• Journal of KIISE
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• v.42 no.9
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• pp.1090-1099
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• 2015

The concept of Cloud Service Brokerage (CSB) has been introduced as a result of the expansion of the cloud-computing paradigm. Cloud services that provide similar functionality are registered with a CSB. A CSB intermediates cloud services between cloud users and providers. However, there are differences in the price and performance offered by each of the cloud providers. Thus, cloud users have difficulty in finding suitable services to use. Therefore, a CSB is required in order to provide an approach for cloud services to fulfill the requirements of cloud users. In this paper, we propose a virtual cloud bank architecture that includes both a Service Analysis Model (SAM) that can be used to specify and analyze various cloud services and a requirement analysis method that can be used to collect and analyze the cloud user requirements. The VCB architecture that is herein proposed can be used as a reference architecture to provide user-centric cloud services.

• The Journal of Information Systems
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• v.23 no.1
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• pp.29-52
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• 2014

As the advance of multi-platform and multi-channel online services, brokerages are now offering three representative online trading systems - HTS(Home Trading Systems), WTS(Web Trading Systems), MTS(Mobile Trading Systems). In this study we investigated and compared the impact of different systems on the performance of brokerages. Using the panel data of 29 brokerages of 4 periods, we empirically tested the impact of online trading systems and the commissions of trading services. We found out that there exist some differences between the impacts of online trading systems based on the platforms. HTS was identified as the main platform for online trading services. However the role of MTS was also significantly identified while WTS showed no significant impact on the brokerage performances. Commission also showed significant negative impact in case of HTS and MTS platforms. Finally, offering MTS was identified as the significant dummy variable influencing the performance of brokerages. The results provides some implication for the multi-platform strategy for online services.

• Journal of the Korean Operations Research and Management Science Society
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• v.29 no.2
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• pp.97-116
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• 2004

Recently, e portion of on-line stock brokerage has been rapidly increased to be more than 50%, on the basis of contracted money. The usage of wCTS(Web Based Cyber Trading Systems) has now got into the steady state over the initial diffusion stage, which means wCTS has got more-than-half customer base in on-line service. Therefore, brokerage service providers have their competitive strategic focus on customer retention through the enhancement of customer loyalty. This study provides framework and survey results on explanation of wCTS user's loyalty, what and how factors affect wCTS user's loyalty. We adopt the results of early studies on information technology acceptance and diffusion such as TAM(Technology Acceptance Model) and IDT(Innovation Diffusion Theory). We also referred loyalty theory of marketing area and studios on CTS usage. We categorized explanation factors as three groups characteristics of users, characteristics of system, social environment. And we assumed that these three factors could affect the loyalty through two parameters : customer satisfaction and trust to the system. This study firstly shows that the ease of use and usefulness, the major factors of TAM. can also be applied to the loyalty of wCTS with resulting that the usefulness is more important than the ease of use In wCTS. Secondly, it shows that the innovative and risk-sensitive user has the lower degree of loyalty. Thirdly, it shows that the satisfaction and trust impact the loyalty simultaneously, the trust particularly impacts more strongly than the loyalty, due to the characteristics of monetary transaction in wCTS. This study provides meaningful results to the other on-line EC service fields as a first empirical research regarding the loyalty to wCTS which is a typical on-line EC service.

• Information Systems Review
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• v.3 no.2
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• pp.289-303
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• 2001

The online stock transactions are gaining popularity at an incredible speed these days as more and more investors are adopting Internet as a new and convenient way of handling such transactions. As a consequence, the market for online stock exchange services is getting increasingly competitive; measuring and managing the quality of such services have become a crucial issue to the survival and growth of the stock brokerage houses. Unfortunately, however, little research effort to date has been made as to developing a set of valid and reliable measures for assessing investor perceptions of the quality of the online stock exchange service. The present study generates and tests a new set of multi-item measures for the quality of the online stock exchange service from an investor's perspective. This set of measures can be used in various stages and aspects of formulating online marketing strategies for stock brokerage firms. Marketing implications of this instrument for service providers are discussed.

• International Journal of Advanced Culture Technology
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• v.2 no.1
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• pp.20-24
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• 2014

As the standards organization under ISO responsible for the development of all international financial services standards, ISO/TC 68 plays a key role in the development and adoption of new technologies in the banking, brokerage and insurance industries. In this paper many of its current work projects are introduced for developing ecommerce standards. We need to discuss the recommendations on XML conversion with ISO and other international standard organizations. Each country try to adopt the international standards even though domestic technical standards and barriers. To solve this problem of interworking between these standards, harmonization activities are nedded. For development and distribution of electronic documents to be conformed to international standards, it is enough to have the role of international activities continue to supply part of the domestic industry and the trends in participation and international standard.Our principal focus is on facilitating national and international trade, through the simplification and harmonization of processes, procedures and information flows, and so contributing to the growth of global commerce.

• Proceedings of the Korea Information Processing Society Conference
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• 2013.05a
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• pp.480-481
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• 2013

클라우드 서비스를 위한 가격결정은 서비스 제공자 중심의 정책으로 수립되어 가장 큰 이익을 줄 수 있는 모델로 제안되고 있다. 하지만, 클라우드 서비스 브로커 개념의 등장으로 서비스 중개 방식을 이용하여 서비스 제공자와 소비자 모두에게 이익을 줄 수 있는 모델을 제공하고자 노력하고 있다. 이와 같은 노력에 있어 가격결정 정책에 대한 분석을 수행하고 그를 만족할 수 있는 모델을 제안한다. 클라우드 브로커가 사용자의 서비스 미사용량과 SLA를 기반한 서비스 품질을 기준으로 환불 등의 서비스를 제공하는 모델이다. 이와 같은 모델은 클라우드 서비스 활성화에 큰 도움이 될 것으로 기대된다.

• Electronics and Telecommunications Trends
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• v.36 no.4
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• pp.81-91
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• 2021

Recently, discussions on Metaverse, which represents the transcendent world, have been dominant for some time. Cases related to the Metaverse are introduced through various media and are continuously attracting attention as the next generation of the Internet. This study reviews the business model and the ecosystem overview, focusing on service cases related to the Metaverse. The widely used business models include content production and sales, media brokerage fee, and marketing fee. The Metaverse ecosystem is formed around games, with major players in game production, authoring tool & support SW, intelligent cloud service, and game platform expected to lead the market. Results show that a strategy to secure the leadership of the Metaverse, such as the business model expansion conditions, a strategy to foster a game-oriented Metaverse ecosystem, and technology development for the realization of the ultra-realistic Metaverse, is necessary.

• Journal of the Korea Society of Computer and Information
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• v.10 no.6 s.38
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• pp.55-64
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• 2005

The design for an real estate system offer reliability information at once which of the information to extensive data collection of real estate and an real estate price decision Real estate policy make reflect to the appear and apply. The taste of an real estate buyer is various today that We have been changed into a buyer center in the market of the while of a salesman center Real estate area range of which brokerage business have been reduced gradually which are charging the task of an real estate intermediation. We take the influence to implementation of an real estate information system which real estate field range of brokerage business with real estate mediation business take charge have been reduced gradually. An Real estate circulation market are leading the change of the environment to be brings the change of the method of an real estate transaction. This paper has the purpose that lead new internet age to the design for contents system of real estate based on Web engineering, accomplish revitalization of real estate information system that offer Web service information.

• Journal of the Korea Convergence Society
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• v.8 no.9
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• pp.249-254
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• 2017

The purpose of this study is to provide a way to develop the information quality of mobile real estate service and improve the false property through search filter service. I compared the cases of typical mobile real estate apps that are currently in use and analyzed the usage and service status by adopting 13 search filters that are the first priority when searching for real estate information. As a result, it has been shown that the provision of high quality search filter service is required to improve the information quality in order to provide users with quick and reliable information organically at any time and anywhere according to the definition of mobile real estate service. As a result, it is more prejudiced than the countermeasures against false fraudulent products, and it is satisfied with the needs of the users and provides the improved search filter service, so that it can be trusted with the definition of mobile real estate brokerage service, Providing quality services can be said to prevent the victims of fraudulent products.

• Proceedings of the Technology Innovation Conference
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• 2005.06a
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• pp.116-139
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• 2005

ICT(information and communication technology) has played a pivotal role in the world economy, and the out look for ICT has improved markedly. One of the noticeable characteristics in the ICT sector Is the global rationalization of its technology and service. Specialization on the specific ICT capability is a pressing problem for many countries. Along the line of classical innovation cluster and network studies, this paper suggests a way to find and analyze the role of core technologies on the ICT network First, technology network is constructed by using patent citation data from USPTO. Then, a couple of cluster is generated by K-means clustering technique. Finally, brokerage analysis is applied to manifest the role of principal technologies. The network visualization and some stylized facts on dynamics are briefly given altogether Based on the role and relationship of technologies across clusters, it is expected that this research could contribute to the ICT cluster formation and the vision-making for ICT specialization at the viewpoint of technology Policy.