• Title/Summary/Keyword: Business Case Analysis

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A Study on Customer Knowledge Acquisition Strategy via a Customer Center: A Case of Voice Recognition Technology Application (고객센터를 통한 고객지식 확보 전략: 음성인식기술의 적용 사례)

  • Hong, Byoung Sun;Koh, Joon
    • Knowledge Management Research
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    • v.19 no.1
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    • pp.147-174
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    • 2018
  • Recently, firms have been putting forth significant efforts to fulfill various demands and high expectations of customers. The role and importance of customer centers as a direct contact point for customer relationship management are more emphasized than previously. A customer center draws attention as a new alternative to secure corporate competitiveness as it contributes to sales increase, being in a position to satisfy customers' needs by ensuring customers' access to information. A customer center is an aggregation of various information and communication technologies. In particular, a voice recognition/analysis technology based on big data can elaborate customer services further, enhance customer satisfaction, and trigger constant interactions with customers. A customer center can be transformed to a hub of customer knowledge and the embodiment of business intelligence in the front line of business. This article is a case study on how the customer center of the K life insurance company regarding customer center operation collects and analyzes customer information and how it has established its voice recognition/analysis system based on big data to improve customer experience management. Factors affecting the successful introduction and implementation of voice recognition/analysis system to a firm, are examined.

A Study on the Effectiveness of the Korean Government's Policy Intervention to Revitalize Venture Capital's Early-stage Investment (벤처캐피탈의 초기투자 활성화를 위한 정부의 정책개입 효과에 관한 연구)

  • Choi, Young Keun;Jeon, Seong Min;Lee, Seung Yong;Choi, Eun Ji
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.6
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    • pp.1-16
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    • 2021
  • The purpose of this study is to examine how the Korean government has intervened in the venture capital market so far and empirically investigate whether the government's policies on venture capital have stimulated venture capital's early-stage investment. To this end, this study classified the government's market intervention in the venture capital market by stage by studying the related literature and applying and analyzing the case in Korea. And, this study empirically analyzed the effectiveness of the Korean government's policy to revitalize the early-stage investment of venture capital, which is the most important purpose of government intervention. For empirical analysis, yearly data from 2004 to 2018 provided by the Korea Venture Capital Association and Korea Fund of Funds were analyzed using time series statistical analysis and macrodynamics. As a result of the case study, the Korean government has intervened in the venture capital market through direct investment for 25 years, and has been intervening through indirect investment for the next 18 years. As a result of time-series statistical analysis, the government's fiscal investment to increase the formation of venture capital funds and the increase in the ratio of special-purpose funds that mandate a certain percentage of early-stage investment increased the early-stage investment of venture capital. However, macrodynamics showed a trend in the opposite direction from this time series statistical analysis from 2016. In conclusion, this study interprets the trend in the opposite direction to the time series statistical analysis results as the government's erroneous regulation on the venture capital investment method and the recent lack of effectiveness of direct intervention through the government's indirect investment method. In addition, based on the results of case studies and empirical studies, this study made six policy proposals necessary for indirect government intervention.

Environmental impact assessment for city logistics distribution systems

  • Guo, Jidong;Ma, Shugang
    • Environmental Engineering Research
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    • v.22 no.4
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    • pp.363-368
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    • 2017
  • The external diseconomy is hampering sustainable development of the city logistics sector. Burdens on urban environment imposed by the city logistics industry have been put in the spotlight. Based on the principle of Life Cycle Analysis, the comprehensive environment impact for city logistics systems is measured. Firstly, with the city logistics service chain as a whole, its business processes and their interactions with environment are analyzed. In total four types of major environment impact categories are determined. Secondly, case study is made on three city logistics operators located in Jing-Jin-Ji region of China with different business modes, respectively self-operation mode, joint distribution mode and the $3^{rd}$ Party Logistics or 3PL mode. Through analysis of energy consumption and emissions for various business processes, their comprehensive environmental impact values are finally obtained. Thirdly, horizontally comparative analysis is carried out to these three modes of the urban logistics distribution systems. Results show the advantages of the 3PL and the joint distribution modes in developing greener urban logistics distribution. Future research avenues and policy suggestions are proposed finally.

Net Interest Margin and Return on Assets: A Case Study in Indonesia

  • PUSPITASARI, Elen;SUDIYATNO, Bambang;HARTOTO, Witjaksono Eko;WIDATI, Listyorini Wahyu
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.4
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    • pp.727-734
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    • 2021
  • The study aims to examine and analyze the factors that affect the return on assets (ROA) by placing net interest margin (NIM) as a moderating variable in influencing ROA. This research was conducted on 27 banks listed on the Indonesia Stock Exchange (IDX) for the period 2015 to 2018 with a total sample data of 91. The data used is a combination of time series data and cross-section data. The sampling technique used was the purposive sampling method. The data analysis technique used was path analysis with multiple regression analysis technique. The results of the analysis showed that the capital adequacy ratio (CAR) and loan to deposit ratio (LDR) have a positive but insignificant effect on ROA. NIM as a moderating variable does not influence the impact of CAR on ROA. However, NIM as a moderating variable is able to influence the impact of LDR on ROA. From the results of this study, it is evident that the LDR will increase the ROA at banks that generate high NIM.

Strategy for Various CM Applications based on Comparative Case Analysis (사례 비교분석을 통한 CM 적용 다양화 방안 - 발주자 특성 및 사업특성을 중심으로 -)

  • Kim, Namjoon;Jung, Youngsoo;Kang, Seunghee;Shin, Dongwoo
    • Korean Journal of Construction Engineering and Management
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    • v.17 no.1
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    • pp.10-17
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    • 2016
  • Domestic CM market has continued to grow since the enactment of CM policies in 1996. In addition, future CM market is forecasted to have potential high growth. Therefore, it is necessary to apply various CM business models reflecting the owner's requirements and characteristics in order to improve in the CM industry and to strengthen the competitiveness in the overseas construction market. In this context, the purpose of this study is to suggest strategies of various CM applications based on comparison of 4 cases analyzed by 'business weight' and 'business depth' in terms of business function as well as by the types of 'CM market' and 'CM practice'. Result of this comparative analysis shows that each case presents differences in terms of type, business weight, and business depth of CM practice. However, domestic public CM services are currently being challenged to strengthen capability throughout the project life-cycle against the limitation of government's CM policies focused on the construction supervision. In order to address this problem, this study proposes the strategies of various CM applciations from several different perspectives

Study on the Business Process Modeling scheme using the Context Analysis methodology (상황 분석 방법론을 적용한 효율적 비즈니스 프로세스 모델링 방안에 관한 연구)

  • You, Chi-Hyung;Sang, Sung-Kyung;Kim, Jung-Jae;Na, Won-Shik
    • Journal of Digital Contents Society
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    • v.9 no.4
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    • pp.661-667
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    • 2008
  • The dynamics of business cycles has been changed by the macroscopic economic forces because of the introduction of new technical know-how each year. These the dynamics of business has a significant influence on the investment of enterprise in the information communication field. Today, the most important goal of the IT investment is simply not to lower the production cost any more, but to improve the usefulness for the customers and partners in order to obtain the optimized mass products. Therefore, the enterprises have been concentrating their all abilities on the automation, integration, and optimization of business process using BPM. In addition, they are concentrating their efforts on the business expansion by approaching the technical aspect using RFID application system. However, in order to accomplish a successful enterprise ability, the technical view, business process view, and organization view must be considered together. We suggested the method considering organization view, via the technical element, i.e., RFID system for approaching the business process. Furthermore, we tried the optimization of assignment using Context Analysis methodology and proposed the method to reduce the element with respect to the time, human, and expense by applying the Case Study method that minimizes the iteration times through the transmitted processing procedure and type. The proposed method gave us the expectation that it will bring out the innovative improvement with respect to the time, expense, quality, and customer's satisfaction in the process from the analysis of business process to the analysis and design of system.

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An Analysis of the Course Fulfillment Change in Fisheries Business Administration Curriculum with Business Education Accreditation (경영교육인증에 따른 수산경영학 교과과정 및 학업이수의 변화 분석과 과제)

  • Lee, Dong-Ho
    • The Journal of Fisheries Business Administration
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    • v.45 no.2
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    • pp.39-59
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    • 2014
  • Recently the rapid changes of the social environment make both university and every each department should have to renovate and adjust all of the educational components. The most dominant and issuable change of business administration education is the Business Education Accreditation which was certified by the KABEA(Korean Association of Business Education Accreditation). And the only two department of fisheries business administration which in Gyeongsang National University and Pukyong National University has been accredited recently. Though The department of fisheries business administration in Korea has been influenced by that Accreditation, there is few research and analysis on educational change. So it is very important that research on the curricular constitution and change of the curriculum for considering the its own effect and influence. This paper aims to explore the curricular constitution, change and course fulfillment of fisheries business administration after the business education accreditation based on the case of the department of fisheries business administration in Gyeongsang National University. The analysis of fisheries business administration change will help develop sustainable curriculum and give more guideline for identifying the core of fisheries business administration. The method of analysing that in this research has adopt the social network analysis(SNA) and automated software tool which is the most dominant technique in contents analysis including the Krkwics and Pajek. The SNA is evaluated that most popular, rigorous and firm methodology for analyzing, examining and revising some concepts or objects in the context of semantics. The result of this study shows that the ratio of fisheries business administration class has been decreased but still the most fulfilled course. And English mediated class has been avoided though that sort of the class has been increased. In the view point of course fulfillment, it has been potential and inefficient problems that some classes that including financial related and accounting related class would not been accomplished appropriately. The findings of a graduate depth interview which has been done about 4 years for understanding that student show that there's some recognition gap of fisheries business administration in staffs of human resource management. And the level of job satisfaction in fisheries business still somewhat low and even worse the chance of recruitment also unsteady.

Business Performance Analysis System based on Knowledge Discovery in Databases (Knowledge Discovery in Databases에 기반한 경영성과분석 시스템)

  • 조성훈;정민용
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.23 no.57
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    • pp.11-20
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    • 2000
  • In dynamic management environment, CEO must make an efficient decision with information & knowledge management systems based on IT(Information Technology). As a key component to cope with this current, we suggest the business performance analysis system based on KDD(Knowledge Discovery in Databases). We consider the theoretical model that is composited both Value-Added in respect of stakeholder and Economic Value-Added in respect of shareholder. Additionally we use DBMS and data mining method using Genetic Algorithms as physical model. To demonstrate the performance of the business performance analysis system, we analyse a domestic motors industry. The empirical case is based on the financial data of KISFAS(Korea Investors Services Financial Analysis System) database. The samples included in the study consist of H motors/S motors industry over the 16-year from 1981 to 1996.

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A Case Study on e-Transformation of Kolon Glotech, Inc. (e-Transformation 수행 방안에 관한 코오롱글로텍(주)의 사례연구)

  • Yoon, Cheol-Ho;Kim, Sang-Hoon
    • Information Systems Review
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    • v.5 no.2
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    • pp.23-36
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    • 2003
  • This study proposed the approaches to business process redesign and business network redesign in e-business environment through the case analysis of e-Transformation performed in Kolon Gloteck, Inc. which has been managed and operated in a traditional mode. The proposed e-Transformation approaches of the traditional firm in this study were as following: 1) Network-focused business process redesign; 2) Introducing ERP(Enterprise Resource Planning) as e-Business backbone; 3) Establishing transparence of business functions through using shared database; 4) Understanding customer and constructing IT(Information Technology) infrastructure for customer satisfaction; 5) Performing data and process standardization; 6) Applying the best suitable IT(Information Technology) such as JSP(Java Server Pages) and VPN(Virtual Private Network). The findings of this case study are thought to be useful as a practical guideline in carrying, out e-Transformation of the typical traditional firm and to provide significant basis for constructing the theoretical framework of e-Transformation methodology.

Late Movers' MarketEntry Strategies in the Chinese Retail Market: The Case of a Korean Company

  • Kim, Byoung-Goo;Kim, Gyu-Bae
    • Journal of Distribution Science
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    • v.10 no.11
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    • pp.21-30
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    • 2012
  • Purpose - This study aimed to analyze the strategy of late domestic entrants into the Chinese retail market, focusing on the case of Lotte-Mart, given that there are few studies on market entry strategies of domestic retail companies in China. Research Design, data, methodology - The methodology of this paper is a case study approach, focusing on literature reviews and a few interviews. We conducted a survey by disseminating questionnaires and conducting interviews focusing on the Chinese retail market, and analyzed Lotte-Mart's market entry strategy in China. Results - Lotte-Mart chose M&A as the mode of entry, pursuing quick market entry and rapid expansion. It chose small to medium size cities with relatively less competition. Subsequently, Lotte-Mart devoted significant effort towards localization, attempting to organize stores and assorting products to fit the Chinese consumers' preferences. It operated CSR programs to increase its brand awareness and to create a favorable brand image. Conclusions - Lotte-Mart now needs to devise alternative corporate strategies for business expansion and growth. An understanding of the Chinese retail market and the case study analysis of Lotte-Mart's market entry strategy offers significant insights for domestic retail companies looking to expand into China.

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