• Title/Summary/Keyword: Business Case Analysis

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A Study on Use Case Analysis and Adoption of NLP: Analysis Framework and Implications (NLP 활용 사례 분석 및 도입에 관한 연구: 분석 프레임워크와 시사점)

  • Park, Hyunjung;Lim, Heuiseok
    • Journal of Information Technology Services
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    • v.21 no.2
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    • pp.61-84
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    • 2022
  • With the recent application of deep learning to Natural Language Processing (NLP), the performance of NLP has improved significantly and NLP is emerging as a core competency of organizations. However, when encountering NLP use cases that are sporadically reported through various online and offline channels, it is often difficult to come up with a big picture of how to understand and interpret them or how to connect them to business. This study presents a framework for systematically analyzing NLP use cases, considering the characteristics of NLP techniques applicable to almost all industries and business functions, environmental changes in the era of the Fourth Industrial Revolution, and the effectiveness of adopting NLP reflecting all business functional areas. Through solving research questions based on the framework, the usefulness of it is validated. First, by accumulating NLP use cases and pivoting them around the business function dimension, we derive how NLP techniques are used in each business functional area. Next, by synthesizing related surveys and reports to the accumulated use cases, we draw implications for each business function and major NLP techniques. This work promotes the creation of innovative business scenarios and provides multilateral implications for the adoption of NLP by systematically viewing NLP techniques, industries, and business functional areas. The use case analysis framework proposed in this study presents a new perspective for research on new technology use cases. It also helps explore strategies that can dramatically improve organizational performance through a holistic approach that encompasses all business functional areas.

The Sharing Economy Business Model per the Analysis of Value Attributes (공유경제 비즈니스 모델의 가치 요인 분석)

  • Lee, Junmin;Hwang, Junseok;Kim, Jonglip
    • Journal of Information Technology Services
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    • v.15 no.4
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    • pp.153-174
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    • 2016
  • On account of multiple causes, including prolonged global economic crisis, addressing environmental pollution and the advent of hyper-connected society, a new paradigm called 'sharing economy' has rapidly emerged. Many startups have attempted to build promising business model based on the sharing economy concept. Nevertheless, successful cases are still very rare in the global level, except for Uber and Airbnb cases. Therefore, this study analyzes necessary causes and sufficient causes for successful settlements in the market through a comparative case analysis on digital matching firms in the sharing economy businesses. For the case study, we compare five successful cases (Uber, Airbnb, Kickstarter, TaskRabbit and DogVacay), three failure cases (Homejoy, Ridejoy and Tuterspree) and a platform cooperativism case (Juno) in accordance with six value attributes of business model including value proposition, market segment, value chain, cost structure and profit potential, value network and competitive strategy. We apply Boolean method to support controlled comparison and eliminate unnecessary attributes. The Boolean analysis result shows that value proposition, cost structure and profit potential, value network and competitive strategy are the essential attributes. Furthermore, the result indicates that each attribute is a necessary condition, where all four conditions should be met simultaneously in order to be successful. With this result, we discuss essential consideration for those who are planning startup based on the sharing economy business model.

A Study on Business Failure and Reorganization (기업도산과 정리에 관한 고찰)

  • 여동길;반성식
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.5 no.7
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    • pp.63-72
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    • 1982
  • The objective of this study is review effective business reorganization measures for tackling financial difficulties for financial managers. The major cause of business failure is incompetent management. Business failure occurs when a company is unable to meet its current obligations, or the net worth of the company is negative : usually the signs of business failure are predictable in advance of its actual accurrence. Discriminant analysis as well as other analytical tools - profile analysis, dichotomous analysis, analysis of likelihood ratios - have been used to predict business failure on the basis of various financial ratios , among those, discriminant analysis has been tell known an excellent technique in predicting business failure. The first question to be raised is whether the business is better off, dead or alive. Assuming the decision is made that the firm should survive, reorganization procedure should be considered. The informal procedures of voluntary settlements used in reorganization are extension : composition and liquidation by voluntary agreement. Unless this settlement is possible by those means, the case goes to the courts for 1ega1 solution. If the court decides on reorganization rather than liquidation, it will appoint a trustee to control the firm for reorganization and to prepare a formal plan of reorganization. the plan must meet the stand of fair, equitable and feasible. In that case, the court will approve the plan.

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A Study on The e-Business Strategy and Corporate Performance (e-비즈니스 전략유형과 기업성과에 관한 연구)

  • Kim, Hee-Cheol;Moon, Young-Ja
    • International Commerce and Information Review
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    • v.9 no.3
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    • pp.33-57
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    • 2007
  • This study tests e-business performance difference of the inter group by strategy type through the cluster analysis, after confirming the linear relationship between the e-business strategy type and its performance. According to the result of the study the effect on the e-business performance reveals to differ by the e-business strategy type. That is to say, while the firm's information system performance, e-business realization and the inter group competition dominance are affected positively by the e-process strategy, web application strategy and customer attracting strategy. This confirms that the information system performance, the realization performance and the competition dominance are affected by e - business strategy type. The key factor leading to the success of e-business is the commitment of e-process strategy and web application strategy. For the case of the customer attracting strategy the result shows the importance of the strategy. In the cluster group analysis, the additional analysis, the effect is seen to be more powerful in the firm's information system performance, e - business realization and securing the competition advantage for the case of the multiple strategy than that of single one. Accordingly, the firm needs to adopt the multiple strategy suited for the characteristic of the firm rather than the single strategy.

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A Case Analysis on the Catch-up Strategy of Late-Comer Firms in the Social-Media Service Industry (소셜 미디어 서비스 산업 후발기업의 Catch-up 전략 사례분석)

  • Ham, Yeon-Joo;Jo, Hyung-Rae
    • Journal of Information Technology Services
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    • v.11 no.4
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    • pp.309-333
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    • 2012
  • Recently, emergence of smart-phones and Social Networking Service(SNS) would offer the market environment changes and the opportunities for new business. For the case analysis comprehensive survey were implemented. And those data were analyzed along the research framework. The late-comer firms offered differential services, maintained creative and opened corporate culture, shoed learning capabilities which means absorption and organization of external knowledge, innovative efforts to control the insurgents than early-mover firms. When we analyze these phenomena along the developmental stages of late-comer, we can perceive that the stage of late-comers firms were moving from the "tracing the path" stage to "jumping the path" stage which means the creating capabilities were more or less enhanced and the firms become more stable in terms of business operation. In business model, early-mover firms showed clear definition for each business element, especially the revenue structure, while late-mover firms seemed unstable or unclear revenue structure.

How E-learning Business for Teens Has Evolved in Korea: The Case of MegaStudy

  • Kim, Ji-Whan;Kim, Seong-Cheol
    • International Journal of Contents
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    • v.8 no.1
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    • pp.10-15
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    • 2012
  • Since MegaStudy started e-learning business for Korean high school students, the Korean e-learning industry began to expand and steadily gain attention. This paper focused on the analysis of the development of the Korean e-learning business for teens and the growth of MegaStudy. The three institutional mechanisms were used to examine the factors that aided the development of the business. The regulatory mechanism was the government policy to prevent the expansion of the offline private education sector, which greatly aided the growth of the e-learning business. The mimetic mechanism was the notion to mimic the characteristics of the Korean e-business initiatives. The normative mechanism involved the widespread social norm suggesting that every student should be given an equal opportunity of private education. This paper also examined the case of MegaStudy as a successful case of the e-learning companies. It analyzed the business model of MegaStudy, which is based on its advantage as the front-runner and its high-quality contents and services.

The Comparative Analysis of the Reasons for Decreases in Marin Fishery Resources Based on AHP & duster Analysis (AHP - 군집분석을 이용한 주요어종의 자원감소 원인 비교분석에 관한 연구)

  • Park, Cheol-Hyung;Lee, Sang-Go
    • The Journal of Fisheries Business Administration
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    • v.40 no.3
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    • pp.127-146
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    • 2009
  • This study is to estimate the factor weights of the reasons for decreases in marine fishery resources using the Analytical Hierarchy Process. Furthermore, it classifies 20 fishes under a fishery resource recovery plan into various groups of fishes according to these factor weights using the non-hierarchial cluster analysis. The factors of decreases in marine fishery resources are identified as bio-ecological, technology-system, economic-business, and fishing village-society factors. Two of the most important factors of decreases in resource are turned out to be the economic-business and bio-ecological factors, estimated as 31% and 30% respectively. The technology-system and fishing village-society factors are estimated as 21% and 18% respectively. The study utilizes non-hierarchical cluster analysis in order to classify 20 fishes into 2, 3, and 4 groups. K-means cluster analysis is applied for grouping in conjunction with ANOVA to identify statistical differences in factors. Once again, the economic-business and bio-economic factors play main role in grouping 2-groups of fishes case. The third group of fishes in addition to the previous 2 groups of fishes appears as those 4 factors of decrease evenly play about the same role at a 3-groups of fishes case. Finally, the economic-business and bio-economic factors are turned out to be evenly important in the 4th group once there are 4-groups of fishes.

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Scenario-based Goal-oriented Approach for Use Case Modeling (사용 사례 모델링을 위한 시나리오 기반의 목적 지향 접근법에 관한 연구)

  • Kim, Jeong-Wook;Park, Sooyong;Nam, Ki-Chan
    • Journal of the Korean Operations Research and Management Science Society
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    • v.28 no.2
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    • pp.91-103
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    • 2003
  • Use case modeling on UML (Unified Modeling Language) is getting widely used in OOAD and CBD and it is considered a useful technique in dealing with the complexity of the requirements analysis. However, some of the problems with use case modeling are that it is not structured, difficult to handle non-functional requirements, and to analyze impacts among use cases. To alleviate these problems, we propose a scenario-based goal-oriented approach for use case modeling. The proposed approach is to apply a goal-oriented analysis method to use case modeling. Since goal-oriented analysis method is not systematic and many heuristics are involved, we have adopted scenarios as the basis for goal extraction. The proposed method is applied to CBIS (City Bus Information Subsystem) in ITS (Intelligent Transportation System) domain. The proposed approach helps software engineers to analyze the impact among use cases and represent non-functional requirements.

Case Studies on Preparing a Business Plan for the Foundation of Food Service Business and Analysis of Investing Economy. (외식사업 신규창업을 위한 사업계획서 작성방법 사례와 투자경제성 분석에 관한 연구)

  • 홍기운
    • Culinary science and hospitality research
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    • v.3
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    • pp.385-421
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    • 1997
  • This study was performed as placing stress on business plan preparation and investing economy analysis centered to cases upon presenting the premises of study for new foundation of food service business. The summarized results are as follows: 1. In the aspect of carrying out process of practical project, establishing the promotion strategy, the facility project program, the menu program, the facility and furniture program, organization & manning schedule, the business operation schedule, review of all laws & provisions and the allout promotion schedule in order were deployed. 2. Analysis of investing economy for review of profitability 1) In case of investment, excluding 600million for the real setate lease among the total investment of 1billion, it was required by 161, 235, 000 for interior project, 161, 110, 000 for facility & equipment, 19, 235, 000 for fittings, 27, 600, 000 for menu plate & uniform, 27, 600, 000 for furniture, 13, 800, 000 for sign article. 2) In case of loss & profit presumed the annual turnover is to be 1, 115, 856, 000 the contigent profit(before tax) is to be 148, 966, 000 which is 13.3% in comparson to the sales amount and the net profit(after tax) for this term s to be 104, 276, 000 which is 9.3% against the sales and the profitable ratio to the equity investment( 500 million) is 20.9% and it satisfies 20% of the premises of study. 3) In case of the payback period will be approximately two(2) years which indicated within three(3) years that is standard of new project evaluation term of ordinary enterprise. 4) In case of internal rate of return it will be 21.5% which is favorable profitability as taking into account of 15% that is standard of new project evaluation by ordinary enterprise based on general downtown money interest. That the investing value of Happy Day profitability is hinted as it is sufficient enough as the case under this study based upon such results and considered that securing supremacy is competitive power in case of commitment will be possible.

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A Process Based Service Identification Methodology for Service Oriented Architecture Construction (SOA 구현을 위한 프로세스 기반 서비스 정의 방법론에 관한 연구)

  • Choi, Jin-Ho;Lee, Jin-Mi;Lim, Sang-Hyun
    • Journal of Korean Society for Quality Management
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    • v.38 no.1
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    • pp.1-9
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    • 2010
  • Service Oriented Architecture(SOA) is an enterprise-scale IT architecture for linking software resources available on the network. SOA is believed to become the future enterprise solution that promises the agility and flexibility by integrating business processes through composition of the software services across enterprises. The first step for SOA construction is to identify the services. In this paper, we present a process-based service identification methodology for SOA through a case study of an IT company. Our methodology is composed of three steps: Processes (business & technical processes) analysis and systems analysis, Service candidates selection, and Service evaluation and construction planning. This framework would be practical and could be accepted to other organizations as it has been developed through the real case.