• Agribusiness and Information Management
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• v.1 no.2
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• pp.23-42
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• 2009

As technology develops, more advanced technologies involving GPS, GIS, RFID and sensor networks have been adopted in agriculture sector for u-Farm. However, technology adoptions have been evaluated as ineffective. Farmers and agri-business have low level of understanding on technology so it is not efficiently utilized. This study introduces a case of RFID/sensor networks of mushroom farm as a u-Farm case study, focusing on developing a framework for analysis of u-Farm investment returns. RFID and sensor networks improve real-time production control, processing management, and traceability. Integration of RFID and sensor networks leads to innovation into the mushroom farm, reducing labor cost, increasing productivity, and improving quality of the mushroom. The ROI which is used as an indicator of performance indicator is 413%.

• Journal of the Semiconductor & Display Technology
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• v.21 no.3
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• pp.69-73
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• 2022

The application of cloud computing to many industrial domains is rapidly increasing, and domestic and foreign cloud service providers are actively conducting business. In the domestic cloud market, it is necessary to establish an ecosystem with partner operators that work closely with private cloud service providers. In this paper, to create such an environment, we propose a framework that can evaluate the capabilities of partners required for cloud service providers to establish specific business strategies. The framework proposed in this study establishes criteria for evaluating partners' competencies and applies a decision-making model such as fuzzy AHP for evaluation. Eventually this will help not only to expand the domestic cloud market but also to strengthen the competitiveness of domestic cloud partners through the growth of the domestic cloud market.

• Asia Marketing Journal
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• v.15 no.4
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• pp.161-186
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• 2014

There are many cases of rebranding and its numbers are growing. However, rebranding is still under research in the academic field, and there is no guideline on the effective way to change brand name. The objective of this paper is to integrate two inconsistent predictions from categorization theory and schema incongruity theory: a negative linear relationship (categorization theory) versus an inverted-U-shape relationship (schema incongruity theory) between brand name incongruity and consumer evaluation into one framework. Specifically, this study examines how the effect of incongruity between an existing brand name and a new brand name (hereafter called "brand name incongruity") on the new brand name attitude differs depending on a consumer's individual characteristics (need for cognition). The experiment demonstrates that consumers with a high need for cognition show a better attitude towards a new brand name when the brand name was rebranded moderately incongruent compared to congruent or extremely incongruent. Thus, the experiment demonstrates that there is an inversed U-shape relationship between brand name incongruity and new brand name evaluation for consumers with a high need for cognition. On the contrary, consumers with a low need for cognition show a better attitude towards a new brand name when the brand name is rebranded congruently compared to incongruent conditions (moderate incongruity and extreme incongruity). This result indicates that there is a negative linear relationship between brand name incongruity and new brand name evaluation. Key theoretical and managerial implications of the present study are as follows. This study integrates two alternative views of research on incongruity evaluation into one framework by demonstrating that need for cognition moderates the relationship between brand name incongruity and consumer evaluation. This present study provides a conceptual basis for understanding consumer evaluation towards a new brand name. Next, though rebranding is a very important decision making of brand management, there is no guideline on how to change a brand name. The findings of this research can suggest which degree of change is optimal when rebranding in order to utilize and strengthen existing brand equity. More specifically, when our target customer has high need for cognition, moderately incongruent rebranding can be optimal, whereas for those with low need for cognition, rebranding in accordance with existing brand name will be optimal.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.5
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• pp.1708-1715
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• 2010

This paper proposes an object-oriented software development guidance and an evaluation index for the productivity related to Seam Framework. Heavyweight and lightweight architecture to resolve the problem with benefits to support the new architecture is a large size distributed object standardization architecture. This architecture, such as the Seam Framework, to provide all of the architecture is possible. The distributed object standardization architecture is most often used in business Seam Framework is well-known architecture. Therefore, this study is based on the Seam Framework large distributed object architecture, design and implementation of JPetStore order system based standardization software development productivity and the objective is to provide guidance.

• Information Systems Review
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• v.14 no.2
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• pp.117-140
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• 2012

It is hard, but important to evaluate and select a new service model for the public sector, accompanying unexpectable risk. The purpose of this study is to build and develop the evaluation framework of public projects and to present a project evaluation system which is more rational and methodical. The evaluation framework has been developed by calculating the evaluation criteria and weights resulted from an interview with an expert group and Analytic Hierarchy Process(AHP). Moreover, market-oriented characteristics, technology-oriented characteristics, service development capabilities and policy-oriented characteristics were predominantly chosen as the evaluation items. The re-evaluation of the app development support programs was conducted to check the feasibility as an evaluation system influencing the performance of firms. The result of an evaluation system proposed by this study showed better evaluation performance than previous ones, better predicting the actual business performance. Currently, though the policies of the public sectors and support programs focus on the outcome and performance management, the result of this study shows the importance of project selections. Also, implications of the study are discussed.

• Korean Management Science Review
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• v.21 no.2
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• pp.253-272
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• 2004

This paper discusses how to develop a comprehensive performance evaluation framework and measure Quantitative and Qualitative benefits of 'Small Business Networking Project' which has been supported by Korean Government since September 2001. Employing BSC framework to identify various benefits realized from the project, we suggest specific procedure and method of deriving ROI (return on investment) for analyzing the benefits against the costs associated with the project, where we restrict our attention to the government investment. From the study, we show that ROI analysis can be served as a useful means to validate government projects as well as uncover specific problem areas to handle in the course of implementing them. Moreover. the ROI analysis we present in this paper can also be applied to pre-evaluate similar government investments.

• Journal of Information Science Theory and Practice
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• v.4 no.3
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• pp.6-27
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• 2016

There has been a growing interest and enthusiasm for the application of virtual worlds in learning and training. This research proposes a design framework of a virtual world-based learning environment that integrates two unique features of the virtual world technology, immersion and interactivity, with an instructional strategy that promotes self-regulatory learning. We demonstrate the usefulness and assess the effectiveness of our design in the context of information security learning. In particular, the information security learning module implemented in Second Life was incorporated into an Introduction to Information Security course. Data from pre- and post- learning surveys were used to evaluate the effectiveness of the learning module. Overall, the results strongly suggest that the virtual world-based learning environment enhances information security learning, thus supporting the effectiveness of the proposed design framework. Additional results suggest that learner traits have an important influence on learning outcomes through perceived enjoyment. The study offers useful design and implementation guidelines for organizations and universities to develop a virtual world-based learning environment. It also represents an initial step towards the design and explanation theories of virtual world-based learning environments.

• Journal of Global Scholars of Marketing Science
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• v.6
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• pp.167-184
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• 2000

Previous models of consumer post-purchase evaluation behavior have treated customer satisfaction as a transaction-specific construct. In the present paper, a conceptual framework that describes customer satisfaction measurement as a process is developed. The framework explains customer satisfaction as a dynamic process encompassing five stages-search, interaction, experience, service, and longevity. It is proposed that organizations should develop information systems to measure customer satisfaction during all five of the stages and disseminate such information throughout the organization as part of their Total Quality Management efforts.

• Proceedings of the KAIS Fall Conference
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• 2010.05a
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• pp.9-13
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• 2010

This paper proposes an object-oriented software development guidance and an evaluation index for the productivity related to Seam Framework. Heavyweight and lightweight architecture to resolve the problem with benefits to support the new architecture is a large size distributed object standardization architecture. This architecture, such as the Seam Framework, to provide all of the architecture is possible. The distributed object standardization architecture is most often used in business Seam Framework is well-known architecture. Therefore, this study is based on the Seam Framework large distributed object architecture, design and implementation of standardization software development productivity and the objective is to provide guidance.

• Journal of Information Technology Applications and Management
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• v.31 no.3
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• pp.149-163
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• 2024

As conversational AI systems such as ChatGPT have become more advanced, researchers are exploring ways to use them in education. However, we need effective ways to evaluate these systems before allowing them to help teach students. This study proposes a detailed framework for testing conversational AI across three important criteria as follow. First, specialized benchmarks that measure skills include giving clear explanations, adapting to context during long dialogues, and maintaining a consistent teaching personality. Second, adaptive standards check whether the systems meet the ethical requirements of privacy, fairness, and transparency. These standards are regularly updated to match societal expectations. Lastly, evaluations were conducted from three perspectives: technical accuracy on test datasets, performance during simulations with groups of virtual students, and feedback from real students and teachers using the system. This framework provides a robust methodology for identifying strengths and weaknesses of conversational AI before its deployment in schools. It emphasizes assessments tailored to the critical qualities of dialogic intelligence, user-centric metrics capturing real-world impact, and ethical alignment through participatory design. Responsible innovation by AI assistants requires evidence that they can enhance accessible, engaging, and personalized education without disrupting teaching effectiveness or student agency.