The effectiveness of Voluntary Agreement(VA) on waste analysis system of voluntary agreements with the voluntary agreement of waste reduction savings exemption amount and reductions in greenhouse gases, such as comparison and understanding of business organizations participate waste recycling effects were verified. The Voluntary Agreements as a means of future regulatory system for the ongoing operation of the waste recycling operations and systems effectiveness analysis of the problems appearing in operators and manufacturers suggest ways to improve it.