• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.643-650
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• 2024

Currently, South Korea is grappling with a paradoxical situation characterized by simultaneous labor shortages and job shortages. Within this context, retirees are citing conflicts with supervisors/colleagues and dissatisfaction with organizational culture as the primary reasons for their departure, with these issues disproportionately affecting the MZ generation. In response, scholars have conducted preliminary studies to understand the relationships between organizational culture and other variables specifically concerning the MZ generation. However, most of these studies are based on a unified theory of the MZ generation, failing to satisfy the practical demands for distinguishing between Generations M and Z. Therefore, this research aims to explore the differences in variable relationships between these two groups within the hospitality industry. Surveys were conducted among 170 individuals from Generation M and 110 from Generation Z, and the data were analyzed using AMOS structural equation modeling. The analysis confirmed that both hierarchical culture and generational conflict significantly define relationships across all generations, with generational conflict adversely affecting organizational commitment. Additionally, while a relationship-oriented culture negatively impacts generational conflict for Generation M, no such effect was observed for Generation Z. This study successfully identifies the differential impacts between Generation M and Generation Z.

• Journal of Venture Innovation
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• v.7 no.3
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• pp.123-139
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• 2024

In the rapidly expanding live-commerce market, one of the newer channels in e-commerce, consumer satisfaction appears to have plateaued. This study, therefore, aims to explore the impact of consumers' internal psychological states on the formation of service attitudes and offers practical solutions based on these findings. Whereas previous studies predominantly focused on external factors, this research examines the role of internal psychological states and perceived value in shaping consumer attitudes. Specifically, this study distinguishes between personal loneliness and social isolation, adding an altruistic dimension by incorporating interpersonal orientation, thereby setting it apart from earlier research. The focus of this study is on the psychological conditions of live-commerce consumers, investigating how factors such as loneliness, social isolation, and interpersonal orientation influence service attitudes, moderated by perceived economic value. The analysis reveals that both social isolation and interpersonal orientation significantly affect service attitudes, with social isolation exerting a stronger influence. However, no statistically significant relationship was found between loneliness and service attitude. Additionally, the effects of social isolation and interpersonal orientation on service attitudes were moderated by perceived economic value, which amplified their influence. These findings underscore the importance of incorporating consumer-centric psychological factors when developing strategies. A tailored approach that aligns with the unique characteristics of the live-commerce channel can help businesses provide customized services. This strategic approach is expected to support the development of effective operational strategies and practical solutions not only for live-commerce but also for future two-way communication channels that businesses and small enterprises may leverage.

• Journal of Digital Convergence
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• v.22 no.3
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• pp.1-7
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• 2024

This study provides an in-depth analysis of the impact of the deepening reform and opening-up policies announced at the 20th CPC Central Committee's Plenary Session, particularly focusing on the <Foreign Investment Law> and its effects on the tax decisions and organizational restructuring of Korean companies operating in China. Using a comprehensive literature review and policy analysis, the study compares the dual legal structure and tax differences before and after the implementation of the law, assessing how legal unification has influenced the organizational forms and tax strategies of Korean companies. The findings indicate that the <Foreign Investment Law> has played a crucial role in enhancing legal consistency and tax equity between foreign-invested enterprises and domestic enterprises, thereby enabling Korean companies to manage their operations in the Chinese market more stably and efficiently. Additionally, in the context of the ongoing U.S.-China trade conflict, the law's provision of national treatment and tax benefits has proven to be a significant factor in the survival strategy of Korean companies in China. Future research should focus on empirically examining the long-term effects of this law and its impact on actual corporate performance.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.44 no.4
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• pp.567-575
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• 2024

The government and local governments are utilizing regulations, policies, and various project management techniques at each project stage to effectively and systematically manage public construction projects. However, the increase in construction costs continues to occur. In order to solve these problems, this study attempted to collect cases of existing public construction projects and analyze historical data. And it would like to derive the impact factor of increased construction costs. Based on the results, a plan was proposed to prevent the causes of increase and minimize in construction costs. The main reasons for the increase in costs were the occurrence of civil petition, differences between design documents and site conditions, and changes due to requests from the owner and changes in the business plan. And to solve these problems, this study proposed improvement for each cause from an institutional perspective, along with interview with experts and project owners. The results of this study are significant in improving the process of existing public construction process and presenting key inspection and review items for each major inspection stage in order to solve problem resulting from the analysis of the performance of public construction projects.

• Journal of Korea Port Economic Association
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• v.39 no.4
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• pp.163-190
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• 2023

Recently, a framework crystallizing as Environmental, Social, and Governance(ESG) has been exerting significant influence not only on corporate investment and management philosophies but also on national policies. This ESG framework is becoming an essential requirement for all organizations. It has become an obligation at the corporate and national levels, particularly in the maritime, port, and logistics sectors. Anticipating that the adoption and utilization of the ESG framework will reach higher levels when it becomes a necessity, this study utilized data from international organizations such as the United Nations Conference on Trade and Development(UNCTAD), the World Bank, and the World Economic Forum to analyze the impact of the ESG framework on national economic performance through the maritime, port, and logistics sectors using Partial Least Squares Structural Equation Modeling(PLS-SEM). The analysis revealed that while the ESG framework did not have a direct impact on the national economy, it manifested substantial indirect effects through maritime, port, and logistics sectors. Therefore, in these sectors, the establishment of the ESG framework should be recognized not only as an expenditure and obligation but also as a crucial investment that positively influences the national economic performance. The study's findings are limited by the absence of data beyond 2019 due to the impact of COVID-19. Therefore, it is anticipated that more accurate current effects can be ascertained when newer data becomes available.

• Journal of Internet Computing and Services
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• v.25 no.4
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• pp.109-119
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• 2024

This study aims to contribute to the initial research on on-device AI in an environment where generative AI-based services on mobile and other on-device platforms are increasing. To derive success strategies for generative AI-based chatbot services in a mobile environment, over 200,000 actual user experience review data collected from the Google Play Store were analyzed using the LDA topic modeling technique. Interpreting the derived topics based on the Information System Success Model (ISSM), the topics such as tutoring, limitation of response, and hallucination and outdated informaiton were linked to information quality; multimodal service, quality of response, and issues of device interoperability were linked to system quality; inter-device compatibility, utility of the service, quality of premium services, and challenges in account were linked to service quality; and finally, creative collaboration was linked to net benefits. Humanization of generative AI emerged as a new experience factor not explained by the existing model. By explaining specific positive and negative experience dimensions from the user's perspective based on theory, this study suggests directions for future related research and provides strategic insights for companies to improve and supplement their services for successful business operations.

• Journal of Service Research and Studies
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• v.14 no.3
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• pp.172-187
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• 2024

This paper deals with asymptotic approximations analysis of M/M/s and M/D/s queues. For M/M/s queue, we observe "economies of scale" under the fixed utilization ρ and the fixed probability α that customer waits in system, how the average system size vary according to the number of servers s increasing. Simulation results show that as s increases, the number of servers who are idling increases, that is, the slack n-E[Q_n] diverges. In addition, through changing the waiting probability α under the M/M/s system, α was not highly sensitive to the behavior of the system size. And, it is shown that using ${\rho}_n\,=\,1-k/\sqrt{n}$ to handle heavy-traffic regime is only appropriate for k = 1 by observing the effect on the performance of the system with different values of k. For the M/D/s queue, two approximations are used to evaluate the expected system size under the fixed ρ and α. Simulations and comparison of these two approximations show that Cosmetatos' approximation performs quite well when the number of servers is small and traffic intensity is heavy, but it overestimates the true value for the large number of servers. Meanwhile, the modified approximation gives good results for the steady state count of the system although the number of servers grows large.

• Journal of Service Research and Studies
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• v.14 no.3
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• pp.1-18
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• 2024

Recent discussions regarding smart tourism have gained significant momentum in tourism policy and industry; however, knowledge production in this research area remains fragmented and sporadic. This study aims to analyze trends in smart tourism research published in domestic KCI journals up to the end of July 2024 through a systematic literature review, proposing future research tasks to foster academic development. The analysis addresses both the quantitative and qualitative dimensions of smart tourism research, particularly focusing on tourism journals where the terms and concepts are prominent in policy and industry contexts, while also diagnosing the related research paradigms. The findings indicate that the term "smart tourism" began to prominently appear in research titles, topics, keywords, and abstracts as early as 2014. Among the 126 studies analyzed, research related to tourism constituted the largest share, accounting for 30.2%. However, due to the interdisciplinary nature of smart tourism, research has also emerged from various academic fields, including business studies, design, information communication, and computer science. Research on smart tourism has appeared in tourism journals since 2015, predominantly adopting a positivist research paradigm with an emphasis on quantitative methodologies that often utilize surveys. Additionally, the study reveals a pre-paradigm stage within smart tourism research, characterized by insufficient comprehensive conceptual and theoretical development. This stage has also restricted discussions on various ontological, epistemological, methodological, and interpretive issues. The theories mainly employed draw from established behavioral models, such as the Technology Acceptance Model, the Extended Technology Acceptance Model, and the Technology Readiness Model. Based on these findings, the study suggests future research directions for tourism scholars to determine whether smart tourism will solidify as a sustainable research topic or merely be regarded as a transient trend within tourism studies over the next decade.

• Journal of Service Research and Studies
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• v.14 no.3
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• pp.102-130
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• 2024

The accelerated pace of change in the business environment and the advent of new information and communication technologies since the onset of the pandemic have had a profound impact on the way in which work is conducted. These developments are also affecting the nature of secretarial roles, with the adoption of digital workplaces rendering online-based work that transcends physical time and space the norm. The role of the secretary is also undergoing a transformation, with the capacity to utilize digital technology and communicate in person emerging as crucial competencies. The objective of this study is to provide an exploratory account of the evolving work environment and the newly required competencies of secretaries in the digital workplace. The research methodology comprised in-depth interviews with current assistants, the objective of which was to explore the cultural, spatial, technological, and workplace changes and the new competencies required. The study revealed that the role of secretaries in the digital workplace is undergoing a significant transformation. This is characterised by a decline in traditional face-to-face work, an increased reliance on digital platforms, and the digitisation of information management. The competencies deemed essential for success in this evolving environment include digital literacy, proficiency in text-based communication, the ability to maintain a consistent attitude towards online and offline work, and the capacity to adapt to new situations. The findings of this study contribute to the academic understanding of the digital workplace for secretaries and provide a useful basis for the development of practical secretarial education and career development programs. Furthermore, this study aims to provide a more comprehensive examination of secretarial work in the digital workplace and to identify areas where secretaries may require additional support.

• Information Systems Review
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• v.26 no.1
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• pp.173-192
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• 2024

The phenomenon of consumers referring to the opinions of other consumers when choosing a hotel based on review platforms is rapidly increasing. Previous research has mainly focused on how online reviews affect travelers' information acceptance and decision making. However, there are only a few studies on how hotels' CSR activities are reflected in online reviews and how this information affects potential consumers. As the importance of CSR in the hotel industry continues to grow, it is meaningful to analyze whether a hotel's CSR activities are communicated to other potential consumers through online reviews. In this study, we explored the relationship by considering the reviewer's culture as a leading factor of CSR information included in online reviews and review usefulness as a subsequent factor. For empirical analysis, 6,632 online reviews of hotels located in Seoul were collected and analyzed using multilevel regression analysis. The LIWC(Linguistic Inquiry and Word Count) methodology was used to measure CSR information, and national culture was measured separately into East and West. As a result of the analysis, consumers in Asian countries tend to write relatively more CSR information in online reviews, and CSR information included in reviews had a positive effect on review usefulness.