• Title/Summary/Keyword: Brochure

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Analysis of Developing Contents of 2005 Renault Samsung Motors Corporate Brochure (2005 르노삼성자동차 Corporate Brochure Contents 개발 분석)

  • Suh, Kyong-Won
    • The Journal of the Korea Contents Association
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    • v.7 no.4
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    • pp.241-249
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    • 2007
  • This article addresses considerations, processes of drawing concepts and design approaches in compiling a corporate brochure set in the practice of editorial design. A well-made brochure does not simply refer to listings of the current state of a company and a fantastic visualization of their visions. It necessarily involves the utilization of strategic core keywords appropriate to the industry, proper and classy metaphors that fit the target, a certain harmony between direct and indirect narratives, and bringing all of these aspects under the hat of creative and purposeful design in a single brochure. Thus, it also calls for variety and changes to captivate the eye when leafing through brochures. 1. Does the brochure reflect accurate diagnoses on the position of the market environment, the industry and their needs? 2. Does it offer solutions to given tasks, does it claim to be able to solve problems a company may have, does it satisfy their expectations, and does it cover the topics in an in-depth manner? 3. Referring to questions 1 & 2, does it address existing cases of competitors, leading players and global trends? 4. Does it have an appropriate design language that can communicate intrinsic issues and global trends as well as appropriate rhetorical visual aids that stand out?

Effects of Positioning Education Program through Oral Explanations or Brochures for Parents of Premature Infants with Brain Lesions and the Satisfaction Level of Physical Therapy at Discharge

  • Lee, Hye-Young;Kang, Dong-Yeon
    • The Journal of Korean Physical Therapy
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    • v.29 no.5
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    • pp.259-264
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    • 2017
  • Purpose: This study examined the effects of a positioning education program through the brochure or oral explanations for the parents of premature infants with a brain lesion and investigated the satisfaction level of physical therapy of parents of premature infants with a brain lesion. Methods: Forty parents of premature infants with a brain lesion participated in this study. The recruited premature infants were randomized into groups A (n=20) and B (n=20) for the purpose of the positioning education method through brochure or oral explanations. The level of satisfaction and recognition for the positioning education program was investigated by the parents of 12 month old infants. The gross motor function, measure-88, was examined at three months, six months, nine months, and twelve months of the corrected age. Results: No significant differences in the recognition of the position education program, level of satisfaction of the environment, and the attitude of the therapist were noted (p>0.05). Significantly high levels of satisfaction with the program of group B given the brochure were noted. The gross motor function measure-88 was also similar in both groups (p<0.05). Conclusion: This study suggests that the parents were satisfied with the positioning education program of the brochure. The differences in educational methods did not affect the development of premature infants.

A Study of the Girl System use with unity and diversity in the field of Editorial Design for the University Advertising Brochur (대학 홍보용 브로셔(brochure)의 편집디자인 분야에서 다양성과 통일성을 고려한 그리드 시스템(grid system) 사용에 관한 연구)

  • 송진아;최인규
    • Archives of design research
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    • v.15 no.2
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    • pp.125-136
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    • 2002
  • The purpose of this study is to investigate the editorial design of the advertising brochure in relation to the promotion of entering college freshmen. The role and function of the brochure promoting universities have been explained in terms of the editorial design. The special regard is paid to the Grid-system that must be handled with the greatest possible care in editorial design of brochures. In this study, it has not only divided into the three categories (Single Grid-system, Multiple Grid-system and Non-Grid-system) according to the Grid-system, and but also analyzed each case of the modeled college brochure. In the analyses, it is found that the using Grid-system brochures are much more effective than that of the lesser using Grid-system, especia1ly in the communication and design. Therefore, the Grid-system is shown to be crucial tool in the current design process of the college brochures. The suggestion of the using criterion of the Grid-system has also been made for the unity as well as diversity of layout in the editorial design. The study then extends this core object principle with the possible development of the Grid-system that includes the balance of the expression of the contents and the artistic structure of design. Additionally, the relationship between the Grid-system and the visual materials for the creative application to the brochure promoting the universities is presented as the final result of this study.

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The Effects of E-Brochure Functions and Attitudes to E-Brochures on Self-Efficacy and Salespeople Job Satisfaction in Pharmaceutical Companies

  • Choi, Kun-Dong;Lee, Hwa-Jeong;Hahm, Sang-Woo
    • Journal of Internet Computing and Services
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    • v.20 no.5
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    • pp.67-77
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    • 2019
  • Today, companies are making efforts to improve the performance of workers by utilizing various IT-based mobile and internet devices. In pharmaceutical companies, salespeople are using the e-brochure to search for diverse expertise in real time. Through the e-brochure, pharmacists and doctors can be provided with the information they need, thereby increasing confidence in pharmaceuticals and salespeople. Salespeople can also use e-brochures to improve their work performance and to be more satisfied with their jobs. This study examines which functions of e-brochures satisfy salespeople and what attitudes to the e-brochures they need to have. This paper explains the effect of satisfaction and attitude to the e-brochures on job satisfaction through self-efficacy with statistical analysis. As a statistical result, the functions of e-brochures (professional knowledge, massive amount of data, easy searching, information updates, and the reflection of feedback) and attitudes to the e-brochures (importance, intention to use, belief in improvement, efficacy to use, and negative cognition) influence on self-efficacy of salespeople. Further, self-efficacy has mediating effects on the relationship between the functions of e-brochures / attitudes to e-brochures and job satisfaction. Exceptionally, the mediating effect of self-efficacy was not significant in relation to information updates / reflection of feedback and job satisfaction. These results will explain what functions should be focused for the future development of e-brochures. It will also suggest what attitudes the salespeople should have about e-brochures. Through these efforts, salespeople will be able to utilize new technology of e-brochures to satisfy their jobs and improve their performance.

Emergency Response Strategy for Mitigating Industrial Disasters on Construction Site (건설사업장 산업재해 피해 저감을 위한 비상사태 대응방안)

  • Shin, Eil Yong;Song, Chang Geun
    • Journal of the Korean Society of Safety
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    • v.30 no.6
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    • pp.85-93
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    • 2015
  • Construction sites have various risks, and safety managements are enforced based on the law such as Industrial Safety and Health Act, etc. Safety management by the law saves lives and preserves health of workers by removing and understanding risks in advance. When the emergency situation has come, poor response causes loss of lives and physical damages. This study suggests basic strategy that can mitigate the industrial disaster in all construction sites. A survey was conducted to identify the current safety consciousness and to evaluate first aid ability of coworkers. Finally, four measures were suggested: (1) designating muster points; (2) hiring occupational health managers; (3) increasing the first aid ability of coworkers; and (4) carrying safety brochure. The proposed suggestions can be helpful in mitigating the construction disaster, and in responding the major accident efficiently within a short time.

A Study on the Acceptance Conditions of a Freight Forwarder's Transport Document under UCP (신용장통일규칙(UCP)상 운송주선인 운송서류의 수리요건에 관한 연구)

  • Kang, Ho-Kyung
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.51
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    • pp.285-313
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    • 2011
  • There can be analyzed severally on the acceptance conditions of freight forwarder's transport document under UCP. First, Bills of Lading issued by forwarding agents will be refused. This can be seen in the article 20 of 1933 Revision UCP(Brochure 82) and the article 20 of 1951 Revision UCP(Brochure 151). Second, Unless specifically authorized in the credit, Bills of Lading issued by forwarding agent will be rejected. It is prescribed in the front part (a) of article 17 of 1962 Revision UCP(Brochure 222) and the article 19 of 1974 Revision UCP(Publication No. 290). Third, Acceptance conditions are different according to the type of transport documents, that is either Bill of Lading or not. It is prescribed in the art 25 and article 26 of 1983 Revision UCP. Unless otherwise stipulated in the credit, transport document issued by a freight forwarder will be rejected unless it is the FIATA Combined Transport Bill of Lading approved by the International Chamber of Commerce or otherwise indicates that it is issued by a freight forwarder acting as a carrier or agent of a named carrier. On the other hand, unless otherwise stipulated in the credit, marine bill of lading issued by a freight forwarder will be rejected, unless it indicates that it is issued by such freight forwarder acting as a carrier, or as the agent of a named carrier. Fourth, transport documents issued by a freight forwarder will be accepted. This can be found in the article 30 of 1993 Revision UCP(ICC Publication No. 500) and the article 14 l of 2007 Revision UCP(ICC Publication No. 600). According to the former unless otherwise authorized in the Credit, transport document issued by a freight forwarder will only be accepted if it is appears on its face to indicate the name of the freight forwarder as a carrier or multimodal transport operator or its agent. The latter prescribed that a transport document will be accepted if it is issued by a freight forwarder by a agent of carrier or freight forwarder itself.

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The Effects of Preoperative PCA Education with Multimedia and Brochure on Pain Management in Surgical Patients (수술환자를 위한 동영상과 소책자를 활용한 자가통증조절장치 교육의 효과)

  • Kang, Hee-Young;Lee, Sang-Yoon;Yang, Kyung-Mi
    • Journal of Korean Academy of Fundamentals of Nursing
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    • v.17 no.4
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    • pp.498-507
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    • 2010
  • Purpose: The purpose of this study was to evaluate the effects of preoperative PCA (Patient-Controlled Analgesia) education on pain, patient attitude, and patient satisfaction in surgical patients. Methods: The study was a quasi-experimental research design. The participants were 54 patients who were admitted for surgery at I hospital in G city, Korea. Of the 54 patients, 26 were assigned to the experimental group and the rest to the control group. The PCA education was provided in the nurses' station, individually to patients in the experimental group the day before their operation. Multimedia and brochure, and a real PCA model were used. The control group received only verbal education about PCA. Results: The postoperative pain scores were significantly different for lapse of time in the experimental group compare to the control group. Patient attitude toward using pain medicine was significantly more positive in the experimental group than in the control group. The postoperative patient satisfaction with pain management was significantly higher in the experimental group than in the control group. Conclusion: The study findings indicate that preoperative PCA education could be an effective nursing intervention for pain management of surgical patients.

Use of the World Wide Web for Marketing Purpose : A Comparative St

  • Katerattanakul, Pairin;Hong, Soongoo;Yoo, Sangjin
    • Journal of Korea Society of Industrial Information Systems
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    • v.6 no.3
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    • pp.87-94
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    • 2001
  • Nowadays, both large and small business organizations have been using the Internet in general or the World Wide Web in particular to cope with the global competition. One of the major purposes that these business organizations utilizations utilize the World Wide Web is to support their marketing activities. In this study, we compared the uses of the World Wide Web, for supporting seven different categories of marketing activities, among three different groups of companies: the Top US corporation, the Top Non-US corporation, and the Top Web site groups. Results of the study showed that companies in the ToP US corporation and the ToP Non-US corporation groups primarily focused on Public Relation, while companies in the Top Web site group emphasized Encouragement. The Top US corporations also focused on the Interactive Brochure and the Top Web site companies were significantly different from the Top Non-US corporations with regard to Direct Sales and Customization. We discussed the potential reasons for these similarities and differences. The study also provided the extension for future research and discussed its limitations.

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Effects of a Discharge Education Program using Computerized Animation Video for Post-operative Colon Cancer Patients (대장암 수술 후 퇴원 환자에게 적용한 컴퓨터 기반 애니메이션 동영상 교육의 효과)

  • Kim, Young Mee;Kim, Min Young;Kwon, Won Kyoung;Kim, Ho Sook;Park, Seung Hyun;Chun, Myoung Sook;Han, Hye Jung
    • The Korean Journal of Rehabilitation Nursing
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    • v.16 no.1
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    • pp.37-46
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    • 2013
  • Purpose: This study was to identify the effects of a nurse-led education program using computerized animation video for post-operative colon cancer patients. Methods: a total of 163 patients and 51 nurses were participated in this study. With a non-equivalent control group post-test design, patients were divided into three groups (77 got traditional education, 46 were applying brochure, 40 were watching video). Twelve-item animation video and brochure about the management after discharge for post-operative colon cancer patients were developed based on patient survey and the items of Korea Healthcare Accreditation. Results: The computerized video watching group had better satisfaction than the others, but there was no significant difference about comprehension. When video was applied, satisfaction, usefulness, application, and perceived patients' comprehension of nurses were all increased. Conclusion: This video education program was developed by nurses and it had a special thing for patient to access the same program even after discharge using the authorization system. It would be helpful for nurses to be more concentrated on the direct care for hospitalized patients as well as for patients to provide self-care at home. This program would be adjusted into more various diseases and settings.

Measurement noise and air flow of kitchen hood in the apartment (공동주택에서 주방후드 소음과 풍량 측정)

  • Park, Cheol-Yong;Hong, Goo-Pyo;Kim, Sang-Hun;Jang, Dong-Woon
    • Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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    • 2007.11a
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    • pp.476-479
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    • 2007
  • Kitchen hood was used exhausting contaminants and heat during cook. But many people do not use it easily because of the noise. Therefore this study was measured the noise when kitchen hood was working according to air flow mode. Because there are no measuring and analyzing standards in the setting house, it was referred to KS C 9304(Korean Standard). The result was shown the higher sound level than 45dB. Also it was compared the air flow that measured in the house and specified the brochure during the operation of the hood.

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