• Journal of the Korea Fashion and Costume Design Association
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• v.11 no.3
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• pp.87-99
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• 2009

The purpose of this study was to find out criteria for classifying fashion brand from the consumer point of view. This was compared with the viewpoint of fashion business practice in order to develop strategy of fashion brands and to manage brand effectively and systematically, and to suggest theoretical frame for application of these criteria. This study was researched as the succeeding study of a model of criteria for classifying fashion brands from the viewpoint of fashion business practice. Survey was used as a research method. The subjects were 422 women who were 20-30 years old and living in and near Seoul. Questionnaires were developed based on 37 fashion brands' classification criteria by means of pre-survey, and SPSS package and LISREL program were used to analyze the data. As a result of factor analysis considering 37 classification criteria, 8 factors were identified as classification criteria. They were as follows; the level of brand form, the level of product concept, the level of management item, the level of brand sales ability, the level of customer management, the level of brand advertising and awareness, the level of brand value, and the level of product lead ability. All of criteria were correlated to each other. The effective method to classify fashion brands was proposed by establishing the model of the relationship of the values of 7 criteria and by proving it with the structure equation model analysis. The model of criteria for classifying fashion brands that was suggested on this study was proved by the structure equation model analysis. In this study, from a consumer's point of view we suggested a theoretical framework describing which criteria would be selected to classify and utilize fashion brand market. This model can be used to select the most efficient classification criteria and classify them hierarchically instead of selecting only one among some factors that complex and interactional and classifying.

• Asian Journal of Business Environment
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• v.14 no.1
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• pp.23-30
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• 2024

Purpose: The purpose of this research is to explore the macroeconomic model through both static and dynamic equations. The primary objective of this study is to investigate the variations in the elasticity of substitution across changing economic variables within the framework of the Allen-Uzawa production functions. Research, design, data and methodology: The data were drawn from the World Bank's annual central statistical office database from 2010 to 2021 in the United States of America. The level of expenditures and of the public finance sector, macroeconomic data like output, inflation rates, and labor are examined. Results: This study demonstrates the interaction of two equations, clarifying that the macroeconomic model is practical to determining the stability of both static and dynamic equation systems analytically. The Allen-Uzawa equations allow for the verification of macroeconomic model properties, and study results demonstrate an increase in the range of capital uses as a form of mechanization. A constant elasticity of substitution function is derived from the macroeconomic variables. Conclusion: The macroeconomic model, though the analysis of the static and dynamic Allen - Uzawa model, not only facilitates the examination of long-term trends in crucial endogenous variables but also overcomes challenges commonly associated with other mathematical methods. Overall, the analysis promotes economic growth, investment, and employment. The levels of expenditures and the public finance sector, along with macroeconomic data such as output, inflation rates, and labor, are examined.

• Journal of Korean Society for Quality Management
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• v.39 no.2
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• pp.337-348
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• 2011

To implement total quality management(TQM), firms and institutions have strategically used quality awards models. In this paper we analyzed the national quality awards of G-20 members such as United States, Europe, Japan, Canada, Australia and Korea. There are three main points to analysis; First, "which type of model is good for Korea?", even though Korea already has adopted MBNQA model. Second, "Are the core values really different from each models?". And third, "Is there any difference in the criteria structure and value points system?" This study aims to design a National Quality Award which is good for the Korean companies and organizations. After analyzing the current quality awards models, we propose some suggestion about core value setting Korean-specific criteria development and value points system change.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2004.05a
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• pp.343-346
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• 2004

The purpose of our research is to identify the critical variables and to develop a new methodology for market segmentation of online game market. Our research tested the model with Korean online game users because Korean online game industry is the frontier of global online game industries. Conclusively, the critical variables are the suitability of feedback, the reality of design, the precision of information and the involvement of virtual community. The analysis of segmentation shows that the primary target audiences are positively influenced by the reality of design and the involvement of virtual community. To attract the primary target audiences, online game companies should develop strategies depending on the effectiveness of the variables and the demographic and behavioral characteristics of target audiences.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.40 no.1
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• pp.150-164
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• 2017

The development of an appropriate public service quality model has become increasingly recognised as an important subject of interest in the public sector as well as academia. In particular, the public systems enacted by governments are widely used and have a significant impact on national competitiveness. But few researches have been conducted to explore the quality dimensions of a public system service and empirically examine the relationship among related variables. Therefore, in this study, we strive to develop a quality measurement model of public system service that can be effectively used in practice. Using 601 samples gathered through a structured survey from project engineers, a conceptual quality model of public system is presented and discussed. Given the exploratory nature of this study, an exploratory factor analysis is used to investigate quality dimensions and partial least square (PLS) is employed in determining the structural relationships. From empirical results, we found that the quality dimensions of the public system had four distinct quality dimensions (design quality, environment quality, primary outcome quality, additive outcome quality). All four quality dimensions showed good representative factors in explaining user satisfaction. Perceived trust was proved to significantly mediate the relationship between quality dimensions and user satisfaction. Our research is expected to contribute to the literature by providing a good conceptual framework for assessing public system quality by linking four quality dimensions with user satisfaction. In particular, the developed model can elaborately measure process quality and multi-functional outcome quality of the system by the supplementation of design quality and additive outcome quality respectively. Practical implications are also suggested on the basis of our analysis.

• The Journal of Society for e-Business Studies
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• v.3 no.2
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• pp.179-202
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• 1998

This study reviews the concept of Integrated Logistic Support(ILS), ILS standards, ILS elements, and the processes of developing ILS elements and Logistics Support Analysis(LSA). It also examines the potentials of applying ILS development process to building CALS systems in commercial sectors in order to accomplish business process innovation and achieve life-cycle cost savings in product and equipment management. In order to utilize the ILS approach for commercial industries, we need customizing the process of Logistics Support Analysis defined in MIL-STD-1388-lA. The success of ILS implementation depends on the determination of the range of ILS elements in relation with the application environment, and the appropriate development of those elements. During the development process, in order to analyze and design logistics flow processes and supporting activities, we suggest the object-oriented logistics process modeling approach with basic concepts and constructs embedded in objects. Several diagrams including Class Diagram, Class-Instance Diagram, and Integrated Instance Diagram, are provided. Simple Steps to follow are suggested for the analysis and design of inter-organizational logistics flow and support processes. The outcomes of the study are expected to contribute to stimulating the utilization of ILS concepts and development process during building commercial CALS systems.

• Journal of Information Technology Services
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• v.8 no.1
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• pp.217-229
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• 2009

Manufacturers have recently faced such problems like limitation of product differentiation, product commoditization and increased service request level from customers, Some manufacturers have responded the problems by introducing new business model, 'product and service integrated offering', which integrate product and its services as a bundled package, This article introduces innovative 7 cases of 'product and service integrated offering', and provides case analyses : types, methods, purposes, and risks of integration, The result of analysis, 4 strategic directions for product and service integration offering, could help manufacturers to adopt and build their model successfully, Further research topics are field survey with meaningful sample size including Business-to-Consumer and finding new causal relationships among variables like characteristics of industry, product, Integration, interaction between provider and customer, A development of design methodology on how to plan and develope a sound product service integration is the second next step for the research.

• Journal of KIISE:Software and Applications
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• v.28 no.12
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• pp.885-895
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• 2001

Existing system analysis models suggest various ideas to present entity relations and event flows for consistency between analysis and design paradigms. However, they are preferred to derive and arrange related entities on system flow than to identify entities. To identify entities systematically is a basic and important work of software development, and identified entities can be major assets of business system. In case of business systems the business rules or the computed or derived information like attendance lists of lecture system can be the most important system assets. The management information or meta data are also. In this paper, we suggest a business system analysis models to derive and present entities. System is identified entities, interfaces and event or behaviors through this model then entities are extended to independent entities, dependent entities, which are dependent to independent entities, constraint shows the physical and administrative notices. Various entity identification can reduce the incompleteness of entity analysis.

• Asian Journal of Business Environment
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• v.8 no.4
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• pp.5-15
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• 2018

Purpose - The research aimed to reveal real decisional behavioral of management institutes in India for social media marketing usage, and analyses of empirical elements of social media consumption pattern. Research design, data, and methodology - The investigation was based around a research methodology using quantitative analysis with appropriate statistical techniques on random surveys of consumers, detailed exploratory and confirmatory factor analyses are applied to assess the empirical validity of the model and multiple regression employed using R studio edition to validate the reliability of the developed models. Results - A new conceptual framework is proposed - the management institutions decision model, providing a tool for effective and more focused decision-making strategies for developing better utilization techniques for social media. Management institutions have different requirements based upon objectives and resources available. The evidence suggests that the administrators need to be more aware of consumer indicators when targeting and designing social media marketing strategy. Conclusions - The research was based on samples and not the entire population of target consumers, providing limitations. As an inferential statistical method was chosen, the results might be susceptible to inaccuracy. The model developed from different age users, thereby providing rich perspectives into social media usage pattern.

• East Asian Journal of Business Economics (EAJBE)
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• v.10 no.2
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• pp.19-30
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• 2022

Purpose - The research aims to explore the ability of the combination of the Technology Acceptance Model (TAM) and Theory of Reasoned Action (TRA) to predict and explain the online shopping intention of Vietnamese consumers. The findings of this study provide empirical results to assess the factors influencing behavioural intention in the E-commerce field. Research design, data, and methodology - The research approach of this study is quantitative. The data was collected from 214 respondents on e-commerce platforms. The collected data will then be analyzed to test the proposed hypothesis in this study. Multiple Regression Analysis and Simple Linear Regression are employed to test the hypothesis. Result - Perceived benefits, Perceived risk reduction, and trust positively influence Attitude toward using Ecommerce. There is a positive relationship between Subjective norms and Behavioural intention to shop online. There is a positive relationship between Attitude toward using E-commerce and Behavioural intention to shop online. Conclusion - This study is based on the Theory of Reasoned Action (TRA) model and the Technology Acceptance Model (TAM) to explore the factors influencing the online shopping intention of Vietnamese consumers. Besides, this paper contributes to the managerial implications for E-commerce managers and policymakers to promote E-commerce among Vietnamese consumers.