• 지능정보연구
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• 제14권4호
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• pp.147-160
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• 2008

업무프로세스 관리시스템(BPMS：business process management system)을 이용하면 새로운 프로세스를 정의하거나 기존의 프로세스를 갱신하는 일이 매우 용이하다. 대체로 표준화되고 일상적인 업무를 대상으로 프로세스를 관리하는 것은 이러한 소프트웨어를 사용하여 효율성을 높일 수 있겠으나, 비일상적인 예외상황에 대한 처리를 위해서는 별도의 전문가 참여나 특수한 의사결정 과정을 거쳐야 하는 경우가 많다. 본 논문은 다수의 예외처리용 업무 프로세스가 저장소에 축적된 상황을 전제로 예외처리 프로세스 선정의 자동화 방안을 제시한다. 예외처리에 가장 적합한 프로세스를 검색하는 것은 예외상황에 관한 충분한 이해가 필요하기 때문에 상황의 인지(context awareness)는 매우 중요한 과제이다. 예외상황의 이해를 원활히 하고, 예외처리 프로세스의 효율적인 선정을 위해 본 연구에서는 '상황변수'와 '의사결정변수' 자료구조를 도입하였다. 전자상거래의 배송과정의 예외사례를 사용하여 제시한 변수구조가 어떻게 검색트리 생성에 활용되는지를 예시하였다. C5.0 알고리즘은 최적검색트리를 생성해주며, 그것은 또한 문제의 상황에 최적인 예외처리 프로세스의 선정을 위한 검색경로를 설정한 것임을 보여준다.

• The Journal of Asian Finance, Economics and Business
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• 제7권11호
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• pp.915-925
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• 2020

The purpose of the research is to analyze the behavioral intention to adopt social media in SMEs affected by the COVID-19 crisis, based on the TOE Model. This study uses the TOE framework as a theoretical basis. This research is important because COVID-19 has destroyed most of the SMEs, and SMEs are exposed to social media technology to market their products. The success of social media adoption has helped SMEs to be able to rise from adversity. Respondents in this study were 250 SMEs in the Special Region of Yogyakarta, Indonesia. The data analysis technique used is structural equation modeling with AMOS. The results of this study indicate that SMEs affected by the COVID-19 crisis have a high awareness of social media and have a high intention to adopt social media as a way to market their products and connect with customers. The intention to adopt social media is significantly influenced by the technological context, organizational context, environmental context, and social media awareness. The findings of this study suggest that in times of crisis due to the COVID-19 pandemic, the Government support is needed. The Government needs to open services for SMEs whose businesses are affected by the pandemic.

• 한국콘텐츠학회논문지
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• 제2권1호
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• pp.16-23
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• 2002

본 연구에서는 중소기업인들을 위한 디자인 교육 사이트의 부분으로서 I-business readiness 라는 이름으로 중소기업인들의 기존 사업을 Online을 통하여 확장하는 방법을 교육하는 컨텐츠를 개발하였으며 비즈니스 기획에 있어서의 디자인의 중요성을 강조하고 중소기업인들의 디자인에 대한 이해를 높이며 디자인을 사업에 잘 활용할 수 있는 방안을 제시하였다.

• 한국정보처리학회논문지
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• 제6권5호
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• pp.1272-1279
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• 1999

This paper suggests system development method with extended user participation. Context diagram, event diagram, information diagram, management diagram and interface STD are staple products. This method introduces interface STD, management diagram and context diagram with administrator as relator. We adapted to research business of professor and ATM(Automatic Teller machine), when it can be adaptable to business-oriented system.

• 한국전자거래학회지
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• 제16권3호
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• pp.249-261
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• 2011

e-Business 시장의 폭발적 성장으로 기존의 오프라인 기업들이 e-Business 시장으로 진입하게 되었으며, 이는 e-Business 시장의 과도한 경쟁을 야기 시켰다. 이에 기업들은 키워드 광고, 이메일 광고, 배너 광고 등의 온라인 마케팅에 대한 투자를 확대하고 있다. 그러나 기존의 온라인 마케팅 방법들은 방문자를 사이트로 유입시키는 데에만 초점을 맞추고 있으며, 방문자들이 사이트로 유입 후 구매로 전환시키기 위한 방법을 제시하지 못함으로써 마케팅의 투자 대비 효과는 점점 감소하고 있다. 본 논문에서는 사이트에 유입된 방문자를 대상으로 전환율을 높임으로써 마케팅의 효과를 높일 수 있는 실시간 온라인 마케팅 시스템 (ROMS: Realtime Online Marketing System)을 제안하고 개발하였다. ROMS는 방문자 행동을 실시간으로 수집하여 방문자 행동을 분석함으로써 방문자의 정보 및 행동을 실시간으로 모니터링 할 수 있으며, 방문자의 컨텍스트 특성에 따라 개인화된 마케팅을 수행할 수 있다.

• Journal of Korea Trade
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• 제26권4호
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• pp.39-62
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• 2022

Purpose - Along with the growing awareness of environmental sustainability, international green entrepreneurship is expected to realize international sustainable development (ISD) by introducing ecological innovation results, using fewer resources consumption, and reducing negative environmental impacts. Building upon contingency theory and social network theory, this paper attempts to explore the role of home country-based networks (technology ties and business ties) as contingent factors that might impact the effectiveness of entrepreneurial orientation (EO) in promoting ISD among green ventures. Design/methodology - Original data were collected from 127 green ventures in China based on the random sampling technique. These green ventures mainly focus on the lower use of energy or materials, lower CO2 emissions, and higher ecological benefits located in the Fujian province, which highlights green economic growth and economic cooperation with international markets. Moderated hierarchical linear regression analysis was conducted to test our hypotheses concerning the main relationship between EO (innovativeness, proactiveness, and risk-taking) and ISD as well as the moderating effects of home country-based networks (technology ties and business ties) on the main relationship. Findings - Empirical results indicate that: first, both innovativeness and proactiveness positively affect ISD; second, both technology ties and business ties at home might significantly strengthen the positive relationship between innovativeness (or proactiveness) and ISD. However, this study did not find significant moderating effects of technology ties or business ties at home on the relationship between risk-taking and ISD. Originality/value - Since previous literature often gives more focus on the host country context of social networks, this study shifts to a home country-based network context. Therefore, our research might enrich the international green entrepreneurship literature by empirically investigating the contingent value of home country-based networks in the relationship between EO and ISD in the context of an emerging economy such as China.

• 정보기술응용연구
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• 제3권1호
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• pp.91-108
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• 2001

Participatory Design (PD) community recognized that identification of use case scenarios describing possible uses of the future system is beneficial for users to identify their system requirements. However, brainstorming is a typical methodology for users to create use case scenarios during PD session, which heavily depend on the people skill and experiences of the analysts. The objective of this study is to develop a theoretical framework for automatic generation of requirement scenarios. Automatically generated scenarios serves as a menu of the possible user requirements from which user group can start to generate ideas about their requirements. The convergent approach taken here is novel in that the generated scenarios describe system requirements as well as the business process requirements in which the system operates. A context-sensitive grammar is used to generate the context relevant requirement scenarios.

• 한국콘텐츠학회논문지
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• 제2권3호
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• pp.41-58
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• 2002

본 연구는 정보기술 혁신 과정에 작용하는 환경, 기업, 기술 특성을 바탕으로 기업간 전자상거래 도입을 결정하는 요인을 고찰하였다. 분석 결과 기업간 전자상거래 도입기업과 미도입 기업을 유의하게 구분하는 요인은 거래당사자 영향력, 인지된 이익, 경영층 지원, 조직전략, 조직특성으로 나타났다. 따라서 기업에서 B2B EC가 성공적으로 도입되어 확신되기 위하여 B2B EC 도입기업과 미도입 기업의 차이를 구분하는 B2B EC 도입 결정요인을 충분히 반영하여 기업 전략을 수립해야 할 것이다.

• Asia Marketing Journal
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• 제19권2호
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• pp.45-61
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• 2017

Incidental envy is known to motivate self-improvement behavior. This phenomenon occurs in part because feelings of inferiority guide subsequent behavior in a way to self-improve, after experiencing envy. However, no research has yet examined whether this tendency may be affected by social context: private versus public. Although extant literature suggests that envy generally leads to self-improvement, we demonstrate that this effect may be mitigated under public social contexts. Across two studies, we find that although incidental envy generally increases self-improvement behavior (e.g., effort exertion and charitable giving) in private social contexts, this tendency is attenuated under public social contexts. We conclude with a discussion of theoretical and practical implications of this finding.

• Journal of Smart Tourism
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• 제3권3호
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• pp.29-40
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• 2023

This research aims to understand the role of online reviews in the local search context by examining the effects of reviews on the representation of tourism businesses on local search platforms (LSPs). By simulating tourists' local searches for restaurants on three LSPs, namely Google, Bing, and Yelp, this study examines how different ranking results are generated across the platforms and how online reviews contribute to the differences. The findings suggest that online reviews are incorporated into LSPs as ranking factors and, thus, affect tourists' decision-making by influencing the information search results in the local search context. As one of the earliest studies on local search, this study discusses how the existing knowledge about the role of online reviews in tourists' decision-making needs to be reevaluated in mobile and more dynamic environments, and offers practical implications for tourism businesses' search engine marketing.